Rulings (51)
  • Nectar Sleep Ltd

    • Upheld
    • Website (own site)
    • 12 August 2026

    The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.

  • BoyleSports (Gibraltar) Ltd t/a BoyleSports

    • Upheld
    • 29 July 2026

    A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.  

  • Capgroup Inc Ltd

    • Upheld
    • Website (own site)
    • 08 July 2026

    A website for a whiskey cask and gold coin investment company made misleading claims about investment returns. As well as misleadingly presenting an incorrect Trustpilot score. The ad also failed to make clear that cask whiskey investments were unregulated and that examples of past performance weren’t necessarily...

  • Motorpoint Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Instagram ad for a used car retailer made misleading savings claims. 

  • Parc AI Ltd t/a Parc

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.

  • Fortore Ltd

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Facebook ad for an investment competition website failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.

  • Montford Group Ltd t/a Brittania Bullion

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for LinkedIn ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable.

  • RE/MAX Property Specialists t/a Billie Dunlop

    • Upheld
    • Social media (own site)
    • 10 June 2026

    A leaflet and a Facebook post for an estate agency service made misleading and unverifiable comparisons with identifiable competitors.

  • Rosland Capital Ltd

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Facebook ad for a gold and precious metal specialist failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.

  • Sourced Consultancy Ltd t/a Oak & Mason

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Meta ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable. The ad also broke the rules by referencing an example of past performance that was unrepresentative.

  • Tarvos Ltd t/a 7879

    • Upheld
    • Social media (paid ad)
    • 10 June 2026

    A paid-for Meta ad for an online retailer of gold and platinum jewellery failed to make clear that physical gold and precious metal investment was unregulated and that the value of investments was variable.

  • DUSK (Retail) Ltd t/a DUSK

    • Upheld
    • Website (own site)
    • 03 June 2026

    Four webpages for an online bed retailer made misleading savings claims. 

  • Wowcher Ltd t/a Wowcher

    • Upheld
    • Website (commercial classified)
    • 03 June 2026

    A promotion on the Wowcher website wasn’t administered fairly and caused unnecessary disappointment.

  • Boots UK Ltd t/a boots.com

    • Upheld in Part
    • Website (own site)
    • 20 May 2026

    An online display ad for Boots made misleading savings claims. Another ad was investigated but it didn’t break the rules. 

  • DBZ Marketplace Online Ltd t/a Debenhams

    • Upheld
    • Website (own site)
    • 20 May 2026

    Two video display banners for Debenhams made misleading savings claims.

  • John Lewis plc

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

    A paid-for Facebook ad and an online display ad for John Lewis made misleading savings claims. 

  • Shop Direct Home Shopping Ltd t/a Very

    • Upheld
    • Website (own site)
    • 20 May 2026

    Two website pages for Very made misleading savings claims. 

  • Bakkavor Ltd

    • Upheld
    • Packaging (promotion)
    • 29 April 2026

    A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.

  • CC Response NW Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and made misleading claims in relation to potential savings.

  • Exclusive Law Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Three paid-for Google search listings and a website for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and irresponsibly discouraged consumers from approaching their insurance provider. They also misleadingly implied that the u...