Advertising Guidance is formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline library to help you create ads and sales promotions that meet the UK Code of Non-broadcast Advertising, Promotional Marketing and Direct Marketing.
Advertising Guidance
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Guidance on identifying brand advertising that has the effect of promoting an HFSS product
- Advertising Guidance
- 05 Jan 2026
Less healthy food and drink: advertising guidance
- Advertising Guidance
- 04 Dec 2025
Misleading environmental claims and social responsibility in advertising
- Advertising Guidance
- 24 Oct 2025
Gambling and lotteries advertising: protecting under-18s
- Advertising Guidance
- 14 Oct 2025
Guidance on age-restricted ads online
- Advertising Guidance
- 25 Sep 2025
Guidance on claims about wind energy
- Advertising Guidance
- 25 Apr 2025
Guidance on the use of qualifications in ads
- Advertising Guidance
- 25 Apr 2025
Guidance on advertising in-game purchases
- Advertising Guidance
- 25 Apr 2025
Guidance on making “unlimited” claims in advertising for telecommunications services
- Advertising Guidance
- 25 Apr 2025
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