Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 23 July 2014

Rulings (15)

Auction House UK Ltd

Claims on the website www.auctionhouse.uk.net promoted properties to be sold at an auction in the North East. Each lot was listed together with a "Guide" price.
Date: 23 July 2014
Decision: Upheld

Bayton Ltd t/a Spin Palace Casino

Text in a promotion on gambling website www.spinpalace.co.uk stated "£1000 FREE. 1st deposit - 100% Match Bonus. 2nd deposit - 25% Match Bonus. 3rd deposit - 50% Match Bonus". The text...
Date: 23 July 2014
Decision: Upheld in part

Better as.one Ltd

A website, www.betterasone.co.uk, for a private healthcare provider, seen in March 2014, included a table which was headlined "Rapid peace of mind with as.one" and which included a list...
Date: 23 July 2014
Decision: Upheld

CashEuroNet UK LLC t/a Pounds to Pocket

An e-mail from Pounds to Pocket stated in the Subject line "Happy Birthday from Pounds to Pocket". Text in the body of the e-mail stated "... At Pounds to Pocket, we'd like to wish...
Date: 23 July 2014
Decision: Upheld

Cassava Enterprises (Gibraltar) Ltd t/a 888Casino.com

A poster, seen on a London Underground platform, and claims on www.888.com promoted 888 casino.a. The poster stated "£88 Free No Deposit needed Slots. Blackjack. Roulette. Live casino"....
Date: 23 July 2014
Decision: Upheld

Diageo Great Britain Ltd

A picture posted by Captain Morgan on their Facebook page showed the pirate Captain Morgan raising a glass and cheering whilst surrounded by his crew. Text at top of the image stated...
Date: 23 July 2014
Decision: Upheld

Greene King Brewing and Retailing Ltd

A TV ad for Old Specked Hen beer featured a fox puppet sitting at the bar of a pub, dressed in a tweed sports coat and a cravat. He said, "Now we Brits have some strange customs but it strikes...
Date: 23 July 2014
Decision: Not Upheld

iPlumb (Bristol) Ltd

A regional press ad for a waste disposal unit stated "Have a premium quality waste-disposal unit professionally-fitted under your sink, with a 2 year warranty ... All your food waste. No...
Date: 23 July 2014
Decision: Upheld

KP Cars

An ad on a motor sales website, for KP Cars, listed the price of a car as "£899". The title description stated "Smart Roadster 80 [RHD] 2dr Auto 0.7 ACTUAL PRICE £3899 NOT...
Date: 23 July 2014
Decision: Upheld

Love Sofas Ltd

A website, www.lovesofas.co.uk, for a sofa retailer stated "The UK's largest sofa website ...".
Date: 23 July 2014
Decision: Not Upheld

MyCityDeal Ltd t/a Groupon

A promotion, seen on www.groupon.co.uk, offered "Three Mole, Wart or Skin Tag Removal Treatments for £89 at KSkin (87% Off)”. Text under the heading "Highlights" stated "• Ultra...
Date: 23 July 2014
Decision: Upheld

Ping Pro in association with my-quid.com

A text from a payday loan company stated "Dear customer, You have received a new message from [phone number] … [name] Your £400 loan has been accepted, just confirm your loan to be paid in...
Date: 23 July 2014
Decision: Upheld

Table Top Entertainment Ltd t/a Jackpot Cafe

A post on a social networking site promoted the online gambling website, www.jackpotcafe.co.uk. The ad stated "UK man wins £18,000 from free cash offer … £100's (sic) Won Every Minute! We...
Date: 23 July 2014
Decision: Upheld

Unilever UK Ltd

An ad for tea bags featured Johnny Vegas and a puppet monkey in a kitchen. Johnny Vegas said, "Monkey, you know how you always say, 'there's no other tea to beat PG' … What if you're...
Date: 23 July 2014
Decision: Not Upheld

ZX Recruitment

A prize promotion on a recruitment company's social networking page offered participants the chance to win £250.
Date: 23 July 2014
Decision: Upheld

