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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 22 October 2014

Rulings (10)

Department of Energy and Climate Change t/a snugandsave.co.uk

A TV ad, seen on 28 January, and an advertorial in the national press for the Department of Energy and Climate Change’s (DECC)’ Green Deal initiative:a. The TV ad featured TV presenter Oliver Heath...
Date: 22 October 2014
Decision: Upheld in part

Essex Countryside Ltd

A regional press ad for Essex Countryside, stated "£99 Introducing the cheapest way to sell your home. It sounds too good to be true, but it isn't! From 17th July 2014, we are introducing a...
Date: 22 October 2014
Decision: Upheld

Firebox.com Ltd

An ad on the home page of www.firebox.com, featured a product entitled the "UNT Mug" and showed a picture of the mug, which had a C-shaped handle and the letters UNT printed after it.
Date: 22 October 2014
Decision: Upheld

GlaxoSmithKline UK Ltd t/a MaxiNutrition

A TV ad, that also appeared on the advertiser's YouTube channel, for MaxiNutrition proteins:a. The TV ad showed people taking part in various sports, including: boxing, swimming, rugby and cycling....
Date: 22 October 2014
Decision: Upheld

HarrisonCole

A series of tweets on HarrisonCole's twitter feed, promoted prize draws.  The first tweet stated "Enjoy Nandos on us!! We've 2 x £20 gift cards to giveaway! RT & Follow to #win winner on...
Date: 22 October 2014
Decision: Upheld

Martin Grant Homes

Claims on a website promoting a housing development, www.martingranthomes.co.uk, stated "Milton Place, Worth, West Sussex, RH10 7RU ... The appeal of living within a thriving community, with a...
Date: 22 October 2014
Decision: Not Upheld

Moonpig.com Ltd

a. The ad featured a number of people receiving bouquets of flowers along with a personalised greeting card. Throughout the ad, various flowers were shown while a voice-over stated, "Moonpig...
Date: 22 October 2014
Decision: Upheld

Original Quinton UK Ltd

A website, http://quinton-water.com, for a sea-water solution, featured a range of pages describing the products available and their efficacy.Claims for the product “Quinton Isotonic” included a...
Date: 22 October 2014
Decision: Upheld

RES UK & Ireland Ltd

An ad for a proposed wind farm, at www.den-brook.co.uk, stated "ABOUT THE PROJECT ... The nine turbine wind farm, situated between North Tawton and Bow, will be capable of generating up to 18...
Date: 22 October 2014
Decision: Upheld

Submission Technology Ltd t/a Paidoffers.co.uk

Claims on a website, www.paidoffers.co.uk, stated "Earn up to £25 a day Earn cash from home By completing our online offers in your spare time".  Below that was further text, which stated...
Date: 22 October 2014
Decision: Upheld

Informally Resolved Cases (42)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
AFI-Uplift Ltd t/a UTN Training 22 October 2014 1 Internet (on own site) Business
Apetito Ltd t/a Wiltshire Farm Foods 22 October 2014 1 Television Food and drink
Argos Ltd 22 October 2014 1 Internet (e-tailing) Retail
Arnold Clark Automobiles Ltd 22 October 2014 1 Radio Business
Associated Newspapers Ltd t/a Daily Mail 22 October 2014 1 National press Publishing
Betfair Counterparty Services Ltd t/a Betfair 22 October 2014 1 Internet (on own site) Leisure
Big Green Company Ltd 22 October 2014 1 Leaflet Business
Booking.com BV 22 October 2014 1 Internet (display) Holidays and travel
Bottled Science Ltd 22 October 2014 1 Internet (social networking) Health and beauty
Building Supplies Online Ltd t/a BSO 22 October 2014 1 Internet (e-tailing), Internet (on own site) Retail
Debenhams Retail plc 22 October 2014 3 E-mail Retail
Dream Doors Ltd 22 October 2014 1 Regional press Household
e-Careers Ltd 22 October 2014 1 Internet (on own site) Education
EasiAssist Ltd t/a Easirent.com 22 October 2014 1 Internet (on own site) Business
eBay International AG 22 October 2014 1 Internet (on own site) Leisure
EU Lotto Ltd t/a Lottoland (Gibraltar) Ltd 22 October 2014 1 E-mail Leisure
Expedia.com Ltd 22 October 2014 1 Internet (on own site) Holidays and travel
Fenwick Ltd 22 October 2014 1 Internet (sales promotion) Retail
Homebase Ltd 22 October 2014 1 Internet (sales promotion) Household
Ideal Shopping Direct Ltd 22 October 2014 1 Television Household
Jigsaw 22 October 2014 1 Internet (on own site) Education
Kinetico UK Ltd 22 October 2014 1 Internet (on own site) Business
LivingSocial Ltd 22 October 2014 1 E-mail Leisure
Lloyds Bank plc 22 October 2014 1 Internet (on own site) Financial
Mediablanket Ltd t/a SupaFinance.co.uk 22 October 2014 1 E-mail Financial
MegaGroup Pembrokeshire Ltd t/a The Pembrokeshire Herald 22 October 2014 1 Internet (on own site) Publishing
My Sous Chef Ltd 22 October 2014 1 Internet (social networking) Computers and telecommunications
NFL Enterprises LLC 22 October 2014 1 Internet (on own site) Leisure
Slim & Save Ltd 22 October 2014 1 Internet (on own site) Health and beauty
Stagecoach Group plc t/a East Midlands Trains 22 October 2014 1 Brochure Holidays and travel
Sunstop Ltd 22 October 2014 1 Internet (on own site) Health and beauty
TalkTalk Telecom Ltd 22 October 2014 1 Regional press Computers and telecommunications
TalkTalk Telecom Ltd 22 October 2014 1 Internet (sales promotion) Computers and telecommunications
The Bradford Exchange Ltd 22 October 2014 1 Magazine Business
Thorgills Ltd 22 October 2014 1 Direct mail Property
Toys 'R' Us Ltd t/a Babies R Us 22 October 2014 1 Internet (sales promotion) Leisure
TripOnline SA t/a Amoma.com 22 October 2014 1 Internet (on own site) Holidays and travel
uSwitch Ltd 22 October 2014 1 Internet (on own site) Financial
Valerie Savage 22 October 2014 1 Internet (on own site) Health and beauty
Vodafone Ltd 22 October 2014 1 Brochure Computers and telecommunications
Waitrose Ltd 22 October 2014 1 E-mail Utilities
Winstons Supply Company Ltd t/a Nupafeed UK Ltd 22 October 2014 2 Magazine Health and beauty

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Dennis Publishing (UK) Ltd 22 October 2014 1 Internet (sales promotion) Business

Database Cases (2)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
British Telecommunications plc 22 October 2014
TAB Finance Ltd 22 October 2014

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