-
Care Pharma Bradford Ltd t/a The Care Pharmacy
A paid-for Google search ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.
-
Express Healthcare Ltd t/a pharmacyonline
Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.
-
Juniper Technologies UK Ltd
A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.
-
MedExpress Enterprises Ltd t/a MedExpress
A paid-for Facebook ad for MedExpress promoted prescription-only medicines to the public, against the law and our rules.
-
Menwell Ltd t/a Do Health
Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.
-
Simple Online Healthcare Ltd t/a Simple Online Pharmacy
Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.
-
Esaverwatt.com t/a StopWatt
A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste and lower energy bills.
-
Harnbury Holdings Ltd t/a San Carlo
An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product.
-
Here We Flo Ltd t/a Flo
Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear.
-
Reliable Medicare Ltd
Three product listings on the website of a medical aesthetics and skincare supplier made misleading savings claims.
-
Animcha Ltd t/a tyan.ai
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
-
Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool
Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
-
McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.
-
Persons unknown t/a KH31 DD22
A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
-
Pimlico Plumbers Ltd t/a Pimlico
A website for Pimlico Plumbers that made ‘24/7 service’ claims wasn’t misleading.
-
Rusto AI-AI Photo Toolbox t/a Rusto AI
A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
-
Sinosea Technology PTE Ltd t/a PictoPop
A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
-
Tilray Brands UK Ltd t/a BrewDog
Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.
-
Hemios
A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance.
-
Lotus Leisure Ltd t/a DialAFlight
A paid-for Meta ad for a travel agent didn’t make the basis for their environmental claims clear.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (250)