Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.


Some marketers offer chemical peels such as Microdermabrasion. CAP accepts that microdermabrasion can slough off the dead layer of skin on the skin’s surface. It also accepts that the part or complete removal of the top layer can reveal “younger-looking” and “smoother” skin but marketers should limit their claims to “the appearance of skin” and should go no further than that unless they hold rigorous evidence.

CAP does not accept that the procedure stimulates collagen production.

See also Beauty and Cosmetics: General and Beauty and Cosmetics: "Non-surgical" and "surgical" type claim


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