Rulings (43)
  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • International Medical Center LLC t/a Swiss Medica

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • Linden Clinics t/a Linden Stem Cell

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children. 

  • Morley's (Fast Foods) Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product. 

  • Rumi Pulse t/a Rumi Pulse Medical Tourism Agency

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism. 

  • The Trade Desk, Inc

    • Upheld
    • Social media (paid ad)
    • 23 September 2026

    A promoted LinkedIn post from a media buying platform broke the rules by featuring an identifiable less healthy food. 

  • Whitworths Ltd

    • Upheld
    • Social media (own site)
    • 23 September 2026

    An Instagram post on the WhitworthsUK page made unauthorised health claims and implied that a food could prevent or treat human disease. 

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.

  • White Hat Gaming Ltd t/a Casimba and The Grand Ivy Casino

    • Not upheld
    • Internet (display)
    • 16 September 2026

    Two web display ads for gambling sites and a website weren’t directed at under-18s. 

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Television, VOD, Radio
    • 12 August 2026

    Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.

  • EverAI Ltd t/a AI Realities

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.

  • YO! Sushi UK Ltd t/a YO!

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.

  • Innate-Essence Ltd t/a the Turmeric Co.

    • Upheld
    • Website (own site)
    • 05 August 2026

    A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.

  • Jaded London Ltd

    • Upheld
    • Email
    • 05 August 2026

    An email for a clothing brand was socially irresponsible by glamourising smoking.

  • Skill on Net Ltd t/a Gecko Play

    • Upheld
    • Social media (paid ad)
    • 08 April 2026

    A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm.

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.

  • Eastern Savings and Loans Credit Union

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for a credit union irresponsibly encouraged the purchase of non-essential items through the use of credit, particularly in relation to funding Black Friday and Christmas purchases.

  • Humantra UK Operations Ltd t/a Humantra

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease. 

  • Riverside Credit Union Ltd

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.

  • Saeta Tech Ltd t/a PixVideo – AI Video Maker

    • Upheld
    • Social media (paid ad)
    • 18 March 2026

    A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.