Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 3 September 2014

Rulings (9)

American Apparel (UK) Ltd

Two ads, on the advertiser's website and Instagram page, for a skirt which was featured in their 'School Days' or 'Back To School' range:a. The website ad on www.americanapparel.co.uk featured an...
Date: 3 September 2014
Decision: Upheld

Betfair Counterparty Services Ltd t/a Betfair

The website www.betfair.com and a TV ad promoted gambling services:a. A box at the top of the "Football" tab on the website featured an image of an octopus and text stated "WORLD CUP...
Date: 3 September 2014
Decision: Upheld in part

Breitling Energy Corporation

A press ad in the Telegraph expressed support for the use of hydraulic fracturing to extract natural gas from shale rock. Text stated "Dear Citizens of the United Kingdom, Do you know that...
Date: 3 September 2014
Decision: Upheld

Calinnova Ltd t/a EquiFeast

A magazine ad for a horse supplement that made efficacy claims for the role of chelated calcium as a horse calmer and additional claims about the negative effect of magnesium on horse behaviour....
Date: 3 September 2014
Decision: Upheld

Eighty Twenty Ventures Ltd t/a Bootea

The website www.bootea.com promoted teas. Text on the "About Bootea" page, under the heading "What does Bootea do?", stated "The natural ingredients in Bootea can: Increase...
Date: 3 September 2014
Decision: Upheld

Fischer Future Heat UK Ltd

Ads promoted storage heaters:a. A press ad included the claims "The most efficient German storage heater in the UK", "... most efficient German storage radiator on the market",...
Date: 3 September 2014
Decision: Upheld in part

GenericMaths Ltd t/a Conquermaths.com

A competition, on the website www.maydaymaths.com, stated "Picture & Joke Competition To be in with a chance of winning, get your creative head on and make us a picture! Your picture can...
Date: 3 September 2014
Decision: Upheld

Medical Aid for Palestinians

Three ads for Medical Aid for Palestinians:a. A regional press ad was headed "What if you needed a permit to get to hospital in Oxford … but were denied?" and further text stated...
Date: 3 September 2014
Decision: Upheld in part

MYA Cosmetic Surgery Ltd

A TV ad for MYA Cosmetic Surgery began with text across the screen which stated "MYA - MAKE YOURSELF AMAZING - COSMETIC SURGERY - REMOVE AREAS OF STUBBORN FAT IN 2 HOURS".  The ad then...
Date: 3 September 2014
Decision: Upheld

Informally Resolved Cases (35)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Adjustamatic Beds Ltd 3 September 2014 1 Internet (on own site) Household
Burbage House Health Clinic 3 September 2014 1 Internet (on own site) Health and beauty
Checkatrade.Com Ltd 3 September 2014 1 Internet (on own site) Business
Coral Interactive (Gibraltar) Ltd t/a Coral 3 September 2014 1 National press Leisure
Dewsbury Gospel Church Ltd t/a Branch Christian School 3 September 2014 1 Internet (on own site) Education
EE Ltd 3 September 2014 1 Internet (social networking) Computers and telecommunications
EKM Systems Ltd 3 September 2014 1 Internet (on own site) Computers and telecommunications
Emma Kirke Consultant Osteomyologist t/a Osteomyology.net 3 September 2014 1 Internet (on own site) Health and beauty
Ersan & Co Solicitors Ltd 3 September 2014 2 Press general Business
Histon Sweet Spreads Ltd t/a Hartley's 3 September 2014 1 Magazine Food and drink
HostelCulture International Ltd 3 September 2014 1 Internet (on own site) Leisure
J Sainsbury plc 3 September 2014 1 E-mail Retail
Lancashire Textiles Ltd 3 September 2014 1 Internet (e-tailing) Business
Lilias Ahmeira 3 September 2014 1 Magazine Health and beauty
Marks and Spencer plc 3 September 2014 1 Internet (display) Retail
News UK & Ireland Ltd t/a The Sun+ 3 September 2014 1 E-mail Publishing
Northfield UK Solar Ltd 3 September 2014 1 Leaflet Property
Parcel Shipping Manager Ltd t/a P4D 3 September 2014 1 Internet (search engine) Business
ProductFeed UK Ltd t/a 123sonyspecialist.co.uk 3 September 2014 1 Internet (on own site) Business
Rank Leisure Holdings Ltd t/a Mecca 3 September 2014 1 Internet (social networking) Leisure
Reddiseals Ltd 3 September 2014 1 Internet (on own site) Household
Rileys Sports Bars Ltd 3 September 2014 1 E-mail, Point of sale Leisure
Scotts Ltd t/a Expert Verdict 3 September 2014 1 Catalogue Business
Scotts Ltd t/a Scotts of Stow 3 September 2014 1 Brochure Retail
The Economist Newspaper Ltd 3 September 2014 1 Internet (e-tailing) Publishing
The Economist Newspaper Ltd 3 September 2014 1 Insert Publishing
The National Trust For Places Of Historic Interest Or Natural Beauty 3 September 2014 1 Internet (on own site) Non-commercial
Travelodge Hotels Ltd 3 September 2014 1 Internet (on own site) Holidays and travel
United Biscuits (UK) Ltd 3 September 2014 1 Internet (on own site) Food and drink
Vax Ltd 3 September 2014 1 Internet (on own site) Household
Victoria Plum Ltd t/a Victoria Plumb 3 September 2014 1 Internet (sales promotion) Household
Vinspired 3 September 2014 1 Internet (social networking) Non-commercial
Walkers Windows Ltd 3 September 2014 1 Television Business
Whytehead Property Management Ltd t/a LBW Lettings 3 September 2014 1 Internet (on own site) Property
Wowcher Ltd 3 September 2014 1 Internet (on own site) Leisure

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (2)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Duncannon Search Executives Ltd t/a Duncannon Executive Search 3 September 2014
Telefónica UK Ltd t/a o2 3 September 2014

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.