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Jaded London Ltd
An email for a clothing brand was socially irresponsible by glamourising smoking.
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Perrin Et Fils SAS t/a La Vieille Ferme
A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.
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Bestway Retail Ltd t/a Bargain Booze
A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness.
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Sazerac UK Ltd t/a Hi-Spirits
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
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DrinkWell Beverages Ltd t/a Drinkwell
A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.
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Gallaher Ltd t/a JTI UK
A paid-for in-app ad promoting awareness of illegal tobacco misleadingly claimed that half of shops in the given area sold illegal tobacco, without having adequate evidence to back up this claim.
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Mark Anthony Brands (UK) Ltd t/a White Claw UK
An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.
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Digital Vapers
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
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Activision Blizzard UK Ltd t/a Call of Duty
A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.
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Golden Vape UK Ltd
Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.
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Cult Wines Ltd
A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...
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Pernod Ricard UK Ltd t/a Absolut
Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.
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Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
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Supreme CBD Ltd
A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.
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Au Vodka Ltd
A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.
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Voodoo Doll Ltd t/a MOJO Manchester
A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.
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Heineken UK Ltd
An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.
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Mast-Jagermeister UK t/a Jägermeister
Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.
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Easytek Ltd t/a Vape Superstore
A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency.
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Imperial Tobacco Ltd t/a Rizla UK
A paid-for Facebook ad for Rizla UK was socially irresponsible and condoned the use of illegal drugs by trivialising recreational drug use.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (21)