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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 15 October 2014

Rulings (18)

Also Known As

An ad on the Facebook page of a live music venue, promoting a 'beer pong' night. Text in the ad stated "ALSO KNOWN AS THURSDAY NIGHT BEER PONG IS BACK!". The ad featured an image of a...
Date: 15 October 2014
Decision: Upheld

ASDA Stores Ltd

An email sent to members of the ASDA Baby and Toddler Club promoted SMA Toddler Milk. Text under the heading "SMA - Give your toddler important nutrients with SMA Toddler Milk" stated...
Date: 15 October 2014
Decision: Upheld

BMW (UK) Ltd

A video ad on www.bmw.co.uk featured footage of a BMW M4 car being driven on a road and a racetrack. The ad began with an empty shot of a race circuit and of a tree-lined road, then showed footage...
Date: 15 October 2014
Decision: Upheld

Boots UK Ltd

Two website ads, on www.boots.com, for homeopathic hay fever relief tablets:a. A product web page, headed "Boots Alternatives Hayfever Relief - 72 Tablets", stated "Boots...
Date: 15 October 2014
Decision: Upheld in part

Cygnet UK Trading Ltd t/a blu eCigs

A TV ad, which promoted electronic cigarettes, opened with various scenes that depicted young adults who walked or drove through an urban environment. They then began to set up for a party in what...
Date: 15 October 2014
Decision: Not Upheld

Diageo Great Britain Ltd t/a Parrot Bay

A TV ad, for an alcoholic frozen cocktail drink, seen on Film4 at 6 pm during the film King Solomon's Mines, featured a colourful animated parrot in a tropical setting, who was shown being frozen...
Date: 15 October 2014
Decision: Upheld

E.T. Browne (UK) Ltd

A TV ad, for Palmer's Skin Therapy Oil, featured three women talking about the product. They stated, "I took a stand against scars", "I took a stand against stretch marks", and...
Date: 15 October 2014
Decision: Not Upheld

Expedia Inc

A hotel listing on www.expedia.co.uk stated, "from £1382/person". Under the heading "Room Amenities", text stated, "... guestrooms [sic] include complimentary wireless...
Date: 15 October 2014
Decision: Upheld

InterContinental Hotels Group plc t/a IHG

Claims on www.ihg.com, a hotel booking website, stated "Best Price Guarantee … We're so sure the best prices for our hotels are found on our websites that we were the first to offer the most...
Date: 15 October 2014
Decision: Upheld

ITV Broadcasting Ltd

A TV ad for condoms featured an animated black and white cartoon of a male and a female, whose images became colourful and real and less animated as they kissed and as the woman touched the man's...
Date: 15 October 2014
Decision: Upheld

Lightinthebox (UK) Ltd

An internet display ad for a clothing company, which appeared on www.miniongames.net, a website hosting children's games, featured three images of women wearing revealing lingerie.  Two images...
Date: 15 October 2014
Decision: Upheld

Richard F Mackay Ltd

The website www.richardmackay.co.uk, for Richard F Mackay Ltd, a furniture and carpet company, included a link to a leaflet which was headed "We will pay you £500 for your old 3 piece...
Date: 15 October 2014
Decision: Upheld

Sales Marketing Solutions Ltd t/a Trion:Z/Colantotte

Claims on the website www.trionz.co.uk promoted a range of magnetic wristbands.A page entitled "Clinical Trials" referred to research conducted on the products. Claims included "The...
Date: 15 October 2014
Decision: Upheld

Shiny Sky Ltd t/a Arrow Licensed Private Hire

A page on the website www.arrowprivatehire.co.uk for private car hire service. Text in the ad stated "TRAVEL HAPPY WITH ARROW CARS. SETTING THE STANDARDS IN PRIVATE HIRE TRAVEL. SERVICING...
Date: 15 October 2014
Decision: Not Upheld

Sure (Jersey) Ltd

A website and regional press ad, for pay-monthly mobile phone tariffs:a. The website ad,featured a table which listed five different "Smart" pay-monthly tariffs. The table stated that...
Date: 15 October 2014
Decision: Upheld

uSwitch Ltd

A website offering energy price comparison services for businesses, www.uswitchforbusiness.com, included the title "Can I trust uSwitchforBusiness?" followed by "Yes -...
Date: 15 October 2014
Decision: Not Upheld

Virgin Media Ltd

A direct mailing from Virgin Media promoted an offer for new customers and included a letter and brochure. The letter included a section headed "Special offer for you" which was set out...
Date: 15 October 2014
Decision: Upheld in part

