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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 27 August 2014

Rulings (13)

ACTIS Insulation Ltd

A brochure and website, www.insulation-actis.com, for ACTIS Insulation Ltd which provided information about the company's insulation products:a.  The brochure, under the heading "HCONTROL...
Date: 27 August 2014
Decision: Not Upheld

Britannia Campaigning Ltd t/a Britain First

Images on www.britainfirst.org, a website for a political party, and an ad on Facebook:a. The website 'Shop' page included pictures of various products, including an embroidered baseball cap, a...
Date: 27 August 2014
Decision: Upheld

Datepositive.net

A dating website, www.datepositive.net, stated "UK's Largest HIV Dating & Herpes Dating Since 2006 … Over 6,000 members - more than HIV Match".Under the heading "The UK's best...
Date: 27 August 2014
Decision: Not Upheld

Department of Energy and Climate Change t/a snugandsave.co.uk

A TV ad, seen on 28 January, and an advertorial in the national press for the Department of Energy and Climate Change’s (DECC)’ Green Deal initiative:a. The TV ad featured TV presenter Oliver Heath...
Date: 27 August 2014
Decision: Upheld in part

Hold Fast Entertainment Ltd t/a The Garage

Four ads, for The Garage nightclub in Glasgow:a. An ad for a competition, posted on the advertiser's Facebook page, included an image with text which stated "Like + Share to win a VIP...
Date: 27 August 2014
Decision: Upheld

Ladbrokes plc t/a Betdaq

A website for a betting service, www.betdaq.com, featured an image of the statue of Christ the Redeemer with the surrounding city of Rio de Janeiro visible behind. The statue had been digitally...
Date: 27 August 2014
Decision: Upheld

LensWay Inc

A website www.lensway.co.uk for glasses and contact lenses. Scrolling text at the top of each web page stated "FREE DELIVERY AND EASY FREE RETURNS". Text on the page titled ' PureVision...
Date: 27 August 2014
Decision: Upheld

Lidl UK GmbH

An in-store leaflet featured a range of promotional products that was headlined "Italian. Half Price Weekend Offers 01.0.3.14 & 02.03.14 only". The ad included an image of minced beef...
Date: 27 August 2014
Decision: Not Upheld

Luton 247 Airport Parking Ltd

A sponsored search ad for Luton 247 Airport Parking stated "£40 for 7 days ... No hidden charges".
Date: 27 August 2014
Decision: Not Upheld

Selectamark Security Systems plc t/a BikeRegister

Claims on www.bikeregister.com, for a bicycle registration database. The ad stated "The UK's leading online bicycle identification and registration initiative aiming to reduce cycle theft,...
Date: 27 August 2014
Decision: Not Upheld

TNT Post UK Ltd

A leaflet and a regional press ad for TNT Post UK:a. The leaflet showed a photograph of a man in TNT uniform. Text stated "What does my Postie Look like? Like this - in a smart uniform which...
Date: 27 August 2014
Decision: Upheld in part

Wells & Youngs Brewing Company Ltd

A TV ad, promoting Estrella beer, showed a band playing at a party, before cutting to scenes from earlier in the day. A man was shown preparing a paella for a group of friends at a villa. Various...
Date: 27 August 2014
Decision: Not Upheld

Zenimax Europe Ltd t/a Bethesda

An ad for the video game ‘Wolfenstein: The New Order’ was displayed on a gaming website, www.eurogamer.net. An ad bordered the home page and was headed "Wolfenstein: The New Order ...] HOVER...
Date: 27 August 2014
Decision: Not Upheld

Informally Resolved Cases (40)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Associated Newspapers Ltd t/a Scottish Daily Mail 27 August 2014 1 Regional press, National press Publishing
B&Q plc 27 August 2014 4 E-mail, Television, Internet (social networking) Retail
Blackcircles.com Ltd in association with Tesco 27 August 2014 1 Internet (on own site) Business
Buy It Direct Ltd t/a Laptops Direct 27 August 2014 1 Internet (e-tailing), Internet (on own site), Internet (sales promotion) Business
City Hypnosis UK Ltd 27 August 2014 1 Internet (on own site), Internet (OM 3rd party) Health and beauty
City Hypnotherapy Centre t/a London Stop Smoking 27 August 2014 1 Internet (on own site) Health and beauty
Decidebloom Ltd t/a carservicecentres.co.uk 27 August 2014 1 Internet (on own site), Internet (search engine) Business
DSG Retail Ltd 27 August 2014 1 Internet (e-tailing) Retail
Easy Airport Parking Ltd 27 August 2014 1 Internet (search engine) Business
EE Ltd 27 August 2014 1 Mobile (Internet) Computers and telecommunications
Energy Shisha Ltd 27 August 2014 1 Internet (on own site) Leisure
Expat Explore Travel Ltd 27 August 2014 1 Internet (on own site) Holidays and travel
Halcyon Bracelets 27 August 2014 1 Internet (on own site) Health and beauty
Help-Link UK Ltd 27 August 2014 3 Television Household
Hillside (New Media) Ltd t/a bet365 27 August 2014 1 National press, Television Leisure
Holistic Health Leicestershire 27 August 2014 1 Internet (social networking) Health and beauty
Iris Brighton 27 August 2014 1 Internet (on own site) Business
JB Global Ltd t/a Oak Furniture Land 27 August 2014 1 Internet (on own site), Television Household
Ladbrokes Betting & Gaming Ltd 27 August 2014 1 Poster, Text Message Leisure
LD Mountain Centre Ltd 27 August 2014 1 Internet (display) Retail
Leisure Furnishings Ltd t/a Ozio 27 August 2014 1 Internet (on own site) Household
L'Oréal (UK) Ltd 27 August 2014 1 Television Health and beauty
Nissan Motor (GB) Ltd 27 August 2014 4 Television Motoring
Ocado Ltd 27 August 2014 1 E-mail Retail
Optegra UK Ltd t/a Clarivu 27 August 2014 1 Internet (on own site) Health and beauty
Photo Therapeutics Ltd 27 August 2014 1 Magazine Health and beauty
Post Office Ltd 27 August 2014 1 Internet (on own site) Business
Procter & Gamble UK 27 August 2014 9 Television Household
queenvouchercode.co.uk 27 August 2014 1 Internet (sales promotion) Leisure
RB UK Commercial Ltd t/a Vanish 27 August 2014 1 Television Household
Sonic Distribution Ltd t/a seelectronics.com 27 August 2014 3 Magazine Retail
Telefónica UK Ltd t/a O2 27 August 2014 2 Internet (display), National press Computers and telecommunications
The Juice Master Ltd 27 August 2014 1 Internet (on own site) Food and drink
The Organic Pharmacy Ltd 27 August 2014 1 Internet (on own site) Health and beauty
The Sun Temple 27 August 2014 1 Internet (on own site) Health and beauty
Towergate Underwriting Group Ltd t/a Towergate Insurance 27 August 2014 1 Magazine Business
TripAdvisor LLC 27 August 2014 1 Internet (on own site) Holidays and travel
Whitbread Group Plc t/a Premier Inn 27 August 2014 1 Internet (on own site) Holidays and travel
Wright & Co 27 August 2014 1 Internet (on own site) Property
XL Distributors Ltd t/a Gamucci 27 August 2014 1 National press Leisure

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
TAB Finance Ltd 27 August 2014

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