Rulings (23)
  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.

  • British Gas Services Ltd t/a British Gas

    • Upheld
    • Television
    • 20 October 2021

    Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for Voxi was banned for making misleading price claims.

  • salesforce UK Ltd

    • Not upheld
    • VOD
    • 06 October 2021

    A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Email, Television
    • 29 September 2021

    A TV ad and an email promoting TalkTalk’s broadband service were banned for making misleading price claims.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Newspaper
    • 22 September 2021

    A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.

  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Lucozade Ribena Suntory Ltd

    • Not upheld
    • Television
    • 18 August 2021

    We did not uphold complaints over an ad for Lucozade encouraging people to recycle.

  • Noble Foods Ltd

    • Not upheld
    • Internet (website content)
    • 11 August 2021

    A website post about the condition of chickens for farms which supply eggs did not break the CAP Code.

  • Vodafone Ltd

    • Upheld
    • Website (paid ad)
    • 28 July 2021

    A paid-for internet search ad for Vodafone was banned for claiming to be the “UK’s best mobile data network” without having adequate proof to substantiate the claim.

  • Vodafone Ltd

    • Upheld
    • Newspaper, Internet (website content)
    • 28 July 2021

    A website and newspaper ad for Vodafone were banned for claiming to be the “UK’s best mobile data network” without having adequate proof to substantiate the claim.

  • Hutchison 3G UK Ltd t/a Three

    • Upheld
    • Television
    • 21 July 2021

    A TV ad for Three mobile was banned for misleading claims about their 5G offering.

  • Hyundai Motor UK Ltd

    • Upheld
    • Internet (website content)
    • 09 June 2021

    A website ad for Hyundai was banned for implying that no impurities caused by driving the Hyundai NEXO would remain in the air without having adequate substantiation to prove this was true.

  • British Telecommunications plc t/a BT

    • Upheld in part
    • Poster
    • 05 May 2021

    A poster for BT was banned for making misleading claims about the reliability of their full fibre broadband.

  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Newspaper, Internet (website content)
    • 07 April 2021

    Two newspaper ads and a website ad for a vacuum cleaner were banned for implying the product could completely eliminate dust clouds without holding adequate evidence to prove this.

  • Dalradian Gold Ltd

    • Upheld
    • 10 March 2021

    A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not upheld
    • 10 March 2021

    A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • Internet (on own site), Television
    • 24 February 2021

    Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.

  • Haven Power Ltd

    • Not upheld
    • Internet (website content)
    • 24 February 2021

    A website post by an electricity supplier did not make misleading environmental claims.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National newspaper (paid ad), Television
    • 24 February 2021

    A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.