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Nicoventures Retail (UK) Ltd t/a Vype
Web and YouTube ads were banned for promoting unlicensed nicotine-containing e-cigarettes or e-liquids.
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Ama Vape Lab Ltd
An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.
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Attitude Vapes
An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.
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British American Tobacco UK Ltd.
Instagram posts for an e-cigarette retailer were banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.
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Global Vaping Group Ltd t/a Mylo Vape UK
An Instagram post for an e-cigarette retailer was banned for promoting nicotine-containing e-cigarettes and their components in non-permitted media, and for featuring people who are or seem to be under 25 using e-cigarettes.
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IMPERIAL TOBACCO LTD t/a Imperial Tobacco Ltd
Posters for e-cigarettes did not break the rules around encouraging non-smokers and non-nicotine users to use e-cigarettes.
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Vape Nation Ltd t/a 88Vape
Two bus posters advertising vaping equipment did not directly target children.
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Diamond Mist Ltd
An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...
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British American Tobacco UK Ltd t/a Vype
A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (9)