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Sure (Guernsey) Ltd t/a Sure
A Facebook sponsored post and a website for Sure mobile network, seen in November 2018 and March 2019: a. The Facebook sponsored post featured text which stated "Join Sure and get 6 months half price on Jersey's fastest mobile network". Further text stated "Go Sure. Go better. on [sic] the Island&...
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Tefincom SA t/a NordVPN
A TV ad for NordVPN seen on 9 January 2019. The ad began with a man walking down a train cubicle. Text on screen appeared that stated “Name: John Smith”. A man’s voice then said, “Look it’s me, giving out my credit card details.” The ad then showed the man handing his credit card to ...
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Celtic Sustainables Ltd
A website for Celtic Sustainables paint, www.celticsustainables.co.uk, seen on 29 June 2018, featured text which stated "Natural Paint & Decorating". Further text stated "SUPPLIERS OF ECO PAINT, NATURAL & ECO-FRIENDLY DECORATING, SUSTAINABLE BUILDING AND ENERGY SAVING PRODUCTS".
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Edward Bulmer Ltd
A website for Edward Bulmer paint, www.edwardbulmerpaint.co.uk, seen on 29 June 2018, featured text which stated "Edward Bulmer Natural Paints are the safe and beautiful choice for decorating your children's rooms". Further text stated "It is made from entirely natural ingredients" and "We&...
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DMG Media Ltd t/a The Mail on Sunday
A national press ad and website listing for a Smart Plug, seen on 25 August 2018: a. The national press ad, seen on the front page of The Mail on Sunday, featured a bright pink background with bold, uppercase text that read “FREE* SMART PLUG”. Below that was smaller text also in uppercase that read &ldqu...
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Vodafone Ltd
A website for Vodafone, www.vodafone.co.uk, seen on 15 November 2018, featured a page that detailed their “Vodafone Gigafast” broadband service. Text stated, "Blast off at an average of 900Mbps …". Further text stated, “Enjoy lightning-fast internet speeds with Vodafone Gigafast Broad...
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Steinhoff UK Retail Ltd t/a Harveys
The website for Harveys, a furniture retailer, www.harveysfurniture.co.uk, seen on 25 October 2018 featured an image of a dining table and chairs with text beside, which stated “GUARANTEED Christmas DELIVERY”. A gold banner underneath stated “GUARANTEED Christmas DELIVERY”. Smaller text undernea...
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Industrial Noise & Vibration Centre Ltd
A website for the Industrial Noise & Vibration Centre, www.invc.com, an engineering consultancy, seen on 14 May 2018, featured a page titled “Wrist mounted vibration transducers - not again!”, which stated in bold “Once more there are claims that wrist/glove mounted vibration transducers can be us...
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Prettylittlething.com Ltd t/a Prettylittlething.com
A banner at the top of the home page of the Pretty Little Thing clothing website, www.prettylittlething.com, seen on 14 January 2019, featured text stating "£1 UK NEXT DAY DELIVERY* ENTER: ONENDD - HURRY! ENDS IN ...", followed by a timer counting down in real time.
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Fisher & Company Engineering Services Ltd t/a Fisher & Company
A website for Fisher & Company, www.fisherandcompany.co.uk, seen in early July 2018, advertising solar powered pedestrian crossing beacons. On a web page titled “Solar Powered Belisha Beacons”, the website stated “SolarisV2™… Part No: FSBB2016 V2” and below that featured an imag...
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InnoGreen Chem
A product brochure for InnoGreen, a heat pump manufacturer, seen on 4 October 2018 featured the claim "InnoGreen GeoPro is the only Thermal Fluid on the market that has been designed specifically for closed loop ground and water collectors. Its design & development was completed in response to requests by lead...
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Person(s) unknown t/a www.custom-neon-sign.co.uk
The home page of www.custom-neon-sign.co.uk, seen in January 2019, featured various neon sign designs with their prices. Text at the top of the page stated "Based in UK, Free Shipping & Fast Delivery! Uk [sic] Inc, Free Shipping to Europe". Two UK addresses were listed at the bottom of the page.
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The Carphone Warehouse Ltd t/a Mobiles.co.uk
A website for mobile phones, www.mobiles.co.uk, seen in November 2018, featured text which stated "APPLE iPhone XR £36.00 P/M OH MY ... Free Handset 100GB Data Cyber Monday".
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BSH Home Appliances Ltd t/a Bosch
A website for Bosch, www.bosch-home.co.uk, a home electricals manufacturer seen on 22 August 2018 featured a web page for The Unlimited, a cordless stick vacuum cleaner. Towards the top of the page text over an image reel stated “Cordless, but with continuous runtime*, thanks to exchangeable battery pack and quic...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (14)