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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 16 April 2014

Rulings (13)

Actegy Health Ltd t/a Actegy

Two ads for the Circulation Booster®:a. Claims which appeared on www.circulationbooster.co.uk in August 2011 stated "Circulation Booster is the ONLY device that has been proved medically* to...
Date: 16 April 2014
Decision: Upheld

Aymes Nutrition International Ltd

The website www.aymes.com, intended for use by health care professionals, stated "AYMES is an independent, British company set up by a team of professionals who, combined, have over 100 years...
Date: 16 April 2014
Decision: Upheld in part

Body Massco Ltd t/a no2surge.co.uk

A website www.no2surge.co.uk for a pre-workout pill stated, "NO2 SURGE … GET YOUR TRIAL NOW", and included a form with the text "TELL US WHERE TO SEND YOUR TRIAL BOTTLE". The...
Date: 16 April 2014
Decision: Upheld

Ernst & Young LLP

Claims on a website for a professional services firm, www.ey.com, stated "The National Equality Standard is a groundbreaking initiative developed for business, by business, which sets clear...
Date: 16 April 2014
Decision: Not Upheld

Fue Hair Clinics Ltd

The website, www.fuehairclinics.co.uk, for hair transplants, stated "OUR PROMISE ... We are the only clinic that can guarantee a pain-free, scar-free hair transplant ... PAIN-FREE PROCEDURE...
Date: 16 April 2014
Decision: Upheld

Hansen & Co (UK) Ltd

A website, www.company4building.com, featured text on the "CASE STUDIES" page that identified the address of a property. The page also included photographs of the interior and exterior of...
Date: 16 April 2014
Decision: Upheld

Made.com Design Ltd

An advertising panel on the London Underground promoted Made.com. Text stated "FURNITURE DIRECT FROM THE MAKERS By the time the average sofa hits the high street it's been marked up by 500%....
Date: 16 April 2014
Decision: Upheld

Nick Freeman Ltd t/a Freeman & Co

Claims on the website www.nickfreemansolicitors.co.uk stated "Freeman & Co is one of the UK's best known criminal law practices, headed by its founder, Nick Freeman ... About Nick Freeman...
Date: 16 April 2014
Decision: Upheld

Norwegian Air Shuttle ASA

An ad on Norwegian Air Shuttle's own website www.norwegian.com/uk stated "THREE-DAY SALE Algarve-Faro, Nice & Palma-Mallorca from/one way £10* incl taxes. Booking period: 12-14 November....
Date: 16 April 2014
Decision: Upheld in part

Trust Deed Scotland Ltd t/a TrustDeedScotland

A TV ad, promoting a trust deed scheme, featured a woman standing in front of a large screen on which a range of moving images and phrases appeared in succession. Text included "STRUGGLING...
Date: 16 April 2014
Decision: Not Upheld

UK Deed Poll Service Ltd t/a UK Deed Poll Service

The website www.ukdps.co.uk promoted deed poll services. Text on the home page stated "The UK's main and most trusted issuer of Deed Poll documentation ... If you wish to change your or your...
Date: 16 April 2014
Decision: Upheld

WDFC UK Ltd t/a wonga.com

A direct mailing for a payday loan company addressed the recipient directly by name and offered short-term loans. Text stated "new customers pay even less.  We're waiving our transmission fee,...
Date: 16 April 2014
Decision: Not Upheld

Wm Morrison Supermarkets plc t/a Morrisons

A video ad, shown during a series of children's nursery rhymes on YouTube, featured images of a number of bottles of spirits. The voice-over stated "These litre bottles of spirits are £15 each...
Date: 16 April 2014
Decision: Upheld

