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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 24 September 2014

Rulings (8)

Barisons Productions Ltd

The website www.elvistheultimateperformance.com, for Elvis tribute acts, stated on its home page, "ELVIS is definitely in the building.  Europe's largest and most authentic Elvis show...
Date: 24 September 2014
Decision: Upheld

Bike 2 Work Scheme Ltd

The website www.bike2workscheme.co.uk promoted a cycling scheme. Text on the home page stated "SAVE UP TO 42% ON THE COST OF A BRAND NEW BIKE & EQUIPMENT".
Date: 24 September 2014
Decision: Upheld

Booking.com BV

A TV ad for Booking.com featured a woman on holiday at a resort participating in various activities such as horse riding and dancing. The voice-over stated, "Planet Earth's number one...
Date: 24 September 2014
Decision: Not Upheld

Brewmeister Ltd

Claims on www.brewmeister.co.uk featured a product page, which featured a label on a bottle that stated "Snake venom THE WORLD'S STRONGEST BEER". There was a yellow label visible on the...
Date: 24 September 2014
Decision: Upheld

BVG Airflo Group Ltd

A Radio Times offer, seen on 18 June 2014, for a Zennox 76X700 Telescope stated "ONLY £69.99 PLUS £3.95 P&P (was £249.99)" and featured an image of the product with a roundel that...
Date: 24 September 2014
Decision: Not Upheld

Clarity Leeds Ltd

Ten SMS text messages from Clarity Leeds and their affiliates for debt solutions and pensions.
Date: 24 September 2014
Decision: Upheld

HPAS Ltd t/a Safestyle UK

A radio and TV ad for a double-glazing window and door company:a. The radio ad stated "Where I live, cavity windows aren't an option. No one needs to be cold with Safestyle UK's fantastic...
Date: 24 September 2014
Decision: Upheld

Must Have Ltd t/a VIP Electronic Cigarette

A TV ad for VIP e-cigarettes featured a woman in a black dress, who spoke to the camera and said, "You know that feeling you get, when something's great? You can touch it, hold it, even see...
Date: 24 September 2014
Decision: Upheld in part

Informally Resolved Cases (34)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Action Direct UK Ltd 24 September 2014 1 Internet (social networking) Financial
ASDA Stores Ltd 24 September 2014 1 Internet (sales promotion) Retail
Below Zero London Ltd t/a Icebar London 24 September 2014 1 Leaflet Business
Betterlifehealthcare Ltd 24 September 2014 1 Internet (on own site) Household
Blinkbox Entertainment Ltd 24 September 2014 1 E-mail Leisure
Bloor Homes Ltd 24 September 2014 1 Regional press Property
Boots UK Ltd 24 September 2014 1 Internet (sales promotion) Retail
Branded Garden Products Ltd t/a Van Meuwen 24 September 2014 1 National press Retail
Camelot UK Lotteries Ltd t/a The National Lottery 24 September 2014 1 Internet (display) Leisure
Edinburgh Airport Ltd 24 September 2014 1 Internet (on own site) Business
Fire Safe t/a Rainbow Fire Group 24 September 2014 1 Internet (on own site) Non-commercial
First Capital Connect Ltd 24 September 2014 1 Internet (on own site) Holidays and travel
George Emmott (Pawsons) Ltd t/a EMO 24 September 2014 1 Magazine Industrial and engineering
HardSoft Computers 24 September 2014 1 Internet (on own site), Direct mail Computers and telecommunications
Herbalveda 24 September 2014 1 Leaflet Health and beauty
High Street TV (Group) Ltd 24 September 2014 1 National press Retail
LED Hut Ltd 24 September 2014 1 E-mail, Internet (sales promotion) Retail
Meatailer Ltd t/a MEATliquor Leeds 24 September 2014 1 Internet (search engine) Food and drink
Mr Window Ltd 24 September 2014 2 Regional press Household
Obelix Ltd t/a Feelgoodcontacts.com 24 September 2014 2 Internet (on own site) Health and beauty
Parkside Acadamy 24 September 2014 1 Transport Education
Protein World Ltd 24 September 2014 1 Internet (on own site) Health and beauty
Q-Park Ltd 24 September 2014 1 Internet (on own site) Business
Ribble Cycles 24 September 2014 1 Internet (sales promotion) Retail
Ryman Ltd t/a official_ryman_outlet 24 September 2014 1 Internet (sales promotion) Retail
Shake & Bake Studio Ltd 24 September 2014 1 Magazine Retail
TalkTalk Telecom Ltd 24 September 2014 1 Direct mail Computers and telecommunications
The Carphone Warehouse Ltd 24 September 2014 1 Internet (sales promotion) Retail
The Hut.com Ltd t/a HQ Hair 24 September 2014 1 Internet (sales promotion) Retail
The Optic Shop Ltd 24 September 2014 1 Internet (on own site) Health and beauty
United Carpets (Commercial) Ltd t/a United Carpets Woodfloor & Beds 24 September 2014 1 Television Retail
Virgin Media Ltd 24 September 2014 1 Internet (on own site) Computers and telecommunications
Virgin Media Ltd 24 September 2014 1 E-mail, Internet (sales promotion) Leisure
Wowcher Ltd 24 September 2014 1 Television Leisure

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Boost Drinks Ltd 24 September 2014 1 Internet (sales promotion) Food and drink

Database Cases (2)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Ehsaas Trust 24 September 2014
TAB Finance Ltd 24 September 2014

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