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  • Every UK ad a responsible ad

    Discover how we work to make sure ads are clear and responsible for the benefit of society in our new animated video.

  • New copycat websites research

    We've published the findings of research into the public’s experience of ‘copycat websites’. Read about our outcomes and how we’re supporting the government’s public awareness campaign.

    Read more

  • ASA and CAP Annual Report

    Our Annual Report 2013 reveals how our work over the last year has achieved some significant changes in advertising practice for the benefit of consumers and business as well as outlining our ambition –  to make every UK ad a responsible ad.

    Read more

  • Food advertising and children: Making sure we have a healthy debate 

    We've taken a look at the competing views surrounding food advertising to children, along with how new technologies and advertising techniques have raised concerns about their impact and how it’s regulated.

    Read the first of the two part exploration here

Latest rulings

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  • "Guide prices" in ads for property auctions

    Last week (23 July 2014) we ruled against Auction House UK Ltd for misleadingly advertising property auction “guide prices”; these are prices which give an indication of the price that the property is expected to sell for and what the vendor is hoping to achieve.

  • Trouble brewing? Dealing with competitor complaints

    Our recent ruling involving two tea industry giants demonstrates the emphasis we place on advertisers being able to prove their claims and how we work to ensure competitor complaints don’t reach boiling point.

  • Payday Loan ad ban

    We've banned a payday loan advert by Pounds to Pocket because it encouraged taking out a short-term loan for frivolous spending, and promoted the process of borrowing as trivial.

Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.