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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 18 May 2016

Rulings (8)

Boylesports Enterprise

An email for Boylesports Enterprise, dated 25 March 2016, showed a hand nailed to a length of wood. Blood dripped from where the nail entered the hand and a desert scene was shown in the...
Date: 18 May 2016
Decision: Upheld

Chums Ltd

A national press ad promoting an Instalife acupressure pad, seen on 13 December 2015, included claims such as “HELPS STOP PAIN in its tracks!”, “Independently tested & certified by...
Date: 18 May 2016
Decision: Upheld in part

Freestep Ltd

A website, www.freestepsuperfix.co.uk, for a horse supplement supplier Freestep, seen on 20 October 2015. A page for a calming spray product titled 'INSTAMAG (300ML)' included text that stated...
Date: 18 May 2016
Decision: Upheld

Mansion Europe Holdings Ltd t/a Slotsheaven.com

A website for the online gambling site Slots Heaven, www.slotsheaven.com, seen on 4 September 2015. The page titled 'Welcome Bonus' included text that stated "Your divine Welcome Bonus is...
Date: 18 May 2016
Decision: Upheld

Medipen Ltd t/a MediPen.co

Claims on a website and the advertiser's Facebook profile page, seen on 17 November 2015, promoted a cannabidiol (CBD) oil vaporiser.a. Claims on medipen.co [sic] stated, "The World's First...
Date: 18 May 2016
Decision: Upheld

Signature Creative Solutions Ltd t/a Bank BUG

A magazine ad for fish bait seen in Carp World magazine on 4 March 2016. The ad featured the body of a woman lying on her side wearing a bra and stockings, with her thigh and torso exposed. The...
Date: 18 May 2016
Decision: Upheld

Trainingmask LLC t/a Training Mask Europe

A website for Training Mask Europe, selling a mask to be worn during physical training, seen on 29 October 2015, featured a logo which included the text “TRAINING MASK SIMULATES HIGH ALTITUDE...
Date: 18 May 2016
Decision: Upheld

Wisper Broadband

The website www.wisperbroadband.com, seen on 16 November 2015, stated “Do You Want Superfast Internet Direct To Your Home? Wisper Broadband is now available … Wisper Broadband Lite … Super Fast...
Date: 18 May 2016
Decision: Upheld

Informally Resolved Cases (30)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
@jaack 18 May 2016 1 Internet (sales promotion) Leisure
Acorne plc t/a Virgin Experience Days 18 May 2016 1 Internet (on own site) Leisure
Agents Mutual Ltd t/a OnTheMarket.com 18 May 2016 1 E-mail Property
Airport to Hotel (UK) Ltd t/a HolidayTaxis 18 May 2016 1 Internet (on own site) Holidays and travel
Amazon Europe Core Sarl 18 May 2016 1 Internet (on own site) Retail
Department for Business, Innovation and Skills 18 May 2016 37 Poster, Television, Radio, Regional press, Internet (on own site) Non-commercial
Eclipse Magnetics Ltd t/a BoilerMag 18 May 2016 1 Magazine Household
EE Ltd t/a EE 18 May 2016 1 Internet (on own site), Internet (social networking), Television Computers and telecommunications
Enjoyfreefrom Ltd t/a McCallum's 18 May 2016 1 Internet (social networking) Health and beauty
Fischer Future Heat UK Ltd 18 May 2016 1 Brochure, Leaflet, Mailing Household
Gourmet Oriental 18 May 2016 1 Direct mail Food and drink
Halfords Ltd 18 May 2016 1 Catalogue, Internet (search engine) Retail
Hari Vaudrey 18 May 2016 1 Internet (on own site) Health and beauty
Helloprint B.V 18 May 2016 1 E-mail Business
Honda Motor Europe Ltd 18 May 2016 1 Mailing Motoring
Jacobs Douwe Egberts GB Ltd t/a Tassimo Shop 18 May 2016 1 Internet (on own site) Household
Kings Theatre Trust Ltd 18 May 2016 1 E-mail, Internet (on own site) Leisure
Moneysavingexpert.com Ltd 18 May 2016 1 Direct mail Financial
Optyco Ltd 18 May 2016 2 Internet (on own site) Health and beauty
Seventh-Day Adventist Church 18 May 2016 1 Leaflet Non-commercial
Sky UK Ltd 18 May 2016 1 Leaflet Leisure
St Modwen Homes Ltd 18 May 2016 1 Internet (sales promotion) Property
The Genuine Gemstone Company Ltd t/a Gemporia 18 May 2016 1 Television Leisure
Thomas Cook Retail Ltd 18 May 2016 1 Internet (on own site) Holidays and travel
Trueshopping Ltd t/a BestHeating 18 May 2016 1 Internet (on own site) Utilities
UK Direct Shop Services Ltd 18 May 2016 1 Internet (on own site) Retail
Varcity Living Ltd 18 May 2016 1 Internet (on own site) Property
Victorian Plumbing Ltd 18 May 2016 1 Internet (search engine) Household
Vue Entertainment Ltd 18 May 2016 1 Internet (on own site) Leisure
Wm Morrison Supermarkets plc 18 May 2016 1 E-mail Retail

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Sian Dawe t/a hearthampersandgifts.co.uk 18 May 2016 1 Internet (sales promotion) Leisure

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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For advice and training on the Advertising Codes please visit the CAP website.

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