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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 25 March 2015

Rulings (17)

Activision Blizzard UK Ltd

An in-game ad for "Call of Duty: Advanced Warfare", an 18-rated video game, which appeared on the "Planet of Cubes" app, included various scenes of violence, including...
Date: 25 March 2015
Decision: Not Upheld

Amazon Europe Core Sarl

Claims on a www.amazon.co.uk product page for a mobile device app stated "Anti Mosquito Plus ... Product Description 'Anti mosquito Plus' is an application that repels female mosquitoes (the...
Date: 25 March 2015
Decision: Upheld

Amazon Europe Core Sarl

Claims on a www.amazon.co.uk product page for a mobile device app stated "mosQUITo - Sonic Repellent ... Product Features: Sonic mosquito repellent Unique combination of traditional ultrasonic...
Date: 25 March 2015
Decision: Upheld

Eastern Counties Leather t/a Leather and Sheepskin Company

Claims on the 'About Us' page of www.leatherandsheepskin.com, a manufacturer of leather and sheepskin products, stated "Welcome to the Leather and Sheepskin Company.  We are a subsidiary of...
Date: 25 March 2015
Decision: Not Upheld

Eco Approach Ltd

A website, www.energyperformancecertificates.co.uk, for a company acting as an agent for the completion of energy performance certificates and other products, stated "Get a quote for an Energy...
Date: 25 March 2015
Decision: Not Upheld

Express Newspapers t/a Daily Star

An ad for a competition on the Daily Star's website www.dailystar.co.uk and in the newspaper:a. The website ad, headed "Win a date with a Daily Star Page 3 babe! It's a cold miserable winter...
Date: 25 March 2015
Decision: Upheld

FCL Consumer Finance Ltd t/a Smart-Pig.com

A poster ad and a beer mat for a student loan company:a. The poster ad showed an image of a young woman with her eyes closed and mouth open, as if she was screaming. Text stated "We Know...
Date: 25 March 2015
Decision: Upheld in part

Finham Park School

Text on the website www.finhampark2.co.uk, for a new school, Finham Park 2, stated "Do you want your son or daughter to attend a 'World Class' school? - Do you want your son or daughter to...
Date: 25 March 2015
Decision: Upheld

Firstkind Ltd t/a firefly

A website for sports accessories, www.fireflyrecovery.com, included text on the home page which stated "FIREFLY. Recover 2 times faster, reduce DOMS [delayed onset of muscle soreness] within...
Date: 25 March 2015
Decision: Not Upheld

Halfords Ltd

A TV ad for children's bicycles from retailer Halfords featured scenes of a residential street at Christmas, with the pavement covered in thin snow.  The ad then showed a group of children cycling...
Date: 25 March 2015
Decision: Not Upheld

IJP Ltd

A job listing by IJP Ltd seen on the website www.totaljobs.com stated "Customer Service Assistant … From £15,000 to £25,000 per annum OTE … Job type: Permanent … PLEASE NOTE: THIS IS NOT A...
Date: 25 March 2015
Decision: Upheld in part

Isuzu (UK) Ltd

a. An online video ad promoted the Isuzu D-Max Blade truck. It appeared as a banner ad on various websites, including the advertiser's own. It depicted the truck as the hero in a zombie infested...
Date: 25 March 2015
Decision: Upheld in part

Kitchen Units Cardiff

A website for Kitchen Units Cardiff, www.kitchenunits-cardiff.co.uk:a. Text on the home page stated "Why choose us ... we even offer a totally free of charge delivery service".b. A page...
Date: 25 March 2015
Decision: Upheld

Nene Valley Paramotors

A marketer's own website www.nvppg.co.uk/scout-paramotor.asp selling paramotors included the claim "DTEC (Dynamic Torque Effect Compensation) is a unique technology patented by SCOUT. SCOUT is...
Date: 25 March 2015
Decision: Upheld

Solution for Timeshare

The website www.solutionfortimeshare.com featured several testimonials. Similar testimonials, with different names and locations, also appeared on the Swedish version of their website...
Date: 25 March 2015
Decision: Upheld

The Drink Box

A circular, for an alcohol delivery company, showed an image of a glass of spirit and a lit cigar. Text stated "THE DRINK BOX Drinking Made Simple". The reverse of the ad provided further...
Date: 25 March 2015
Decision: Not Upheld

Warner Bros Entertainment UK Ltd

Two in-game ads, a pre-roll YouTube ad and a digital outdoor ad promoted the film "Annabelle", rated 15.a. An in-game ad, which appeared on the "Planet of Cubes" app, opened...
Date: 25 March 2015
Decision: Upheld in part

