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Lindar Media Ltd t/a MRQ.com
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.
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LC International Ltd t/a Ladbrokes
A promoted tweet for Ladbrokes broke our strict rules, by including an image that featured Jake Paul who has a strong appeal to those under 18 years of age.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.
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Postcode Lottery Ltd t/a People's Postcode Lottery
A TV ad for the Postcode Lottery featuring Emma Willis was not likely to be of strong appeal to under-18s.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet which featured an image of Micah Richards was not of strong appeal to those under 18 years of age.
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Dribble Media Ltd t/a Midnite
A TikTok post on Mia Mon’s account promoting an online betting platform didn’t feature someone who was likely to be of strong appeal to under-18s.
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Buzz Group Ltd
A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.
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LC International Ltd t/a Ladbrokes
Four promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring prominent tennis players.
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LC International Ltd t/a Ladbrokes
A promoted tweet broke our strict gambling rules by including Premier League footballers who were likely to have strong appeal to those under-18 years of age.
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Fitzdares Ltd
A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.
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WHG (International) Ltd t/a William Hill Online
A promoted tweet for William Hill was not of strong appeal to those aged under 18.
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LC International Ltd t/a Ladbrokes
Two promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring five Premier League managers.
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Mecca Bingo Ltd
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
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LeoVegas Gaming plc t/a BetUK
A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.
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Hillside (UK Sports) ENC t/a bet365
A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.
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Hillside (UK Sports) ENC t/a bet365
A promoted tweet for bet365 which contained an image that featured boxer Chris Eubank Jr was not of strong appeal to children or young persons.
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Buzz Group Ltd
A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s.
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BV Gaming Ltd t/a betvictor
A paid-for Facebook ad for a bookmaker broke the strict gambling rules by featuring footballers Jordi Alba and Sergio Busquets who were of strong appeal to under-18s.
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Betway Ltd
A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.
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Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (25)