103 result(s)
  • Keeping your emojions in check – using emojis in ads

    • CAP News

    of emojis should be socially responsible and avoid being likely to cause serious or widespread … offence. The fifth anniversary of World Emoji Day took place earlier this month, so we thought we’d take

    a gasket  or left you baffled , but there’s no doubt emojis (a.k.a the ideograms and … Emoji Day (yes, that’s a real thing) took place earlier this month ( 17 July), so we … content Emojis can be a powerful tool to make your content relatable, friendlier and relevant to your

  • ContextLogic Inc t/a Wish.com

    • Ruling
    • Upheld
    • 18 November 2020

    hearts emoji] Items are cheaper [money bag emoji] and you get store quality!!!”. Further text … below stated “Download now to start shopping! [diamond ring emoji] [lipstick emoji] [dress emoji … ] [shoe emoji] [shirt emoji] [briefcase emoji] [camera emoji] [rugby ball emoji] [tennis racquet

  • Sophie Hinchliffe t/a Mrs Hinch

    • Ruling
    • Upheld in part
    • 15 March 2023

    . Text stated “On a right roll here [grinning emoji] Even put some “nibbles” (In my … own hinch heart bowls [wink emoji] I love em) #hinchxtesco.” b. The second Instagram Story … [tick emoji] New Potatoes [tick emoji] Carrots [tick emoji] Low salt veg stock [tick emoji].

    “In my own hinch heart bowls [wink emoji] I love em”. Whilst that text may have given some

  • Bonne Terre Ltd t/a Sky Bet

    • Ruling
    • Upheld
    • 18 October 2023

    in the caption stated, “Is Gary changing his title prediction? [eyes emoji] Thanks to Man City … , It seems @GNev2 is having a change of heart [sweat grinning emoji][trophy emoji] Part three of The Overlap Fan Debate is out now [television emoji]”.

  • Buzzy USA Inc t/a BuzzyUSA

    • Ruling
    • Upheld
    • 30 November 2022

    with superimposed text that stated, "Celebrating the fact that I'm no [red cross emoji] longer broke … [dollar sign eyes emoji]. This summer is gonna be soooo LIT [fire emoji] thanks to my credit card [heart … eyes emoji].” Further superimposed text towards the end of the video stated, “Swipe

    “LIT”, and made prominent use of emojis. The ASA considered it was therefore particularly … stated, “This summer is gonna be soooo LIT [fire emoji] thanks to my credit card [heart eyes … emoji]”, which we considered implied the individual shown intended to use a credit card to

  • Perfectly Green Ltd

    • Ruling
    • Upheld
    • 09 November 2022

    accompanied by text which stated “New for 2022! [sunglasses sun emoji] Soul Eco-grass is recyclable … [recycle logo emoji, thumbs up emoji] The PP backing means it’s also great for dog owners!”.

    emojis, meant that consumers would understand that the product was “eco-friendly”. We

  • EFL Digital Ltd t/a EFL

    • Ruling
    • Upheld
    • 20 December 2023

    : a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa … to staff in a Papa Johns store for half price on your pizza order! [football emoji] + [ticket emoji … ] = [pizza emoji]”. b. The second calendar event, seen on 21 October 2022, featured

  • Brew York Ltd t/a Brew York

    • Ruling
    • Upheld
    • 28 September 2022

    emoji] JUICE [mango emoji] The 2nd beer in The Breakfast Club Pack: JUICE 8% Guava, Papaya and Mango … emoji][mango emoji][clock emoji]”, accompanied by a shot of a table arrangement with mango

    encourage drinking at breakfast. They emphasised that the alarm clock emoji had been included … “Start your day off right!”, an alarm clock emoji, and referred to the beer being part of the

  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Ruling
    • Upheld
    • 27 September 2023

    . The caption stated “[megaphone emoji] Are you ready to unleash your inner beauty, dear friend … ? [star emoji] [briefcase emoji]”, “Look no further than AsproMED, your trusted partner … in the realm of medical tourism! [earth emoji] [airplane emoji]”, and “Let us guide you

    emojis. We considered that the ad was not likely to be interpreted as promoting a holiday; rather, its

