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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Sky UK Ltd
A website and TV ad for Sky was not found to be misleading.
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Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited
A magazine ad for a fuel company did not make misleading environmental claims.
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Puressentiel UK Ltd
A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.
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British Gas Services Ltd t/a British Gas
Three radio ads for British Gas’ HomeCare service did not make misleading price claims.
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Sky UK Ltd
A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.
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BOXT Ltd
A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.
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Shell UK Ltd
A radio ad for Shell’s loyalty scheme was banned for being misleading.
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Telefonica UK Ltd t/a O2
Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.
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ParcelHero.com Ltd
A website for a parcel delivery service made a misleading claim about “next day” delivery.
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Sky UK Ltd
A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.
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Privax Ltd t/a HMA VPN
A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.
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Swann Communications (Europe) Ltd t/a Swann
Reviews on a website for a surveillance product company were genuine and unlikely to mislead.
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Fischer Future Heat UK Ltd
A TV ad for a discount offer on heaters made a misleading savings claim.
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EE Ltd t/a EE
Ads across print, online and social media did not make the basis of EE's network performance claims sufficiently clear.
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Clearabee Ltd
Claims on a website for a waste management company were not misleading.
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Parcel2Go.com Ltd t/a Parcel2go
A website and an email for a parcel delivery comparison website omitted information about parcel restrictions and misled consumers about their ratings.
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Hutchison 3G UK Ltd t/a Three UK, 3
A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.
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Adwick Caravans Ltd t/a Adwick Caravans
A Facebook post promoting a competition to win a caravan did not clearly communicate the closing date or the prize on offer.
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British Telecommunications plc t/a BT, BT Group plc, BT Sport, BT TV
A press, website and two TV ads by BT misleadingly guaranteed its Wi-Fi worked in every room in a house and suggested Wi-Fi discs do not need to be plugged in.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (23)