Rulings (31)
  • Naked Wolfe Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad featured a model who appeared unhealthily thin.

  • Nimaya Mindstation Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated, and discouaraged essential treatment for conditions for which medical supervision should be sought.

  • The Heal Air

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website, Facebook post and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated.

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • ZING Oral Care Ltd

    • Upheld
    • Social media (paid ad), Internet (website content)
    • 15 November 2023

    A website and paid-for Facebook ad misleadingly implied that titanium dioxide-containing toothpastes are potentially harmful.

  • Indiralaxmi Vignesh Ltd t/a Hale Clinic

    • Upheld
    • Search (paid), Internet (website content)
    • 08 November 2023

    A website and paid-for search listing claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • NUMA Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 08 November 2023

    A website and Facebook post claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Nexusbird Inc t/a Motion

    • Upheld
    • Social media (paid ad)
    • 18 October 2023

    A paid-for Facebook ad for an AI-powered calendar made medical claims for a device that had not been registered for those claims, and discouraged essential treatment for ADHD, a condition where medical supervision should be sought.

  • Person(s) unknown

    • Upheld
    • 06 September 2023

    A paid-for Facebook ad for a foetal doppler retailer misleadingly implied that the device could help detect health issues early, provided parents with reassurance that an unborn baby was healthy and discouraged parents from seeking essential treatment.

  • The Chrysalis Effect Ltd

    • Upheld
    • 06 September 2023

    A website for a health coach provider misleadingly claimed that their recovery programme could aid in the recovery of chronic fatigue syndrome or provide full clinical recovery from it.

  • Jo Llewellyn Craniosacral Therapist

    • Upheld
    • Social media (paid ad), Social media (own site)
    • 30 August 2023

    A paid-for Facebook ad and an Instagram post for a craniosacral therapist implied that craniosacral therapists could treat long covid without robust evidence.

  • Peachy Acupuncture

    • Upheld
    • Social media (paid ad), Social media (own site)
    • 30 August 2023

    An Instagram post for an Acupuncturist’s page implied that acupuncture could contribute to the treatment of long covid or symptoms of it without robust evidence and promoted prescription-only medicines to the general public.

  • Serenity Acupuncture

    • Upheld
    • Internet (website content), Social media (own site)
    • 30 August 2023

    A paid-for Facebook ad and website for an Acupuncturist implied that acupuncture could contribute to the treatment of long covid without robust evidence.

  • MH Optical Limited t/a Panoptica Opticians

    • Upheld
    • Internet (website content)
    • 16 August 2023

    A website for an opticians claimed their products could treat dyslexia.

  • The Fibro Guy Ltd t/a The Fibro Guy

    • Upheld
    • Internet (website content)
    • 09 August 2023

    The website for a chronic pain and hypermobility syndrome support and coaching programme claimed that the treatments and techniques they used could treat chronic pain and various health conditions.

  • Kellogg Europe Trading Ltd t/a Kellogg Company

    • Upheld
    • Internet (website content)
    • 02 August 2023

    A listing for the “All-Bran Prebiotic Oaty Clusters” on Kellogg’s website made unauthorised health claims.

  • Wuka Ltd t/a WUKA

    • Not upheld
    • Television, VOD
    • 19 July 2023

    A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.

  • Dirtea Ltd t/a Dirtea

    • Upheld
    • Social media (own site)
    • 28 June 2023

    Five Instagram posts on the Dirtea Instagram page and a paid-for Facebook ad claimed the product could prevent, treat or cure various human diseases.

  • Parkwood Learning Ltd t/a The Cognitive Health Coach

    • Upheld
    • Social media (own site)
    • 28 June 2023

    A Facebook post on a health coach’s page misleadingly claimed to treat the symptoms of Alzheimer’s disease.