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Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com
This ruling replaces one from November 2021; however, we have continued to uphold the complaint.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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Tonic Weight Loss Surgery Ltd
A post on the company’s Instagram page irresponsibly trivialised the decision to have weight-loss surgery by creating a sense of undue urgency.
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JA Physique Ltd t/a jakeabbott07
An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image.
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Heineken UK Ltd
A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.
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Indeed Inc
A television ad did not include or promote any harmful gender stereotypes .
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Samsung Electronics (UK) Ltd t/a Samsung
A television and cinema ad for a smartwatch featuring a woman jogging alone at night did not encourage dangerous or reckless behaviour.
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SmokePops LDN
Three ads on Facebook and the company’s website for flavoured additives for cigarettes irresponsibly promoted smoking and contained misleading, irresponsible health claims.
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DNBA Entertainment Ltd
An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.
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Pure Wines Ltd
An ad on Instagram and the company’s website broke the strict alcohol ad rules by linking alcohol with seduction and sexual activity.
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Secret Surgery Ltd
Ads on Instagram and Facebook promoted a prescription-only medicine and irresponsibly put pressure on consumers to have Botox procedures.
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Served Drinks Ltd t/a Served
Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.
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Relx (UK) Ltd
An Instagram story on Louis Shaw’s account was not obviously identifiable as an ad and promoted unlicensed, nicotine-containing e-cigarettes on social media.
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Wild Drinks Group Ltd t/a Whisp Drinks
We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.
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Person(s) unknown
We banned an online ad for a company claiming to be able to treat depression and other medical conditions, over unsubstantiated claims over treatments’ efficacy.
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Prettylittlething.com Ltd t/a Prettylittlething.com
We upheld complaints about an online product listing for a pair of jeans, as it objectified women.
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break the rules on harm and offence on the grounds of innuendo or portrayal of gender stereotypes
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Cellar Door Ltd t/a OrchidRomance
A paid-for YouTube ad for an online introduction agency portrayed a female model, who seemed to be under 18 years of age, in a sexual way and was therefore irresponsible.
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GlaxoSmithKline Consumer Healthcare (UK) Trading Ltd
A TV ad for over-the-counter heartburn relief medicine was not irresponsible or harmful as I did not discourage essential treatment for conditions for which medical supervision should be sought.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (55)