Informally Resolved Cases (46)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Adaptis Solutions Ltd 25 March 2015 1 Internet (on own site) Motoring
Aldi Stores Ltd 25 March 2015 1 Internet (sales promotion) Retail
Amazon Europe Core Sarl 25 March 2015 1 Internet (on own site) Retail
Argos Ltd 25 March 2015 1 E-mail Household
Asos.com Ltd 25 March 2015 1 Internet (sales promotion) Retail
Associated Newspapers Ltd t/a Mail Shop 25 March 2015 1 National press Leisure
Barrhead Travel Service Ltd 25 March 2015 1 Internet (social networking), Internet (on own site) Holidays and travel
Cardiff & Vale College 25 March 2015 1 Poster Education
Center Parcs (Operating Company) Ltd 25 March 2015 1 Internet (on own site), Internet (social networking) Holidays and travel
Click Dealer Ltd t/a ClickDealer 25 March 2015 1 Internet (on own site) Business
Currency Solutions Ltd 25 March 2015 1 Internet (on own site) Financial
DCS Europe plc t/a Brandrefill 25 March 2015 1
Fish Brothers (Swindon) Ltd t/a fishbrothers-nissan.co.uk 25 March 2015 1 Internet (on own site) Business
Foxtons Ltd 25 March 2015 1 Direct mail Property
Gourmet Oriental 25 March 2015 1 Direct mail Food and drink
Habitat Retail Ltd 25 March 2015 1 Internet (on own site) Household
Halfords Ltd 25 March 2015 1 Internet (on own site) Retail
Health Pharm (Leicester) Ltd 25 March 2015 1 Internet (on own site) Retail
High Street TV (Group) Ltd 25 March 2015 2 National press Retail
Highland Titles Ltd 25 March 2015 1 Internet (search engine) Leisure
Holland & Barrett Retail Ltd 25 March 2015 1 National press Retail
Hubbub Deliveries Ltd t/a Hubbub 25 March 2015 1 Transport Food and drink
Interchange and Consort Hotels Ltd t/a Best Western 25 March 2015 1 Internet (sales promotion) Holidays and travel
John Lewis Partnership plc 25 March 2015 1 Internet (on own site) Retail
Last Minute Network Ltd 25 March 2015 1 Internet (on own site) Holidays and travel
London Bunion Clinic Ltd 25 March 2015 1 Magazine Health and beauty
Lowcost Vehicle Rental (UK) Ltd t/a easyCar.com 25 March 2015 1 Internet (on own site) Holidays and travel
Multiyork Furniture Ltd 25 March 2015 1 Television, Press general Retail
Njord Energy Ltd t/a Bryn Blaen Wind Farm 25 March 2015 1 Internet (on own site) Utilities
NutriCentre Ltd 25 March 2015 1 Internet (OM 3rd party) Retail
Peter Vardy Ltd 25 March 2015 1 Internet (sales promotion) Business
Pure FX Ltd 25 March 2015 1 Internet (on own site), Internet (search engine) Financial
Quantum Spanner LLC 25 March 2015 1 Regional press Health and beauty
RB UK Commercial Ltd 25 March 2015 1 Television Health and beauty
Screwfix Direct Ltd 25 March 2015 1 Internet (on own site) Business
Sky UK Ltd t/a Sky 25 March 2015 1 Direct mail Computers and telecommunications
Sportsdirect.com Retail Ltd 25 March 2015 1 Internet (on own site) Retail
Thamesview Estate Agents Ltd t/a Waterview & Dexters 25 March 2015 1 Direct mail Property
The Go-Ahead Group plc t/a London Midland 25 March 2015 1 Poster Holidays and travel
The Hut.com Ltd t/a IWOOT 25 March 2015 1 Internet (e-tailing) Leisure
The Juice Master Ltd 25 March 2015 1 Internet (on own site) Health and beauty
The Wood Norton 25 March 2015 1 Internet (on own site) Holidays and travel
TSB Bank plc 25 March 2015 1 Television Financial
TUI UK Ltd t/a First Choice 25 March 2015 1 Internet (sales promotion) Holidays and travel
USN (UK) Ltd 25 March 2015 1 Internet (on own site) Health and beauty
Volkswagen Group UK Ltd t/a Volkswagen 25 March 2015 1 Internet (on own site) Motoring

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Sandhurst Associates Ltd t/a Various 25 March 2015

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