Rulings (5)

  • Emilyma Ltd t/a Saltdays

    • Upheld
    • Website (own site)
    • 21 December 2022

    A product listing on a website for an online retailer misleadingly claimed that a toothpaste was effective at whitening teeth and worked within minutes. 

  • Hismile Pty Ltd

    • Social media (paid ad)
    • 24 April 2024

    Two paid-for TikTok and Instagram ads misleadingly implied that a colour correcting product was effective for whitening teeth immediately.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 25 September 2024

    A teleshopping ad promoted a product that was a medical treatment for humans and also made medical claims for an unlicensed device.

  • Hismile Pty Ltd

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    Two paid-for TikTok ads made misleading claims about the range of flavours produced and sold by the advertiser.

  • REVIV UK Ltd t/a REVIV

    • Upheld
    • 20 December 2023

    formation, improvement in skin smoothness and that the preparation effectively whitened skin … skin whitening. A literature review, published in 2016, stated that there were no RCTs that looked

Informally resolved (2)

  • Ayr Racecourse t/a Ayr Racecourse

    • 20 December 2023
    • Number of complaints: 1

  • HiSmile Pty Ltd

    • 13 October 2021
    • Number of complaints: 1

Mail order cases (0)
Database cases (0)