A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.
A pre-roll ad on YouTube for a rapper’s single, which featured drug references, nudity and strong language, was banned for being socially irresponsible and likely to cause serious and widespread offence.
A Facebook post for a delivery company was banned for promoting cigarettes as advertising tobacco products is prohibited by the CAP Code.
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.