Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 17 September 2014

Rulings (19)

BMW (UK) Ltd

A tweet that appeared on BMW's UK Twitter feed and as a promoted tweet on the complainant's Twitter news feed stated "Capable of 0-62mph in just 4.8 seconds, the new #BMW M235i promises you...
Date: 17 September 2014
Decision: Upheld

CashEuroNet UK LLC t/a Pounds To Pocket

Two TV ads for a payday loan provider, Pounds to Pocket, featured a group of advertising executives discussing ideas for a new campaign.a. In the first ad, one of the executives stated, "Right...
Date: 17 September 2014
Decision: Upheld in part

Dove Home Projects Ltd

A leaflet for Dove Home Projects Ltd featured four customer testimonials, two of which stated respectively "Very tidy, turned up & completed the job on time" and "I would highly...
Date: 17 September 2014
Decision: Upheld

Ecovision Group Ltd t/a Hassle Free Boilers

A TV ad, for a company providing boiler maintenance and service contracts, featured a voice-over that stated, "Get an A rated Vaillant gas boiler free with a hasslefreeboilers.com maintenance...
Date: 17 September 2014
Decision: Upheld

Europe EHIC Services Ltd t/a European Health Card

A website for the European Health Card, www.europeanhealthcard.org.uk:a. The home page was headed "EUROPEAN HEALTH INSURANCE CARD (EHIC)" and text underneath stated "THE REPLACEMENT...
Date: 17 September 2014
Decision: Upheld

Ladbrokes Betting & Gaming Ltd

Four TV ads, six poster ads, four video-on-demand (VOD) ads and a video on the Ladbrokes Youtube channel formed part of the "Ladbrokes Life" campaign:a. The first TV ad introduced five...
Date: 17 September 2014
Decision: Upheld in part

Logo Design Guarantee

The website www.logodesignguarantee.co.uk, a design service, stated "Logo Design Guarantee … the Best Money Back Guarantee … 100% Satisfaction … If you are dissatisfied you will receive a full...
Date: 17 September 2014
Decision: Upheld

Love Taste Co

Claims on www.lovetaste.co, promoting a smoothie range, included "How to make a Smoothie …1. Pour 200ml of apple juice into your blender 2. Add your Love Smoothies Fruit pouch 3. Blend for 30...
Date: 17 September 2014
Decision: Upheld

Morphy Richards Ltd

An ad seen on www.morphyrichards.co.uk stated "... proven to pick up more dust than other vacuum cleaners in its class*" and "Introducing our new Never Loses Suction** LIFTAWAY...
Date: 17 September 2014
Decision: Upheld

Newitt & Co Ltd

A banner ad for a sports equipment retailer, which appeared on www.independent.co.uk, stated, "Speedo Event Wetsuit Mens £60".
Date: 17 September 2014
Decision: Upheld

Official iPhone Unlock Ltd

The website www.officialphoneunlock.co.uk promoted unlock services for iPhones.a. The page entitled "Current Pricelist", accessible via a link from the home page, included a list of phone...
Date: 17 September 2014
Decision: Upheld

ResoMed Ltd

A website, www.sustainablehealth.org.uk , for ResoMed "The Institute of Resonance Medicine", featured a newsletter that stated "Most symptoms of pain and/or dysfunction are caused by...
Date: 17 September 2014
Decision: Upheld

TADServices Ltd t/a uk-officialservices.co.uk

The website www.uk-officialservices.co.uk which promoted a certificate ordering service was accessed via a Google sponsored search in March 2014. It featured a crown emblem above the text "UK...
Date: 17 September 2014
Decision: Upheld

The Luminar Group Ltd

A direct mailing for the Kuda Bar & Club in York stated "For the ultimate birthday join kuda for your celebrations - Happy Birthday [recipient's name] from kuda bar & club". The...
Date: 17 September 2014
Decision: Not Upheld

Totally UK Ltd t/a Universal Contour Wrap

A website, www.universalcontourwrap.com, for a body wrap treatment included text on the home page that stated prominently "lose at least 6" guaranteed or pay nothing".  Further text...
Date: 17 September 2014
Decision: Upheld

UK Services & Support Ltd t/a UK Passport Offices

A website for UK Passport Offices, www.ukpassportoffices.co.uk:a. The home page was headed "UK Passport Offices Information Resource" and smaller text underneath stated "Proud to...
Date: 17 September 2014
Decision: Upheld

