Our 2025 Annual Report shows how the ASA and CAP are meeting rapid change in online advertising — at scale and with impact.
In the past year alone, we scanned nearly 60 million online ads, resolved over 40,000 complaints, and helped secure the amendment or removal of 22,383 ads. But this report goes beyond the headline numbers.
It explores how we’re responding to rising expectations, from strengthening protections for vulnerable people to improving transparency in influencer advertising, tackling misleading environmental claims, and preparing for major changes such as the new, less healthy food rules.
The result is a clear, practical look at how advertising regulation is evolving and what that means for advertisers, platforms and the public.
Download the full report to explore the insight, evidence and decisions shaping responsible advertising today.