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Golden Leaves Ltd
An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.
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JC Atkinson & Son Ltd
An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.
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Evergreens (UK) Ltd t/a ArtificialGrass.com
A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products.
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J Sainsbury plc t/a Sainsbury's
A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading.
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Tesco Stores Ltd t/a Tesco
A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.
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Magnatech Technology Ltd
A website for a company providing magnet technology for boiler systems made misleading claims the product would improve fuel efficiency, thereby saving energy and reducing greenhouse gas emissions.
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Innocent Ltd t/a Innocent
A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.
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Oatly UK Ltd t/a Oatly
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.
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Pepsi Lipton International
A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic.
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Roxane UK Ltd t/a Aqua Pura
A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.
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Magnatech Technology Ltd
A website ad for magnet technology for boiler systems was banned for making misleading fuel efficiency claims.
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Alpro (UK) Ltd t/a Alpro
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
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British Gas Services Ltd t/a British Gas
Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.
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Lucozade Ribena Suntory Ltd
We did not uphold complaints over an ad for Lucozade encouraging people to recycle.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (14)