Rulings (34)
  • Aramco Overseas Oil Company BV t/a Aramco

    • Not upheld
    • Social media (paid ad)
    • 09 July 2025

    Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.

  • MyFlowers Ltd t/a MyFlowers

    • Upheld
    • Search (paid)
    • 09 July 2025

    A paid-for Google search ad and a website for a flower delivery service misleadingly implied that same-day delivery was available in all instances and for all UK addresses.

  • EE Ltd t/a EE

    • Upheld in part
    • Internet (on own site)
    • 21 May 2025

    A website failed to directly qualify 'unlimited' claims. 

  • Vodafone Ltd t/a vodafone

    • Upheld
    • Internet (on own site)
    • 21 May 2025

    A website made misleading savings claims and implied that a promotional price was time-limited when this wasn't the case. 

  • Living and Home Ltd

    • Upheld
    • Website (commercial classified)
    • 07 May 2025

    A product listing made misleading and unsubstantiated savings claims.

  • Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

    • Not upheld
    • Poster, Television, Internet (video)
    • 07 May 2025

    A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

  • CityFibre Holdings Ltd

    • Not upheld
    • Direct mail
    • 23 April 2025

    A direct mailing wasn't misleading.

  • Octopus Energy Ltd

    • Upheld in part
    • Social media (paid ad)
    • 23 April 2025

    Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.

  • Montdog Ltd t/a Wild Pack

    • Upheld
    • Social media (own site)
    • 16 April 2025

    Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.

  • Vodafone Ltd

    • Upheld in part
    • Website (own site)
    • 16 April 2025

    Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.

  • Barclays Bank plc

    • Not upheld
    • Magazine (paid ad)
    • 09 April 2025

    A magazine ad was unlikely to give a misleading impression of Barclay’s overall contribution to carbon dioxide and greenhouse gas emissions.

  • Shell UK Ltd

    • Not upheld
    • Television
    • 09 April 2025

    A TV ad didn’t give a misleading impression of Shell’s environmental impact.

  • TotalEnergies SE

    • Upheld
    • Social media (paid ad)
    • 09 April 2025

    A paid-for X ad for TotalEnergies omitted material information about the proportion of their overall business activities that comprised lower-carbon activities.

  • Hutchison 3G UK Ltd t/a Three Mobile

    • Not upheld
    • National newspaper (paid ad), Social media (paid ad), Internet (website content)
    • 02 April 2025

    A national press ad, two paid-for Meta ads and a website for Three Mobile didn’t make misleading ‘best value’ claims.

  • OceanSaver Ltd

    • Upheld
    • Website (own site), Television
    • 02 April 2025

    A website and TV ad made unsubstantiated environmental claims.

  • EE Ltd t/a EE

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • Petchip.Network

    • Upheld
    • Search (paid)
    • 12 March 2025

    Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs. 

  • EDF Energy Ltd

    • Upheld
    • Radio
    • 19 February 2025

    A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear.

  • ScottishPower Energy Retail Ltd t/a Scottish Power

    • Upheld
    • Television
    • 05 February 2025

    A TV ad featuring George Clarke wasn't quickly recognisable as an ad and led viewers to believe they were watching a programme. 

  • Lloyds Bank plc

    • Upheld in part
    • Poster, Social media (paid ad)
    • 18 December 2024

    A paid-for LinkedIn post for Lloyds Bank was misleading as it omitted significant information about the company’s environmental impact.

Informally resolved (2)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms