-
Nutri-Paw Ltd t/a Healthy Dog
A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims.
-
Agriculture and Horticulture Development Board t/a AHDB
Two national press ads made claims about the carbon footprints of beef and milk that weren’t supported with full life cycle evidence. Two other issues were investigated in relation to TV ads, an Instagram post, and a website page but they didn’t break the rules.
-
Assured Food Standards t/a Red Tractor
A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (3)