Advertising Guidance

Formal guidance on the application of the Advertising Codes in specific sectors or on particular subjects.

Advertising Guidance (previously Help Notes) are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline database to help you create ads and sales promotions that meet the UK Code of Non-broadcast Advertising, Promotional Marketing and Direct Marketing.

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Advertising Guidance

Formal guidance on the application of the Advertising Codes in specific sectors or on particular subjects.

Advertising Guidance

Enforcement Notice: Botox and other botulinum toxin products

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gambling guidance 2019 (annex C)

Protecting Children and Young People - gambling guidance

Enforcement Notice: Misleading 'Faux Fur' claims in clothes and accessories

Enforcement Notice: Braces and Dental Devices

Advertising Guidance on depicting gender stereotypes

Influencer's Guide

Enforcement Notice: Advertised Delivery Restrictions and Surcharges

Gambling Advertising: responsibility and problem gambling