Bespoke Copy Advice
Offering tailored pre-publication advice to advertisers, agencies, and media owners on whether prospective non-broadcast advertising is in line with the CAP Code. Find out more about our Copy Advice service and the Copy Advice team using the links under 'Read more'.
📢 Holiday Closure
Copy Advice Service closed:
24 Dec 2025 12:30pm–29 Dec 2025 9:00am
31 Dec 2025 12:30pm–5 Jan 2026 9:00am
Deadlines: Standard after 12:30pm & Express after 5:00pm on 23 & 30 Dec may be answered when we reopen.
If your query relates to the LHF rules, it should be noted that both the rules and the ASA Guidance are new and there is no ASA Council precedent yet. As such the team may need to consult internally and, therefore, cannot guarantee their usual turnaround times. They will, however, respond as soon as possible. Please do not submit Express enquiries, as these will be refunded.
Although all our advice is given by the team in good faith, it is not binding on the enquirer, the ASA, or CAP, and our advisors do not give legal advice or advice on the BCAP Code. For advice on the BCAP Code please contact Clearcast for TV ads and Radiocentre for radio ads.
If you are having trouble submitting your request please contact the ASA switchboard on 020 7492 2222 or email [email protected].