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Esaverwatt.com t/a StopWatt
A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste and lower energy bills.
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Stacey’s World Rocks
A Telegram post on the Stacey’s World Rocks account was socially irresponsible by encouraging people not to pay household bills.
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Stove Industry Alliance Ltd t/a Stove Industry Association (SIA)
[Republished ruling] A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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Brighton & Hove City Council
A digital poster misleadingly implied there was a direct causal link between the use of wood burners and open fires and an increase in particle pollution, without having suitable evidence to back this claim up.
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Ecoflow Innovation UK
A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.
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British Gas Services Ltd t/a British Gas
A paid-for Meta ad for British Gas, which promoted switching to a heat pump, didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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Centrica Hive Ltd t/a Hive
A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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WashWater UK Ltd
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
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Virgin Media Ltd
A TV ad for Virgin Media didn’t provide sufficient information to enable people to verify comparisons with identifiable competitors. Another issue was investigated but it didn’t break the rules.
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GGRS Energie Ltd
A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.
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Good Energy Ltd
A paid-for Meta ad for Good Energy made unsubstantiated savings claims about greener home installation and failed to include all material information.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (11)