Rulings (63)
  • Capri Sun GmbH

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.

  • First Trenitalia West Coast Rail Ltd t/a Avanti West Coast

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A website for a train company made misleading claims that its ticket prices could not be beaten.

  • Ten Percent Music Elite Group Ltd t/a TPM the Label

    • Upheld
    • Social media (own site)
    • 15 June 2022

    An Instagram post promoting a prize draw did not award prizes as described and was not administered fairly.

  • Trailfinders Ltd

    • Upheld
    • Brochure
    • 15 June 2022

    A holiday brochure was misleading because it did not make it sufficiently clear that special offers on free nights and free room upgrades were subject to restrictions. 

  • AJ Bell

    • Not upheld
    • Television
    • 01 June 2022

    A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits

  • Bier Nuts Ltd t/a Bier Company

    • Upheld
    • Email, Text Message
    • 25 May 2022

    An email and a text message for a mail order beer subscription service misled consumers by falsely claiming or implying they had won a prize of “free beer for life”.

  • Barton Park Estates Ltd t/a Devon Oaks Park; Seascapes

    • Upheld
    • Television
    • 04 May 2022

    An ad for luxury park homes was banned for being misleading.

  • Lamb & Co. Property Ltd

    • Upheld
    • Poster
    • 27 April 2022

    An outdoor poster for an estate agents was banned for being likely to cause offence.

  • Mondelez UK Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a Cadburys promotion was banned for omitting significant terms and conditions.

  • Stillbloom Ltd

    • Upheld
    • Internet (video)
    • 13 April 2022

    An ad for lead generation service CleverKeith has been banned for misleading advertising.

  • Bighams Ltd

    • Upheld
    • Packaging (promotion)
    • 30 March 2022

    A product packaging ad promoting a competition to win a campervan broke the CAP Code as the promotion was not administered fairly.  

  • Chinnock Housing Ltd

    • Upheld
    • Direct mail
    • 30 March 2022

    A direct mailing for a property company was banned for not being obviously identifiable as an ad. 

  • Currys Group Ltd

    • Upheld
    • Internet (video)
    • 30 March 2022

    A pre-roll YouTube ad for Currys which showed people riding e-scooters was banned for irresponsibly suggesting that electric scooters could be used in public places in the UK.

  • Stephen Bear t/a stevie bear

    • Upheld
    • Social media (own site)
    • 30 March 2022

    A tweet by Stephen Bear about a promotion broke the CAP Code as the promotion was not administered fairly.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Website (own site), Social media (own site)
    • 23 March 2022

    Two Instagram Stories and a website ad for an online clothing brand were banned for making misleading price claims.

  • Emma Matratzen GmbH t/a Emma Mattress

    • Upheld
    • Poster, Internet (website content)
    • 16 March 2022

    A website and poster ad for mattresses were banned for making misleading savings claims. 

  • Mondelez UK Ltd t/a Cadbury

    • Upheld
    • Internet (website content)
    • 16 March 2022

    A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.

  • Ziglu Ltd

    • Upheld
    • Digital outdoor
    • 09 March 2022

    A digital poster for Ziglu, an online cryptocurrency platform, was banned because it took advantage of consumers’ inexperience and because it was likely to cause unjustifiable distress.

  • Floki Inu

    • Upheld
    • Poster
    • 02 March 2022

    A poster for Floki Inu, a cryptocurrency, was banned for trivialising investment in cryptocurrency and for taking advantage of consumers’ lack of experience or credulity.

  • Witcombe Festival

    • Upheld
    • Social media (own site)
    • 02 March 2022

    An Instagram post by the Witcombe Festival for a promotion to win tickets to the festival was banned because the promotion was not administered fairly.