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WHG (International) Ltd
A paid-for message from William Hill seen on the dating app Tinder, on 11 March 2019, stated "Stuck in the friend zone? You won't be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&Cs apply". This was...
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Entertaining Play Ltd t/a Monopoly Casino
A banner ad for Monopoly Casino, seen 7 February 2019 on the Mirror Online website, featured an image of the character ‘Mr Monopoly’ and text which stated “Monopoly Casino”, “SUPER MONOPOLY MONEY” and “PLAY NOW”.
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Power Leisure Bookmakers Ltd t/a Paddy Power
A TV ad for Paddy Power Rewards, seen in February 2019, featured Rhodri Giggs (brother of former footballer and now manager Ryan Giggs) speaking to camera, saying he had “[A]lways lived a loyal life” by drinking in the same pub, going to the same gym, etc. Shown in a pub, a woman behind the bar asked, "...
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British American Tobacco UK Ltd t/a Vype
A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.
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Petfre (Gibraltar) Ltd t/a Betfred
A TV ad for Betfred, seen 20 January 2019, featured a woman in the bath, a man preparing a meal and a woman exercising all while playing online bingo on mobile devices. The voice-over stated, “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the ac...
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Edrington Distillers Ltd t/a Macallan
A TV ad, video on demand (VOD) ad and a paid-for ad on Instagram for Macallan whisky, seen in December 2018: a. The TV ad featured a man leaping off a cliff and tumbling towards the ground. As he fell, feathers started sprouting out of his arms and he began to grow wings. On-screen text stated "Would you risk f...
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Suzuki GB plc
A TV ad for Suzuki, seen on 8 January 2019, promoted the Suzuki Vitara car. The ad showed a car being driven through the streets of a city, then over a bridge and into the countryside, by a man. A voice-over, using a child’s voice, stated, “I’m 36, I’m a husband, a manager, and still very good l...
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Cosmedicare UK Ltd
A radio ad for Cosmedicare, a cosmetic surgery company, heard 9 January 2019, which featured a female character composing a letter to a bar owner. The voice-over stated, “Dear Sir, apologises for Saturday night’s incident at your fine establishment. To explain, I had to show off my new Cosmedicare body beca...
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Cash On Go Ltd t/a Peachy.co.uk
An email from a financial services company specialising in short-term loans, dated 24 January 2019, stated “… no one really knows what’s going on with this whole Brexit malarkey … and some say it could affect the amount of food available … We do not want to believe that Brexit will impa...
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Perfetti Van Melle UK Ltd
A website, three Facebook posts and a YouTube video for Chupa Chups, seen on 20 March 2018: a. The home page of the website www.chupachups.co.uk, included icons for three videos which were hosted on a different page of the website, called “Promotions”. All three icons contained images of vloggers. It fea...
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Bonne Terre Ltd t/a Sky Bet
A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the possi...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (11)