Advertising Guidance (previously Help Notes) are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline database to help you create ads and sales promotions that meet the UK Code of Non-broadcast Advertising, Promotional Marketing and Direct Marketing.
Brexit: The CAP and BCAP Codes include many rules which seek to reflect significant pieces of EU law or UK law that has been made to implement EU law. As far as CAP is aware, the same rules and laws will apply on the day after exit as on the day before. This CAP News Article explains the position further.
Advertising Guidance
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Advertising Guidance - Alcohol Alternatives
- Advertising guidance
- 14 Nov 2023
Regulatory Statement: New rules and guidance for alcohol alternative products
- Advertising guidance
- 14 Nov 2023
Guidance on depiction of under-25s in lottery ads
- Advertising guidance
- 11 Jul 2023
Advertising Guidance - misleading environmental claims and social responsibility
- Advertising guidance
- 23 Jun 2023
Guidance on the presentation of mid-contract price increases in telecoms ads
- Advertising guidance
- 15 Jun 2023
Guidance on avoiding racial and ethnic stereotyping in ads
- Advertising guidance
- 25 May 2023
Influencers' Flowchart - Is my content an ad that needs to be disclosed?
- Advertising guidance
- 23 Mar 2023
Influencers' guide to making clear that ads are ads
- Advertising guidance
- 23 Mar 2023
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