Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (8)

SCA Investments Ltd t/a Gousto
- Upheld
- 02 December 2020
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
Puressentiel UK Ltd
- Upheld
- 07 October 2020
A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.
British Gas Services Ltd t/a British Gas
- Not upheld
- Radio
- 12 August 2020
Three radio ads for British Gas’ HomeCare service did not make misleading price claims.
BOXT Ltd
- Upheld in part
- Television, Social media (own site)
- 15 July 2020
A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.
Shell UK Ltd
- Upheld
- Radio
- 08 July 2020
A radio ad for Shell’s loyalty scheme was banned for being misleading.
Fischer Future Heat UK Ltd
- Upheld
- Television
- 22 April 2020
A TV ad for a discount offer on heaters made a misleading savings claim.
Clearabee Ltd
- Not upheld
- Internet (on own site)
- 01 April 2020
Claims on a website for a waste management company were not misleading.
Parcel2Go.com Ltd t/a Parcel2go
- Upheld in part
- Internet (on own site), Email
- 01 April 2020
A website and an email for a parcel delivery comparison website omitted information about parcel restrictions and misled consumers about their ratings.

Informally resolved (0)

Mail order cases (0)

Database cases (0)