Rulings (33)
  • iPhoneIMEI.net t/a iPhoneIMEI.net

    • Upheld
    • Internet (on own site)
    • 07 February 2018

    A web page for an iPhone unlocking service, seen on www.iphoneimei.net in September 2017, stated "Factory unlock Orange UK iPhone. Price from £19.99".

  • Dyson Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman...

  • UK Juicers Ltd

    • Upheld in part
    • Internet (on own site)
    • 10 January 2018

    A page on www.ukjuicers.com, a website for a Juicer retailer, seen on 31 January 2017, was headed "JUISIR & JUICERO - CREATING MORE JUICING PROBLEMS THAN THEY SOLVE". Text stated "We Think That Anyone Who Is Serious About Juicing Regularly Should Avoid These Two Machines ... The customer being perman...

  • R&R Country Ltd

    • Not Upheld
    • Internet (on own site)
    • 20 December 2017

    A website, randrcountry.co.uk, for equestrian and country pursuits retailer R&R Country, seen on 20 May 2017, featured a horse rug called the "Weatherbeeta Comfitec Essential Standard Neck Lit". Under the product details it stated, “Strong and durable 1200 denier ripstop outer shell with repel shell coati...

  • Unity Bar Group Ltd t/a Unity Nightclub

    • Upheld
    • Leaflet
    • 13 December 2017

    A flyer for Unity Nightclub, seen in July 2017, stated “Saturday 15 July 2017, Ibiza Giveaway Holiday for 2 inc flights, hotel, itinerary to Ibiza in August 2017, date TBC”. Text below this stated “You must be in the building on Saturday for winner announcement at 1am”.

  • British Telecommunications plc

    • Upheld
    • Television
    • 22 November 2017

    A TV ad for BT, seen on 11 May 2017, advertised broadband packages. The voice-over stated, "The welcome discount on BT Unlimited Broadband has just got bigger. We'll now give you a discount of over 30%". Large text across the screen stated "BIGGER DISCOUNT" followed by "NOW OVER 30% DISCOUNT&qu...

  • Buy It Direct Ltd

    • Upheld
    • Internet (on own site)
    • 22 November 2017

    A website for Drones Direct, www.dronesdirect.co.uk, seen in September 2017, for a “DJI Goggles FPV Headset”, featured text that stated “Only £499.00 Save 12%”.

  • Express EPOS Ltd t/a XEPOS

    • Upheld
    • Internet (on own site)
    • 22 November 2017

    An ad for XEPOS electronic point of sale (EPOS) software, seen on www.xepos.co.uk in August 2017, listed the product’s key features. Under a tab labelled “CLOUD”, text stated “Store all your data to the cloud for safe and quick storage. With XEPOS, all your data is stored on our secure cloud servers so you can access a...

  • Official iPhone Unlock Ltd

    • Upheld
    • Internet (search engine)
    • 22 November 2017

    A website for Official iPhone Unlock, www.officialiphoneunlock.co.uk, seen in August 2017, included text on a web page, titled “iCloud Unlock”, stated “Find My iPhone includes a feature called Activation Lock that is designed to prevent anyone else from using an iPhone … if it’s ever lost or stolen … However, this also...

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    The homepage of the website for the Nebula fire mist system www.mistfs.co.uk seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separate p...

  • Plusnet plc

    • Upheld
    • Internet (social networking), Internet (OBA)
    • 15 November 2017

    A Facebook ad and an online banner ad for the broadband provider Plusnet plc promoted their broadband product for businesses:a. The Facebook ad, seen on 28 March, featured the text "£4.50 a month for Unlimited Business Broadband. Order today!" Underneath, there was an image of a man alongside more prominent t...

  • Royal Mail Group Ltd

    • Upheld
    • Internet (social networking), Internet (video)
    • 15 November 2017

    A paid-for video ad on Twitter and a Video On Demand (VOD) ad for Royal Mail:a. The video ad on Twitter, seen on 27 July 2017, featured a scene with customers and staff in a bank. A short while later a gang of men in balaclavas with baseball bats entered the bank and shouted, “This is a robbery”. The staff and customer...

