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Simmer Ltd
A paid-for TikTok ad for a meal prep service misleadingly implied that their menu was curated by chefs who had been awarded a Michelin star.
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Dr Vegan Ltd
An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare Regulatory Agency.
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Barrhead Travel Service Ltd t/a Barrhead Travel
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.
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BetterVits LLC
An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.
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Sunshine Cruise Holidays Ltd t/a cruise 1st
A webpage advertising a cruise operator failed to make the basis of environmental and comparative claims clear, didn’t hold appropriate evidence to support such claims and omitted material information about the environmental impact of the cruises they sold.
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TravelCircle Ltd t/a Cruise Circle
A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.
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www.Cruise.co.uk Ltd t/a SeaScanner
A webpage advertising a cruise operator made misleading environmental and comparative claims, including by omitting material information about the environmental impact of the advertised cruise ship.
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Contact Solar Ltd
A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.
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Domino's Pizza UK & Ireland Ltd
A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.
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uSwitch Ltd
A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.
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Aira Home UK Ltd
A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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Arrae Inc
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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EDF Energy Ltd t/a EDF
A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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Energystore Ltd
A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.
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Myota GmbH
Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Ovira Australia t/a Ovira UK
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Ovo Energy Ltd
A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.
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The Clean Supps LLC t/a Inno Supps
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Reform Technologies Ltd t/a Reformed
A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (54)