126 result(s)

  • Keeping your emojions in check – using emojis in ads

    • CAP News

    of emojis should be socially responsible and avoid being likely to cause serious or widespread … offence. The fifth anniversary of World Emoji Day took place earlier this month, so we thought we’d take

    a gasket  or left you baffled , but there’s no doubt emojis (a.k.a the ideograms and … Emoji Day (yes, that’s a real thing) took place earlier this month ( 17 July), so we … content Emojis can be a powerful tool to make your content relatable, friendlier and relevant to your

  • ContextLogic Inc t/a Wish.com

    • Ruling
    • Upheld
    • 18 November 2020

    hearts emoji] Items are cheaper [money bag emoji] and you get store quality!!!”. Further text … below stated “Download now to start shopping! [diamond ring emoji] [lipstick emoji] [dress emoji … ] [shoe emoji] [shirt emoji] [briefcase emoji] [camera emoji] [rugby ball emoji] [tennis racquet

  • Sophie Hinchliffe t/a Mrs Hinch

    • Ruling
    • Upheld in part
    • 15 March 2023

    . Text stated “On a right roll here [grinning emoji] Even put some “nibbles” (In my … own hinch heart bowls [wink emoji] I love em) #hinchxtesco.” b. The second Instagram Story … [tick emoji] New Potatoes [tick emoji] Carrots [tick emoji] Low salt veg stock [tick emoji].

    “In my own hinch heart bowls [wink emoji] I love em”. Whilst that text may have given some

  • Nike Retail BV

    • Ruling
    • Upheld
    • 25 September 2024

    of Nike trainers. The captioned stated, “Now just £26 at Nike! [exploding head emoji] [black … heart emoji]”. The ad clicked through to a product listing on the Nike website.

    “Now just £26” alongside the exploding head emoji reinforced the impression that … the pictured trainers were intended for adults. We considered the text and emoji implied that the

  • Bonne Terre Ltd t/a Sky Bet

    • Ruling
    • Upheld
    • 18 October 2023

    in the caption stated, “Is Gary changing his title prediction? [eyes emoji] Thanks to Man City … , It seems @GNev2 is having a change of heart [sweat grinning emoji][trophy emoji] Part three of The Overlap Fan Debate is out now [television emoji]”.

  • Buzzy USA Inc t/a BuzzyUSA

    • Ruling
    • Upheld
    • 30 November 2022

    with superimposed text that stated, "Celebrating the fact that I'm no [red cross emoji] longer broke … [dollar sign eyes emoji]. This summer is gonna be soooo LIT [fire emoji] thanks to my credit card [heart … eyes emoji].” Further superimposed text towards the end of the video stated, “Swipe

    “LIT”, and made prominent use of emojis. The ASA considered it was therefore particularly … stated, “This summer is gonna be soooo LIT [fire emoji] thanks to my credit card [heart eyes … emoji]”, which we considered implied the individual shown intended to use a credit card to

  • Perfectly Green Ltd

    • Ruling
    • Upheld
    • 09 November 2022

    accompanied by text which stated “New for 2022! [sunglasses sun emoji] Soul Eco-grass is recyclable … [recycle logo emoji, thumbs up emoji] The PP backing means it’s also great for dog owners!”.

    emojis, meant that consumers would understand that the product was “eco-friendly”. We

  • EFL Digital Ltd t/a EFL

    • Ruling
    • Upheld
    • 20 December 2023

    : a. The first calendar event, seen on 21 October 2022, featured the headline “[football emoji] Papa … to staff in a Papa Johns store for half price on your pizza order! [football emoji] + [ticket emoji … ] = [pizza emoji]”. b. The second calendar event, seen on 21 October 2022, featured

  • Brew York Ltd t/a Brew York

    • Ruling
    • Upheld
    • 28 September 2022

    emoji] JUICE [mango emoji] The 2nd beer in The Breakfast Club Pack: JUICE 8% Guava, Papaya and Mango … emoji][mango emoji][clock emoji]”, accompanied by a shot of a table arrangement with mango

    encourage drinking at breakfast. They emphasised that the alarm clock emoji had been included … “Start your day off right!”, an alarm clock emoji, and referred to the beer being part of the

  • Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED

    • Ruling
    • Upheld
    • 27 September 2023

    . The caption stated “[megaphone emoji] Are you ready to unleash your inner beauty, dear friend … ? [star emoji] [briefcase emoji]”, “Look no further than AsproMED, your trusted partner … in the realm of medical tourism! [earth emoji] [airplane emoji]”, and “Let us guide you

    emojis. We considered that the ad was not likely to be interpreted as promoting a holiday; rather, its

  • Global Brands Ltd t/a VK

    • Ruling
    • Upheld
    • 16 April 2025

    face emoji] And yes, the 70cl bottles totally count! [face with hand over mouth emoji] Pick up … a 70cl bottle of VK Blue at B&M for just £1.99 and keep the party going into January! [OK hand emoji]”.

  • Getir UK Limited

    • Ruling
    • Upheld
    • 07 June 2023

    “[money emoji] £20 off! [money emoji]”. In the body of the email large text … “Claim my £20 discount. Spend £21, get £20 off [shocked emoji]. Yup, you read

  • Mecca Bingo Ltd

    • Ruling
    • Not upheld
    • 16 July 2025

    ., populated with emoji’s that had to be deciphered to name the relevant film. The post included emojis

    The complainant challenged whether the ad was irresponsible because the use of emojis was likely to … guidance around the use of emojis and a number of social media ambassadors, trained on the guidance … 24 age bracket. They said regarding the specific post they did not believe the emojis, or the

  • Koi Footwear Ltd

    • Ruling
    • Upheld
    • 18 June 2025

    and call us in the morning [pill emoji] [pill emoji]”. The body of the email included a photo

    ” including the pill emojis, referenced medical dosage instructions in a way that would be familiar to

  • Astrasoft Projects Ltd t/a Sofiadate.com

    • Ruling
    • Upheld
    • 05 February 2025

    to support them?”. Beneath the image further text stated, “For Men 40+ [pointing emoji … ] Ukrainian Women [fire emoji]”. The ad contained a link to the SofiaDate website.

  • Lindar Media Ltd t/a MRQ.com

    • Ruling
    • Upheld
    • 20 March 2024

    “[Santa emoji] Deposit £20 and get 75 Free Spins [Present emoji]”. An image below

  • LC International Ltd t/a Ladbrokes

    • Ruling
    • Upheld
    • 09 August 2023

    -finals? [thinking emoji]. Name the players you expect to make the cut. [tennis ball emoji] #AusOpen … will win the first Men’s Grand Slam of 2023 [trophy emoji]. Vote now [pointing down emoji]. #AusOpen … they thought would win the tournament. c. The third tweet stated, “[star emoji] History Maker

  • Lipstick Gangster Ltd t/a The Lipstick Gangster

    • Ruling
    • Upheld
    • 12 July 2023

    by @bodyworks_ldn [heart emoji]. Brazilian Body Contouring, Lymphatic Drainage Massage & fat dissolving … is available Mondays at The Lipstick Gangster [heart emoji].”

    “Another example of the magical results created by @bodyworks_ldn [heart emoji]. Brazilian Body … Gangster [heart emoji]” would be understood by consumers to mean that those results could be

  • Bonne Terre Ltd t/a Sky Bet

    • Ruling
    • Not upheld
    • 08 February 2023

    above the image stated “[Football emoji] Club football returns following the international break … …[money face emoji] Get £20 IN FREE BETS when you place a £5 bet!”.

  • Global Brands Ltd

    • Ruling
    • Not upheld
    • 02 September 2020

    “Hellooooooooooooo [starry-face emoji] summer has officially landed. Get @vkdrink new limited … edition flavour at @goodtimeindrinks Perfect heatwave vibes. [peach emoji] #ad” alongside an image of Luke holding a bottle of VK.

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