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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Evergreens (UK) Ltd t/a ArtificialGrass.com
A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products.
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J Sainsbury plc t/a Sainsbury's
A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading.
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Tesco Stores Ltd t/a Tesco
A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.
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Vegan Friendly UK
A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.
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Magnatech Technology Ltd
A website for a company providing magnet technology for boiler systems made misleading claims the product would improve fuel efficiency, thereby saving energy and reducing greenhouse gas emissions.
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CheaperWaste Ltd
A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.
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Virgin Media Ltd
We partially upheld complaints from BT over two ads for Virgin Media.
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LeMieux Ltd
A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.
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Surfshark Ltd
A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.
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Health Technologies Ltd
Three ads for a Covid-19 testing service were banned for being misleading.
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John Mills Ltd t/a JML Direct
A TV ad for a vacuum pump was not found to be misleading.
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Innocent Ltd t/a Innocent
A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.
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Oatly UK Ltd t/a Oatly
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.
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Pepsi Lipton International
A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic.
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Roxane UK Ltd t/a Aqua Pura
A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.
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British Telecommunications plc t/a BT, BT Sport
A website ad for BT was banned for making misleading internet speed claims.
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Magnatech Technology Ltd
A website ad for magnet technology for boiler systems was banned for making misleading fuel efficiency claims.
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Ellanoir Luxury Ltd
An ad for a furniture company was banned for misleading shipping claims.
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Alpro (UK) Ltd t/a Alpro
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (31)