Rulings (4)
  • VAM Apps Co t/a The Coach

    • Upheld
    • Social media (paid ad)
    • 20 May 2026

     A paid-for YouTube ad for a men’s health app was likely to cause serious and widespread offence. 

  • Pheon Inc

    • Upheld
    • In-game advertising, Social media (paid ad)
    • 06 August 2025

    An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • CC Response NW Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and made misleading claims in relation to potential savings.

Informally resolved (4)
  • Suzuki GB plc

    • 26 January 2022
    • Number of complaints: 1

  • Kimberly-Clark Ltd

    • 21 September 2022
    • Number of complaints: 1

  • HSBC UK Bank plc

    • 26 July 2023
    • Number of complaints: 1

  • Greenwich Leisure Ltd

    • 24 January 2024
    • Number of complaints: 1