Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).

ASA Adjudication on Stammering Cure

Stammering Cure


13 July 2011


Internet (on own site)


Health and beauty

Number of complaints:


Complaint Ref:



A website, on 5 April 2011, with the url Text stated "... Discover how to stop stuttering with stammering cure that works ... You can Click Here Now to check out one thing that really helped me with my stammer ...". A number of hyperlinks on the website led to, a site which advertised a product that claimed to cure a stutter.


The British Stammering Association challenged whether the name and content of the website was misleading, because it was not possible to cure a stammer.

CAP Code (Edition 12)


Stammering Cure did not respond to the ASA's enquiries.



The ASA was concerned by Stammering Cure's lack of response and apparent disregard for the Code, which was a breach of CAP Code (Edition 12) rule 1.7 (Unreasonable delay). We reminded them of their responsibility to respond promptly to our enquiries and told them to do so in future.

We noted that Stammering Cure had not provided evidence that showed they could cure a stammer. We therefore considered that the claim had not been substantiated, and concluded the ad was misleading.

Investigated under CAP Code (Edition 12) rules 1.7 (Unreasonable delay), 3.1 and 3.3 (Misleading advertising), 3.7 (Substantiation), 12.1 and 12.6 (Medicines, medical devices, health-related products and beauty products).


The ad must not appear in its current form again. We referred the matter to CAP's compliance team.

Adjudication of the ASA Council (Non-broadcast)

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.