A TV ad for ibuprofen products misleadingly implied that it was superior to other products for treating the joint pain.
Health claims about food supplements on a website broke the rules as they were not authorised on the EU Register.
A magazine ad for a tanning clinic was banned for making unfounded claims to treat medical conditions, as well as not being obviously identifiable as an ad.
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.