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Dig deeper into 'green' claims…
with our expert-led online training event that covers the key principles of environmental advertising with real case studies, and we share our new research results on food and electric/hybrid vehicle claims. Discounts available.
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Supporting the National Campaign Against Fraud
The ASA is supporting the Government's National Campaign Against Fraud.
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Understand the rules on e-cigs…
at our upcoming Zoom webinar on 21 March from 10-11am. Topics to be covered include permissible media for e-cig ads, content restrictions, targeting restrictions for children and young people, and much more.
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Master honest advertising...
with our new interactive eLearning series on misleadingness. Learn how to showcase your brand while following the rules.
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Climate change and the environment
The ASA has a long track record in tackling problematic environmental claims, take a look at our work so far.
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CAP Bitesize!
Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more.
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Report a Scam Ad
We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.
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Who we are and what we do
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more
Popular advice & resources
Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. That’s why we offer a wide range of advice services to support you:
Latest advice
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