Rulings (55)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • Tonic Weight Loss Surgery Ltd

    • Upheld
    • Social media (own site)
    • 03 August 2022

    A post on the company’s Instagram page irresponsibly trivialised the decision to have weight-loss surgery by creating a sense of undue urgency.

  • JA Physique Ltd t/a jakeabbott07

    • Upheld
    • Social media (influencer or affiliate ad)
    • 27 July 2022

    An ad on Jake Abbott’s Instagram was irresponsible as it exploited young people’s insecurities about body image.

  • Heineken UK Ltd

    • Not upheld
    • Television, Social media (own site)
    • 20 July 2022

    A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.

  • Indeed Inc

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not include or promote any harmful gender stereotypes .

  • Samsung Electronics (UK) Ltd t/a Samsung

    • Not upheld
    • Television, Cinema
    • 20 July 2022

    A television and cinema ad for a smartwatch featuring a woman jogging alone at night did not encourage dangerous or reckless behaviour.

  • SmokePops LDN

    • Upheld
    • Social media (paid ad)
    • 20 July 2022

    Three ads on Facebook and the company’s website for flavoured additives for cigarettes irresponsibly promoted smoking and contained misleading, irresponsible health claims.

  • DNBA Entertainment Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.

  • Pure Wines Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An ad on Instagram and the company’s website broke the strict alcohol ad rules by linking alcohol with seduction and sexual activity.

  • Secret Surgery Ltd

    • Upheld
    • Social media (own site)
    • 13 July 2022

    Ads on Instagram and Facebook promoted a prescription-only medicine and irresponsibly put pressure on consumers to have Botox procedures.

  • Served Drinks Ltd t/a Served

    • Upheld in part
    • Social media (paid ad)
    • 06 July 2022

    Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.

  • Relx (UK) Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    An Instagram story on Louis Shaw’s account was not obviously identifiable as an ad and promoted unlicensed, nicotine-containing e-cigarettes on social media.

  • Wild Drinks Group Ltd t/a Whisp Drinks

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 June 2022

    We banned an ad on Rosie Breen’s TikTok page for making health claims about an alcoholic product, encouraging excessive drinking and featuring someone under 25 years of age.

  • Person(s) unknown

    • Upheld
    • Website (own site), Internet (sponsored search)
    • 22 June 2022

    We banned an online ad for a company claiming to be able to treat depression and other medical conditions, over unsubstantiated claims over treatments’ efficacy.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Internet (website content)
    • 22 June 2022

    We upheld complaints about an online product listing for a pair of jeans, as it objectified women.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break the rules on harm and offence on the grounds of innuendo or portrayal of gender stereotypes

  • Cellar Door Ltd t/a OrchidRomance

    • Upheld
    • Internet (video)
    • 01 June 2022

    A paid-for YouTube ad for an online introduction agency portrayed a female model, who seemed to be under 18 years of age, in a sexual way and was therefore irresponsible.

  • GlaxoSmithKline Consumer Healthcare (UK) Trading Ltd

    • Not upheld
    • Television
    • 25 May 2022

    A TV ad for over-the-counter heartburn relief medicine was not irresponsible or harmful as I did not discourage essential treatment for conditions for which medical supervision should be sought.