Rulings (205)
  • PEL Consultancy Services Ltd t/a PEL Investigations

    • Upheld
    • Search (paid)
    • 11 May 2022

    We banned an ad for a private investigation agency for having unsubstantiated claims.

  • Lipstick Gangster Ltd t/a The Lipstick Gangster

    • Upheld
    • Social media (own site)
    • 12 July 2023

    A post on a beauty clinic’s Facebook page promoted an unlicensed medicinal product and made misleading and unsubstantiated claims about the efficacy of a treatment.

  • FX Compared Ltd t/a FXcompared

    • Upheld
    • Website (own site)
    • 23 April 2025

    A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad. 

  • Zzoomm plc

    • Upheld
    • Direct mail
    • 10 January 2024

    A direct mailing misleadingly stated the savings someone could make with their broadband service.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • uSwitch Ltd

    • Not upheld
    • 13 August 2025

    A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.

  • Tesco Stores Ltd

    • Not upheld
    • Digital outdoor
    • 12 February 2025

    An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.

  • Sky UK Ltd

    • Upheld in part
    • Internet (website content)
    • 26 July 2023

    The website for Sky Business broadband made savings claims that were not available to all consumers and misleading price comparisons. 

  • Uber BV

    • Upheld
    • App (paid ad), National newspaper (ad feature)
    • 05 April 2023

    REPUBLISHED RULING: A paid-for ad and a national press ad for Uber made misleading and unsubstantiated claims about the staff benefits the company provided.

  • LanguageNut Ltd

    • Upheld
    • 20 August 2025

    comparisons between the two digital language learning platforms. The page featured the claims “Languagenut

    challenged whether the content, accessibility and price comparison claims between Languagenut and … content from primary school to A-level. In comparison, they said Sanako Connect supported six core … comparisons. We understood that the cost of the products varied based on different requirements

  • Secret Escapes Ltd

    • Upheld
    • Website (own site)
    • 19 February 2025

    A website made misleading price comparisons and failed to make the basis of price comparisons clear.

  • Volkswagen Group United Kingdom Ltd t/a Audi

    • Upheld
    • VOD
    • 06 March 2024

    A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • The Secret Diamond Academy

    • Upheld
    • Social media (own site)
    • 26 April 2023

    Two posts on the Facebook page of a beauty salon advertised training courses for sclerotherapy, without making clear the nature, requirements, qualifications and professional registration details of the course.

  • Oneade

    • Upheld
    • Social media (own site)
    • 04 May 2022

    We banned an ad for using filters to exaggerate a beauty product’s efficacy.

  • Hutchison 3G UK Ltd t/a Three Mobile

    • Not upheld
    • National newspaper (paid ad), Social media (paid ad), Internet (website content)
    • 02 April 2025

    A national press ad, two paid-for Meta ads and a website for Three Mobile didn’t make misleading ‘best value’ claims.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • SJC&M Ltd t/a Scar Erase

    • Upheld in part
    • Internet (classified)
    • 17 September 2025

    A product listing on Amazon for scar treatments made unsubstantiated efficacy claims about the treatment period and exaggerated the products efficacy in before and after photos. We also investigated whether the ad made medical claims that broke the rules but we didn’t find it to be in breach.

  • CurrencyWave Ltd t/a CurrencyWave

    • Upheld
    • Website (own site)
    • 06 November 2024

    A website for a foreign currency payments service misleadingly implied they conducted foreign exchange payments and were FCA authorised, and also used inaccurate cost comparison information.

  • Emma Matratzen GmbH t/a Emma Mattress

    • Upheld
    • Internet (website content)
    • 08 November 2023

    Two paid-for YouTube ads failed to make it clear that a mattress comparison site was owned by a mattress company.

Informally resolved (82)
  • Live-In Care Direct

    • 20 December 2023
    • Number of complaints: 1

  • TalkTalk Telecom Ltd

    • 21 April 2021
    • Number of complaints: 1

  • British Telecommunications plc

    • 02 November 2022
    • Number of complaints: 1

  • Trading 212 Ltd

    • 17 February 2021
    • Number of complaints: 1

  • Native Snacks Ltd

    • 20 April 2022
    • Number of complaints: 1

  • Wren Kitchens Ltd

    • 01 December 2021
    • Number of complaints: 1

  • Vodafone Ltd

    • 23 August 2023
    • Number of complaints: 1

  • Nutricia Ltd t/a Aptamil

    • 05 March 2025
    • Number of complaints: 1

  • Proper Leads Ltd

    • 04 May 2022
    • Number of complaints: 1

  • Smile White Holdings Ltd t/a Smile White

    • 12 February 2025
    • Number of complaints: 0

  • 4MM Ltd

    • 20 April 2022
    • Number of complaints: 1

  • The CPD Register Ltd

    • 11 December 2024
    • Number of complaints: 0

  • The Media Den Ltd

    • 13 March 2024
    • Number of complaints: 1

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Conservatory Insulations Northwest Ltd

    • 23 August 2023
    • Number of complaints: 1

  • The Chord Company Ltd

    • 29 June 2022
    • Number of complaints: 1

  • Toyota (GB) plc

    • 28 October 2020
    • Number of complaints: 1

  • BetterCo Ltd

    • 26 July 2023
    • Number of complaints: 1

  • Lenken Ltd

    • 04 May 2022
    • Number of complaints: 1

  • Wren Kitchens Ltd

    • 13 January 2021
    • Number of complaints: 1