Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (4)

Lidl Great Britain Ltd
- Upheld
- Leaflet
- 13 July 2022
A leaflet by a supermarket made misleading claims about the prices at which various products were generally sold (recommended retail prices).
Voopoo International Inc
- Upheld
- Internet (video)
- 08 November 2023
Three TikTok posts on Chantel Surge, Charlie Morrison and Lorenx’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.
Floki Inu
- Upheld
- Poster
- 02 March 2022
A poster for Floki Inu, a cryptocurrency, was banned for trivialising investment in cryptocurrency and for taking advantage of consumers’ lack of experience or credulity.
Agriculture and Horticulture Development Board t/a AHDB
- Not upheld
- Social media (paid ad), Television, VOD
- 18 August 2021
We did not uphold complaints regarding ads encouraging meat consumption.

Informally resolved (2)

Surge Campaigning CIC
- 27 January 2021
- Number of complaints: 1
Boots UK Ltd t/a Boots
- 26 February 2020
- Number of complaints: 1

Mail order cases (0)

Database cases (0)

Rulings

Surge Campaigning CIC

Boots UK Ltd t/a Boots