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Enforcement Notice: Disclosure of loot boxes in app stores
sections to find the information. Do not rely solely on generic labels such as “Offers in-app purchases”, which
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Nexters Global Ltd
;“Free - Offers In-App Purchases”. The listing featured text and images
earlier industry practice for app stores, when “Offers In-App Purchases”, together with . Although the listing stated “Offers In-App Purchases” and contained a required to disclose the odds of receiving each type of item prior to the purchase of apps offering
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Social dilemma: ‘Fee’ to pay?
- allowing for quicker progression. Offering in-app purchases is not inherently problematic, but placing
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Kabam Games Inc
;“Free - Offers In-App Purchases”. The listing featured text and images
purchase within the game. Although the listing stated “Offers In-App Purchases” and prior to the purchase of apps offering loot boxes. Upheld The ASA understood that the
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Thinking outside of the (loot) box
“Offers In-App Purchases” are not sufficient, on their own, to ensure that consumers understand
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Free claims: apps & games
be necessary. Offering in-app purchases is not inherently problematic, but placing undue restrictions
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