Who we are, and what we do
The ASA has a long track record in tackling problematic environmental claims, including issues like greenwashing and other forms of misleading and socially irresponsible green claims.
We’ve had dedicated environmental rules for around forty years, and we believe we can credibly claim to have done as much as any UK regulator in dealing with misleading green claims.
This resource hub gives you an overview of the work we've already done, as well as our approach for the work we still have left to do.
You can help us to achieve our aim of reducing misleading green claims and putting a stop to environmentally irresponsible advertising by reporting your concerns about an ad you’ve seen. Help us to keep our environment safe, and make sure all UK ads are legal, decent, honest and truthful.