Advertising Guidance

Formal guidance on the application of the Advertising Codes in specific sectors or on particular subjects.

Advertising Guidance (previously Help Notes) are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline database to help you create ads and sales promotions that meet the UK Code of Non-broadcast Advertising, Promotional Marketing and Direct Marketing.

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Advertising Guidance

Formal guidance on the application of the Advertising Codes in specific sectors or on particular subjects.

Advertising Guidance

Guidance on children as brand ambassadors and in peer-to-peer marketing

Guidance on vacuum cleaner marketing Withdrawn June 2019

Gambling advertising: protecting children and young people

Enforcement Notice: Botox and other botulinum toxin products

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gambling guidance 2019 (annex C)

Protecting Children and Young People - gambling guidance

Enforcement Notice: Misleading 'Faux Fur' claims in clothes and accessories

Enforcement Notice: Braces and Dental Devices

Advertising Guidance on depicting gender stereotypes