Rulings (20)
  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

  • Jetsun Sunbeds

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A Facebook post promoting sunbeds misleadingly and irresponsibly claimed that health benefits were obtained from the use of sunbeds.

  • RR Whisky Ltd

    • Upheld
    • Internet (social networking), Internet (website content)
    • 07 April 2021

    A Facebook and website ad for a whisky company were banned for irresponsibly linking the consumption of alcohol with mountaineering, an activity in which drinking would be unsafe.

  • Bamby H2O

    • Upheld
    • Social media (paid ad)
    • 24 March 2021

    A pre-roll ad on YouTube for a rapper’s single, which featured drug references, nudity and strong language, was banned for being socially irresponsible and likely to cause serious and widespread offence.

  • Camden Town Brewery Ltd

    • Upheld in part
    • 10 March 2021

    A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • 10 March 2021

    A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.

  • Diageo Great Britain Ltd

    • Not upheld
    • Television
    • 17 February 2021

    A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 03 February 2021

    A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • VOD
    • 03 February 2021

    A video on demand ad for Ladbrokes which appeared on All4 was banned for depicting gambling behaviour that was socially irresponsible, as a person in the ad was shown to be detached from his surroundings after placing a bet.

  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • James Murray Solicitors

    • Not upheld
    • Radio
    • 06 January 2021

    A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • Social media (paid ad)
    • 18 November 2020

    A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • Social media (paid ad)
    • 18 November 2020

    Facebook ads for an online retailer, Wish.com, were irresponsible for appearing to direct ads for restricted firearms and knives to a general audience.

  • Betfair Casino Ltd t/a Betfair Casino

    • Not upheld
    • 07 October 2020

    A TV ad for Betfair did not portray, condone or encourage gambling behaviour that was socially irresponsible.

  • Skinny Clinic t/a Germaine Smith and Michel Thompson

    • Upheld
    • 07 October 2020

    Three Instagram posts by a weight loss injection provider which made irresponsible weight loss claims and a website ad which promoted prescription-only medicines to the general public were banned.

  • Skinny Revolution Ltd

    • Upheld
    • 07 October 2020

    Four Instagram post by a weight loss injection provider were banned for making irresponsible weight loss claims, for promoting prescription-only medicines to the general public and for exploiting people’s insecurities around body image during lockdown.

  • SkinnyJab Ltd t/a Skinny Jab

    • Upheld
    • 07 October 2020

    Two Instagram posts by an influencer in association with a weight loss injection provider were banned for promoting prescription-only medicines to the general public and for irresponsibly implying that the product could be used by people who were not overweight.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.

  • NewDay Ltd

    • Not upheld
    • Television
    • 06 May 2020

    A TV ad for a credit card and balance transfers did not break the rules on social responsibility.

  • Hey Habito Ltd

    • Not upheld
    • Television, Video on demand
    • 22 April 2020

    A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.