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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 9 July 2014

Rulings (12)

Bonne Terre Ltd t/a SkyBet

Claims on www.skybet.com, seen 7 April 2014, for a betting promotion featured a banner which stated "£30 FREE ... Join now and get a free matched bet up to £30". Small text at the bottom...
Date: 9 July 2014
Decision: Not Upheld

British Gas Services Ltd

A TV ad for British Gas featured a British Gas technician explaining how to bleed a radiator. The technician stated, "If a radiator in your home is cold at the top but warm at the bottom, it...
Date: 9 July 2014
Decision: Not Upheld

British Telecommunications plc

A direct mailing from BT, featured text on the envelope that stated "SKY TO SWITCH OFF O2 BROADBAND BY APRIL 2014". The letter inside featured text that stated "Did you know that if...
Date: 9 July 2014
Decision: Upheld

Channel 5 Broadcasting Ltd

TV ad breaks during the programme "My Spiral into Debt Hell". The programme focused on a number of people who had suffered from debt problems. One person had accrued a debt of £70,000...
Date: 9 July 2014
Decision: Not Upheld

Eaglemoss Publications Ltd

A sales promotion for a magazine subscription on http://marvel-factfiles.com/subscribe in November 2012 stated "SUBSCRIBE TODAY.  DON'T MISS A SINGLE COPY + RECEIVE 4 FREE GIFTS.  When you...
Date: 9 July 2014
Decision: Not Upheld

European Polymer Products (Group) Ltd

Claims on the website www.speedlinereuro.com, promoting a protective spray liner system for vehicles, stated "SPEEDLINER(R) HC (HYGIENE COAT) ... with the addition of DuPont Kevlar(R) fibre...
Date: 9 July 2014
Decision: Upheld in part

Hutchison 3G UK Ltd t/a Three

A TV ad for the mobile phone network provider, Three. The voice-over stated, "At Three, we've made 0800 numbers free. Here's a new one for you to call." Image showed a business card with...
Date: 9 July 2014
Decision: Upheld

Index Medical Ltd t/a doctorfox.co.uk

An ad for GP consultation and prescription services on the Doctor Fox website www.doctorfox.co.uk. A logo, shown at the top of the ad, contained text that stated "Dr Fox Online Doctor and...
Date: 9 July 2014
Decision: Not Upheld

Koosday Events Ltd

An ad for Koosday Events club nights in Newcastle, placed on a car bonnet by Uni Car Ads. The ad featured an image of a scene from the film 'Wolf of Wall Street' in which Leonardo DiCaprio was seen...
Date: 9 July 2014
Decision: Upheld

TalkTalk Telecom Ltd t/a TalkTalk

A mailing, the website www.talktalk.co.uk and a press ad, promoted a broadband package.a. The mailing stated "Britain's lowest priced totally unlimited broadband Just £2.50 a month plus line...
Date: 9 July 2014
Decision: Upheld

Think Finance (UK) Ltd t/a Sunny

Two TV ads promoting loans from Sunny:a. The first ad showed a female puppet character behind a desk, stirring a cup of tea which was branded "PAYDAY LOANS" and speaking on the phone. She...
Date: 9 July 2014
Decision: Upheld

Toomey (Southend) Ltd

A regional press ad for Toomey Chevrolet Southend, featured the Chevrolet Spark and stated "FEATURES INCLUDE ... up to 68.9mpg" with the mpg figure appearing next to the image of a petrol...
Date: 9 July 2014
Decision: Upheld

