Advertising Guidance (previously Help Notes) are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline library to help you create ads and sales promotions that meet the UK Code of Non-broadcast Advertising, Promotional Marketing and Direct Marketing.
Brexit: The CAP and BCAP Codes include many rules which seek to reflect significant pieces of EU law or UK law that has been made to implement EU law. As far as CAP is aware, the same rules and laws will apply on the day after exit as on the day before. This CAP News Article explains the position further.
Advertising Guidance
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Guidance on claims about wind energy
- Advertising Guidance
- 25 Apr 2025
Guidance on the use of qualifications in ads
- Advertising Guidance
- 25 Apr 2025
Guidance on making “unlimited” claims in advertising for telecommunications services
- Advertising Guidance
- 25 Apr 2025
Guidance on advertising delayed payment services
- Advertising Guidance
- 25 Apr 2025
Guidance on advertising in-game purchases
- Advertising Guidance
- 25 Apr 2025
Guidance on Broadband speed claims
- Advertising Guidance
- 25 Apr 2025
Guidance on superimposed text
- Advertising Guidance
- 25 Apr 2025
Guidance on the presentation of mid-contract price increases in advertising for telecoms contracts
- Advertising Guidance
- 28 Nov 2024
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