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Aira Home UK Ltd
A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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EDF Energy Ltd t/a EDF
A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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Energystore Ltd
A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.
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Ovo Energy Ltd
A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Aramco Overseas Oil Company BV t/a Aramco
Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.
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EE Ltd t/a EE
A website failed to directly qualify 'unlimited' claims.
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Vodafone Ltd t/a vodafone
A website made misleading savings claims and implied that a promotional price was time-limited when this wasn't the case.
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Octopus Energy Ltd
Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.
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Barclays Bank plc
A magazine ad was unlikely to give a misleading impression of Barclay’s overall contribution to carbon dioxide and greenhouse gas emissions.
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Shell UK Ltd
A TV ad didn’t give a misleading impression of Shell’s environmental impact.
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TotalEnergies SE
A paid-for X ad for TotalEnergies omitted material information about the proportion of their overall business activities that comprised lower-carbon activities.
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OceanSaver Ltd
A website and TV ad made unsubstantiated environmental claims.
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EDF Energy Ltd
A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear.
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ScottishPower Energy Retail Ltd t/a Scottish Power
A TV ad featuring George Clarke wasn't quickly recognisable as an ad and led viewers to believe they were watching a programme.
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Lloyds Bank plc
A paid-for LinkedIn post for Lloyds Bank was misleading as it omitted significant information about the company’s environmental impact.
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Wizz Air Hungary Ltd
A paid-for Google ad for Wizz Air gave a misleading impression of their flights’ environmental impact by not making the basis of comparative claims clear or providing verifying information.
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Quintain Living Ltd
A website made misleading claims about the average saving customers would make on energy costs and claimed that a package included free Wi-Fi and work from home areas, when these were just included in the package price.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (18)