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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 17 December 2014

Rulings (5)

Ebuyer (UK) Ltd

An email for an online electronic equipment store was headed "FREE NEXT DAY DELIVERY ON ALL OF YOUR ORDERS THIS MONTH*".  Text underneath stated "Offer ends on 31 October 2014 at...
Date: 17 December 2014
Decision: Upheld

Entertainment One UK Ltd

A video shown before an online game on www.agame.com/game/bloppy, for Blu-Ray and DVDs of The Walking Dead Season Four, showed disfigured and decomposing zombies. A scene in the ad showed a zombie...
Date: 17 December 2014
Decision: Upheld in part

Liangban ESL Recruitment Agency

An ad for a job opportunity to teach English in China placed by Liangban ESL Recruitment Agency on the website Gumtree.com was headed "Great English Teaching Roles in China - No Degree...
Date: 17 December 2014
Decision: Not Upheld

London Vision Clinic

A website www.londonvisionclinic.com was titled "Professor Dan Reinstein" and included information about his professional and educational background.
Date: 17 December 2014
Decision: Not Upheld

Streetwise Publications Ltd

A website ad at www.streetwisenews.com/50k, headed "Discover How George Wins £50,000 A Year", included various claims about the success of the advertised gambling system, including...
Date: 17 December 2014
Decision: Upheld

Informally Resolved Cases (48)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
All Day Office Supplies Ltd 17 December 2014 1 Internet (on own site) Retail
Argos Ltd 17 December 2014 1 Internet (e-tailing) Retail
Argos Ltd 17 December 2014 1 Internet (on own site) Retail
Associated Newspapers Ltd t/a Daily Mail 17 December 2014 1 National press Publishing
Bloom Hearing Specialists Ltd t/a Hearing Information Service 17 December 2014 1 Magazine Health and beauty
Cambria Automobiles Plc 17 December 2014 1 Internet (on own site) Business
Capital One Bank (Europe) plc 17 December 2014 1 Direct mail Financial
Debenhams Retail plc t/a Debenhams 17 December 2014 1 Regional press Retail
Debenhams Retail plc 17 December 2014 1 E-mail Retail
Eaglemoss Publications Ltd 17 December 2014 1
Edenred (UK Group) Ltd 17 December 2014 1 Internet (on own site) Financial
EE Ltd 17 December 2014 1 Internet (on own site) Computers and telecommunications
Evolution Slimming Ltd 17 December 2014 1 Internet (on own site) Health and beauty
Fasthosts Internet Ltd 17 December 2014 1 Internet (sales promotion), Internet (search engine) Business
GET ME IN! Ltd 17 December 2014 1 Internet (display) Leisure
giffgaff Ltd 17 December 2014 1 Internet (display) Computers and telecommunications
Globespan Media Ltd t/a What House 17 December 2014 1 Magazine Publishing
Graham Slee Projects Ltd 17 December 2014 1 Internet (on own site) Computers and telecommunications
Halewood International Ltd 17 December 2014 1 Internet (sales promotion) Alcohol
High Street TV (Group) Ltd 17 December 2014 1 National press Retail
Isiris Racing Services 17 December 2014 1 Magazine Leisure
Jack & Fox Ltd 17 December 2014 1 Internet (on own site) Retail
Japan Services Rent Ltd 17 December 2014 1 Circular Property
JD Sports Fashion plc t/a Bank Fashion 17 December 2014 1 Internet (social networking) Retail
JD Sports Fashion plc 17 December 2014 7 E-mail Retail
Jet2.com Ltd 17 December 2014 1 Internet (OM 3rd party) Holidays and travel
John Maurice Ltd 17 December 2014 1 Internet (on own site) Household
Kitbag Ltd 17 December 2014 1
Logitech UK Ltd 17 December 2014 1 Internet (on own site) Leisure
Mirage Cigarettes Ltd 17 December 2014 1 Internet (on own site) Leisure
Mitchells & Butlers Leisure Retail Ltd t/a Harvester 17 December 2014 1 Internet (sales promotion) Food and drink
MyCityDeal Ltd t/a Groupon 17 December 2014 1 Internet (on own site) Leisure
National Express Ltd 17 December 2014 1 E-mail Holidays and travel
nu-resin Drives Ltd 17 December 2014 1 Internet (on own site) Household
Prestige Gifting Ltd t/a Prestige Flowers 17 December 2014 1 Internet (on own site) Retail
Sandisk UK Ltd 17 December 2014 1 Internet (on own site) Computers and telecommunications
See Group Ltd t/a See Tickets 17 December 2014 1 Internet (on own site) Leisure
Silverstone Circuits Ltd 17 December 2014 1 Internet (on own site) Leisure
Solar Dawn Ltd 17 December 2014 1 Internet (on own site) Household
Solarcrown UK Ltd 17 December 2014 1 Internet (on own site) Business
Swarovski UK Ltd 17 December 2014 1 Internet (e-tailing) Retail
Tandoori Night (Runcorn) Ltd 17 December 2014 1 Internet (on own site) Food and drink
The Pregnancy Resource Centre 17 December 2014 1 Internet (on own site) Non-commercial
Transdermal Technology Ltd 17 December 2014 1 Internet (on own site) Health and beauty
Trinity Mirror plc t/a Sunday People 17 December 2014 1 National press Publishing
Unique Magazines Ltd 17 December 2014 1 Internet (on own site) Retail
Vicki Edgson 17 December 2014 1 Internet (social networking), Internet (on own site) Health and beauty
Vision Cruise 17 December 2014 1 Internet (on own site) Holidays and travel

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (2)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Lee Bolingbroke Racing Ltd t/a LBR Horseracingtips 17 December 2014
Yellow Moon UK Ltd 17 December 2014

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