Rulings (34)
  • SuperAwesome Trading Ltd t/a PopJam

    • Upheld
    • Television
    • 13 November 2019

    A TV ad for a children’s app was banned for being socially irresponsible.

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • Paramount Pictures UK

    • Not Upheld
    • Poster
    • 17 July 2019

    A poster for the cinema release of the film ‘Pet Sematary’ (2019) seen on the side of a bus, in April 2019, featured an image of children with animal masks and carrying various objects, including a spade, a crucifix and a wheelbarrow, walking through the woods with crucifixes in the background. Text beneath...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • Unisnacks Europe Ltd

    • Upheld in part
    • Internet (social networking)
    • 06 November 2019

    Ads for biscuits appearing on Facebook, a website and on the product were banned for being irresponsible and encouraging excessive behaviours.

  • Paramount Pictures International

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A YouTube ad for the film Pet Sematary was banned for being inappropriately targeted at children.

  • Redee Solutions LLC

    • Upheld
    • Internet (social networking)
    • 30 October 2019

    A Facebook ad for an alcohol flush solution was banned for being socially irresponsible and for not holding adequate evidence to support their claims.

  • Boohoo.com UK Ltd

    • Upheld
    • E-mail
    • 16 October 2019

    An email from a clothing retailer was found to be socially irresponsible.

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • Casumo Services Ltd

    • Upheld
    • Internet (sponsored search)
    • 09 October 2019

    An online search ad was banned for being irresponsibly targeted.

  • Drake & Morgan Ltd

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    Claims on a webpage and email for bar and restaurant chain Drake and Morgan’s botanical themed drinks was considered socially irresponsible.    

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Internet (social networking)
    • 02 October 2019

    A tweet by Burger King was found to condone or encourage anti-social behaviour.

  • 32Red Ltd

    • Upheld
    • Internet (search engine)
    • 25 September 2019

    Two paid-search gambling ads were banned as they broke the rules around appealing to children.

  • Queen of Aesthetics

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An Instagram ad was banned for misleadingly implying celebrities had used their products.

  • Trossachs Distillery Ltd t/a McQueen Gin

    • Upheld
    • Television
    • 25 September 2019

    A TV ad for McQueen Gin was banned as it irresponsibly linked drinking alcohol with potentially dangerous physical activities.

  • BetIndex Ltd

    • Upheld
    • Internet (video)
    • 18 September 2019

    A BetIndex ad on YouTube broke the rules for encouraging gambling behaviour that was socially irresponsible, not making clear the associated financial risks and for creating the false impression that the product was an investment opportunity.

  • BetIndex Ltd

    • Upheld
    • Internet (social networking)
    • 21 August 2019

    A paid-for Facebook ad for Football INDEX – Bet & Trade, seen 20 May 2019, promoted a gambling app. Text stated "Jadon Sancho is now the football stockmarket's third most valuable player, with many traders seeing handsome profits”. It also listed the name, image and "Buy" and "...

  • McDonald's Restaurants Ltd

    • Not Upheld
    • Radio
    • 14 August 2019

    A radio ad for McDonald's, broadcast on Virgin Radio on 8 March 2019, featured a conversation between two men about their respective lunches. One reported that he had a "packed lunch ... with a cheeky little choccy bar". The other remarked "That looks tiny, have they made them smaller?” to whic...

  • Mondelez UK Ltd

    • Upheld
    • Television, VOD
    • 14 August 2019

    A TV ad and video on demand (VOD) ad for the soft cheese, Philadelphia: a. The TV ad, seen on 14 June 2019, featured a woman passing a baby to a man who then held the baby in his arms. Another man appeared carrying a baby in a car seat. The first man said “New dad, too?” and the second man nodded. The sc...

  • NestlĂ© UK Ltd

    • Not Upheld
    • Television
    • 14 August 2019

    A TV ad for Buxton bottled water, seen on 15 June 2019, featured a female ballet dancer, a male drummer and a male rower. The dancer was shown as a child and then as an adult practicing in a studio. The drummer was seen playing in a school gym and then on stage. The rower was shown training on a stationary bike and row...

Informally resolved (4)
  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • HALFORDS LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Safety and security

  • Senso-Rex Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Medicines, remedies and therapies