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Clear Score Technology Ltd t/a ClearScore
A TV ad for a financial technology company did not make clear that pre-approved offers would be subject to additional checks by the lender prior to approval.
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NewDay Ltd
A TV ad for a credit card and balance transfers did not break the rules on social responsibility.
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Funding Circle Ltd
A TV ad did not make clear that a personal guarantee might be required for some loans.
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Profit Accumulator Ltd
Instagram posts for a betting company were banned for being irresponsible as they suggested matched betting could be a solution to financial concerns.
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Elevate Credit International Ltd t/a Sunny
A TV ad for a loans provider did not break the rules around financial products and services.
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DeadHappy Ltd
An ad on Facebook for a life insurance provider was banned for being irresponsible and trivialising suicide.
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flatfair Ltd
Claims on a deposit replacement company website did not break the rules around misleadingness.
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Money Tree Media Ltd t/a National-Debt-Help.org.uk
A website and Facebook page for a debt help service falsely implied that they were acting for purposes outside their trade.
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Fortune Academy
A website promoting a cryptocurrency course made misleading claims.
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Mortgage Complaints Bureau Ltd
Ads on Twitter and on a website broke the rules around misleadingness and by implying the advertiser was acting for purposes outside of their trade.
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Person(s) unknown
Online ads for funeral plans broke the rules for misleadingly claiming consumers could avoid funeral costs and for acting for purposes outside of their trade.
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Waterloo Solutions Ltd
A direct mailing for a claims management service broke the rules by not being obviously identifiable as marketing material.
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Centurius Ltd
A pension comparison website misleadingly claimed to offer financial advice.
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Banks Claims Group Ltd
A poster ad was found to misleadingly claim that the actions of institutions had caused people to commit suicide or had committed crimes.
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Stockmarket Insider Ltd
Three websites for investment advisory service Stockmarket Insider, www.narendesigns.co.uk, www.stockmarket-insider.uk and www.stockmarket-insider.co.uk, seen in March 2019, featured two pages. Text on the home page of each of the three websites stated “… of the thousands of ‘investment advisory s...
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HDR Global Trading Ltd
A newspaper ad for the cryptocurrency trading platform BitMEX, seen on 3 January 2019. The ad showed a graph spread across two pages. The horizontal axis was divided and labelled into six month units showing dates between January 2009 and January 2019. The vertical axis was labelled “Bitcoin Price In US Dollars&r...
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ME Legal and Financial Ltd t/a Mortgage.Claims
A TV ad for Mortgage.Claims, a mortgage assessment company, shown in December 2018 and January 2019, featured a couple deciding to make a claim to establish whether their mortgage had been mis-sold. The woman said, “Guess what I’ve found out? We could be due tens of thousands of pounds.” The man re...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (17)