Rulings (63)
  • Guardian News and Media Ltd

    • Not upheld
    • Website (own site)
    • 25 June 2025

    A pop-up banner ad was unlikely to cause serious or widespread offence and wasn’t irresponsibly targeted.

  • HOMA Games SAS

    • Upheld
    • In-game (apps)
    • 25 June 2025

    An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.

  • Honeytech Ltd t/a Honeytoon

    • Upheld
    • Social media (paid ad)
    • 25 June 2025

    Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.

  • Koi Footwear Ltd

    • Upheld
    • Email
    • 18 June 2025

    An email was socially irresponsible and likely to cause serious and widespread offence by condoning drug use.

  • Diesel SpA t/a Diesel

    • Upheld in part
    • Website (paid ad)
    • 11 June 2025

    A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • Mars Wrigley Confectionery UK Ltd

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad condoned unsafe driving.

  • AirDoctor LLC t/a AmazingAir

    • Upheld
    • 28 May 2025

    A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.

  • Neilson Financial Services Ltd t/a British Seniors

    • Not upheld
    • 28 May 2025

    A TV ad didn't show an infant in an unsafe sleep position.   

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • GreenPixel Ltd t/a Hotel Merge Empire

    • Upheld
    • Game (mobile/app)
    • 21 May 2025

    An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • Golden Vape UK Ltd t/a Golden Vape

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • UK Electronic Cigarette Ltd t/a UKVAPINGSTORE

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • ABD Supplies Ltd

    • Upheld
    • Email, Website (own site)
    • 23 April 2025

    Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

Informally resolved (2)
  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol