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Alpro (UK) Ltd t/a Alpro
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
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British Gas Services Ltd t/a British Gas
Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.
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Lucozade Ribena Suntory Ltd
We did not uphold complaints over an ad for Lucozade encouraging people to recycle.
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Hyundai Motor UK Ltd
A website ad for Hyundai was banned for implying that no impurities caused by driving the Hyundai NEXO would remain in the air without having adequate substantiation to prove this was true.
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Dalradian Gold Ltd
A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.
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Smart Metering Communications Body Ltd t/a Smart Energy GB
A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.
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Haven Power Ltd
A website post by an electricity supplier did not make misleading environmental claims.
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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (8)