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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 27 May 2015

Rulings (14)

Actegy Ltd

A TV ad and claims on the website www.ultralieve.com:a. A TV ad featured a woman whisking ingredients in a bowl. She suddenly winced and held her shoulder. A voice-over stated, "Life shouldn't...
Date: 27 May 2015
Decision: Upheld

Bear Group Ltd t/a Spin Genie

A TV ad and claims on www.spingenie.com promoted an online casino:a. The TV ad included a voice-over of a poem, "You land in a world of magic and fun/ It's exciting, Spin Genie, best adventure...
Date: 27 May 2015
Decision: Upheld

Bearman Eyres Ltd t/a Eyres Master Thatchers

Claims on www.eyresthatch.com stated "EYRES MASTER THATCHERS" and included a logo for the National Society of Master Thatchers under the heading "Accreditation and Membership"....
Date: 27 May 2015
Decision: Upheld

Cashcade Ltd t/a Foxy Bingo

In a TV ad for Foxy Bingo, an actor dressed as a fox wearing a suit and carrying a purple umbrella was shown walking on Brighton Pier in the rain. As he closed his umbrella he said "Come on,...
Date: 27 May 2015
Decision: Not Upheld

Fitness Industry Training (UK) Ltd t/a Register for Nutrition

Claims on http://nutritionregister.com/for-nutritionists promoted an international register and training for nutritionists. The section headed "CLIENTS & TESTIMONIALS" stated...
Date: 27 May 2015
Decision: Upheld

Hillside (UK Sports) LP t/a Bet 365

A pre-roll ad appeared before YouTube videos and promoted Bet365.  The ad opened with Ray Winstone's head on a green background with the Bet365 logo in the top left-hand corner.  Ray stated...
Date: 27 May 2015
Decision: Not Upheld

IJM Enterprises Ltd t/a bathrooms.com

Claims on www.bathrooms.com, for various bathroom products.  Text on the home page stated, "SALE UP TO 75% OFF MADERNO FREESTANDING BATH TYPICAL RRP £1999 NOW ONLY £499".  Text on a...
Date: 27 May 2015
Decision: Upheld

Kirk Estates Ltd

A regional press ad for Kirk Estates Ltd, which featured a Venn diagram of the numbers of properties distributed across the Zoopla and Rightmove online portals. The circle representing Rightmove...
Date: 27 May 2015
Decision: Upheld

Liverpool-Kop.com

An independent Liverpool FC website, www.liverpool-kop.com, featured text on their "Advertise" page that stated "*Highest ranked independent (Non forum-based)** LFC site on the net...
Date: 27 May 2015
Decision: Upheld

NanoVibronix Inc

A sponsored social media post, for Nanovibronix, stated "Stop Trigeminal Neuralgia [website address]".
Date: 27 May 2015
Decision: Upheld

Paddy Power plc

A TV ad for Paddy Power promoted a free bet offer for bets on Cheltenham horse races. The ad opened with a shot of the Paddy Power Twitter page. The voice-over stated “Ruby Walsh Tweeted” and then...
Date: 27 May 2015
Decision: Not Upheld

Procter & Gamble (Health & Beauty Care) Ltd t/a Beauty Recommended

A video entitled "Easy Lip Makeup Tutorials for Winter Time" viewed on the "Beauty Recommended" You Tube channel, featured a model vlogger. It showed the vlogger talking about...
Date: 27 May 2015
Decision: Upheld

Solitair Ltd t/a Solitair Holidays

A flyer and a brochure for a holiday company:a. The flyer stated "Join the first choice for Single Travellers … SOLITAIR The first choice for single travellers".b. The brochure stated...
Date: 27 May 2015
Decision: Upheld

Water for Health Ltd

The website, www.water-for-health.co.uk, contained various claims for food supplements and alkaline water. Another link, "Clean Chlorella" stated "Chlorella … Detoxifies and helps...
Date: 27 May 2015
Decision: Upheld

Informally Resolved Cases (37)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
51Degrees.mobi Ltd 27 May 2015 1 Internet (on own site) Computers and telecommunications
Amberley Aromatics Ltd 27 May 2015 1 Internet (on own site) Retail
Asos.com Ltd t/a ASOS 27 May 2015 1 Internet (on own site) Retail
Bauer Consumer Media Ltd t/a Digital Photo 27 May 2015 1 Magazine Publishing
Caversham Finance Ltd t/a BrightHouse 27 May 2015 1 Television Retail
Days Inns Worldwide Inc 27 May 2015 1 Internet (on own site) Holidays and travel
EE Ltd 27 May 2015 1 Internet (sales promotion) Computers and telecommunications
ELOsteopathy Ltd t/a Stratford Osteopathy 27 May 2015 1 Internet (search engine) Health and beauty
End 27 May 2015 1
Fitbit Inc 27 May 2015 1 Internet (on own site) Retail
Fresh Organic Products Ltd t/a Carpathian Treasure 27 May 2015 1 Leaflet Health and beauty
Furniture 4 u Specialists Ltd 27 May 2015 1 Internet (on own site), Point of sale Retail
H&M Hennes & Mauritz UK Ltd 27 May 2015 1 Internet (on own site) Retail
Hays Travel Ltd t/a Imagine Cruising 27 May 2015 2 Brochure, National press, Insert Holidays and travel
Healing With Grace 27 May 2015 1 Internet (on own site) Health and beauty
Hotter Ltd t/a Hotter 27 May 2015 1
Howleys Ltd t/a Howleys Toys 27 May 2015 1 Internet (OM 3rd party) Retail
Kybotech Ltd t/a GardenBuildingsDirect 27 May 2015 1 Internet (on own site) Retail
Microsoft Ltd t/a Microsoft 27 May 2015 1 Internet (display) Computers and telecommunications
Nu-Heat UK Ltd 27 May 2015 1 Magazine Business
Polyseam Ltd 27 May 2015 1 Internet (sales promotion) Business
PRS Media Ltd t/a Swooosh 27 May 2015 1 Internet (display), Internet (on own site) Leisure
Puressentiel UK Ltd 27 May 2015 1 National press Household
PVR Direct Ltd 27 May 2015 1 Internet (on own site) Retail
Quintessential Brands Ltd t/a Greenall's Gin 27 May 2015 2 Internet (sales promotion) Food and drink
Royal Society for the Protection of Birds t/a RSPB 27 May 2015 1 Internet (on own site) Non-commercial
Secret Escapes Ltd 27 May 2015 2 Internet (sales promotion) Holidays and travel
Shop Direct Home Shopping Ltd t/a Very 27 May 2015 34 Television Retail
Shop Direct Home Shopping Ltd t/a Littlewoods 27 May 2015 1 E-mail Retail
Stanton Fisher Ltd 27 May 2015 1 Internet (on own site) Financial
TalkTalk Telecom Ltd 27 May 2015 1 Internet (sales promotion) Computers and telecommunications
The Health Lottery ELM Ltd 27 May 2015 1 Internet (sales promotion) Leisure
Tony Macaroni 27 May 2015 1 Internet (on own site), Point of sale Food and drink
Vitabiotics Ltd 27 May 2015 1 Transport Health and beauty
Volkswagen Group UK Ltd 27 May 2015 1 Internet (on own site) Motoring
We Buy Any Car Ltd 27 May 2015 1 Internet (video), Television Business
Wenzels The Bakers Ltd 27 May 2015 1 Internet (on own site) Food and drink

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
News UK & Ireland Ltd t/a The Sun 27 May 2015 1 Internet (sales promotion) Publishing

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
New Approach Media Ltd 27 May 2015

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