Rulings (31)
  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Evergreens (UK) Ltd t/a ArtificialGrass.com

    • Upheld
    • Internet (website content), Internet (video)
    • 08 June 2022

    A website and two YouTube video ads for artificial grass were misleading as they overstated the environmental benefits and air purifying qualities of the products. 

  • J Sainsbury plc t/a Sainsbury's

    • Not upheld
    • Television, Radio
    • 08 June 2022

    A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • Vegan Friendly UK

    • Upheld in part
    • Television
    • 08 June 2022

    A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 25 May 2022

    A website for a company providing magnet technology for boiler systems made misleading claims the product would improve fuel efficiency, thereby saving energy and reducing greenhouse gas emissions. 

  • CheaperWaste Ltd

    • Upheld
    • Internet (website content)
    • 18 May 2022

    A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.

  • Virgin Media Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We partially upheld complaints from BT over two ads for Virgin Media.

  • LeMieux Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.

  • Surfshark Ltd

    • Upheld
    • Internet (video)
    • 20 April 2022

    A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.

  • Health Technologies Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 30 March 2022

    Three ads for a Covid-19 testing service were banned for being misleading. 

  • John Mills Ltd t/a JML Direct

    • Not upheld
    • Television
    • 30 March 2022

    A TV ad for a vacuum pump was not found to be misleading.

  • Innocent Ltd t/a Innocent

    • Upheld
    • Television, VOD
    • 23 February 2022

    A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Pepsi Lipton International

    • Upheld
    • Poster
    • 19 January 2022

    A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. 

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • British Telecommunications plc t/a BT, BT Sport

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for BT was banned for making misleading internet speed claims. 

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for magnet technology for boiler systems was banned for making misleading fuel efficiency claims. 

  • Ellanoir Luxury Ltd

    • Upheld
    • Website (own site)
    • 03 November 2021

    An ad for a furniture company was banned for misleading shipping claims.

  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.