Informally Resolved Cases (71)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Ace Vehicle Collection 9 July 2014 2 Internet (classified), Regional press Business
Active Documents Ltd t/a elliottmccarthy.com 9 July 2014 1 Internet (on own site) Health and beauty
Adventure Bar 9 July 2014 1
Aesthetic and Cosmetic Surgery Ltd t/a The Harley Medical Group 9 July 2014 1 Internet (on own site) Health and beauty
Albelli 9 July 2014 1 Internet (sales promotion) Leisure
Aldi Stores Ltd 9 July 2014 1 Magazine, National press Retail
Ancestry.com Europe Sàrl 9 July 2014 1 Internet (search engine) Leisure
Art-Line Ltd t/a Cass Art 9 July 2014 1 E-mail Retail
Attraction World Ltd t/a AttractionTix 9 July 2014 1 E-mail Leisure
Bacardi-Martini Ltd 9 July 2014 1 Poster Alcohol
BALPA 9 July 2014 1 Internet (on own site) Non-commercial
Bee Health Ltd 9 July 2014 1 Internet (on own site) Health and beauty
Best Western International Inc t/a Best Western Plus Swan Hotel 9 July 2014 1 E-mail Holidays and travel
Brammer UK Ltd t/a Buck & Hickman 9 July 2014 1 Internet (sales promotion) Business
British Gas Trading Ltd 9 July 2014 1 Internet (on own site) Utilities
British Telecommunications plc t/a BT 9 July 2014 1
British Telecommunications plc t/a BT 9 July 2014 1 Internet (on own site) Computers and telecommunications
British Telecommunications plc 9 July 2014 1 Internet (on own site) Computers and telecommunications
British Telecommunications plc 9 July 2014 1 Internet (on own site), Leaflet, Mailing Computers and telecommunications
Cake My Day 9 July 2014 1 Internet (display) Food and drink
ClearSmoke Ltd 9 July 2014 1 Internet (sales promotion) Leisure
Denwell Mini Coaches Ltd 9 July 2014 1 Internet (on own site) Business
Diamond Home Support Ltd 9 July 2014 1 Brochure, Internet (on own site) Household
DSG Retail Ltd t/a Currys PC World 9 July 2014 1 Television Retail
DSG Retail Ltd t/a Currys PCWorld 9 July 2014 1 Internet (sales promotion) Retail
Eden Waveboards Ltd 9 July 2014 1 Internet (sales promotion), Internet (social networking) Retail
EE Ltd 9 July 2014 1 Internet (on own site), Brochure Computers and telecommunications
Equifax Europe UK Ltd 9 July 2014 1 Internet (on own site) Business
Excel Security Ltd t/a Go Locksmith 9 July 2014 1 Internet (on own site) Household
Expedia.com Ltd t/a Hotels.com 9 July 2014 1 E-mail Holidays and travel
Flying Homes Ltd 9 July 2014 1 Internet (on own site) Property
giffgaff Ltd 9 July 2014 1 Internet (on own site) Computers and telecommunications
Gregory Brady Motors 9 July 2014 1 Internet (classified) Business
Harmony Hypnotherapy 9 July 2014 1 Internet (on own site) Health and beauty
Heathrow Express Operating Company Ltd 9 July 2014 1 Regional press Holidays and travel
Help-Link UK Ltd 9 July 2014 1 Internet (on own site) Business
Homeserve Membership Ltd 9 July 2014 1 Internet (on own site) Financial
Hotels.com LP 9 July 2014 1 Internet (on own site) Holidays and travel
Ideal Shopping Direct Ltd t/a Ideal World 9 July 2014 1 Television Retail
James Grace Ltd 9 July 2014 1 National press Household
Jet2holidays Ltd 9 July 2014 1 Internet (sales promotion) Holidays and travel
Kentucky Fried Chicken (Great Britain) Ltd t/a KFC 9 July 2014 5 Television Food and drink
Kinetic Enterprises Ltd t/a Jason Natural Care 9 July 2014 1 Magazine Health and beauty
Lab Lateral Ltd t/a Hoebridge Golf Centre 9 July 2014 1 E-mail Leisure
Labour Party 9 July 2014 1 E-mail Non-commercial
Manchester Airport Group t/a Stansted Parking Ltd 9 July 2014 1 Internet (on own site) Business
Marks and Spencer plc t/a M&S 9 July 2014 1 Internet (sales promotion) Retail
MGN Ltd t/a Mirror Offers 9 July 2014 1 National press Publishing
Motorpoint Ltd 9 July 2014 1 Internet (on own site) Motoring
MyCityDeal Ltd t/a Groupon 9 July 2014 1 Internet (sales promotion) Leisure
MyCityDeal Ltd t/a Groupon 9 July 2014 1 Internet (sales promotion) Alcohol
Naken Interiors Ltd 9 July 2014 1 Internet (on own site) Retail
Newmarket Promotions Ltd t/a Newmarket Holidays 9 July 2014 1 Leaflet, Mailing Leisure
NHS North West London t/a NHS Ealing CCG 9 July 2014 1 Regional press Health and beauty
Orbit Print Ltd 9 July 2014 1 Internet (on own site) Retail
Park Row Ltd 9 July 2014 1 Direct mail Property
Photo Therapeutics Ltd 9 July 2014 1 National press Health and beauty
Rewarding Connections Ltd t/a Healthandgoodness.com 9 July 2014 1 Internet (on own site) Health and beauty
Ronseal Ltd 9 July 2014 1 Internet (on own site) Household
Royle Auto Services Ltd t/a Audi Retrofit 9 July 2014 1 Internet (on own site) Business
Specsavers Hearcare Ltd 9 July 2014 1 Television Health and beauty
STA Travel Ltd 9 July 2014 1 Internet (sales promotion) Holidays and travel
TalkTalk Telecom Ltd t/a TalkTalk 9 July 2014 1 Internet (on own site) Computers and telecommunications
The Bradford Exchange Ltd t/a Bradford Exchange 9 July 2014 1 Regional press Leisure
The Cinnamon Tree 9 July 2014 1 Internet (sales promotion) Food and drink
The Dezac Group Ltd 9 July 2014 1 Internet (on own site) Retail
Thomas Cook Retail Ltd 9 July 2014 1 Internet (on own site) Holidays and travel
Travelbag Ltd 9 July 2014 1 National press Holidays and travel
Tyneside Security Ltd 9 July 2014 1 Internet (on own site) Business
VGmedispa t/a Vagheggi Academy 9 July 2014 1 Magazine Health and beauty
WHG Trading & WHG (International) Ltd t/a William Hill Online 9 July 2014 1 Internet (on own site) Leisure

Mail Order Cases (7)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Caterers Choice Ltd t/a fruitypot 9 July 2014 1 Internet (sales promotion) Food and drink
Caterers Choice Ltd t/a fruitypot 9 July 2014 1 Internet (sales promotion), Internet (social networking) Food and drink
Caterers Choice Ltd 9 July 2014 1 Internet (sales promotion), Internet (search engine) Food and drink
Home Kandi 9 July 2014 1 Internet (on own site) Household
IPC Media Ltd t/a InStyle 9 July 2014 1 Internet (sales promotion) Publishing
MGN Ltd t/a Daily Record 9 July 2014 1 Regional press Publishing
The Social Discount Network Ltd 9 July 2014 1 Internet (sales promotion) Retail

Database Cases (7)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Action Against Hunger 9 July 2014
Commshare Ltd 9 July 2014
Peoples Loan & Mortgages Ltd t/a Txt4Loan/FishFinance/ExtraSpends/ActionLoans/UrbanLoans 9 July 2014
TAB Finance Ltd 9 July 2014
TAB Finance Ltd 9 July 2014
The Reading Football Club Ltd 9 July 2014
Thomas Sanderson Ltd 9 July 2014

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