Rulings (23)
  • Barrhead Travel Service Ltd t/a Barrhead Travel

    • Upheld
    • Search (paid)
    • 03 September 2025

    A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.

  • Sunshine Cruise Holidays Ltd t/a cruise 1st

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.

  • TravelCircle Ltd t/a Cruise Circle

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.

  • www.Cruise.co.uk Ltd t/a SeaScanner

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising a cruise operator made misleading environmental and comparative claims, including by omitting material information about the environmental impact of the advertised cruise ship.

  • Contact Solar Ltd

    • Upheld
    • Search (paid)
    • 27 August 2025

    A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.

  • uSwitch Ltd

    • Not upheld
    • 13 August 2025

    A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.

  • Aira Home UK Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • EDF Energy Ltd t/a EDF

    • Upheld
    • Search (paid)
    • 06 August 2025

    A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Energystore Ltd

    • Upheld
    • Local or regional newspaper (paid ad)
    • 06 August 2025

    A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.

  • Ovo Energy Ltd

    • Not upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.

  • Octopus Energy Ltd

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.

  • Aramco Overseas Oil Company BV t/a Aramco

    • Not upheld
    • Social media (paid ad)
    • 09 July 2025

    Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.

  • EE Ltd t/a EE

    • Upheld in part
    • Internet (on own site)
    • 21 May 2025

    A website failed to directly qualify 'unlimited' claims. 

  • Vodafone Ltd t/a vodafone

    • Upheld
    • Internet (on own site)
    • 21 May 2025

    A website made misleading savings claims and implied that a promotional price was time-limited when this wasn't the case. 

  • Octopus Energy Ltd

    • Upheld in part
    • Social media (paid ad)
    • 23 April 2025

    Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.

  • Barclays Bank plc

    • Not upheld
    • Magazine (paid ad)
    • 09 April 2025

    A magazine ad was unlikely to give a misleading impression of Barclay’s overall contribution to carbon dioxide and greenhouse gas emissions.

  • Shell UK Ltd

    • Not upheld
    • Television
    • 09 April 2025

    A TV ad didn’t give a misleading impression of Shell’s environmental impact.

  • TotalEnergies SE

    • Upheld
    • Social media (paid ad)
    • 09 April 2025

    A paid-for X ad for TotalEnergies omitted material information about the proportion of their overall business activities that comprised lower-carbon activities.

  • OceanSaver Ltd

    • Upheld
    • Website (own site), Television
    • 02 April 2025

    A website and TV ad made unsubstantiated environmental claims.

  • EDF Energy Ltd

    • Upheld
    • Radio
    • 19 February 2025

    A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear.