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  • Ad:Check - the ASA’s teaching resource

    Our teaching resource explores the big issues in advertising and has relevant learning links for English, Citizenship, PSHE and Media Studies.

    Find out more

  • Avoiding the politics of political advertising

    As the 2015 General Election approaches, we’re reminding everyone why we can’t look into complaints about political ads - they’re not subject to the Advertising Code.

    Find out more

  • Keeping payday loan ads in check

    Payday loan advertising has attracted concern across society. That’s why the ASA has been working with other regulators, consumer bodies and industry to drive up standards in the sector.

    Read more

Latest rulings

Latest Adjudications
    • Boots UK Ltd

      The website featured the product "Philips PR3092/00 BlueTouch Pain Relief...

    • Health & Beauty Innovations Ltd

      A website,, featured text that stated "IF YOU'RE READY TO STOP YOU'RE...

    • Toyota (GB) PLC

      A TV ad, a VOD ad and a video seen on the Toyota UK YouTube channel promoted the Toyota Yaris...

    • Vitabiotics Ltd

      A TV ad for Vitabiotics vitamin supplements showed Mark Foster on screen and text stated...

    • Vitabiotics Ltd

      A national press ad promoted a vitamin supplement. Text stated "MENOPAUSE? This is not HRT...

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Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.