Vax Ltd

a. An ad for the Vax Air Max U88-AMM-B vacuum cleaner on www.vax.co.uk stated "Multi-cyclonic technology - Constant, powerful suction - Multiple cyclones separate dirt from the air, so the...
Date: 17 September 2014
Decision: Upheld in part

Vertu Motors plc t/a Bristol Street Motors

A radio ad promoting a finance deal on a car from a vehicle dealership included a jingle that began halfway through the ad and gradually increased in volume whilst the terms and conditions of the...
Date: 17 September 2014
Decision: Upheld

Virgin Media Ltd

A TV, press ad and website promoted a broadband supplier:a. A TV ad featured Usain Bolt dressed as different members of a family using various devices (tablet, laptop, games console). The...
Date: 17 September 2014
Decision: Upheld in part

Informally Resolved Cases (39)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Amazon EU Sarl 17 September 2014 1
BridgeStreet Corporate Housing LLC 17 September 2014 1 E-mail Leisure
Castle FM t/a 98.8 Castle FM 17 September 2014 1 Internet (on own site) Leisure
Creative Video Productions Ltd 17 September 2014 1 E-mail Business
De Vere Group Ltd t/a Village Resort Hotels 17 September 2014 1 Internet (on own site) Holidays and travel
DSG Retail Ltd t/a Currys 17 September 2014 1 National press Retail
Easylife Group Ltd 17 September 2014 1 Internet (on own site), National press Retail
EJS (UK) Ltd t/a DirectSight.co.uk 17 September 2014 1 Internet (on own site) Health and beauty
EUI Ltd t/a Admiral Insurance Services Ltd 17 September 2014 1 Direct mail Financial
Fowlersfinance.com Ltd 17 September 2014 1 Magazine, Press general Business
Hermes Parcelnet Ltd t/a myHermes 17 September 2014 1 Internet (on own site) Business
HostelCulture International Ltd t/a Freetour.com 17 September 2014 1 Leaflet Leisure
HV Ltd 17 September 2014 1 Internet (display), Mobile (Internet), Internet (on own site) Financial
Ideal Shopping Direct Ltd t/a IdealWorld 17 September 2014 1 Television Retail
Iglu.com Ltd t/a Iglu Cruise 17 September 2014 1 Internet (sales promotion) Holidays and travel
Irene Taylor Hearing Centres 17 September 2014 1 Direct mail Health and beauty
John Sharpe Cut Carb Metal Trading t/a Cash Clothes 17 September 2014 1 Internet (on own site) Business
moDecor Ltd 17 September 2014 1 National press Household
MoneyExpert Ltd t/a Mighty Deals 17 September 2014 1 Internet (sales promotion) Holidays and travel
Morris Cerullo World Evangelism 17 September 2014 1 Internet (on own site) Non-commercial
MyCityDeal Ltd t/a Groupon UK 17 September 2014 1 Internet (sales promotion) Leisure
myelunchbox Ltd 17 September 2014 1 Internet (on own site) Food and drink
MyParcelDelivery.com Ltd 17 September 2014 1 Internet (search engine) Business
Northumberland College 17 September 2014 1 Internet (on own site) Education
Npower Ltd 17 September 2014 1 Utilities
Penny & Adam Balding 17 September 2014 1 Internet (social networking) Health and beauty
Peter James Estate Agents 17 September 2014 1 Internet (on own site), Internet (OM 3rd party) Property
Postcode Lottery Ltd 17 September 2014 1 Television Leisure
RCL Cruises Ltd 17 September 2014 1 Internet (on own site) Holidays and travel
Servicing Stop Ltd t/a ServicingStop.co.uk 17 September 2014 1 Internet (search engine), Internet (on own site) Business
Telegraph Media Group Ltd 17 September 2014 1 National press Holidays and travel
Tesla Motors Ltd 17 September 2014 1 E-mail Motoring
Toys 'R' Us Ltd 17 September 2014 1 Mobile (Internet) Retail
Turner Broadcasting System Europe Ltd t/a Boomerang 17 September 2014 1 Television Leisure
UK Deed Poll Service Ltd 17 September 2014 1 Internet (on own site) Business
Wedding Belles Banbury Ltd 17 September 2014 1 Radio Retail
WHG Trading & WHG (International) Ltd 17 September 2014 1 Internet (on own site) Leisure
Yeo Valley Farms Production Ltd 17 September 2014 1 Internet (sales promotion), Packaging Food and drink
YMCA Guildford 17 September 2014 1 Internet (on own site) Non-commercial

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.