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  • Introducing our new strategy

    The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We've recently launched a new five year strategy consisting of five strands: Understanding, Support, Impact, Proactive and Awareness.

    Find out more about our new five year strategy

  • Alcohol advertising

    Alcohol advertising is often a sensitive topic, and societal concerns about for example binge drinking or underage drinking mean it often captures the headlines.

    The UK advertising rules for alcohol are amongst the strictest in the world. The rules for alcohol advertising were further strengthened in 2005 when tough new rules were introduced for advertising on TV and in all non-broadcast media.

    Read more

  • Every UK ad a responsible ad

    Discover how we work to make sure ads are clear and responsible for the benefit of society in our new animated video.

  • New copycat websites research

    We've published the findings of research into the public’s experience of ‘copycat websites’. Read about our outcomes and how we’re supporting the government’s public awareness campaign.

    Read more

Latest rulings

Latest Adjudications

Latest news

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  • Three more payday loan ads banned

    We've banned a further three payday loan adverts for being socially irresponsible. The complaints were lodged by Citizen’s Advice, and form part of our on-going commitment to ensuring that payday loan ads are socially responsible.

  • "Guide prices" in ads for property auctions

    Last week (23 July 2014) we ruled against Auction House UK Ltd for misleadingly advertising property auction “guide prices”; these are prices which give an indication of the price that the property is expected to sell for and what the vendor is hoping to achieve.

  • Social dilemma: ‘Fee’ to pay?

    Greater transparency across the free-to-play industry will help to protect consumers. Our message to advertisers is that it doesn't need to be game over, so long as they stick to the rules.

Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.

ASA job vacancies

The ASA is currently recruiting.