Rulings (8)
  • Vape Nation Ltd t/a 88Vape

    • Not upheld
    • Transport
    • 18 March 2020

    Two bus posters advertising vaping equipment did not directly target children.

  • Nicoventures Retail (UK) Ltd t/a Vype

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    Web and YouTube ads were banned for promoting unlicensed nicotine-containing e-cigarettes or e-liquids.

  • Ama Vape Lab Ltd

    • Upheld
    • Internet (social networking)
    • 18 December 2019

    An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • Attitude Vapes

    • Upheld
    • Internet (social networking)
    • 18 December 2019

    An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • British American Tobacco UK Ltd.

    • Upheld in part
    • Internet (social networking)
    • 18 December 2019

    Instagram posts for an e-cigarette retailer were banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • Global Vaping Group Ltd t/a Mylo Vape UK

    • Upheld
    • Internet (social networking)
    • 18 December 2019

    An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.

  • IMPERIAL TOBACCO LTD t/a Imperial Tobacco Ltd

    • Not Upheld
    • Poster, Transport
    • 20 November 2019

    Posters for e-cigarettes did not break the rules around encouraging non-smokers and non-nicotine users to use e-cigarettes.  

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...