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  • Keeping payday loan ads in check

    Payday loan advertising has attracted concern across society. That’s why the ASA has been working with other regulators, consumer bodies and industry to drive up standards in the sector.

    Read more

  • Making ads responsible

    We've recently published a new guide to the ASA and CAP, which provides an overview of our structure and how we regulate UK ads.

    Download the guide

  • Introducing our new strategy

    The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We've recently launched a new five year strategy consisting of five strands: Understanding, Support, Impact, Proactive and Awareness.

    Find out more about our new five year strategy

  • 'Free' trials that cost: slimming pills

    Citizens Advice reported on the findings of research they carried out into internet offers, in particular for slimming pills, which unknowingly tie people into costly subscriptions.

    Read our top tips so you can avoid being misled

Latest rulings

Latest Adjudications
    • Barisons Productions Ltd

      The website www.elvistheultimateperformance.com, for Elvis tribute acts, stated on its home page,...

    • Bike 2 Work Scheme Ltd

      The website www.bike2workscheme.co.uk promoted a cycling scheme. Text on the home page stated...

    • Booking.com BV

      A TV ad for Booking.com featured a woman on holiday at a resort participating in various...

    • Brewmeister Ltd

      Claims on www.brewmeister.co.uk featured a product page, which featured a label on a bottle that...

    • BVG Airflo Group Ltd

      A Radio Times offer, seen on 18 June 2014, for a Zennox 76X700 Telescope stated "ONLY £69.99...

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Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.