Ofcom is our co-regulatory partner for broadcast ads and regulates communications in the UK. The sectors and services that Ofcom regulates include:
- Radio broadcasting
- TV broadcasts
- Fixed-line telecoms
- Mobile telephones
- Postal services
Ofcom primarily ensures people in the UK get the best from their communications services and are protected from scams, while ensuring competition can thrive to help keep services competitively priced.
Ofcom acts as our legal ‘backstop’ for broadcast advertising. This means failure of an advertiser to stick to an ASA ruling, could result in them being referred to Ofcom, who have the power to take legal action.
We have a Memorandum of Understanding with Ofcom ("Ofcom MoU") that sets out the principles of our co-regulatory arrangement.