Rulings (8)
  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 14 April 2021

    A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.

  • Bio-Medical Research Ltd t/a Slendertone

    • Upheld
    • 10 March 2021

    A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.

  • Skinny Tan Ltd in association with Elly Norris

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 February 2021

    Two Instagram stories by an influencer promoting a beauty product were banned for applying a filter which misleadingly exaggerated the effect the product was capable of achieving.

  • L(A)B Life and Beauty

    • Upheld
    • Internet (on own site)
    • 16 December 2020

    A website post and three Facebook posts by a skin and healthcare company were banned for claiming its belt product could help consumers lose weight without substantial evidence to support the claim.

  • Comfort Click Ltd t/a WeightWorld.co.uk, ShytoBuy.co.uk

    • Upheld
    • 07 October 2020

    An Amazon listing for a foot and leg massage therapy machine was banned for making medical claims despite the product not being a CE-marked medical device.

  • Skinny Clinic t/a Germaine Smith and Michel Thompson

    • Upheld
    • 07 October 2020

    Three Instagram posts by a weight loss injection provider which made irresponsible weight loss claims and a website ad which promoted prescription-only medicines to the general public were banned.

  • Skinny Revolution Ltd

    • Upheld
    • 07 October 2020

    Four Instagram post by a weight loss injection provider were banned for making irresponsible weight loss claims, for promoting prescription-only medicines to the general public and for exploiting people’s insecurities around body image during lockdown.

  • SkinnyJab Ltd t/a Skinny Jab

    • Upheld
    • 07 October 2020

    Two Instagram posts by an influencer in association with a weight loss injection provider were banned for promoting prescription-only medicines to the general public and for irresponsibly implying that the product could be used by people who were not overweight.