Ofcom is our co-regulatory partner for broadcast ads and regulates communications in the UK. The sectors and services that Ofcom regulates include:

  • Radio broadcasting
  • TV broadcasts
  • Video-on-demand
  • Fixed-line telecoms
  • Mobile telephones
  • Postal services

Ofcom primarily ensures people in the UK get the best from their communications services and are protected from scams, while ensuring competition can thrive to help keep services competitively priced.

Ofcom acts as our legal ‘backstop’ for broadcast advertising. This means failure of an advertiser to stick to an ASA ruling, could result in them being referred to Ofcom, who have the power to take legal action.

We have a Memorandum of Understanding with Ofcom that sets out the principles of our co-regulatory arrangement. 

ASA and Ofcom MoU


28 May 2021 update: 

We have published revisions to the Memorandum of Understanding between the regulatory parties listed above. The MoU has been amended to facilitate a change in membership for the Advertising Standards Authority (Broadcast) Council. Going forward, the MoU will no longer require an industry background member to be involved only in broadcasting matters. This change reflects the growing convergence between broadcast and non-broadcast advertising issues and will benefit the Council’s decision-making.




More on