Rulings (14)
  • Elevate Credit International Ltd t/a Sunny

    • Not upheld
    • Television
    • 18 December 2019

    A TV ad for a loans provider did not break the rules around financial products and services.

  • DeadHappy Ltd

    • Upheld
    • Internet (social networking)
    • 11 December 2019

    An ad on Facebook for a life insurance provider was banned for being irresponsible and trivialising suicide.

  • flatfair Ltd

    • Not Upheld
    • Internet (on own site)
    • 04 December 2019

    Claims on a deposit replacement company website did not break the rules around misleadingness.

  • Money Tree Media Ltd t/a

    • Upheld
    • Internet (display)
    • 20 November 2019

    A website and Facebook page for a debt help service falsely implied that they were acting for purposes outside their trade.

  • Fortune Academy

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    A website promoting a cryptocurrency course made misleading claims.

  • Profit Accumulator Ltd

    • Upheld
    • Internet (social networking)
    • 11 March 2020

    Instagram posts for a betting company were banned for being irresponsible as they suggested matched betting could be a solution to financial concerns.

  • Mortgage Complaints Bureau Ltd

    • Upheld
    • Internet (social networking)
    • 06 November 2019

    Ads on Twitter and on a website broke the rules around misleadingness and by implying the advertiser was acting for purposes outside of their trade.

  • Person(s) unknown

    • Upheld
    • Internet (on own site), Internet (OM 3rd party)
    • 30 October 2019

    Online ads for funeral plans broke the rules for misleadingly claiming consumers could avoid funeral costs and for acting for purposes outside of their trade.

  • Waterloo Solutions Ltd

    • Upheld
    • Direct mail
    • 23 October 2019

    A direct mailing for a claims management service broke the rules by not being obviously identifiable as marketing material.

  • Centurius Ltd

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    A pension comparison website misleadingly claimed to offer financial advice.

  • Banks Claims Group Ltd

    • Upheld in part
    • Poster
    • 25 September 2019

    A poster ad was found to misleadingly claim that the actions of institutions had caused people to commit suicide or had committed crimes.

  • Stockmarket Insider Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    Three websites for investment advisory service Stockmarket Insider,, and, seen in March 2019, featured two pages. Text on the home page of each of the three websites stated “… of the thousands of ‘investment advisory s...

  • HDR Global Trading Ltd

    • Upheld
    • National press
    • 14 August 2019

    A newspaper ad for the cryptocurrency trading platform BitMEX, seen on 3 January 2019. The ad showed a graph spread across two pages. The horizontal axis was divided and labelled into six month units showing dates between January 2009 and January 2019. The vertical axis was labelled “Bitcoin Price In US Dollars&r...

  • ME Legal and Financial Ltd t/a Mortgage.Claims

    • Upheld in part
    • Television
    • 10 July 2019

    A TV ad for Mortgage.Claims, a mortgage assessment company, shown in December 2018 and January 2019, featured a couple deciding to make a claim to establish whether their mortgage had been mis-sold. The woman said, “Guess what I’ve found out? We could be due tens of thousands of pounds.” The man re...

Informally resolved (1)

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services