Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (6)

Dribble Media Ltd t/a Midnite
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.
Dribble Media Ltd t/a Midnite
- Upheld
- Television, VOD, Radio
- 12 August 2026
Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.
Dribble Media Ltd t/a Midnite
- Not upheld
- Social media (influencer or affiliate ad)
- 10 June 2026
A TikTok post on Mia Mon’s account promoting an online betting platform didn’t feature someone who was likely to be of strong appeal to under-18s.
Dribble Media Ltd t/a Midnite
- Upheld
- Social media (own site)
- 26 November 2025
A post on Midnite’s X page featured a person who was likely to have strong appeal to under-18s.
Dribble Media Ltd t/a Midnite
- Upheld
- Social media (own site)
- 17 September 2025
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
Dribble Media Ltd t/a Midnite
- Upheld
- Social media (paid ad)
- 08 December 2021
A paid-for Facebook ad for a betting service was banned for encouraging irresponsible gambling behaviour.

Informally resolved (1)

Dribble Media Ltd t/a Midnite
- 04 March 2026
- Number of complaints: 1

Mail order cases (0)

Database cases (0)

Rulings

Dribble Media Ltd t/a Midnite