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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 22 April 2015

Rulings (5)

Atlas Editions SAS

A TV ad for a model Eddie Stobart trailer featured a voice-over that stated, "This is no ordinary lorry. This is an exact replica of the famous Eddie Stobart Volvo fridge trailer and it can be...
Date: 22 April 2015
Decision: Upheld

British Telecommunications plc t/a BT

Claims on BT and Openreach (a BT Group business) websites:a. Claims on the Openreach website www.superfast-openreach.co.uk stated, "Superfast Fibre Broadband Where and when Are you in a...
Date: 22 April 2015
Decision: Upheld

FIFA4Coins

Six marketing emails from fifa4coins.com featured images of women. Some wore underwear and posed provocatively. Others were naked with sports clothing painted onto parts of their body.
Date: 22 April 2015
Decision: Upheld

Hamptons Estates Ltd t/a Hamptons International

Claims on www.hamptons.co.uk, on a property listing, stated, "£1,200 per Calendar Month + £216 incl VAT admin fee per property + other fees may apply". The text "+ £216 incl VAT...
Date: 22 April 2015
Decision: Upheld

Pro Bono Bio Entrepreneur Ltd

A TV ad and website for a healthcare company, Pro Bono Bio, promoting a topically applied gel:a. The TV ad featured a voice-over that stated, "Joint pain and stiffness? Use new drug-free...
Date: 22 April 2015
Decision: Not Upheld

Informally Resolved Cases (36)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Arcadia Group Brands Ltd t/a Burtons 22 April 2015 1 Internet (sales promotion) Retail
ASDA Stores Ltd 22 April 2015 1 Internet (on own site) Retail
Cozy Digital Ltd t/a Cozy Digital 22 April 2015 1 Internet (social networking) Business
Direct Golf UK Ltd 22 April 2015 1 Internet (sales promotion) Retail
Domino’s Pizza UK & Ireland Ltd 22 April 2015 1 Internet (on own site) Food and drink
Drum Depot Ltd t/a Drum Depot 22 April 2015 1 Internet (sales promotion) Retail
eBay International AG 22 April 2015 2 Internet (sales promotion) Leisure
EE Ltd 22 April 2015 1
EuroFlorist Europe BV t/a Teleflorist.co.uk 22 April 2015 1 Internet (on own site) Retail
Flatmaterooms Ltd 22 April 2015 1 Text Message Property
GlaxoSmithKline UK Ltd t/a Maxi Nutrition 22 April 2015 1 Internet (sales promotion) Health and beauty
Hedingham Alpacas 22 April 2015 1 Internet (social networking) Business
JobLab 22 April 2015 1
Kevin Hughes t/a Your Advertiser 22 April 2015 1 Regional press Publishing
Martin Allsuch & Co 22 April 2015 1 Circular Property
Mediation Advice Bureau 22 April 2015 1 Internet (on own site) Business
Paul Roberts 22 April 2015 1 Regional press Leisure
Petfre (Gibraltar) Ltd t/a Betfred 22 April 2015 3
PizzaExpress (Restaurants) Ltd t/a Pizza Express 22 April 2015 1 Internet (sales promotion) Food and drink
Quaker Oats Ltd 22 April 2015 2 Television Food and drink
Red Letter Days Ltd 22 April 2015 1 Internet (on own site) Leisure
River Island Clothing Co Ltd 22 April 2015 1 Internet (on own site) Retail
Sharps Pixley Ltd 22 April 2015 1 Internet (on own site), Internet (search engine) Retail
Skream Ltd t/a Shopto 22 April 2015 1 Internet (sales promotion) Leisure
Sunflow Ltd 22 April 2015 1 National press Household
Tesco Stores Ltd t/a Tesco Direct 22 April 2015 1 Internet (sales promotion) Retail
Tesco Stores Ltd t/a Tesco Direct 22 April 2015 1 Internet (on own site) Retail
The Carphone Warehouse Ltd t/a e2 save mobiles 22 April 2015 1 Internet (on own site) Computers and telecommunications
Times Newspapers Ltd 22 April 2015 1 Internet (on own site) Publishing
TOTM Ltd 22 April 2015 1 Internet (sales promotion) Health and beauty
UNICEF UK 22 April 2015 1 Television Non-commercial
Unilever UK Ltd 22 April 2015 21 Internet (video), Television Health and beauty
Virgin Rail Group Ltd t/a Virgin Trains East Coast 22 April 2015 1 Brochure Holidays and travel
Warners Group Publications plc t/a Making Cards 22 April 2015 2 Magazine Publishing
Wightlink Ltd 22 April 2015 8 Regional press Holidays and travel
WorldStores Ltd t/a Sheds World 22 April 2015 1 Internet (on own site) Retail

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Kingstown Associates Ltd t/a Healthy Living Direct 22 April 2015

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