Rulings (9)
  • Dalradian Gold Ltd

    • Upheld
    • 10 March 2021

    A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not upheld
    • 10 March 2021

    A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.

  • Haven Power Ltd

    • Not upheld
    • Internet (website content)
    • 24 February 2021

    A website post by an electricity supplier did not make misleading environmental claims.

  • SCA Investments Ltd t/a Gousto

    • Upheld
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Puressentiel UK Ltd

    • Upheld
    • 07 October 2020

    A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.

  • British Gas Services Ltd t/a British Gas

    • Not upheld
    • Radio
    • 12 August 2020

    Three radio ads for British Gas’ HomeCare service did not make misleading price claims.

  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Shell UK Ltd

    • Upheld
    • Radio
    • 08 July 2020

    A radio ad for Shell’s loyalty scheme was banned for being misleading.

  • Fischer Future Heat UK Ltd

    • Upheld
    • Television
    • 22 April 2020

    A TV ad for a discount offer on heaters made a misleading savings claim.