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  • Meet Darren from our new ad campaign

    Find out more

  • Top Tips to Avoid Fraudulent Mail

    We’re raising awareness of Age Cyrmu’s Scams and Swindles Campaign. Through our list of Top Tips, we’re helping older people avoid being scammed by fraudulent mail.

    Read our advice here

  • Gambling Advertising Review published

    Independent research reveals people are satisfied with the way gambling advertisements are regulated.

    Find out more

  • Food advertising and children: Making sure we have a healthy debate 

    We've taken a look at the competing views surrounding food advertising to children, along with how new technologies and advertising techniques have raised concerns about their impact and how it’s regulated.

    Read the first of the two part exploration here

  • Ad:Check - the ASA’s teaching resource

    Our teaching resource explores the big issues in advertising and has relevant learning links for English, Citizenship, PSHE and Media Studies.

    Find out more

Latest rulings

Latest Adjudications
    • Abscissa.Com Ltd t/a Jokers Masquerade

      An ad on featured a Halloween costume called "Adult Skitzo Costume"....

    • Bicom UK LLP

      A magazine ad and three of the advertiser's own websites.a. The magazine ad stated "WHAT...

    • CTN Solutions Ltd

      Ads promoted customer helpline numbers.a. A Bing-sponsored search result stated "Call...

    • Diageo Great Britain Ltd

      A TV ad and an online video for Haig Club whisky:a. The TV ad featured David Beckham, who was...


      Claims on stated "BUY ONE DRESS SAVE 6% OFF COUPON CODE: SAVE6 BUY TWO...

    • Geo24 UK Ltd

      A TV ad showed different people seeing a bright light and then a shower of cash descending upon...

    • Homes Direct 365 Ltd

      The website promoted furniture. The site included a number of products...

    • Imperial Tobacco Ltd

      An ad seen in The House magazine, a weekly publication for the Houses of Parliament, for a...

    • Innovate Product Design Ltd

      Ads promoted a product design company offering advice and information on patents and idea...

    • Rebecca Penny t/a Bridleworks

      A promotion on a bridle seller's own Facebook page stated "Don't forget it's not too late to...


      A sponsored search ad for stated, "50% OFF Michael Kor...


      A banner ad stated "YOUR COMPUTER IS SLOW Repair Your PC Before it Gets Worse Follow These 3...

    • Stop Go Networks Ltd t/a Rudolph's Readies

      A website ad for short-term loans at, featured a header with cartoon...

    • Take That Ltd

      Three websites promoted the EuroMillions and UK National lotteries.a. The first website,...


      Ads promoted customer helpline numbers.a. An Ask-sponsored search result stated "Phone...

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Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.