Advertising Guidance (previously Help Notes) are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline database to help you create ads and sales promotions that meet the UK Code of Non-broadcast Advertising, Promotional Marketing and Direct Marketing.
Brexit: The CAP and BCAP Codes include many rules which seek to reflect significant pieces of EU law or UK law that has been made to implement EU law. As far as CAP is aware, the same rules and laws will apply on the day after exit as on the day before. This CAP News Article explains the position further.
Advertising Guidance
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Advertising Guidance - misleading environmental claims and social responsibility
- Advertising guidance
- 06 Jun 2022
Gambling and Lotteries advertising: protecting under-18s
- Advertising guidance
- 05 Apr 2022
Gambling advertising: responsibility and problem gambling (November 2021)
- Advertising guidance
- 01 Nov 2021
Guidance on advertising in-game purchases
- Advertising guidance
- 20 Sep 2021
ASA statement on the scheduling and targeting of National Lottery products
- Advertising guidance
- Closed consultation : 08 Sep 2021
Factsheet for MLM Sellers Beauty Products and Cosmetics
- Advertising guidance
- 10 Jun 2021
Factsheet for MLM Sellers CBD
- Advertising guidance
- 10 Jun 2021
Factsheet for MLM Sellers Food, Food Supplements & Health Claims
- Advertising guidance
- 10 Jun 2021
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