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Digital Vapers
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
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Activision Blizzard UK Ltd t/a Call of Duty
A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.
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Golden Vape UK Ltd
Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.
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Supreme CBD Ltd
A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.
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Easytek Ltd t/a Vape Superstore
A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency.
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Imperial Tobacco Ltd t/a Rizla UK
A paid-for Facebook ad for Rizla UK was socially irresponsible and condoned the use of illegal drugs by trivialising recreational drug use.
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Golden Vape UK Ltd t/a Golden Vape
A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.
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UK Electronic Cigarette Ltd t/a UKVAPINGSTORE
A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (8)