Informally Resolved Cases (47)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
ActiveSignal Ltd 16 April 2014 1 Internet (on own site) Health and beauty
Auto Europe UK 16 April 2014 1 Internet (on own site) Business
British Airways plc t/a BA 16 April 2014 1 Internet (on own site) Holidays and travel
Charles Phillips & Sons (of Edinburgh) Ltd 16 April 2014 2 Regional press Business
Chipmunkapublishing Ltd 16 April 2014 1 Internet (on own site) Publishing
Cornwall Heating Solutions Ltd 16 April 2014 1 Internet (on own site) Household
Delmont Hotel 16 April 2014 1 Leaflet Holidays and travel
Dennis Publishing Ltd t/a PC Pro Magazine 16 April 2014 1 Magazine Publishing
Diesel (London) Ltd 16 April 2014 1 Internet (sales promotion) Retail
DSG Retail Ltd t/a PC World 16 April 2014 1 Internet (on own site) Retail
Dyson Ltd 16 April 2014 1 Television Household
Eaglemoss Publications Ltd t/a Military-Watches 16 April 2014 1 Television Retail
Eazitools Ltd 16 April 2014 1 Internet (on own site) Agricultural
Ecover UK Ltd 16 April 2014 1 Internet (sales promotion) Household
EE Ltd 16 April 2014 1 Internet (on own site) Computers and telecommunications
Epson (UK) Ltd 16 April 2014 1 Internet (on own site) Business
Express Pharmacy Consultations Ltd t/a Express Pharmacy 16 April 2014 2 Internet (search engine) Health and beauty
Farrelly Atkinson Ltd t/a road.cc 16 April 2014 1 Internet (sales promotion) Leisure
General Motors UK Ltd t/a Vauxhall 16 April 2014 1 Brochure, Internet (on own site) Motoring
JDM Marketing Ltd t/a BrightLife 16 April 2014 1 Catalogue Retail
JJ's Cider 16 April 2014 2 Internet (on own site) Alcohol
Kokoba Ltd t/a Pet Supermarket 16 April 2014 1 Internet (on own site), Television Retail
Leyton College Ltd 16 April 2014 1 Internet (on own site) Education
North East Heating Solutions Ltd 16 April 2014 1 Internet (on own site) Household
On The Beach Ltd t/a onthebeach.co.uk 16 April 2014 1 Internet (sales promotion), Internet (on own site) Holidays and travel
Optical Express Westfield Ltd 16 April 2014 1 Internet (on own site) Health and beauty
Peugeot Motor Company plc 16 April 2014 1 Television Motoring
PWOB Ltd 16 April 2014 1 E-mail Business
Radiance Studio 16 April 2014 1 Internet (on own site) Health and beauty
Sims Salt Pipes 16 April 2014 1 Regional press Health and beauty
Skyscanner Ltd 16 April 2014 1 Transport Holidays and travel
Southside Property Management 16 April 2014 1 Internet (on own site) Property
Suzuki GB plc 16 April 2014 1 Television Motoring
Sweet Cures t/a sweet-cures.com 16 April 2014 1 Internet (display) Health and beauty
Swift Money Ltd 16 April 2014 1 Internet (on own site) Financial
Telefónica UK Ltd t/a O2 16 April 2014 1 Internet (sales promotion) Computers and telecommunications
Times Newspapers Ltd t/a Times & Sunday Times 16 April 2014 1 Internet (sales promotion) Publishing
Trade Forward Electrical Wholesalers Ltd t/a direct-discounts.com 16 April 2014 1 Internet (on own site) Household
Travel Republic Ltd 16 April 2014 1 Internet (sales promotion) Holidays and travel
TSE (Gibraltar) LP t/a Betfair 16 April 2014 1 Internet (sales promotion) Leisure
TUI UK Ltd t/a Thomson Holidays 16 April 2014 1 Internet (sales promotion) Holidays and travel
Umbrellaworld Ltd 16 April 2014 1 Internet (e-tailing) Retail
Virgin Atlantic Airways Ltd 16 April 2014 1 E-mail, Internet (sales promotion) Holidays and travel
Vodafone Ltd 16 April 2014 1 Internet (sales promotion) Computers and telecommunications
Westward Healthcare Ltd 16 April 2014 1 Internet (on own site) Business
Wind Ventures Ltd 16 April 2014 1 Direct mail Utilities
Yuu Beauty and Well Being Ltd t/a Yuu Beauty 16 April 2014 1 Internet (on own site) Health and beauty

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
FlyWalk Ltd t/a skates.co.uk 16 April 2014 1 Internet (sales promotion) Leisure
village-furniture.co.uk t/a Village Interiors 16 April 2014 1 Internet (search engine) Household

Database Cases (3)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Ask Finance Ltd t/a super-loans.co.uk 16 April 2014
Mango-On Line SA t/a Mango 16 April 2014
Vitamins Direct Ltd 16 April 2014

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