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  • Limiting the number of points of complaint

    A point of complaint? We’ve introduced a limit to the number of points we will formally investigate in most cases. 

    Read more

  • The challenge for advertisers and vloggers

    Our ruling involving a series of YouTube videos by vloggers serves as a timely reminder of the importance of advertisers being up front and clear with an audience when they’re advertising to them.

    Read more 


  • Food advertising and children: Making sure we have a healthy debate 

    We've taken a look at the competing views surrounding food advertising to children, along with how new technologies and advertising techniques have raised concerns about their impact and how it’s regulated.

    Read the first of the two part exploration here

  • General Election ads

    With the 2015 General Election around the corner, we’re reminding everyone that political adverts are outside the remit of the ASA.

    Find out more

Latest rulings

Latest Adjudications
    • DSG Retail Ltd t/a Currys

      A TV ad, seen on 27 November 2014, for a promotion at Currys, included the voice-over "…...

    • Magic Thermodynamic Box Ltd

      The website advertised a central heating management system. Text...

    • Medical Aid for Palestinians

      Three ads for Medical Aid for Palestinians:a. A regional press ad was headed "What if you...

    • Mirage Cigarettes Ltd

      A TV ad, for electronic cigarettes, showed a man handing a woman an electronic cigarette, as he...

    • Technics Pro

      A competition on Twitter stated "Congratulations to [name] who is the winner of a free...

    • Tom Ford Beauty

      A poster, which appeared on the corner of Brick Lane and Hanbury Street in London, featured model...

    • Volvo Car UK Ltd

      A radio ad for the Volvo V40 R-Design included a voice-over that stated "When it comes to...

    • WHG (International) Ltd t/a William Hill

      An email promoting William Hill Casino contained details of a bonus on the player's first...

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Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.