Informally Resolved Cases (56)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
20's Pointless 23 July 2014 3 Regional press, Transport Non-commercial
Aquil Ltd 23 July 2014 1 Direct mail Health and beauty
Atos IT Services UK Ltd t/a redspottedhanky.com 23 July 2014 1 E-mail, Internet (on own site) Holidays and travel
Barker Gillette LLP 23 July 2014 1 Internet (on own site) Financial
Biological and Medicinal Chemistry Sector of the Royal Society of Chemistry 23 July 2014 1 Direct mail Non-commercial
Bourne Leisure Group Ltd t/a Haven Holidays 23 July 2014 1 Internet (on own site) Holidays and travel
Brimardon 23 July 2014 1 E-mail Leisure
Broadwater Gentle Dental 23 July 2014 1 Internet (on own site) Health and beauty
Broadway Travel Service (Wimbledon) Ltd 23 July 2014 1 National press Holidays and travel
Carera Windows Ltd 23 July 2014 1 Internet (on own site) Household
David Urquhart (Travel) Ltd 23 July 2014 1 Brochure Holidays and travel
De Dietrich Kitchen Appliances Ltd t/a Fagor 23 July 2014 1 Internet (on own site) Retail
Dell Corporation Ltd 23 July 2014 1 E-mail Computers and telecommunications
Diamond Manufacturers Ltd t/a Vashi 23 July 2014 1 Internet (OM 3rd party) Business
Dorking Tyre Services 23 July 2014 1 Internet (on own site) Business
Dr P E Idahosa 23 July 2014 1 Internet (on own site) Health and beauty
EE Ltd 23 July 2014 1 National press Computers and telecommunications
Express Gifts Ltd t/a Studio 23 July 2014 1 Catalogue Business
Fastengine Ltd t/a Titan Bet 23 July 2014 1 Internet (on own site) Leisure
Fastengine Ltd t/a Titan Bet 23 July 2014 1 Internet (display) Leisure
Frame-It-Services Ltd t/a eFrame.co.uk 23 July 2014 1 Internet (sales promotion) Leisure
Hotels.com LP 23 July 2014 1 E-mail Holidays and travel
IG Doors Ltd 23 July 2014 1 Magazine, Internet (on own site) Household
Imagined Integration Ltd 23 July 2014 1 Internet (search engine) Household
JVC Europe Ltd 23 July 2014 1 Internet (on own site) Business
Ladbrokes Betting & Gaming Ltd 23 July 2014 1 Regional press Leisure
Ladbrokes Betting & Gaming Ltd 23 July 2014 2 Poster, Text Message Leisure
Lands' End Europe Ltd 23 July 2014 1 Internet (sales promotion) Business
Life Healthcare LLC t/a Life Natural Cures 23 July 2014 1 Brochure, Insert Health and beauty
Longshot Cherkley Court Ltd 23 July 2014 3 Regional press Holidays and travel
MCR Computer Repairs 23 July 2014 1 Leaflet, Internet (on own site) Business
Mickel Health Initiatives Ltd 23 July 2014 1 Regional press Health and beauty
Ministry of Sound Group Ltd 23 July 2014 1 E-mail Leisure
MyCityDeal Ltd t/a Groupon 23 July 2014 1 E-mail, Internet (sales promotion) Leisure
Not Just Backs 23 July 2014 1 Internet (on own site) Health and beauty
osteopath4kids.co.uk 23 July 2014 1 Internet (on own site) Health and beauty
Philips Electronics UK Ltd 23 July 2014 1 Internet (on own site) Health and beauty
Postcode Lottery Ltd t/a People's Postcode Lottery 23 July 2014 1 Internet (on own site) Leisure
Rank Leisure Holdings Ltd t/a Mecca 23 July 2014 2 Internet (social networking) Leisure
Ranksborough Ltd 23 July 2014 1 Regional press Property
Sentinel Performance Solutions Ltd 23 July 2014 1 Internet (on own site) Industrial and engineering
Shoryu Ramen Ltd 23 July 2014 1 Point of sale, Internet (on own site) Food and drink
Simply Naturals Ltd 23 July 2014 1 Circular Health and beauty
Table Top Entertainment Ltd t/a King Jackpot 23 July 2014 1 Internet (social networking) Leisure
Taylor Wimpey UK Ltd 23 July 2014 1 Internet (on own site) Business
Tesco Stores Ltd 23 July 2014 1 Internet (sales promotion) Retail
The Secret Yurts 23 July 2014 1 Internet (on own site) Holidays and travel
The Yorkshire Centre for Wellbeing 23 July 2014 1 Internet (on own site) Health and beauty
Virgin Atlantic Airways Ltd 23 July 2014 1 Internet (on own site) Holidays and travel
Virgin Media Ltd 23 July 2014 1 E-mail Leisure
Virgin Rail Group Ltd 23 July 2014 1 Radio Holidays and travel
Waitrose Ltd 23 July 2014 1 Internet (on own site) Food and drink
Walkies and Waggietails 23 July 2014 2 Internet (on own site) Business
Welcome Break Group Ltd 23 July 2014 1 E-mail Food and drink
WV Landscapes 23 July 2014 1 Leaflet, Internet (on own site) Business
Zooplus Services Ltd 23 July 2014 1 Internet (sales promotion) Business

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Aldi Stores Ltd 23 July 2014 1 Internet (sales promotion) Retail

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Follow Us

For ASA news, including our weekly rulings, press releases, research and reports.
 

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.