-
Dalradian Gold Ltd
A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.
-
Smart Metering Communications Body Ltd t/a Smart Energy GB
A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.
-
Haven Power Ltd
A website post by an electricity supplier did not make misleading environmental claims.
-
SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
-
Puressentiel UK Ltd
A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.
-
British Gas Services Ltd t/a British Gas
Three radio ads for British Gas’ HomeCare service did not make misleading price claims.
-
BOXT Ltd
A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.
-
Shell UK Ltd
A radio ad for Shell’s loyalty scheme was banned for being misleading.
-
Fischer Future Heat UK Ltd
A TV ad for a discount offer on heaters made a misleading savings claim.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (9)