About ASA

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Who we are

The ASA is here to make sure all advertisements are legal, decent, honest and truthful.

The ASA Council is the jury that decides if advertisements breach the Advertising Codes. Led by the ASA Chairman, Lord Smith of Finsbury, the Council is made up of two panels – broadcast and non-broadcast – with some members sitting on both. This section offers short biographies for each Council member.

Senior Management team

The ASA senior management team is the executive decision-making body responsible for setting the direction for the organisation, overseeing the management of our core responsibilities and ensuring the delivery of our objectives in line with our standards of service..

Annual Report

This section offers the latest Annual Report summarising our work and you can also download copies of our past Annual Reports and Annual Statements.

Our mission and standards of service

The ASA's mission is to apply the Advertising Codes and uphold standards in all media on behalf of consumers, business and society at large. Our procedures are transparent and open to scrutiny and we work to published standards of service. Visit this section to read about our mission and values and our standards of services, including latest quarterly performance figures.

Funding and accountability

The ASA is guided by the principles of transparent, proportionate and targeted regulation. Our procedures are transparent and open to scrutiny and we work to published standards of service. We are funded by advertisers through a levy on advertising spend. Read more about how we are funded and who you can write to if you are not satisfied with the way ASA has dealt with you.

Careers

The ASA is an equal opportunity employer. We offer market competitive salaries and benefits. We are committed to supporting individual career development and all vacancies are advertised internally. Read more on how to apply.

Making a complaint

Find out what types of ads we deal with and how to make a complaint.

How to complain

Adjudications

View our latest weekly ASA adjudications or search for rulings from the last five years.

Adjudications

Non-compliant online advertisers

Check the list of non-compliant online advertisers.

Non-compliant online advertisers

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ASA job vacancies

The ASA is currently recruiting for a Communications and Marketing Manager (p/t)

Current vacancies

Advice and guidance for Advertisers

For advice and training on the Advertising Codes please visit the CAP website. To get bespoke advice on your ad before it is published, you can visit the

Copy Advice website