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B Sporting Ltd t/a SportsShoes.com
A paid-for Google search ad for a sports shoe retailer made misleading environmental claims about carbon-neutral delivery.
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Grind Coffee Roasters Ltd
A paid-for Google search ad for a coffee retailer made misleading environmental claims about carbon-positive delivery.
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Hemingways Marketing Services Ltd t/a Cadbury Gifts Direct
A paid-for Instagram ad for Cadbury Gifts Direct didn’t break the less healthy food rules because the advertiser qualified for the exemption for small and medium-sized enterprises.
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Procook Ltd
A paid-for Google search ad for a kitchenware retailer made misleading environmental claims about carbon-neutral delivery.
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Recro Ltd t/a Casumo
A paid-for online display ad for a gambling website encouraged socially irresponsible behaviour that could lead to financial harm.
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Who Gives A Crap Ltd
A paid-for Meta ad for a toilet roll retailer made misleading environmental claims about carbon-neutral shipping.
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Antipadia Enterprises Ltd t/a Copymind: AI Twin for Therapy
Two paid-for Facebook ads for an AI therapy app made medical claims for an app that wasn’t registered with the Medicines and Healthcare products Regulatory Agency and didn’t hold the applicable compliance labels. The ads also discouraged essential treatment for conditions for which medical supervision shoul...
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GMB Agency LLC t/a Pulmoria
A paid-for Facebook post for an online supplement brand made claims that a food supplement could prevent, treat or cure human disease and made unauthorised specific health claims.
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Juniper Technologies UK Ltd t/a Juniper
A pre-roll ad on YouTube for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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King.com Ltd
Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
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MedExpress Enterprises Ltd t/a MedExpress
An Instagram Story for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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Menwell Ltd t/a Voy
A video-on-demand (VOD) ad for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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Menwell Ltd t/a Voy
A poster for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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Omnilojo Pte Ltd
Three paid-for Google ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay. The ads also implied that the game had won awards when this wasn’t the case.
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Scopely Inc
Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
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Vistrex Ltd t/a Royal Ark
A paid-for Facebook ad and an app store listing for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
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Walkers Snacks Ltd t/a Walkers
A TikTok post for Walkers crisps posted by influencer Isabella Hill didn’t break the rules by featuring an identifiable less-healthy product.
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Xun Meng International Ltd
A paid-for Google ad and landing page for an online retailer misleadingly exaggerated the capabilities of a portable internet device and made misleading claims that people could make a one-off payment for the device and receive free or unlimited internet access for life without monthly fees or other ongoing costs.
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Attraction Tickets Ltd t/a Attraction Tickets
A paid-for Google ad for an online seller of theme-park, sightseeing and excursion tickets made misleading claims about a price match promise.
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Cara Capsules Ltd t/a Home + Health
A paid-for Facebook ad and website for a dishwasher tablet company misleadingly claimed that standard dishwasher tablets were harmful to humans and made comparative claims about the toxicity, health and safety of dishwasher tablets, without enough evidence to support these claims.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (264)