Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 29 October 2014

Rulings (6)

Boots UK Ltd

The website www.boots.com featured the product "Philips PR3092/00 BlueTouch Pain Relief Patch". The website stated "The Philips Blue Touch Patch offers a natural, drug-free way to...
Date: 29 October 2014
Decision: Upheld

Health & Beauty Innovations Ltd

A website, www.nicobloc.co.uk, featured text that stated "IF YOU'RE READY TO STOP YOU'RE READY FOR NICOBLOC. NicoBloc is the next generation aid to stop smoking. Made from totally safe food...
Date: 29 October 2014
Decision: Upheld

Toyota (GB) PLC

A TV ad, a VOD ad and a video seen on the Toyota UK YouTube channel promoted the Toyota Yaris Hybrid.a. The TV ad showed a number of different drivers and passengers singing and dancing along to...
Date: 29 October 2014
Decision: Upheld

Vitabiotics Ltd

A TV ad for Vitabiotics vitamin supplements showed Mark Foster on screen and text stated "Mark Foster 6X World Champion Swimmer". He said, "I've used Wellman for over ten years and I...
Date: 29 October 2014
Decision: Upheld in part

Vitabiotics Ltd

A national press ad promoted a vitamin supplement. Text stated "MENOPAUSE? This is not HRT Many thousands of women have discovered the comprehensive daily support of Menopace micronutrients....
Date: 29 October 2014
Decision: Upheld in part

Zaggora Ltd t/a zaggora.com

Three pages on a website, three social network ads, and two sponsored search ads for a sportswear retailer.a. The website www.zaggora.com featured a number of products at discounted prices. For...
Date: 29 October 2014
Decision: Upheld

Informally Resolved Cases (40)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Andertons Music Company t/a Andertons Music Co 29 October 2014 1 Internet (e-tailing) Retail
ASDA Stores Ltd 29 October 2014 1 National press Retail
Auto Trader National Sales Ltd 29 October 2014 1 Internet (on own site) Publishing
Betway Ltd 29 October 2014 1 National press Leisure
Buymobiles.net Ltd 29 October 2014 1 E-mail Computers and telecommunications
Cancer Research UK 29 October 2014 1 Internet (sales promotion) Non-commercial
Center Parcs Ltd 29 October 2014 1 Internet (sales promotion) Holidays and travel
Clixel Ltd t/a Look for Life 29 October 2014 6 Internet (on own site), Internet (OM 3rd party) Financial
Conduit Global Inc 29 October 2014 1 Internet (OM 3rd party) Employment
Developing Your Potential Recruitment 29 October 2014 1 Internet (OM 3rd party) Employment
EP Worldwide Ltd t/a Euro Performance 29 October 2014 1 Internet (on own site) Business
Estee Lauder Cosmetics Ltd 29 October 2014 1 Internet (sales promotion) Retail
Festive Lights Ltd t/a World of Solar 29 October 2014 1 Internet (on own site) Retail
Fire Safe t/a Fire Safe Dunmow 29 October 2014 1 Internet (on own site) Non-commercial
Forza Win Ltd 29 October 2014 1 Internet (on own site) Food and drink
Hays Travel Ltd t/a loveholidays.com 29 October 2014 1 Internet (on own site) Holidays and travel
Helios Homoeopathy Ltd 29 October 2014 1 Internet (on own site) Health and beauty
Highland Heritage Services 29 October 2014 1 Internet (on own site) Business
House of Fraser (Stores) Ltd 29 October 2014 1 Internet (display) Retail
IKEA Ltd 29 October 2014 1 Internet (e-tailing), Internet (on own site) Retail
iSUBSCRiBE Ltd 29 October 2014 1 E-mail Leisure
JD Williams & Company Ltd t/a House of Bath 29 October 2014 1 Magazine, National press, Regional press Retail
John Lewis Partnership plc 29 October 2014 1 Internet (e-tailing) Retail
Lenscane Ltd t/a Abacus Estates 29 October 2014 1 Internet (on own site) Property
Open Door Auctions Ltd 29 October 2014 1 Internet (on own site) Leisure
People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA 29 October 2014 1 Direct mail Non-commercial
Post Office Ltd 29 October 2014 2 Internet (social networking), Television Business
Provident Personal Credit Ltd 29 October 2014 1 Other Financial
Russell Smith Chartered Accountants 29 October 2014 1 Internet (on own site) Financial
Sportsdirect.com Retail Ltd 29 October 2014 1 Internet (on own site) Retail
SSE plc 29 October 2014 1 Leaflet Utilities
Tesco Mobile Ltd 29 October 2014 1 Internet (on own site) Computers and telecommunications
Thamesview Estate Agents Ltd t/a Dexters 29 October 2014 1 Direct mail Property
The Haven Pregnancy Counselling Centre 29 October 2014 1 Internet (on own site) Health and beauty
The Hut.com Ltd t/a Zavvi 29 October 2014 1 Internet (on own site) Business
The National Magazine Company Ltd t/a Hearst Magazines UK 29 October 2014 1 Magazine Publishing
TravelJigsaw Ltd t/a Rentalcars.com 29 October 2014 1 Internet (search engine) Business
Universal Pictures International UK & Eire Ltd 29 October 2014 1 Internet (OM 3rd party) Leisure
Vectone Services Ltd 29 October 2014 1 Internet (on own site) Computers and telecommunications
Vodafone Ltd 29 October 2014 1 Internet (social networking), Internet (on own site), Internet (OM 3rd party) Computers and telecommunications

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
pop-apparel 29 October 2014 1 Internet (sales promotion) Business
Telefónica UK Ltd 29 October 2014 1 Internet (sales promotion) Computers and telecommunications

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.