Rulings (61)
  • GetAgent Ltd

    • Upheld
    • Internet (website content)
    • 06 December 2023

    A website for estate agent referrals did not make it clear that some results were marketing communications, and claimed to make ‘impartial recommendations’ which was misleading.

  • CrypticKits

    • Upheld
    • Social media (own site)
    • 22 November 2023

    A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1

  • Borthwick Group (Energy) Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.

  • FanCraze Technologies Inc

    • Upheld
    • Social media (own site)
    • 15 November 2023

    A Tweet from Essex County Cricket Club for NFTs wasn’t obviously identifiable as a marketing communication; didn’t make it clear which cryptowallet a prospective buyer would need; didn’t make it clear that it was referring to an investment product or that gas fees applied; and failed to illustrate the...

  • TMS Legal Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    Two paid-for TikTok posts were misleading, as they implied testimonials featured were from genuine customers of Vanquis Bank and Moneybarn No.1.

  • THG Nutrition Limited t/a My Protein

    • Upheld
    • Social media (own site)
    • 01 November 2023

    A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.

  • Hurtigruten UK Ltd t/a Hurtigruten

    • Upheld
    • Internet (website content)
    • 25 October 2023

    A website for Hurtigruten, an expedition cruise company, featured a misleading savings claim.

  • Imiracle (HK) Ltd t/a Elfbar

    • Upheld
    • Messaging app
    • 18 October 2023

    A post for Elf Bar on Discord directly promoted unlicensed nicotine-containing e-liquids in online media.

  • Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...

  • Hutch Games Ltd

    • Upheld
    • App (own claim)
    • 04 October 2023

    A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes.

  • Hutch Games Ltd

    • Upheld
    • App (own claim)
    • 04 October 2023

    A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Email
    • 27 September 2023

    An email ad failed to administer a pricing promotion via a discount code fairly.

  • The Diesel Car Company

    • Upheld
    • Internet (website content)
    • 27 September 2023

    A listing for a car had a misleading pricing quote.

  • London and Quadrant Housing Trust

    • Upheld
    • Poster
    • 20 September 2023

    A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear.

  • DFDS Seaways Ltd t/a DFDS, dfdsseaways.co.uk

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A website for a ferry operator misleadingly claimed that fares were from £47, when the £47 one-way ticket was only available when booked as part of a four-person cabin.

  • Key Retirement Solutions Ltd t/a Key Equity Release

    • Upheld
    • Television
    • 13 September 2023

    A TV ad for an equity release mortgage product exploited the financial fears of the audience and did not make the risks and suitability of the product sufficiently clear.

  • AOS Trading Ltd t/a Rattan Hut

    • Upheld
    • 06 September 2023

    An email, website, and paid-for Instagram story for a garden furniture retailer misleadingly claimed that items were free despite consumers having to meet a minimum order value to use the voucher codes.

  • Versus Law Ltd

    • Upheld
    • Social media (own site)
    • 30 August 2023

    A page on the Flight Delay Claim website implied that passengers of flights cancelled or delayed over three hours were guaranteed compensation and did not make clear that there were advertiser’s fees or that consumers could only apply for compensation for Loganair flights through their service if they had first c...

  • Blackford Casks Ltd t/a Whisky Investment Partners

    • Upheld
    • Internet (website content), Social media (own site), Internet (display)
    • 23 August 2023

    An online display ad, website and two paid-for Facebook posts for a whisky cask investment company made misleading and unsubstantiated investment return claims, did not make the risks involved in whisky investment clear and took advantage of consumers’ inexperience and credulity.

  • London Cask Co Ltd t/a London Cask Company

    • Upheld
    • National newspaper (paid ad), Search (paid), Internet (website content)
    • 23 August 2023

    Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.