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  • Ad:Check - the ASA’s teaching resource

    Our teaching resource explores the big issues in advertising and has relevant learning links for English, Citizenship, PSHE and Media Studies.

    Find out more

  • Avoiding the politics of political advertising

    As the 2015 General Election approaches, we’re reminding everyone why we can’t look into complaints about political ads - they’re not subject to the Advertising Code.

    Find out more

  • Keeping payday loan ads in check

    Payday loan advertising has attracted concern across society. That’s why the ASA has been working with other regulators, consumer bodies and industry to drive up standards in the sector.

    Read more

Latest rulings

Latest Adjudications
    • Also Known As

      An ad on the Facebook page of a live music venue, promoting a 'beer pong' night. Text in the ad...

    • ASDA Stores Ltd

      An email sent to members of the ASDA Baby and Toddler Club promoted SMA Toddler Milk. Text under...

    • BMW (UK) Ltd

      A video ad on featured footage of a BMW M4 car being driven on a road and a...

    • Boots UK Ltd

      Two website ads, on, for homeopathic hay fever relief tablets:a. A product web...

    • Cygnet UK Trading Ltd t/a blu eCigs

      A TV ad, which promoted electronic cigarettes, opened with various scenes that depicted young...

    • uSwitch Ltd

      A website offering energy price comparison services for businesses,,...

    • Virgin Media Ltd

      A direct mailing from Virgin Media promoted an offer for new customers and included a letter and...

    • Virgin Media Ltd

      A TV ad and a press ad for Virgin Media's Big Kahuna Bundle:a. The TV ad featured the actor David...

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Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.