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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 19 November 2014

Rulings (9)

B&Q plc

Two videos on a video sharing network for B&Q:a. The first video, titled "EasyGrow: Our greenest ever bedding plants", featured an animated gardener explaining the production process...
Date: 19 November 2014
Decision: Not Upheld

British Sky Broadcasting Ltd t/a Sky

A national press ad for British Sky Broadcasting Ltd (Sky). The ad, seen on 14 July, stated "£50 reward when you join Sky TV with any Sky TV Bundles from £21.50 a month … Add Sky Sports for...
Date: 19 November 2014
Decision: Upheld

DSG Retail Ltd t/a Currys PC World

A regional press ad, for Currys PC World, published in June 2014, stated "Samsung 55" Smart 3D LED TV £899 Save £400 ... Was £1299 from 09.06.13 to 01.07.13".
Date: 19 November 2014
Decision: Upheld

Eclectic Financial Solutions Ltd t/a We Buy Any House

Claims on the website www.webuyanyhouse.co.uk included "Economic or time constraints can often lead homeowners to seek out companies that buy houses for cash. We Buy Any House should not be...
Date: 19 November 2014
Decision: Upheld

giffgaff Ltd

A tweet on the GiffGaff company Twitter feed, which could be accessed by an embedded feed on their own website, stated "The situations in our new videos are, well, awkward. #NSFW [LINK]...
Date: 19 November 2014
Decision: Upheld

GlaxoSmithKline UK Ltd

A TV ad and an ad on Aquafresh UK's YouTube channel, for Aquafresh Sugar Acid Protection toothpaste:a. The TV ad included visuals that showed a bar of chocolate, a doughnut and several granola...
Date: 19 November 2014
Decision: Not Upheld

Lionheart GB

The Lionheart GB Facebook page www.facebook.com/LionheartGB featured text on the "About" section that stated "Lionheart GB is a non-for-profit British, patriotic forum/organisation...
Date: 19 November 2014
Decision: Upheld

Nexters Ltd

A sponsored post on Facebook appeared as a "Suggested Game" and promoted a game titled "Throne Rush". It included an image of a battle scene featuring a large army, alongside...
Date: 19 November 2014
Decision: Upheld

The Chrysalis Effect Ltd

Claims on www.thechrysaliseffect.com, which advertised a recovery programme for sufferers of ME, stated "Attention: Sufferers of ME, CFS or Fibromyalgia Finally, A Guided Map That Steps You...
Date: 19 November 2014
Decision: Upheld

Informally Resolved Cases (29)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
A Share & Sons Ltd t/a SCS 19 November 2014 3 Television, Internet (sales promotion) Retail
ASDA Stores Ltd 19 November 2014 1 Internet (on own site) Retail
Associated Newspapers Ltd t/a Daily Mail 19 November 2014 1 National press Publishing
Avanquest Software Publishing 19 November 2014 1 E-mail Computers and telecommunications
Basildon District Council t/a The Towngate Theatre 19 November 2014 1 Internet (on own site) Leisure
Benfleet Education Schools Trust t/a The Appleton School 19 November 2014 2 Regional press Education
Boosters4Africa 19 November 2014 2 Internet (on own site) Health and beauty
Bristol Steiner School 19 November 2014 2 Magazine Education
Canon (UK) Ltd 19 November 2014 1 Internet (video) Business
Charles Perrett Property Ltd 19 November 2014 1 Internet (on own site) Property
Clixel Ltd t/a Look for Health 19 November 2014 1 Internet (on own site) Financial
David Jones & Sons 19 November 2014 1 Internet (on own site) Business
Exponential Interactive UK Ltd t/a Tribal Fusion 19 November 2014 1 Internet (OBA) Business
Fletchers Solicitors Ltd 19 November 2014 1 Internet (on own site) Financial
Ganymede Solutions Ltd 19 November 2014 1 Internet (on own site) Employment
Gluelines Ltd 19 November 2014 1 Internet (e-tailing) Business
Grey Technology Ltd t/a Gtech 19 November 2014 1 National press Business
H&M Hennes & Mauritz UK Ltd 19 November 2014 1 Internet (on own site) Retail
House of Fraser (Stores) Ltd 19 November 2014 1 Internet (sales promotion) Retail
International Certificate of Christian Education 19 November 2014 1 Internet (on own site) Non-commercial
JDM Marketing Ltd t/a Bright Life UK 19 November 2014 1 Insert Leisure
Limes Glass Oxted Ltd 19 November 2014 1 Internet (on own site) Business
London Luton Airport Operations Ltd 19 November 2014 1 Internet (on own site) Holidays and travel
Pouring Pounds Ltd 19 November 2014 1 E-mail Financial
Pure broadband Ltd 19 November 2014 1 Internet (on own site) Computers and telecommunications
QVC 19 November 2014 1 Television Retail
Schuh Ltd 19 November 2014 1 Internet (sales promotion) Clothing
Sequence (UK) Ltd t/a William H Brown 19 November 2014 1
Simon Stepsys Success International Ltd t/a Getmegarich.com 19 November 2014 1 National press Business

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Avon Cosmetics Ltd 19 November 2014 1 Internet (sales promotion) Health and beauty

Database Cases (2)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Astute Ltd t/a assetts4it.com 19 November 2014
Mobile Fun Ltd 19 November 2014

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