Rulings (2)

  • Nutri-Paw Ltd t/a Healthy Dog

    • Upheld
    • Social media (paid ad)
    • 26 August 2026

    A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims.

  • Agriculture and Horticulture Development Board t/a AHDB

    • Upheld in Part
    • National newspaper (paid ad), Website (own site), Television, Social media (own site)
    • 13 May 2026

    Two national press ads made claims about the carbon footprints of beef and milk that weren’t supported with full life cycle evidence. Two other issues were investigated in relation to TV ads, an Instagram post, and a website page but they didn’t break the rules.

Informally resolved (0)
Mail order cases (0)
Database cases (0)