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Step 1

Welcome to our online complaints form.

Please check what types of ads we regulate before submitting your complaint online.

This form will ask you for information about the ad you’re complaining about, such as the name of the company or organisation; the product or service being advertised and where you saw it. If you have a copy of the ad, please have it ready to attach to the form.

Providing us with as much information as possible will help us handle your complaint quicker.

If you wish to complain in writing, our postal address and fax number are available on the Contact us section.

Complaining about

We have referred complaints about this advertisement to the ASA Council.  After careful consideration, the Council has decided that no further action should be taken.

Please see below for more information on our decision.

Complaints considered by ASA

Complainants have told us that they found the ad, which features images of two women kissing, too sexually explicit. 

Complainants also thought the ad was inappropriate for children and should not be scheduled around programmes that could be seen by them. 

The advertising rules

The Code states that “advertisements must not cause serious or widespread offence against generally accepted moral, social or cultural standards.”

You might be interested to read this article which sets out the rules and explains when we’re able to intervene in matters relating to offence.

Our decision

Our Council did not think that the ad was likely to cause serious or widespread offence or harm to children for the following reasons:

Council acknowledged that although some viewers might find the passionate manner in which the couple were kissing distasteful, it considered that it would not be seen as sexually explicit. 

They also understood that a scheduling restriction had been applied to the ad, preventing it from being broadcast in or around children’s programmes or those of particular appeal to children.  This meant that it was unlikely that the ad would be seen by the very youngest viewers or young children watching TV alone. 

Although you’re welcome to register your comments about this ad, we will not be responding to individual complaints at this time.   

Dealing with complaints - FAQs

We work hard to ensure our complaints procedures are transparent. Here we answer some commonly asked questions about how we handle complaints.

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