  • Getir UK Limited

    • Ruling
    • Upheld
    • 07 June 2023

    “[money emoji] £20 off! [money emoji]”. In the body of the email large text … “Claim my £20 discount. Spend £21, get £20 off [shocked emoji]. Yup, you read

  • Lindar Media Ltd t/a MRQ.com

    • Ruling
    • Upheld
    • 20 March 2024

    “[Santa emoji] Deposit £20 and get 75 Free Spins [Present emoji]”. An image below

  • LC International Ltd t/a Ladbrokes

    • Ruling
    • Upheld
    • 09 August 2023

    -finals? [thinking emoji]. Name the players you expect to make the cut. [tennis ball emoji] #AusOpen … will win the first Men’s Grand Slam of 2023 [trophy emoji]. Vote now [pointing down emoji]. #AusOpen … they thought would win the tournament. c. The third tweet stated, “[star emoji] History Maker

  • Lipstick Gangster Ltd t/a The Lipstick Gangster

    • Ruling
    • Upheld
    • 12 July 2023

    by @bodyworks_ldn [heart emoji]. Brazilian Body Contouring, Lymphatic Drainage Massage & fat dissolving … is available Mondays at The Lipstick Gangster [heart emoji].”

    “Another example of the magical results created by @bodyworks_ldn [heart emoji]. Brazilian Body … Gangster [heart emoji]” would be understood by consumers to mean that those results could be

  • Bonne Terre Ltd t/a Sky Bet

    • Ruling
    • Not upheld
    • 08 February 2023

    above the image stated “[Football emoji] Club football returns following the international break … …[money face emoji] Get £20 IN FREE BETS when you place a £5 bet!”.

  • Global Brands Ltd

    • Ruling
    • Not upheld
    • 02 September 2020

    “Hellooooooooooooo [starry-face emoji] summer has officially landed. Get @vkdrink new limited … edition flavour at @goodtimeindrinks Perfect heatwave vibes. [peach emoji] #ad” alongside an image of Luke holding a bottle of VK.

  • Egemed Hastaneleri

    • Ruling
    • Upheld
    • 10 May 2023

    Kusadasi [heart eyes emoji] Professional hospital, professional doctors…” and “[sun … emoji] Summer sale [parasol emoji] [present emoji] 3-zone facial botox [...] Transactions included … in the Mommy Makeover package . tummy tuck. breast surgery. Liposuction [pin emoji] The all-inclusive

    relevant emojis. The ad also gave emphasis to items of the cosmetic surgery package which people would … ” accompanied by holiday themed emojis. We considered that consumers would, in the absence of a

  • Capital Credit Union Ltd

    • Ruling
    • Upheld
    • 28 February 2024

    ”. Text below stated “[Father Christmas emoji] Loans from 6.9% to 26.8% APR*. [Father … Christmas emoji] Borrow from as little as £50 [Father Christmas emoji] Repay from 3 months to 10

  • Heineken UK Ltd

    • Ruling
    • Not upheld
    • 20 July 2022

    flavours. 95Kcal per can. No wonder it’s the G.O.A.T [purple heart emoji] Try it for yourself … #NewTastesGood # [purple goat emoji] #UltraGoat [purple goat emoji].” The tweet contained an embedded video which was identical to ad (a).

  • Engage Clothing Ltd

    • Ruling
    • Upheld
    • 21 July 2021

    UP WITH @ENGAGE_CLOTHING” with a thumbs up emoji. “A NEW START UP BRAND WHO ARE GOING … TO DO REALLY WELL! DROP THEM A FOLLOW PLEASE!” with a two eyes emoji. Below was an image … ; accompanied by two electric plugs emojis. “Click the Link In My BIO […] #Wednesdays #MustHaves

  • Sophie Hinchliffe t/a Mrs Hinch

    • Ruling
    • Upheld in part
    • 15 March 2023

    everytime [sic] I finish one [monkey with hands over eyes emoji] That’s why I designed them … the notebook, further text stated “If you’re a little mad like me [grinning emoji] [heart … emoji] TAP HERE FOR YOURS [heart emoji]. Clicking the link on the story took users to the relevant