Virtual Advice:AM | Alcohol Advertising


Wednesday 15 May 2024, 10:00-11:30am

This seminar will give you greater knowledge and understanding of the alcohol rules which in turn will help you to run effective and compliant campaigns.

Our experts will use case studies to illustrate where advertisers have fallen foul of the rules, guide delegates through the Advertising Codes and explain how the ASA applies the rules to marketing alcohol.

This seminar will provide you with two CPD hours. 

What will be covered?

By attending this virtual training session you will:

  • Receive an overview of the ASA and CAP system
  • Gain an understanding of the key principles of the alcohol rules, and feel confident applying them
  • Learn about the types of behaviour and imagery that are acceptable to use in alcohol ads
  • Understand which rules aim to protect children and young people from any potential harms
  • Recognise prohibited claims and restrictions
  • Learn about our new rules and guidance on alcohol alternatives
  • Benefit from hearing real-life case studies and examples of ASA rulings
  • Participate in an interactive Q&A session with the ASA and CAP experts

Who should attend?

The training will be of benefit if you:

  • Work for an agency who develop marketing campaigns
  • Work in a legal or compliance function that is responsible for ensuring advertising compliance
  • Work in marketing, communications, advertising, product management, account management or sales.

Essentially this online session will benefit anybody who is involved in commissioning, producing or overseeing marketing communications for alcohol products.

How much does it cost?

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. If you're based outside of the UK please pay via invoice. 

The price of the training includes access to our eLearning module, An Insiders' Guide to the ASA and CAP. Delegates will be sent information on how to access this around a week prior to the seminar so that they can get an understanding of the ASA and CAP system before attending.


50% off Team discount | TERMS & CONDITIONS

 Purchase at least one place at the Virtual Advice:AM | Alcohol Advertising course at full price either online or send a completed invoice request form to [email protected] or [email protected] before 5pm on Tuesday 14 May 2024. To receive an invoice request form please email [email protected] or [email protected]. You must pay via invoice if you're based outside of the UK.

When we receive confirmation of your booking you'll be sent the joining instructions which will include a 50% discount code you can share with your colleagues so they can also book onto the Virtual Advice:AM | Alcohol Advertising course. They must make their booking before 5pm on Tuesday 14 May 2024 either online or by returning the invoice request form to [email protected] or [email protected]. There is no limit on how many colleagues can use the discount code.

This offer cannot be used in conjunction with any other promotional code(s) or the discounts below.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.