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What we cover

What the ASA regulatesWe deal with most types of ads but not all. If we can’t deal with your complaint ourselves, we will try to help you contact the right body.

The types of ads we deal with include:

  • Magazine and newspaper advertisements 
  • Radio and TV commercials (not programmes or programme sponsorship) 
  • Television Shopping Channels 
  • Advertisements on the Internet, including:
    • banner and display ads
    • paid-for (sponsored) search
    • Marketing on companies’ own websites and in other space they control like social networking sites Twitter and Facebook 
  • Commercial e-mail and SMS text message ads
  • Posters on legitimate poster sites (not fly posters)
  • Leaflets and brochures 
  • Cinema commercials 
  • Direct mail (advertising sent through the post and addressed to you personally) 
  • Door drops and circulars (advertising posted through the letter box without your name on) 
  • Ads on CD ROMs, DVD and video, and faxes
  • Sales promotions, such as special offers, prize draws and competitions wherever they appear.

Before lodging a complaint with us, please read the issues we can’t help with. The list includes links to other bodies that might be able to help. Read more about areas of complaint outside our remit.

Complaining about an overseas ad?

Then your complaint will be treated as a cross-border complaint. Read more here.

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How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website..

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Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.