Rulings (14)
  • Golden Leaves Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • JC Atkinson & Son Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • Evergreens (UK) Ltd t/a ArtificialGrass.com

    • Upheld
    • Internet (website content), Internet (video)
    • 08 June 2022

    A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products. 

  • J Sainsbury plc t/a Sainsbury's

    • Not upheld
    • Television, Radio
    • 08 June 2022

    A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 25 May 2022

    A website for a company providing magnet technology for boiler systems made misleading claims the product would improve fuel efficiency, thereby saving energy and reducing greenhouse gas emissions. 

  • Innocent Ltd t/a Innocent

    • Upheld
    • Television, VOD
    • 23 February 2022

    A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Pepsi Lipton International

    • Upheld
    • Poster
    • 19 January 2022

    A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. 

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for magnet technology for boiler systems was banned for making misleading fuel efficiency claims. 

  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.

  • British Gas Services Ltd t/a British Gas

    • Upheld
    • Television
    • 20 October 2021

    Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.

  • Lucozade Ribena Suntory Ltd

    • Not upheld
    • Television
    • 18 August 2021

    We did not uphold complaints over an ad for Lucozade encouraging people to recycle.