Rulings (10)
  • Animcha Ltd t/a tyan.ai

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.

  • Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. 

  • McCain Foods (GB) Ltd t/a McCain Foodservice Solutions

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.

  • Persons unknown t/a KH31 DD22

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

  • Pimlico Plumbers Ltd t/a Pimlico

    • Not upheld
    • Website (own site)
    • 16 September 2026

    A website for Pimlico Plumbers that made ‘24/7 service’ claims wasn’t misleading.

  • Rusto AI-AI Photo Toolbox t/a Rusto AI

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. 

  • Sinosea Technology PTE Ltd t/a PictoPop

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.

  • Tilray Brands UK Ltd t/a BrewDog

    • Upheld
    • Social media (paid ad)
    • 16 September 2026

    Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.

  • White Hat Gaming Ltd t/a Casimba and The Grand Ivy Casino

    • Not upheld
    • Internet (display)
    • 16 September 2026

    Two web display ads for gambling sites and a website weren’t directed at under-18s. 

Informally resolved (8)
  • Clockwise International (Hong Kong) Ltd t/a NovelQ

    • 16 September 2026
    • Number of complaints: 1

  • Currys Group Ltd

    • 16 September 2026
    • Number of complaints: 1

  • Eco Bath London Ltd

    • 16 September 2026
    • Number of complaints: 1

  • Jane Plan Ltd

    • 16 September 2026
    • Number of complaints: 1

  • Lost Circle Ltd

    • 16 September 2026
    • Number of complaints: 1

  • PEFC UK Ltd

    • 16 September 2026
    • Number of complaints: 1

  • Tesco Stores Ltd

    • 16 September 2026
    • Number of complaints: 1

  • We Are Loha Ltd

    • 16 September 2026
    • Number of complaints: 1