Stakeholder engagementOur stakeholder engagement programme is designed to help us develop better relationships with the key organisations we come into contact with. The aim is to improve communication and increase mutual understanding.
Those who participate in the programme will be allotted a dedicated Manager and, while the programme is tailored to individual needs, it will include an opportunity to participate in an annual review of your dealings with the ASA and provide a point of ongoing access to us, when needed. Please note that your relationship with this manager and participation in the programme won’t replicate or replace the contact you have with other ASA employees on regulatory or other matters.
The benefits of joining the programme include:
- Increasing the collaborative nature of our dealings
- A central point of contact for issues that go beyond individual or one–off regulatory matters
- Building trust
- Providing us with better understanding of your needs
- Providing you with a better understanding of our needs and requirements
- More responsive customer service
- Tailored access to training and advice on the Advertising Codes
Other regulatorsThe ASA has two major formal relationships with regulators who have legal powers: Ofcom, our co-regulatory partner for broadcast advertising and Trading Standards.
We work with other regulators, as appropriate, to ensure that regulation is joined-up and consistent. If you think that the ASA has acted in a way that is inconsistent with other regulators, please contact us.
Other regulators we work with include:
- Gambling Commission
- Financial Conduct Authority
- Food Standards Agency
- Medicines and Healthcare Products Regulatory Agency
- Phone-paid Services Authority
- The Portman Group
- Trading Standards
- Competition and Markets Authority
Our expertsFrom time to time we also call on independent experts to help us interpret evidence that may have been provided to us. Sometimes the evidence can be highly technical, for example medical trials or technological tests, so we work with experts to help us interpret the evidence accurately.
We all see ad campaigns that originate from outside the UK on a daily basis, for example, by post, email, text, online, by reading a magazine or newspaper that has been published overseas, or by travelling to another country.
To make sure consumers can trust the ads they see and hear, the ASA helped found the European Advertising Standards Alliance (EASA). EASA works to support and promote advertising self-regulation across Europe and operates a cross-border complaints mechanism.
Our Advertising Codes apply to the UK only, so we cannot usually look into complaints about ads published in foreign media or that originated from abroad. Find out more about how we handle complaints, including complaints about ads from overseas.
International Council for Ad Self-Regulation
The ASA is a proud supporter of the International Council for Ad Self-Regulation (ICAS). Find out more about the ICAS Guide to Developing a Self-Regulatory Organisation, which is a reference guide to self-regulation globally, with a particular focus on setting up self-regulatory systems for promoting responsible advertising.