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Crimestoppers Trust
Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.
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DRTY DRINKS Ltd
Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.
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LC International Ltd t/a Ladbrokes
A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.
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Long Ashton Holdings Ltd t/a High Water
A website post by a drinks company was banned for making non-permitted nutrition claims for an alcoholic drink.
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Pruvit Ventures Inc
A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases.
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Wild Drinks Group Ltd t/a Whisp Drinks
A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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LC International Ltd t/a Ladbrokes
A paid-for Facebook post for Ladbrokes was not found to be of particular appeal to under-18s and did not breach the Code.
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UKGBrunch Ltd
Two posts on an event promoter’s Facebook page were banned for encouraging excessive consumption of alcohol.
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Boux Avenue Ltd
A paid-for Facebook ad featuring a woman wearing lingerie did not break the CAP Code as the model did not appear to be unhealthily thin.
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Nike (UK) Ltd
A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.
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GOAT Company Ltd t/a Goat Games
A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.
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Babyboo Fashion Pty Ltd t/a Babyboo Fashion
A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.
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Jetsun Sunbeds
A Facebook post promoting sunbeds misleadingly and irresponsibly claimed that health benefits were obtained from the use of sunbeds.
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RR Whisky Ltd
A Facebook and website ad for a whisky company were banned for irresponsibly linking the consumption of alcohol with mountaineering, an activity in which drinking would be unsafe.
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Bamby H2O
A pre-roll ad on YouTube for a rapper’s single, which featured drug references, nudity and strong language, was banned for being socially irresponsible and likely to cause serious and widespread offence.
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Camden Town Brewery Ltd
A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.
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DSG Retail Ltd t/a Currys PC World
A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.
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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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ITV Broadcasting Ltd
A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.
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LC International Ltd t/a Ladbrokes
A video on demand ad for Ladbrokes which appeared on All4 was banned for depicting gambling behaviour that was socially irresponsible, as a person in the ad was shown to be detached from his surroundings after placing a bet.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (24)