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Flexible Digital Solutions Ltd
A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, trivialising the application process and for not stating the risks and fees associated with IVAs.
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TFLI Ltd
A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, exaggerating the amount of debt that could be written off, as well as several other issues.
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Person(s) unknown t/a equityreleaseplus.co.uk
A paid-for website ad promoting an equity release company was banned for misleadingly implying their service was associated with Martin Lewis.
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Coinfloor Ltd
A press ad for a Bitcoin and cryptocurrency exchange was banned for irresponsibly suggesting that purchasing Bitcoin was a good or secure way to invest one’s savings or pension and for failing to make clear the risks associated with Bitcoin investments.
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DSG Retail Ltd t/a Currys PC World
A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.
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Fidelitas Group Ltd
Five paid-for internet search ads and a website ad for a debt advice service were banned for misleadingly suggesting their service was endorsed by Government bodies and for suggesting they were qualified to provide debt counselling despite not being authorised by the FCA as experts in this field.
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National Direct Service t/a Step Debt Support
A paid-for internet search ad and a website ad for a debt advice service were banned for exaggerating the speed and ease with which debt could be reduced and for misleadingly suggesting associations with a debt charity and the Government. The matter was referred to CAP’s Compliance team.
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Studio Retail Ltd
A TV and video on demand ad for a shopping retailer was banned for irresponsibly encouraging excessive spending.
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Clear Score Technology Ltd t/a ClearScore
A TV ad for a financial technology company did not make clear that pre-approved offers would be subject to additional checks by the lender prior to approval.
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NewDay Ltd
A TV ad for a credit card and balance transfers did not break the rules on social responsibility.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (10)