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British Gas Services Ltd t/a British Gas
A paid-for Meta ad for British Gas, which promoted switching to a heat pump, didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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Centrica Hive Ltd t/a Hive
A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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WashWater UK Ltd
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
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Virgin Media Ltd
A TV ad for Virgin Media didn’t provide sufficient information to enable people to verify comparisons with identifiable competitors. Another issue was investigated but it didn’t break the rules.
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GGRS Energie Ltd
A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.
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Good Energy Ltd
A paid-for Meta ad for Good Energy made unsubstantiated savings claims about greener home installation and failed to include all material information.
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Stove Industry Alliance Ltd t/a Stove Industry Association
A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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Shell Energy UK
A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.
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Barrhead Travel Service Ltd t/a Barrhead Travel
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.
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Sunshine Cruise Holidays Ltd t/a cruise 1st
A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.
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TravelCircle Ltd t/a Cruise Circle
A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.
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www.Cruise.co.uk Ltd t/a SeaScanner
A webpage advertising a cruise operator made misleading environmental and comparative claims, including by omitting material information about the environmental impact of the advertised cruise ship.
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Contact Solar Ltd
A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.
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uSwitch Ltd
A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.
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Aira Home UK Ltd
A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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EDF Energy Ltd t/a EDF
A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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Energystore Ltd
A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.
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Ovo Energy Ltd
A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Aramco Overseas Oil Company BV t/a Aramco
Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (27)