Virtual Advice:AM | Climate Change and the Environment

Tuesday 13 October 2026 | 10.00 am – 11.30 am

Live on Zoom

As businesses place greater focus on sustainability, this training gives you the knowledge and confidence to navigate environmental claims in advertising. You’ll learn how to make green claims responsibly, backed by clear guidance from our experts. Using real-life case studies, we’ll show what works, and what doesn’t, and explore insights from our research on how the public understands environmental claims. Walk away with practical strategies to ensure your ads are credible and compliant.

This course will give you practical guidance to make environmental claims in your advertising confidently and responsibly and help you avoid compliance pitfalls.

During this session, you will:

• Learn the key principles of misleading advertising and how to apply them in your day-to-day work.
• Discover how to make environmental claims clear, accurate, and credible.
• Understand the difference between absolute and comparative claims, and the rules for using each in your ads.
• Gain insight into the ‘full lifecycle’ of a product or service and when you need evidence to support your claims.
• See how social responsibility rules apply to environmental advertising.
• Explore findings from our research on public understanding of environmental claims, helping you create ads that resonate and build trust.

This training equips you with actionable knowledge you can apply immediately, making your campaigns compliant, transparent, and effective.

This course is designed for professionals working with marketing communications that include environmental claims. It’s particularly valuable for agencies running eco-focused campaigns, compliance and legal teams ensuring ads meet the rules, and marketing professionals who want to make their environmental claims accurate, clear, and fully compliant.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. 

If you’re based outside of the UK, please pay via invoice.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.

Early bird discount 

Get 25% off our Advice:AMs and Advice:Weeklies until 5pm on 20 February using code ‘EBEVENTS’ at the online checkout. See further terms and conditions below.

EARLY BIRD DISCOUNT - ADVICE:AMs AND ADVICE:WEEKLIES| TERMS & CONDITIONS

The discount applies to new bookings for Virtual Advice:AMs and Advice:Weeklies only. The discount code cannot be retrospectively applied to existing bookings. The closing date is Friday 20 February 2026 at 5pm. 

Online purchases: To qualify customers must add the code 'EBEVENTS' to their online basket before they complete their purchase online. Payments must be completed online before the deadline to qualify for the discount. 

Invoices: You must request an invoice by emailing [email protected] or [email protected] before the deadline, where the discount will be automatically applied. If you're based outside of the UK you must pay via invoice to avoid being charged VAT. This promotion cannot be used in conjunction with any other offers.