Our latest Annual Report celebrates 60 years of ASA system ad regulation. 

This long version of the report includes numerous statistics about how the ASA and CAP performed against their targets in 2022, including breakdowns of cases and complaints received by media, location, and more. 

In our Report, we've also set out how our system has evolved to cover online advertising and respond to societal changes. We include case studies about our innovative work using AI and machine learning to help us regulate proactively, tackling key issues including crypto ads, greenwashing, unlabelled influencer ads, and more. 

The Report also includes details of some of th emost-complined about ads in our60-year history. 

A shorter version of our Annual Report 2022 is also available. 

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