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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 15 April 2015

Rulings (6)

Boots Professional Services Ltd t/a Boots Opticians Ltd

A TV ad, for Boots Opticians, featured people discussing their glasses. Claims included "For me it's the anti-glare; they put anti-glare in there, and for me that makes a really big...
Date: 15 April 2015
Decision: Not Upheld

Diageo Great Britain Ltd

A tweet on the @guinnessgb Twitter feed stated "A good week starts here" and featured a black and white photo of the brewery gates.
Date: 15 April 2015
Decision: Not Upheld

everycontactnumber.com

A page on everycontactnumber.com featured the British Sky Broadcasting Ltd 'Sky' logo and was headed "Sky Customer Service 0843 [NUMBER]."  Further text stated "SKY CUSTOMER SERVICE...
Date: 15 April 2015
Decision: Upheld

SH Car Sales

A car listing for SH Car Sales via an email provided through Auto Trader's message service had the subject line "micky has seen a car you might be interested in".  Text in the email...
Date: 15 April 2015
Decision: Upheld

Skytrax Research

A website, www.worldairlineawards.com, for Skytrax, an online airline review company, featured text on the "Award Promise" page that stated "We let customers make their own...
Date: 15 April 2015
Decision: Not Upheld

Valve Corporation t/a Valve S.A.R.L.

A website, www.steampowered.com, for a digital game store promoting a game.  It featured text that stated, "Buy Sid Meier's Civilization: Beyond Earth AUTUMN SALE! Offer ends in 32:10:35 -16%...
Date: 15 April 2015
Decision: Upheld

Informally Resolved Cases (21)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Airlux Executive Cars Ltd 15 April 2015 1 Internet (on own site) Business
Clockwork Property Ltd 15 April 2015 1 Internet (on own site) Property
Coral Island Blackpool 15 April 2015 1 Internet (sales promotion) Leisure
Dabaso School Charity 15 April 2015 1 Internet (on own site) Non-commercial
Dove Steel Doors & Shutters Ltd 15 April 2015 1 Internet (on own site) Industrial and engineering
Easylife Group Ltd 15 April 2015 1 Internet (e-tailing) Retail
Expedia.com Ltd 15 April 2015 1 Internet (sales promotion) Holidays and travel
Flybe Ltd 15 April 2015 1 Internet (on own site) Holidays and travel
GDC Group Ltd t/a Dimplex 15 April 2015 1 Internet (on own site) Household
Guardian News and Media Ltd 15 April 2015 2 National press Publishing
IJT Direct Ltd 15 April 2015 1
Intuit Ltd 15 April 2015 1 Internet (on own site) Computers and telecommunications
IZN Ltd t/a Wall Bed King 15 April 2015 1 Internet (sales promotion) Retail
JD (UK) Ltd 15 April 2015 1 E-mail Industrial and engineering
Littlebird Online Ltd 15 April 2015 1 Internet (sales promotion) Leisure
Pork Farms Ltd t/a Too Good To Be Gluten Free 15 April 2015 1 Internet (social networking) Food and drink
Pure Dentistry 15 April 2015 3 Internet (social networking) Health and beauty
Shropshire Newspapers Ltd t/a Shropshire Magazine 15 April 2015 1 Magazine Publishing
Sky UK Ltd 15 April 2015 1 Internet (on own site) Leisure
The Hut.com Ltd t/a lookfantastic.com 15 April 2015 1 Internet (sales promotion) Retail
Waitrose Ltd 15 April 2015 1 Internet (sales promotion) Retail

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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