Rulings (10)

  • Go-Vi Ltd

    • Upheld
    • Internet (website content)
    • 23 June 2021

    A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.

  • Steven Thomas

    • Upheld
    • 02 February 2022

    stated, “REMEMBER … mRNA vaccines have never previously been used on humans … The phase 3 Coronavirus

    Coronavirus/Covid-19 vaccine trails end in 2023 meaning these ‘vaccines’ are experimental … Covid

  • Evaq Ltd

    • Upheld
    • Website (own site)
    • 30 June 2021

    A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.

  • Manuka Doctor (UK) Ltd

    • Upheld
    • National newspaper (ad feature)
    • 06 January 2021

    A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Freudenberg Household Products LP t/a Vileda

    • Upheld
    • Email
    • 11 August 2021

    An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.

  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Cignpost Diagnostics Ltd

    • Upheld
    • Newspaper
    • 21 July 2021

    A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.

Informally resolved (9)

  • VST Enterprises Ltd

    • 20 January 2021
    • Number of complaints: 1

  • Lloyds Pharmacy Ltd

    • 16 June 2021
    • Number of complaints: 1

  • Midland Health Ltd

    • 11 November 2020
    • Number of complaints: 1

  • MI Hub Ltd

    • 16 December 2020
    • Number of complaints: 1

  • NoteMachine UK Ltd

    • 26 January 2022
    • Number of complaints: 1

  • Energy Saving Grants Ltd

    • 11 August 2021
    • Number of complaints: 1

  • Our Healthier South East London

    • 07 September 2022
    • Number of complaints: 0

  • Direct Response Marketing Group Ltd

    • 14 April 2021
    • Number of complaints: 1

  • UK Insurance Ltd

    • 23 December 2020
    • Number of complaints: 1

Mail order cases (0)
Database cases (0)