Rulings (23)
  • SCA Investments Ltd t/a Gousto

    • Upheld
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Sky UK Ltd

    • Not upheld
    • Television
    • 28 October 2020

    A website and TV ad for Sky was not found to be misleading.

  • Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited

    • Not upheld
    • Magazine
    • 14 October 2020

    A magazine ad for a fuel company did not make misleading environmental claims.

  • Puressentiel UK Ltd

    • Upheld
    • 07 October 2020

    A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.

  • British Gas Services Ltd t/a British Gas

    • Not upheld
    • Radio
    • 12 August 2020

    Three radio ads for British Gas’ HomeCare service did not make misleading price claims.

  • Sky UK Ltd

    • Upheld
    • Internet (on own site), Television
    • 12 August 2020

    A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.

  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Shell UK Ltd

    • Upheld
    • Radio
    • 08 July 2020

    A radio ad for Shell’s loyalty scheme was banned for being misleading.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • ParcelHero.com Ltd

    • Upheld
    • Website (own site)
    • 10 June 2020

    A website for a parcel delivery service made a misleading claim about “next day” delivery.

  • Sky UK Ltd

    • Upheld
    • Television
    • 13 May 2020

    A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.

  • Privax Ltd t/a HMA VPN

    • Not upheld
    • Television
    • 29 April 2020

    A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.

  • Swann Communications (Europe) Ltd t/a Swann

    • Not upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Reviews on a website for a surveillance product company were genuine and unlikely to mislead.

  • Fischer Future Heat UK Ltd

    • Upheld
    • Television
    • 22 April 2020

    A TV ad for a discount offer on heaters made a misleading savings claim.

  • EE Ltd t/a EE

    • Upheld in part
    • Poster, Internet (on own site), National press, Internet (social networking), Regional press
    • 08 April 2020

    Ads across print, online and social media did not make the basis of EE's network performance claims sufficiently clear.

  • Clearabee Ltd

    • Not upheld
    • Internet (on own site)
    • 01 April 2020

    Claims on a website for a waste management company were not misleading.

  • Parcel2Go.com Ltd t/a Parcel2go

    • Upheld in part
    • Internet (on own site), Email
    • 01 April 2020

    A website and an email for a parcel delivery comparison website omitted information about parcel restrictions and misled consumers about their ratings.

  • Hutchison 3G UK Ltd t/a Three UK, 3

    • Upheld
    • National press, Internet (social networking)
    • 25 March 2020

    A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.

  • Adwick Caravans Ltd t/a Adwick Caravans

    • Upheld
    • Internet (social networking)
    • 18 March 2020

    A Facebook post promoting a competition to win a caravan did not clearly communicate the closing date or the prize on offer.

  • British Telecommunications plc t/a BT, BT Group plc, BT Sport, BT TV

    • Upheld
    • Internet (on own site), Press general, Television
    • 18 March 2020

    A press, website and two TV ads by BT misleadingly guaranteed its Wi-Fi worked in every room in a house and suggested Wi-Fi discs do not need to be plugged in.