CAP and BCAP are committed to regulation which is transparent, accountable, proportionate, consistent and targeted where action is needed.

Consultations allow those affected by or concerned about a particular advertising issue that is subject to consultation to put forward their opinions and supporting evidence for CAP and BCAP to take into account when making decisions about proposed changes to the Advertising Codes.

We endeavour to make our consultations clear and open by:
  • involving, as far as possible, everyone whose views should be considered, for example small and large advertisers, professional associations, marketers, consumer groups, media owners, public bodies and individuals
  • clearly setting out our proposed Code changes and explaining the policy considerations underpinning these in a consultation document
  • considering all consultation responses to understand the possible effects of our proposals and inform our decisions about changing the Codes
  • when a consultation is closed, publishing the outcome and an explanation of how responses helped shape it.

A list of current and previous consultations can be found on our consultations page.

Evidence-based policy making

CAP and BCAP have published a document outlining their approach to evidence-based policy making, their key considerations when assessing potential changes to the Advertising Codes and the different regulatory options open to them. 

We welcome feedback, so please do contact us to let us know what you think, and whether it has been helpful to you.