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Octopus Energy Ltd
Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.
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Barclays Bank plc
A magazine ad was unlikely to give a misleading impression of Barclay’s overall contribution to carbon dioxide and greenhouse gas emissions.
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Shell UK Ltd
A TV ad didn’t give a misleading impression of Shell’s environmental impact.
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TotalEnergies SE
A paid-for X ad for TotalEnergies omitted material information about the proportion of their overall business activities that comprised lower-carbon activities.
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OceanSaver Ltd
A website and TV ad made unsubstantiated environmental claims.
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EDF Energy Ltd
A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear.
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ScottishPower Energy Retail Ltd t/a Scottish Power
A TV ad featuring George Clarke wasn't quickly recognisable as an ad and led viewers to believe they were watching a programme.
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Lloyds Bank plc
A paid-for LinkedIn post for Lloyds Bank was misleading as it omitted significant information about the company’s environmental impact.
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Wizz Air Hungary Ltd
A paid-for Google ad for Wizz Air gave a misleading impression of their flights’ environmental impact by not making the basis of comparative claims clear or providing verifying information.
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Quintain Living Ltd
A website made misleading claims about the average saving customers would make on energy costs and claimed that a package included free Wi-Fi and work from home areas, when these were just included in the package price.
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Gelcard Ltd t/a Water2
An email advertising a water filter caused unjustified fear or distress on the basis of misleading claims.
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London Luton Airport Ltd t/a Luton Rising
A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion.
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Wessex Water Services Ltd
A TV ad for Wessex Water did not adequately qualify the environmental claims made in the ad and omitted material information about the company’s environmental impact.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (13)