Rulings (41)
  • Electronic Arts Ltd t/a EA

    • Upheld
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • London Luton Airport Ltd t/a Luton Rising

    • Upheld
    • 10 July 2024

    A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion.

  • Wessex Water Services Ltd

    • Upheld
    • 10 July 2024

    A TV ad for Wessex Water did not adequately qualify the environmental claims made in the ad and omitted material information about the company’s environmental impact.

  • Portable Multimedia Ltd

    • Upheld
    • 05 June 2024

    A website made misleading and exaggerated claims about the performance of three advertised dash cams.

  • Future Farm Plant-Based Food UK Ltd t/a Future Farm

    • Upheld
    • Packaging
    • 29 May 2024

    The product packaging for a Future Farm Future Burger, seen on 9 February 2024, featured a promotion. Text on the front of the packaging stated, “WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY”. A QR code was in the centre of the text.

  • AHK Designs Ltd t/a Victoriaplum.com

    • Upheld
    • 22 May 2024

    A website, Instragram account and X account for Victoria Plum made misleaing claims about the longevity of the brand, its customer service reviews and its total number of customers served.

  • Pink Self Storage Ltd

    • Upheld
    • 22 May 2024

    A website ad made misleading claims about price and hidden fees.

  • Mous Products Ltd

    • Upheld
    • Television
    • 03 April 2024

    A TV ad made misleading claims about the efficacy of a range of phone cases.

  • Sparks Information PTE Ltd t/a Hunting Sniper

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.

  • Easigrass (Distribution) Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 27 March 2024

    A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.

  • 6G Internet Ltd t/a 6Gi

    • Upheld
    • Leaflet
    • 06 March 2024

    A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.

  • Ford Motor Company Ltd t/a Ford

    • Not upheld
    • Search (paid)
    • 21 February 2024

    A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.

  • BMW (UK) Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Greater London Authority

    • Upheld
    • Radio
    • 07 February 2024

    A radio ad about the ULEZ expansion misleadingly claimed that one of the most polluted places in London is inside people’s cars.

  • MG Motor UK Ltd

    • Upheld
    • Search (paid)
    • 07 February 2024

    A paid-for Google ad misleadingly represented a vehicle’s environmental impact.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Churchill Retirement Living Ltd t/a Churchill Retirement Living

    • Upheld
    • Internet (website content), Social media (own site)
    • 31 January 2024

    A website and a paid-for Facebook ad made misleading claims about savings, and was irresponsible for exploiting the cost of living crisis.

  • AGA Rangemaster Ltd t/a AGA

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website that claimed a cooker had “the lowest running costs for any heat-storage cast-iron range cooker” was misleading, unverifiable and could not be substantiated.

  • Planet Computers Ltd

    • Upheld
    • Internet (website content)
    • 10 January 2024

    A website misleadingly stated when a smartphone would be in stock.

  • Zzoomm plc

    • Upheld
    • Direct mail
    • 10 January 2024

    A direct mailing misleadingly stated the savings someone could make with their broadband service.

Informally resolved (5)
  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • Zen Internet Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Phonely Ltd t/a Phonely

    • 12 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms

  • Virgin Media Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Computers, phones and telecoms