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Grey Technology Ltd t/a Gtech
Two newspaper ads and a website ad for a vacuum cleaner were banned for implying the product could completely eliminate dust clouds without holding adequate evidence to prove this.
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Dalradian Gold Ltd
A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.
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Smart Metering Communications Body Ltd t/a Smart Energy GB
A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.
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DSG Retail Ltd t/a Currys PC World
Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.
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Haven Power Ltd
A website post by an electricity supplier did not make misleading environmental claims.
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Telefonica UK Ltd t/a O2
A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.
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Sky UK Ltd
A TV ad for Sky was banned for making misleading savings claims about a Sky TV and Broadband package.
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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Sky UK Ltd
A website and TV ad for Sky was not found to be misleading.
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Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited
A magazine ad for a fuel company did not make misleading environmental claims.
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Puressentiel UK Ltd
A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.
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British Gas Services Ltd t/a British Gas
Three radio ads for British Gas’ HomeCare service did not make misleading price claims.
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Sky UK Ltd
A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.
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BOXT Ltd
A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.
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Shell UK Ltd
A radio ad for Shell’s loyalty scheme was banned for being misleading.
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Telefonica UK Ltd t/a O2
Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.
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ParcelHero.com Ltd
A website for a parcel delivery service made a misleading claim about “next day” delivery.
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Sky UK Ltd
A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.
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Privax Ltd t/a HMA VPN
A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.
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Swann Communications (Europe) Ltd t/a Swann
Reviews on a website for a surveillance product company were genuine and unlikely to mislead.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (21)