Rulings (24)
  • FX Compared Ltd t/a FXcompared

    • Upheld
    • Website (own site)
    • 23 April 2025

    A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad. 

  • Intelligent Lending Ltd t/a Ocean

    • Upheld
    • 19 February 2025

    A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card.

  • Connect UK Sales Ltd

    • Upheld
    • 12 February 2025

    A paid-for Facebook ad and website landing page didn’t make clear that the value of investments was variable and failed to provide evidence to substantiate investment claims and price comparisons.

  • Family Vision Ltd

    • Upheld
    • 12 February 2025

    A paid-for Facebook ad irresponsibly encouraged the use of credit agreements to fund Christmas spending.

  • Land Profits EDU Ltd t/a Land Profits

    • Upheld
    • 12 February 2025

    Two paid-for Facebook posts and a website didn’t make clear that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future and also failed to substantiate objective claims.

  • Luxury Lodge Estates Company Ltd t/a Luxury Lodges

    • Upheld
    • 12 February 2025

    A magazine ad didn’t make clear that the value of investments was variable, and that examples of past performance weren’t necessarily a guide to the future. It also failed to make the nature of a guarantee clear and didn’t include non-optional fees.

  • SteadyPay Ltd

    • Upheld
    • 12 February 2025

    A paid-for Meta ad irresponsibly encouraged people to borrow money for the Black Friday sales and to spend more than they could afford.

  • Zimran Ltd t/a Prosperi Academy

    • Upheld
    • Social media (paid ad), Internet (video)
    • 15 January 2025

    A paid-for YouTube ad for an app offering financial investment training courses didn't make clear that the value of investments was variable and irresponsibly took advantage of people's lack of experience by implying that investment was straightforward and that large returns could be made with minimal time and ...

  • Wahed Invest Ltd

    • Upheld
    • Poster
    • 08 January 2025

    Six posters which appeared on the TfL network caused serious offence by featuring images of burning US dollar and Euro banknotes.

  • get_0ut_0f_debt Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    A video on the get_0ut_0f_debt TikTok account was irresponsible and caused serious offense and unjustified distress.

  • Aurum & Argenti Ltd t/a Bullion Club, bullionclub.co.uk

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    A paid-for Google ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Radio
    • 20 November 2024

    Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Harrington & Byrne Ltd

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Solomon Global Ltd t/a Buy Bullion

    • Upheld
    • Social media (paid ad)
    • 20 November 2024

    A paid for Facebook ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • The Pure Gold Group Ltd t/a The Pure Gold Company

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Cult & Boutique (Wine Management) Ltd

    • Upheld
    • Social media (paid ad)
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also made unsubstantiated investment claims.

  • Cult Wines Ltd

    • Upheld
    • Search (paid)
    • 13 November 2024

    Two paid-for Google ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Vintage Associates Fine Wine Merchants Ltd

    • Upheld
    • Social media (paid ad)
    • 13 November 2024

    Two paid for social media ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also referenced an example of performance that wasn’t representative and m...

  • Vinverum Ltd

    • Upheld
    • Social media (paid ad)
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated and that the value of investments was variable and also made unsubstantiated investment claims.