Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 20 August 2014

Rulings (12)

Barcodes Ltd

A web page for an online barcode retailer www.barcode1.co.uk. Text on the page stated "Barcodes that work Worldwide. Our barcodes are accepted in more retail stores than any other barcode...
Date: 20 August 2014
Decision: Not Upheld

Borro Ltd

A TV ad for commercial loans featured a man and a woman sitting on a sofa in their home. The man stated, "My mum gave me this incredible watch," and the woman stated, "It can do so...
Date: 20 August 2014
Decision: Upheld

British Midland Regional Ltd

A prize promotion on bmi regional's Facebook page featured a post that stated "Enter our competition to win a family trip to Legoland Billund with bmi regional! Competition ends in 30...
Date: 20 August 2014
Decision: Upheld

Chrysalis Not for Profit Ltd

A radio ad broadcast in May 2014 on 106 Jack FM (Bristol) for an instructional course stated "I was looking for a new challenge, I've always been a good listener and a friend suggested that I...
Date: 20 August 2014
Decision: Upheld

Holland & Barrett Retail Ltd

Claims on www.hollandandbarrett.com "Qualified to advise" page stated "Our associates are: Qualified to advise ... Associates at H&B have a nationally recognised qualification in...
Date: 20 August 2014
Decision: Not Upheld

nationaldebtfree.co.uk

Two online ads for a debt management company NationalDebtFree:a. A sponsored ad on Google. Text in the ad stated "Government Debt Help - nationaldebtfree.co.uk UK Legislation to Clear Yours...
Date: 20 August 2014
Decision: Upheld

New Call Telecom Ltd t/a Primus Saver

Two ads on www.primussaver.co.uk, for broadband packages:a. Text on the Primus Saver home page, seen in September 2013 and on 16 May 2014, stated, "Unlimited Broadband for just £2? Really? ......
Date: 20 August 2014
Decision: Upheld

Patient Choice Ltd

A website, www.patientchoicefoundation.org, for a prescription home delivery service specialising in colostomy, ileostomy and urostomy products, included various web pages with information about...
Date: 20 August 2014
Decision: Upheld in part

Peabody Energy Corporation

A national press ad from Peabody Energy featured text that stated: "Let's Brighten the Many Faces of Global Energy Poverty ... 3.5 billion people in the world lack adequate access to energy...
Date: 20 August 2014
Decision: Upheld in part

Tesco Stores Ltd

A national press ad for Tesco was headlined "Better than half price". It included a large image of a leg of lamb, which was labelled "£4/kg". Further text stated "Enjoy...
Date: 20 August 2014
Decision: Not Upheld

The Taymount Clinic

A website, www.taymount.com, that promoted the Taymount Clinic, featured text that stated "Taymount Clinic: Specialists in Faecal Microbiota Transplant Treatment Practice and research in...
Date: 20 August 2014
Decision: Upheld

Travel Jigsaw Ltd t/a Rentalcars.com

An e-mail from rentalcars.com stated "Exclusive email - only deals - Just for you! ... Worldwide care hire Car rentals in over 6000 locations ... Italy from £8 per day". Footnote text...
Date: 20 August 2014
Decision: Upheld

Informally Resolved Cases (41)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Argos Ltd 20 August 2014 1 Internet (sales promotion) Retail
Bald No-More Ltd 20 August 2014 1 Internet (on own site) Health and beauty
Cassava Enterprises (Gibraltar) Ltd t/a 888ladies.com 20 August 2014 1 Internet (on own site) Leisure
Citygate Automotive Ltd 20 August 2014 1 Internet (on own site) Business
Class Delta Ltd t/a The Protein Works 20 August 2014 1 Internet (OM 3rd party) Health and beauty
Colour Pallete 20 August 2014 1 Internet (on own site) Business
Driver Hire Group Services Ltd 20 August 2014 1 Regional press Employment
Energy Care UK Ltd 20 August 2014 1 Leaflet Household
Grattan plc t/a Curvissa 20 August 2014 1 Internet (display) Clothing
Heathrow Airport Ltd 20 August 2014 2 National press Holidays and travel
Hutchison 3G UK Ltd t/a Three 20 August 2014 1 Internet (on own site) Computers and telecommunications
Jet2holidays Ltd 20 August 2014 1 Internet (on own site) Holidays and travel
Kybotech Ltd t/a Garden Buildings Direct 20 August 2014 1 Internet (on own site), Internet (search engine) Household
LA Muscle Ltd 20 August 2014 1 Internet (on own site) Retail
Lloyds Pharmacy Ltd 20 August 2014 1 Internet (OM 3rd party) Health and beauty
Mens Hair 2 Go 20 August 2014 1 Internet (on own site) Business
Microsoft Ltd t/a microsoftstore.com 20 August 2014 1 Internet (search engine) Computers and telecommunications
Miss Rebel Ltd 20 August 2014 1 Internet (sales promotion), Internet (on own site) Clothing
Mondelez UK Ltd 20 August 2014 1 Internet (on own site) Food and drink
Morgan Thomas Ltd 20 August 2014 1 Internet (on own site) Employment
Next Retail Ltd 20 August 2014 1 Internet (on own site) Retail
Oak Tree Mobility Ltd 20 August 2014 1 Brochure, Leaflet Household
Planet X Ltd 20 August 2014 1 E-mail Business
Pro-Direct Sport Ltd 20 August 2014 1 Internet (display) Retail
Pure Leisure Group Ltd t/a Billing Aquadrome 20 August 2014 1 National press Holidays and travel
Quindell Legal Services Ltd t/a Accident Advice Helpline 20 August 2014 1 Internet (on own site) Financial
Rebecca Garrett Media Ltd t/a Winning Moments 20 August 2014 1 Internet (sales promotion) Leisure
Reef Solutions UK Ltd 20 August 2014 1 Internet (sales promotion) Household
Rosewish Ltd t/a Enigma Night Club 20 August 2014 1 Internet (social networking) Leisure
Seafood Pub Company t/a Assheton Arms 20 August 2014 1 Internet (on own site), Internet (social networking) Food and drink
Shazan Foods Ltd 20 August 2014 1 Television Food and drink
Telefónica UK Ltd t/a O2 20 August 2014 1 Internet (on own site) Computers and telecommunications
Telegraph Media Group Ltd 20 August 2014 1 Press general Publishing
Tesco Stores Ltd 20 August 2014 1 Internet (on own site) Retail
The Astronomy Centre 20 August 2014 1 Internet (on own site) Retail
The British Medical Acupuncture Society 20 August 2014 1 Internet (on own site) Health and beauty
The East India Company Fine Foods Ltd 20 August 2014 1 Internet (on own site) Food and drink
The Natural Mat Co Ltd 20 August 2014 1 Internet (on own site) Business
Truly Travel Ltd t/a Teletext Holidays 20 August 2014 1 Internet (on own site) Holidays and travel
Unilever UK Ltd 20 August 2014 1 Packaging, Internet (social networking) Food and drink
Zoo Enterprises Ltd t/a ZSL London Zoo 20 August 2014 1 Radio Leisure

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Do You Love Food Ltd 20 August 2014 1 Internet (social networking) Business

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Anthony Benton t/a Easyclaims 20 August 2014

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.