Rulings (20)
  • SP Graham Retail Ltd

    • Upheld
    • Circular
    • 27 August 2025

    A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.

  • Hollywoodbets International UK Ltd t/a Hollywoodbets

    • Upheld
    • Website (paid ad)
    • 23 July 2025

    A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.

  • Mecca Bingo Ltd

    • Not upheld
    • Social media (own site)
    • 16 July 2025

    A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.

  • Play’n GO Malta Ltd

    • Upheld
    • Internet (display)
    • 16 July 2025

    Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.

  • Viva!

    • Upheld
    • Cinema (ad)
    • 16 July 2025

    A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...

  • Buzz Group Ltd

    • Not upheld
    • Social media (own site)
    • 09 July 2025

    A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.

  • LEBOM Ltd

    • Upheld
    • Social media (paid ad)
    • 02 July 2025

    A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.

  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was likely to cause serious or widespread offence.

  • Fitzdares Ltd

    • Not upheld
    • Social media (own site)
    • 16 April 2025

    A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.

  • Belle Baby Ltd

    • Upheld
    • Website (own site)
    • 09 April 2025

    A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.

  • Stars Interactive Ltd t/a PokerStars

    • Upheld
    • Social media (own site)
    • 26 March 2025

    An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment.

  • Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing

    • Upheld
    • Internet (classified)
    • 12 March 2025

    An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm. 

  • PPB Entertainment Ltd

    • Not upheld
    • Radio
    • 11 December 2024

    A radio ad for Betfair wasn’t inappropriately scheduled.

  • Dataverse Co. Limited t/a Gamehaus

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Huuuge Global Limited t/a Billionaire Casino

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Mobee Co Ltd t/a Ignite Classic Slots

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • SpinX Games Ltd

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.

  • Zeroo Gravity Games LLC t/a Cash Tornado

    • Upheld
    • Social media (paid ad)
    • 25 September 2024

    Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.