What should I report using this form?
Use this form only to report online scam ads in paid-for space, such as ads on newspaper websites, paid search ads or ads on social media.
A scam ad usually tries to trick people into giving personal details or paying money, often by pretending to be a trusted company, public figure, news source or website.
If you see an ad you think is misleading but does not appear to be a scam, or it appeared somewhere other than paid-for online space, such as a company's own website or a press or TV ad, please use our make a complaint page instead.
If you have received a scam email, please forward it directly to [email protected].
Important information about anonymous reporting
We're currently working to resolve a technical issue affecting anonymous reports.
If you have an ASA website account, please make sure you're logged out before submitting this form. Otherwise, your report will be linked to your user account.
We will never disclose your identity to the advertiser you're reporting.
Further information
We use reports to send Scam Ad Alerts to social media platforms, ad networks and other industry partners in the UK, so they can remove scam ads and help stop similar ads appearing. For more information see our scams FAQs.
Reports submitted using this form are automatically shared with the National Cyber Security Centre (NCSC). Please do not submit any data that identifies individuals, including yourself, unless it is strictly necessary for your report.
We process any personal data that is included in reports on the basis of our legitimate interest in protecting the public from scam ads. Any personal data that is included will be processed in line with our privacy policy and the NCSC’s privacy policy.
Report an online scam ad