Virtual Advice:AM | Digital Advertising and Social Media

Tuesday 1 December 2026 | 10.00 am – 11.30 am
Live on Zoom | 2 CPD hours

With digital ads being an integral part of marketing campaigns, it is essential to understand the advertising rules and how they apply online. This training will help you navigate the rules for social media ads, sponsored search, marketing emails, company websites and other online spaces you control.

Our experts will explain the key requirements of the CAP Code in clear, practical terms and bring the rules to life through real case studies showing how they have been applied in practice. You can also ask questions and get clear guidance on how to get your online advertising right.

The course also includes access to our eLearning module, An Insiders' Guide to the ASA and CAP. You will receive details on how to access this around a week before the session, giving you a helpful overview of the ASA and CAP system so you can get even more value from the training.

• Understand what falls within the ASA’s remit.  
• Learn when user-generated content and customer relationship management counts as advertising and what steps to take to ensure they’re compliant.
• Understand the advertising rules for digital ads and avoid common mistakes when it comes to misleading claims, harm, offence, and social responsibility.
• Learn about influencer and affiliate marketing and the ASA’s role in this area.
• Hear about sector-specific rules and how to use placement and targeting correctly across different digital spaces.
• Hear about previous ASA rulings and the reasoning behind key case studies.
• Ask your questions directly to ASA and CAP experts in a dedicated Q&A session.

This virtual training event is for anyone who works on digital marketing or social media, whether you plan it, create it or sign it off, and want clear, practical guidance to help you get it right and avoid problems later.

When paying online, the cost per delegate is £180 (£150.00 +VAT); we accept all major credit and debit cards.

When paying by invoice, the cost per delegate is £210 (£175.00 +VAT); the additional charge is to cover administrative tasks. 

If you’re based outside of the UK, please pay via invoice.

Group discount

We offer discounts for group bookings of four or more delegates. Enter the relevant code during the booking process to receive the discount.

4-24 delegates – 25% off – use code “group25”.

25+ delegates – 50% off – use code “group50”.

Charity discount

We also offer discounts for registered charities, please email [email protected] for more details.

These discounts cannot be used in conjunction with other promotional codes or together.

Early bird discount 

Get 25% off our Advice:AMs and Advice:Weeklies until 5pm on 20 February using code ‘EBEVENTS’ at the online checkout. See further terms and conditions below.

EARLY BIRD DISCOUNT - ADVICE:AMs AND ADVICE:WEEKLIES| TERMS & CONDITIONS

The discount applies to new bookings for Virtual Advice:AMs and Advice:Weeklies only. The discount code cannot be retrospectively applied to existing bookings. The closing date is Friday 20 February 2026 at 5pm. 

Online purchases: To qualify customers must add the code 'EBEVENTS' to their online basket before they complete their purchase online. Payments must be completed online before the deadline to qualify for the discount. 

Invoices: You must request an invoice by emailing [email protected] or [email protected] before the deadline, where the discount will be automatically applied. If you're based outside of the UK you must pay via invoice to avoid being charged VAT. This promotion cannot be used in conjunction with any other offers.