Rulings (21)
  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Newspaper, Internet (website content)
    • 07 April 2021

    Two newspaper ads and a website ad for a vacuum cleaner were banned for implying the product could completely eliminate dust clouds without holding adequate evidence to prove this.

  • Dalradian Gold Ltd

    • Upheld
    • 10 March 2021

    A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not upheld
    • 10 March 2021

    A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • Internet (on own site), Television
    • 24 February 2021

    Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.

  • Haven Power Ltd

    • Not upheld
    • Internet (website content)
    • 24 February 2021

    A website post by an electricity supplier did not make misleading environmental claims.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National newspaper (paid ad), Television
    • 24 February 2021

    A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.

  • Sky UK Ltd

    • Upheld
    • Television
    • 17 February 2021

    A TV ad for Sky was banned for making misleading savings claims about a Sky TV and Broadband package.

  • SCA Investments Ltd t/a Gousto

    • Upheld
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Sky UK Ltd

    • Not upheld
    • Television
    • 28 October 2020

    A website and TV ad for Sky was not found to be misleading.

  • Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited

    • Not upheld
    • Magazine
    • 14 October 2020

    A magazine ad for a fuel company did not make misleading environmental claims.

  • Puressentiel UK Ltd

    • Upheld
    • 07 October 2020

    A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.

  • British Gas Services Ltd t/a British Gas

    • Not upheld
    • Radio
    • 12 August 2020

    Three radio ads for British Gas’ HomeCare service did not make misleading price claims.

  • Sky UK Ltd

    • Upheld
    • Internet (on own site), Television
    • 12 August 2020

    A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.

  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Shell UK Ltd

    • Upheld
    • Radio
    • 08 July 2020

    A radio ad for Shell’s loyalty scheme was banned for being misleading.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • ParcelHero.com Ltd

    • Upheld
    • Website (own site)
    • 10 June 2020

    A website for a parcel delivery service made a misleading claim about “next day” delivery.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Privax Ltd t/a HMA VPN

    • Not upheld
    • Television
    • 29 April 2020

    A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.

  • Swann Communications (Europe) Ltd t/a Swann

    • Not upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Reviews on a website for a surveillance product company were genuine and unlikely to mislead.