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Step 1

Welcome to our online complaints form.

Please check what types of ads we regulate before submitting your complaint online.

This form will ask you for information about the ad you’re complaining about, such as the name of the company or organisation; the product or service being advertised and where you saw it. If you have a copy of the ad, please have it ready to attach to the form.

Providing us with as much information as possible will help us handle your complaint quicker.

If you wish to complain in writing, our postal address and fax number are available on the Contact us section.   

Dealing with complaints - FAQs

We work hard to ensure our complaints procedures are transparent. Here we answer some commonly asked questions about how we handle complaints.

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Find articles about some of the important issues that the ASA deals with on behalf of the public.

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Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Parents page

Dedicated to parents so that we can work with you, help you, and hear what you think about UK advertising.