Rulings (19)
  • CB Payments Ltd t/a Coinbase

    • Upheld
    • Poster, Video on demand
    • 28 January 2026

    A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.

  • Whiskey & Wealth Club Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 21 January 2026

    A paid-for Facebook ad, landing page and website for a whiskey cask investment company made misleading claims about investment returns. The ad also failed to make clear that cask whiskey investments were unregulated and that the value of investments was variable.

  • Dean Harrison

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    Three paid-for Google search listings and three websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Freedom Debt Ltd

    • Upheld
    • Search (paid)
    • 07 January 2026

    Two paid-for Google search listings and two websites for an accident claims management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Person(s) unknown

    • Upheld
    • Search (paid), Website (own site)
    • 07 January 2026

    A paid-for Google search ad and a website landing page for an accident management company falsely implied that they were acting for purposes outside their business by implying they were a car insurance provider and didn’t make their commercial intent clear.

  • Cult Wines Ltd

    • Upheld
    • 24 December 2025

    A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...

  • Howserv Ltd t/a Staysure Travel

    • Upheld
    • 24 December 2025

    A TV ad for a travel insurance company misleadingly claimed that there was no age limit to their service.

  • Lloyds Bank plc t/a Lloyds Banking Group (LBG)

    • Upheld
    • National press
    • 20 August 2025

    A national press ad for Lloyds Bank misleadingly implied that they had made donations to social housing projects and omitted significant information that put these claims into context.

  • Monzo Bank Ltd

    • Not upheld
    • Television
    • 09 July 2025

    A TV ad for Monzo and ITV Sport was obviously recognisable as an ad.

  • Neilson Financial Services Ltd t/a British Seniors

    • Not upheld
    • 28 May 2025

    A TV ad didn't show an infant in an unsafe sleep position.   

  • Turner Lewis Ltd

    • Upheld
    • Social media (own site)
    • 28 May 2025

    A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about significant qualifications. 

  • Rosenthal Capital Ltd t/a ULEZProsperity

    • Upheld
    • Website (own site)
    • 07 May 2025

    A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.

  • FX Compared Ltd t/a FXcompared

    • Upheld
    • Website (own site)
    • 23 April 2025

    A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad. 

  • Intelligent Lending Ltd t/a Ocean Finance

    • Upheld
    • Social media (paid ad), Internet (display)
    • 19 February 2025

    A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card.

  • Connect UK Sales Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 12 February 2025

    A paid-for Facebook ad and website landing page didn’t make clear that the value of investments was variable and failed to provide evidence to substantiate investment claims and price comparisons.

  • Family Vision Ltd

    • Upheld
    • Social media (paid ad)
    • 12 February 2025

    A paid-for Facebook ad irresponsibly encouraged the use of credit agreements to fund Christmas spending.

  • Land Profits EDU Ltd t/a Land Profits

    • Upheld
    • Social media (paid ad), Website (own site)
    • 12 February 2025

    Two paid-for Facebook posts and a website didn’t make clear that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future and also failed to substantiate objective claims.

  • Luxury Lodge Estates Company Ltd t/a Luxury Lodges

    • Upheld
    • Magazine (paid ad)
    • 12 February 2025

    A magazine ad didn’t make clear that the value of investments was variable, and that examples of past performance weren’t necessarily a guide to the future. It also failed to make the nature of a guarantee clear and didn’t include non-optional fees.

  • SteadyPay Ltd

    • Upheld
    • Social media (paid ad)
    • 12 February 2025

    A paid-for Meta ad irresponsibly encouraged people to borrow money for the Black Friday sales and to spend more than they could afford.