Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 1 October 2014

Rulings (7)

Firstkind Ltd t/a firefly

A website for sports accessories, www.fireflyrecovery.com, included text on the home page which stated "FIREFLY. Recover 2 times faster, reduce DOMS [delayed onset of muscle soreness] within...
Date: 1 October 2014
Decision: Upheld

Maksim Ltd

A clothing collection bag distributed to households. On one side was a Union Flag with the text "HELPING OUR SOLDIERS". Text on the other side stated "HELPING OUR SOLDIERS IS...
Date: 1 October 2014
Decision: Upheld

MoneyExpert Ltd t/a Mighty Deals

A promotion for a Bluetooth shower speaker on a daily deals website, www.mightydeals.co.uk, featured text that stated: "£10.99  Discount: 86%  Worth: £69.99 ... Original price checked on 10...
Date: 1 October 2014
Decision: Upheld

Northumbria Police

A poster, seen on the Tyne and Wear Metro, featured photos of a number of women's faces and text that stated "AROUND 120,000 WOMEN ARE STALKED EACH YEAR ... YOU ARE NOT ALONE SPEAK OUT ABOUT...
Date: 1 October 2014
Decision: Not Upheld

PV-OFF Ltd

a. A website for a supplier of a fire retardant spray for Photovoltaic (PV) solar panels included the claim "PV OFF is a chemical spray that coats solar panels thus stopping them from being...
Date: 1 October 2014
Decision: Upheld in part

The Claims Guys Ltd

Two sponsored ads, for a claims management company, which appeared in recipients' 'Newsfeeds' on Facebook:a. The first ad was headed "Bank Refund Applications". Text stated "Lloyds...
Date: 1 October 2014
Decision: Upheld

Unilever UK Ltd

A TV ad for Dove soap showed test paper being applied to four different bars of soap. It included a voice-over that stated, "This test paper is designed to amplify just how different soaps can...
Date: 1 October 2014
Decision: Not upheld

Informally Resolved Cases (46)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
A&A Windows Direct Ltd 1 October 2014 2 Poster Household
AMC Removals UK Ltd 1 October 2014 1 Internet (on own site) Business
Bombay Bicycle Club Restaurant 1 October 2014 1 Internet (on own site) Business
Bonne Terre Ltd t/a Sky Bet 1 October 2014 1 Internet (sales promotion) Leisure
Brand Logic Europe Ltd 1 October 2014 1 E-mail Retail
British Mindfulness Institute 1 October 2014 1 Internet (sales promotion) Health and beauty
British Sky Broadcasting Ltd 1 October 2014 2 Internet (sales promotion) Leisure
Carluccio's Ltd 1 October 2014 1 Internet (social networking) Business
Cartwrights Sports Ltd 1 October 2014 1 Internet (on own site) Business
Casbrook Home Care Ltd 1 October 2014 1 Internet (e-tailing) Non-commercial
Cobalt Telephone Technologies Ltd t/a RingGo 1 October 2014 1 Internet (on own site) Computers and telecommunications
Crash Courses Cheshire 1 October 2014 1 Internet (on own site) Education
DSG Retail Ltd t/a Currys PC World 1 October 2014 1 Internet (on own site) Retail
easyJet Airline Co Ltd 1 October 2014 1 Internet (on own site) Holidays and travel
EE Ltd t/a Orange 1 October 2014 1 Internet (on own site) Computers and telecommunications
Everest Ltd 1 October 2014 1 Directory Household
Ex One Leathercare Ltd 1 October 2014 1 Internet (OM 3rd party) Business
Fiat Group Automobiles UK Ltd 1 October 2014 1 Regional press Motoring
General Motors UK Ltd t/a Thurlow Nunn 1 October 2014 1 Internet (on own site) Motoring
Healthier Choice (UK) Ltd t/a Premium Number 1 1 October 2014 1 Leaflet Leisure
Holland & Barrett Retail Ltd 1 October 2014 1 Internet (sales promotion) Food and drink
Homebase Ltd 1 October 2014 1 Internet (sales promotion) Retail
irugs.co.uk 1 October 2014 1 Internet (sales promotion) Household
John Lewis Partnership plc 1 October 2014 1 Internet (on own site) Retail
LIFE 2009 t/a LIFE 1 October 2014 1 Direct mail Non-commercial
Lighthouse Family Trust 1 October 2014 1 Internet (on own site) Non-commercial
Local World Ltd t/a Bristol Post 1 October 2014 1 Regional press Publishing
Mercedes-Benz UK Ltd 1 October 2014 1 Internet (on own site) Motoring
Mobile Phones Direct (Online) Ltd 1 October 2014 1 Internet (sales promotion) Retail
New Nordic Ltd 1 October 2014 1 Magazine Health and beauty
Nuffield Health 1 October 2014 1 Internet (on own site) Health and beauty
Parcel2go.com Ltd 1 October 2014 1 E-mail Business
Redsky Wholesalers Ltd t/a PK Energy 1 October 2014 1 Internet (on own site) Food and drink
Rejuvenated Ltd 1 October 2014 1 Internet (on own site) Health and beauty
Shooting Training Solutions Ltd 1 October 2014 1 Internet (on own site) Business
Sony Europe Ltd 1 October 2014 1 Internet (on own site) Leisure
Surecart Ltd t/a Laptop Screen Online 1 October 2014 1 Internet (sales promotion) Computers and telecommunications
Suzie Reyes-Nichol 1 October 2014 1 Internet (on own site) Health and beauty
TalkTalk Telecom Ltd 1 October 2014 1 Internet (sales promotion) Computers and telecommunications
Ted Baker Plc 1 October 2014 1 E-mail, Internet (social networking) Clothing
Thain Building Contractors Ltd 1 October 2014 1 Internet (social networking), Internet (on own site) Business
The Ditcham Park School Charity Association 1 October 2014 3 Magazine Education
TUI UK Ltd t/a Thomson 1 October 2014 1 Internet (on own site) Holidays and travel
UK Direct Shop 1 October 2014 1 National press Health and beauty
United Synagogue 1 October 2014 1 Internet (on own site) Business
Virgin Atlantic Airways Ltd 1 October 2014 1 Press general Holidays and travel

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Service Sport (UK) Ltd 1 October 2014 1 Internet (social networking) Industrial and engineering

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Warwick Estates Property Management Ltd 1 October 2014

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.