  • The Carphone Warehouse Ltd

    • Upheld
    • Radio
    • 08 November 2017

    A radio ad for Carphone Warehouse, heard in July 2017, stated “Arabella splurges her £152 on a luxury pampering session for her chihuahua, Mr Fluffles. Switch with Carphone Warehouse and save, on average, £152. Visit us in store or online. Saving compared with major networks over 24 months. Promotion incentives exclude...

  • APC Agri Supplies Ltd

    • Upheld
    • Internet (on own site)
    • 25 October 2017

    A website for APC Agri Supplies Ltd, seen on 31 May 2017, featured a page headed “Redi-Bed”. Text stated “Tom Crawford has been using Redi-Bed successfully on his farm for almost 5 years …”.

  • Hyperoptic Ltd

    • Upheld
    • Circular
    • 18 October 2017

    A circular, advertising broadband services, received in February 2017, stated in small print on the top-left of the front page "Sent by Hyperoptic Ltd. If undelivered, please return to [their address]". The circular was addressed to "The Resident" and terms and conditions of the offer were listed in...

  • The People's Operator (UK) LLP t/a TPO Mobile

    • Not Upheld
    • Internet (OM 3rd party)
    • 11 October 2017

    A website for The Tab, www.thetab.com, a student journalism website featured an advertorial for TPO Mobile, a mobile phone network provider, seen on 14 March 2017. The article contained information about TPO Mobile’s and its social responsibility initiatives. Text stated “… which gives 10 percent of your monthly bill t...

  • Park Cameras Ltd

    • Upheld
    • Internet (on own site)
    • 04 October 2017

    Two paid-for Google ads for camera products, for Park Cameras: a. The first ad, seen on 20 June 2017, advertised the price for a Canon M3 digital camera as £329.00. b. The second ad, seen on 26 June 2017, advertised the price for a Tamron 24-70 lens as £699.00.

  • PaymentSense Ltd

    • Not Upheld
    • Internet (classified)
    • 04 October 2017

    A job listing on Indeed, for PaymentSense, a merchant service provider, seen on 12 April 2017, stated “Field Sales Agent - Stratford UK”. A sub-heading on the page stated “Salary: £0-80k per year”. Further text stated “Self-employed (Excellent commission structure + Recurring payment...

  • Hillside (UK Sports) LP t/a bet365

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for bet365, seen in June 2017, showed shots of a skier on a remote mountain, at a rooftop bar, a beach bar and spectators at a stadium all using bet365 accompanied by a voice-over from Ray Winstone which stated, “Not a single moment goes by when I cannot immerse myself entirely in sport. I can shout and scream ...

  • LG Electronics U.K. Ltd

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for the LG Signature Oled wallpaper TV, seen on 16 May 2017, began with an aerial view of the TV against a plain white background. The camera angle changed and five screens were shown side-on, before one dropped down and was shown head-on. The screen flexed slightly to demonstrate its narrow width before lying ...

Informally resolved (196)
  • 7dayshop.com Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Utilities, energy and environment

  • Action for Greyhounds UK t/a Action for Greyhounds

    • 07 February 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Animals and farming, Charity, education and Third sector

  • Argos Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (search engine)
    Topic: Appliances, electronics and machinery

  • Argos Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery, Computers, phones and telecoms

  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 12

    Media: Internet (on own site)
    Topic: Promotions and competitions, Appliances, electronics and machinery

  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • Flex Technologies Ltd t/a Bioglow

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (e-tailing)
    Topic: Utilities, energy and environment

  • Game Retail Ltd t/a Game

    • 07 February 2018
    • Number of complaints: 1

    Media: Point of sale
    Topic: Promotions and competitions, Computers, phones and telecoms, Sports, leisure and hobbies

  • Game Retail Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Gameseek Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Hutchison 3G UK Ltd t/a 3

    • 07 February 2018
    • Number of complaints: 3

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Intel Corporation (UK) Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Computers, phones and telecoms

  • Orlestone Oak Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Serious Brands Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery, Home and garden

  • AO Retail Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery, Home and garden

  • Alubuild Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Appliances, electronics and machinery

  • Anyvan Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • CMB Multimedia Ltd t/a Enterprise Africa

    • 31 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Computers, phones and telecoms

  • EE Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Computers, phones and telecoms

  • Electronic Arts Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Computers, phones and telecoms

Database cases (1)
  • Glide Utilities Ltd

    • 25 October 2017