Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (5)

Supreme CBD Ltd
- Upheld
- Social media (own site)
- 29 October 2025
A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.
Easytek Ltd t/a Vape Superstore
- Upheld
- Website (own site)
- 03 September 2025
A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency.
Imperial Tobacco Ltd t/a Rizla UK
- Upheld
- Social media (paid ad)
- 03 September 2025
A paid-for Facebook ad for Rizla UK was socially irresponsible and condoned the use of illegal drugs by trivialising recreational drug use.
Golden Vape UK Ltd t/a Golden Vape
- Upheld
- Search (paid)
- 14 May 2025
A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.
UK Electronic Cigarette Ltd t/a UKVAPINGSTORE
- Upheld
- Search (paid)
- 14 May 2025
A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

Informally resolved (0)

Mail order cases (0)

Database cases (0)