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Shell UK Ltd
A radio ad for Shell’s loyalty scheme was banned for being misleading.
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Fischer Future Heat UK Ltd
A TV ad for a discount offer on heaters made a misleading savings claim.
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Clearabee Ltd
Claims on a website for a waste management company were not misleading.
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Parcel2Go.com Ltd t/a Parcel2go
A website and an email for a parcel delivery comparison website omitted information about parcel restrictions and misled consumers about their ratings.
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Titan Insulation Ltd
Claims on a home insulation service website were misleading.
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Anyjunk Ltd
Claims on a website for waste collection could not be substantiated.
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Stovax Ltd
A website for wood burning stoves making ‘clean burn’ claims did not break the rules around misleadingness.
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Fischer Future Heat UK Ltd
Claims on a flyer and website for a heating system were misleading and unsubstantiated.
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Solar Panel Funding Ltd
Facebook posts for solar panel funding made misleading claims, did not make clear the nature of the business and falsely implied they were acting for purposes outside of their trade.
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Neal's Yard (Natural Remedies) Ltd
Claims on Neal’s Yard’s website did not break misleadingness or environmental claims rules.
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BP Oil UK Ltd
TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.
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Install Base Ltd t/a Job Worth Doing
An ad on a website for energy efficient home improvements was banned for making unsubstantiated claims.
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RB UK Commercial Ltd t/a Dettol
A TV ad for Dettol Spray Refills was found to make misleading claims around the environmental impact of the refill pouches.
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Not Just Cooling Ltd
A poster ad for an air conditioning company broke the rules around objectification, after using the tag-line "Your wife is hot!"
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Outfox the Market Ltd
A Facebook video and associated post advertising Outfox the Market broke the ad rules by misleadingly claiming the company provided the 'cheapest green tariffs in the UK.'
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Smart Metering Communications Body Ltd t/a Smart Energy GB
A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.
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Valo Group Europe Ltd
Online ads were found to misleadingly imply that consumers could qualify for government-based solar panel funding by using their website, and did not make clear the nature of the business.
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Fischer Future Heat UK Ltd
A leaflet for Fischer heaters, seen in April 2019, on one side stated "10 YEAR WARRANTY*"; "Compatible with Economy 7 (19) and normal tariffs"; "100% COMPLETE HEATING GUARANTEE (1) ... Removing the uncertainty of heating. If our heater does not heat your room to 21 degrees C, we will replace it...
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Greenstar Gas, Plumbing and Heating
A website, for a plumbing and heating company, www.greenstarcolchester.co.uk, seen on 9 February 2019, stated "Greenstar Powerflushing, Gas, Plumbing and Heating is the only plumbing and service company that has [sic] 100% transparent ... pricing system ...".
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Friends of the Earth Ltd
A website for Friends of the Earth, www.foe.co.uk, seen on 11 October 2017 on a page titled “Fracking and the campaign to stop climate change” stated under the heading “Why fight fracking? Climate change Fracking is incompatible with tackling climate change … Water Fracking risks contaminating ...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (20)