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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 21 January 2015

Rulings (2)

L'Oréal (UK) Ltd t/a Yves Saint Laurent

Two TV ads and a VOD ad, for the perfume Black Opium:a. The first TV ad featured a woman waking in the middle of the night and reaching to the other side of the bed, then searching for something on...
Date: 21 January 2015
Decision: Not Upheld

William Grant & Sons Ltd

A poster, seen at a bus stop, promoted Warninks Advocaat. Text stated, "Without WARNINKS ADVOCAAT it just wouldn't be Christmas".
Date: 21 January 2015
Decision: Not Upheld

Informally Resolved Cases (37)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Abstract Creative Screenprinters Ltd 21 January 2015 1 Internet (on own site) Business
Amazon Europe Core Sarl t/a amazon.co.uk 21 January 2015 1 Internet (e-tailing) Retail
Angus Card t/a Arc Cleaning Services 21 January 2015 1 Internet (on own site) Business
Anime Ltd t/a alltheanime.com 21 January 2015 1 Internet (social networking) Retail
Arcadia Group Brands Ltd t/a Evans 21 January 2015 1 E-mail Retail
Argos Ltd 21 January 2015 1 Internet (sales promotion), Internet (e-tailing) Retail
Argos Ltd 21 January 2015 1 Point of sale Retail
Argos Ltd 21 January 2015 1 Leaflet Retail
ASDA Stores Ltd 21 January 2015 1 Internet (e-tailing) Retail
bathroomstore-direct.co.uk 21 January 2015 1 Internet (on own site) Retail
BGL Direct Life Ltd t/a Beagle Street 21 January 2015 1 Internet (video) Financial
Book Your Theory Test Online Ltd 21 January 2015 1 Internet (on own site) Business
Dell Corporation Ltd t/a Dell 21 January 2015 1 Internet (sales promotion) Computers and telecommunications
DSG Retail Ltd t/a Currys 21 January 2015 1 Internet (on own site) Retail
Ebuyer (UK) Ltd 21 January 2015 1 Internet (sales promotion) Retail
Flubit Ltd 21 January 2015 1 Transport Retail
Folkestone Taxi Co Ltd 21 January 2015 1 Internet (on own site) Business
Halfords Ltd 21 January 2015 1 Radio Retail
Hawkshead Ltd t/a Hawkshead 21 January 2015 1 Internet (sales promotion) Retail
hiSbe Food CIC t/a hiSbe 21 January 2015 1
Home Office t/a Cyber Streetwise 21 January 2015 1 Transport Non-commercial
Hotel Chocolat Ltd 21 January 2015 1 Internet (sales promotion) Food and drink
Hutchison 3G UK Ltd t/a Three 21 January 2015 1 Internet (on own site) Computers and telecommunications
Lowcost Vehicle Rental (UK) Ltd t/a easyCar 21 January 2015 1 E-mail Business
Mohammed Rafiq t/a Direct Accident Claims 21 January 2015 1 Radio Financial
Mondelez UK Ltd 21 January 2015 1 Internet (video) Food and drink
Pendragon Premier Ltd 21 January 2015 1 Internet (classified) Motoring
Premier Farnell UK Ltd t/a Farnell Element 14 21 January 2015 1 Internet (on own site) Business
QVC t/a QVC 21 January 2015 2 Television Retail
Ryman Ltd 21 January 2015 1 Internet (on own site) Retail
Select Personal Introductions Ltd 21 January 2015 1 Brochure Leisure
TalkTalk Telecom Ltd 21 January 2015 1 Radio Computers and telecommunications
Tesco Stores Ltd 21 January 2015 1 Internet (social networking) Retail
The Genuine Gemstone Company Ltd t/a Gems TV 21 January 2015 1 Television Retail
Topcashback Ltd t/a topcashback.co.uk 21 January 2015 1 Internet (on own site) Financial
Unilever UK Ltd 21 January 2015 1 Internet (social networking), Internet (on own site), National press Health and beauty
Virgin Media Ltd 21 January 2015 1 Internet (on own site) Computers and telecommunications

Mail Order Cases (3)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
News UK & Ireland Ltd t/a The Times 21 January 2015 1 National press Publishing
Northern & Shell plc t/a Daily Express 21 January 2015 1 National press Publishing
Premier Foods Group Ltd 21 January 2015 1 Internet (sales promotion) Food and drink

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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