7 result(s)

  • Huel Ltd

    • Ruling
    • Upheld
    • 30 September 2026

    An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026:    … ; a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler … alert it’s not for every meal”. The post included a video of the founder of Huel, Julian

    .  The ASA received four complaints.  The complainants, who believed the ad implied that Huel … . Huel Ltd said the ads were specifically designed to address that some consumers used Huel as 100 … , Huel’s founder, unambiguously positioned Huel as part of a balanced diet for occasions when

  • Huel Ltd

    • Ruling
    • Upheld
    • 25 September 2024

    A post on Huel’s own Instagram account, seen on 3 April 2024, featured a video of Julian … caption stated “Superfoods to supercharge your health. Huel Daily Greens is packed with [&hellip

    health claims in the ad complied with the Code. 1. & 2. Huel Ltd explained the ad had been … comparison was with fresh green vegetables. Huel provided several tables which they believed … quantity of nutrients it contained. Regardless of the substantiation, Huel recognised the error fell

  • Huel Ltd

    • Ruling
    • Upheld
    • 14 August 2024

    Two paid-for Facebook ads for Huel: a. The first ad, seen on 18 February 2024, featured an image … of Huel’s Daily Greens drink with text that stated “‘This is Huel’s best … actually thinks of Huel’s Daily Greens? Well there you have it […]”. b

    The complainants, who understood Steven Bartlett was a director at Huel Ltd, challenged whether the … omission of his commercial interest in the company from the ads was misleading. Huel Ltd … ” labelling features. Additionally, it was clear that Huel was the advertiser due to the presence of their

  • Huel Ltd

    • Ruling
    • Upheld
    • 15 February 2023

    A Facebook ad and website page for Huel: a. The paid-for Facebook ad, seen on 29 August 2022 … and 6 September 2022, featured text at the top which stated “Huel helps keep money in your … pockets. An entire month’s worth of Huel works out at less than £50. Huel isn’t just

    was irresponsible and misleading. 2. The ASA challenged whether the claim “Huel isn’t … accompanied by an authorised health claim, as required by the Code. 1. Huel said that it had been their … . The ad therefore did not advocate the substitution of all meals. They also said that if Huel was

  • Huel Ltd

    • Ruling
    • Upheld
    • 10 August 2022

    A podcast ad for Huel, heard in March 2022, during an episode of Steven Bartlett’s podcast … . For many years people have been asking for a coffee flavoured Huel and quite recently Huel released … the ice coffee caramel flavour of their ready to drink Huel. And I have just become hooked on it over

    . Huel Ltd said that they took their responsibilities under the CAP Code very seriously and believed … prescriptive and any reference to Huel was decided by the Diary of a CEO team rather than Huel. In … the link, i.e. Huel did not pay Mr Bartlett a fee for each product which was purchased through the

  • Recognising ads: Podcasts and audio streaming

    • AdviceOnline

    context and presentation.  In 2022, the ASA ruled that a podcast ad for Huel was not obviously … (Huel Ltd, 10 August 2022).  Is the disclosure timely?  As in other media, the most

  • Testimonials and endorsements

    • AdviceOnline

    ). The other ruling concerned ads for Huel, of which Bartlett was a director. The ads attributed the … financial interest in Huel from the ads. His directorship was deemed to be material information (Huel Ltd