Virgin Media Ltd

A TV ad and a press ad for Virgin Media's Big Kahuna Bundle:a. The TV ad featured the actor David Tennant who stated "Some services can feel a bit slow and well, not that reliable. But, the...
Date: 15 October 2014
Decision: Upheld

Informally Resolved Cases (45)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Amazon Europe Core Sarl t/a Amazon Local 15 October 2014 4 Internet (sales promotion) Leisure
ASDA Stores Ltd 15 October 2014 1 Internet (e-tailing) Retail
Aster House 15 October 2014 1 Internet (on own site) Holidays and travel
B&Q plc 15 October 2014 1 Internet (on own site) Retail
Boomerang Video Ltd 15 October 2014 1 Internet (sales promotion) Leisure
Busy Bees 15 October 2014 1 Directory Education
Buy 2 Let Cars Ltd 15 October 2014 1 Radio Financial
Caru-Cymru Ltd 15 October 2014 1 Internet (display) Computers and telecommunications
Celia Aloe 15 October 2014 1 Internet (social networking) Health and beauty
Cenacle Treatment Centre Ltd 15 October 2014 1 Internet (on own site) Health and beauty
Clearways Projects Ltd t/a IPC UK 15 October 2014 1 Internet (on own site) Financial
Countryside Properties plc 15 October 2014 2 Brochure, Circular Property
Crownshield Travel Ltd t/a Chevron Air Holidays 15 October 2014 1 National press Holidays and travel
EE Ltd 15 October 2014 1 Internet (on own site) Computers and telecommunications
Express Gifts Ltd t/a Studio 15 October 2014 1 Internet (on own site) Retail
Game Retail Ltd 15 October 2014 1 Internet (on own site) Leisure
glitzystore.com 15 October 2014 1 Internet (sales promotion) Retail
Hatton Garden Bullion Ltd t/a postalbullion.com 15 October 2014 1 Internet (on own site) Business
High Speed Two (HS2) Ltd t/a HS2 Ltd 15 October 2014 1 Internet (video), Internet (social networking) Holidays and travel
Holiday Extras Ltd 15 October 2014 1 Internet (sales promotion) Holidays and travel
hungryhouse.com Ltd 15 October 2014 1 Television Food and drink
Ideal Shopping Direct Ltd t/a Ideal World 15 October 2014 1 Internet (sales promotion) Retail
Jessops Europe Ltd 15 October 2014 1 Internet (on own site) Electrical appliances
John Lewis Partnership plc 15 October 2014 1 Internet (e-tailing) Retail
Local World Ltd t/a Bristol Post 15 October 2014 1 Regional press Publishing
Lower Bache House 15 October 2014 1 Internet (on own site) Holidays and travel
Mercedes-Benz UK Ltd 15 October 2014 1 Internet (on own site) Motoring
Monarch Airlines Ltd 15 October 2014 1 Internet (sales promotion) Holidays and travel
MoneyExpert Ltd t/a Mighty Deals 15 October 2014 1 Internet (sales promotion) Computers and telecommunications
MyCityDeal Ltd t/a Groupon 15 October 2014 1 Internet (on own site) Leisure
MyCityDeal Ltd t/a Groupon 15 October 2014 1 Internet (sales promotion) Leisure
MyFerryLink SAS 15 October 2014 1 Internet (sales promotion) Holidays and travel
New West End Company 15 October 2014 1 E-mail Retail
Newcastle United Football Club 15 October 2014 1 Other Leisure
Pernod Ricard UK Ltd 15 October 2014 1 Ambient Alcohol
Pizza Place 15 October 2014 1 Point of sale Food and drink
Pregnancy Choices Swindon 15 October 2014 1 Internet (on own site) Non-commercial
S247 plc t/a The Sports HQ 15 October 2014 1 Internet (on own site) Retail
Skalp Ltd 15 October 2014 1 Internet (OM 3rd party) Publishing
TalkTalk Telecom Ltd 15 October 2014 1 Internet (on own site) Computers and telecommunications
The Kennel Club Ltd 15 October 2014 1 E-mail Leisure
Vivid Vitality Ltd 15 October 2014 1 Internet (social networking), Internet (sales promotion) Food and drink
Waterstones Booksellers Ltd 15 October 2014 1 Internet (sales promotion) Retail
Windsor Jewellery and Bullion Co 15 October 2014 1 Regional press Financial
Wowcher Ltd 15 October 2014 1 E-mail Business

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Blu-ray Disc Association 15 October 2014 1 Internet (sales promotion) Leisure

Database Cases (4)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Easylife Group Ltd 15 October 2014
Inter Financial Ltd t/a Yes Card 15 October 2014
TAB Finance Ltd 15 October 2014
TAB Finance Ltd 15 October 2014

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