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  • Introducing our new strategy

    The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We've recently launched a new five year strategy consisting of five strands: Understanding, Support, Impact, Proactive and Awareness.

    Find out more about our new five year strategy

  • 'Free' trials that cost: slimming pills

    Citizens Advice reported on the findings of research they carried out into internet offers, in particular for slimming pills, which unknowingly tie people into costly subscriptions.

    Read our top tips so you can avoid being misled
  • Alcohol advertising

    Alcohol advertising is often a sensitive topic, and societal concerns about for example binge drinking or underage drinking mean it often captures the headlines.

    The UK advertising rules for alcohol are amongst the strictest in the world. The rules for alcohol advertising were further strengthened in 2005 when tough new rules were introduced for advertising on TV and in all non-broadcast media.

    Read more

  • Every UK ad a responsible ad

    Discover how we work to make sure ads are clear and responsible for the benefit of society in our new animated video.

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