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Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
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KamaGames Ltd t/a Blackjackist
A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases.
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SP Graham Retail Ltd
A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.
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Hollywoodbets International UK Ltd t/a Hollywoodbets
A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.
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Mecca Bingo Ltd
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
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Play’n GO Malta Ltd
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.
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Viva!
A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...
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Buzz Group Ltd
A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.
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LEBOM Ltd
A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.
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LC International Ltd t/a Ladbrokes
A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.
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LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet
Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.
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Whaleco UK Ltd t/a Temu
An in-game ad was likely to cause serious or widespread offence.
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Fitzdares Ltd
A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.
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Belle Baby Ltd
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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Stars Interactive Ltd t/a PokerStars
An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment.
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Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing
An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.
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PPB Entertainment Ltd
A radio ad for Betfair wasn’t inappropriately scheduled.
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Dataverse Co. Limited t/a Gamehaus
Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Huuuge Global Limited t/a Billionaire Casino
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Mobee Co Ltd t/a Ignite Classic Slots
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (22)