Rulings (11)

  • JD Tanning UK Ltd

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    Two paid-for Meta ads for a sunbed hire company misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was safe. The ads also discouraged essential treatment for conditions for which medical supervision should be sought, including psoriasis.

  • Person(s) unknown t/a House of Beauty

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post misleadingly and irresponsibly linked health claims to using a tanning bed, discouraged seeking essential treatment for conditions where medical supervision should be sought, and was inappropriately targeted.

  • Indigo Sun Retail Ltd t/a Indigo Sun

    • Upheld
    • Website (own site)
    • 17 September 2025

    A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.

  • Golden Tanning Salon Ltd t/a Golden Tanning Salon

    • Upheld
    • Social media (own site)
    • 13 December 2023

    A TikTok post linked health claims to using a tanning bed, which was misleading, irresponsible and inappropriately targeted.

  • Byrokko

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan quickly and safely.

  • Tanbox Towcester Ltd

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Facebook ad for a tanning studio misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was healthy. The ad also discouraged essential treatment for conditions for which medical supervision should be sought, including seasonal affective disorder (SAD).

  • PlymGlow Ltd

    • Upheld
    • Circular
    • 09 October 2024

    A circular for a tanning salon discouraged essential treatment for conditions for which medical supervision should be sought and irresponsibly claimed that health benefits could be obtained from sunbeds.

  • The Sun Company (Horsham) Ltd t/a The Sun Company

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Instagram ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.

  • SFJ Group Ltd t/a SunShine Co

    • Upheld
    • Social media (paid ad)
    • 21 January 2026

    A paid-for Google search ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.

  • The Feel Good Group Ltd t/a The Tanning Shop

    • Not upheld
    • Television
    • 13 September 2023

    A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.

  • Diesel SpA t/a Diesel

    • Upheld in part
    • Website (paid ad)
    • 11 June 2025

    A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.

Informally resolved (1)

  • Tropical Tan with D'Island Girl

    • 30 March 2022
    • Number of complaints: 1

Mail order cases (0)
Database cases (0)