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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 30 November 2016

Rulings (6)

Bournemouth & Poole Windows Ltd

A website for a window supplier, www.bournemouthandpoole.co, seen on 31 July 2016, stated "Grants are now available for the replacement of wood, metal and old uPVC windows and doors that do...
Date: 30 November 2016
Decision: Upheld

HDS Group Ltd t/a Amazing Cleaners

A website for Amazing Cleaners, www.amazingcleaners.co.uk, seen in July 2016, featured the claim “100% ECO FRIENDLY”.
Date: 30 November 2016
Decision: Upheld

Petfre (Gibraltar) Ltd t/a Betfred

A promotional 'welcome' email from Betfred to new customers, a gambling operator, received on 3 and 6 July 2016 stated “BET£10, GET £30 Free on Sports Welcome to the Betfred family, here’s the...
Date: 30 November 2016
Decision: Upheld in part

Tickets House Ltd t/a Ethiopian Airlines Enterprise

A website, www.ethiopiansairliness.co.uk, which did not represent the official Ethiopian Airlines, seen on 13 August 2016 stated “FLIGHT TO HARARE (ZIMBABWE) … Economy Class: London To Harare £505...
Date: 30 November 2016
Decision: Upheld

Valve Corporation and Hello Games Ltd t/a Steam

A web page on store.steampowered.com, seen in September 2016, for the game ‘No Man's Sky’. Under the title, text stated "No Man's Sky is a game about exploration and survival in an infinite...
Date: 30 November 2016
Decision: Not Upheld

Vemedia Export BV t/a Vemedia Consumer Health

A website for a nail fungus treatment, www.excilor.com, seen 23 October 2015, described how the treatment worked. Text on the home page included “Optimal penetration through(1) TransactiveTM...
Date: 30 November 2016
Decision: Upheld in part

Informally Resolved Cases (29)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
All Market Europe Ltd 30 November 2016 1 Internet (on own site) Food and drink
British Airways plc 30 November 2016 1 Internet (on own site) Holidays and travel
British Airways plc 30 November 2016 2 Internet (sales promotion) Holidays and travel
British Telecommunications plc t/a BT 30 November 2016 1 Internet (on own site) Computers and telecommunications
Channel Four Television Corporation 30 November 2016 1 Internet (social networking) Publishing
Express Let Ltd t/a ExpressLet 30 November 2016 1 Internet (on own site) Property
Fowey Hotel Ltd 30 November 2016 1 Internet (sales promotion) Holidays and travel
Freestep Ltd 30 November 2016 1 Internet (on own site) Health and beauty
High Street TV (Group) Ltd 30 November 2016 1 Television Retail
Holebeck House Farm 30 November 2016 1 Internet (on own site) Leisure
Index Medical Ltd t/a Dr Fox 30 November 2016 1 Internet (on own site) Health and beauty
JD Williams & Company Ltd t/a House of Bath 30 November 2016 1 Catalogue Retail
London and Quadrant Housing Trust t/a L&Q 30 November 2016 1 Internet (OM 3rd party) Property
Love_Arts 30 November 2016 1 Internet (social networking) Leisure
MatWest GDI Ltd 30 November 2016 1 Directory Household
MGN Ltd t/a Daily Mirror 30 November 2016 1 National press Publishing
Missguided Ltd 30 November 2016 1 Internet (on own site) Retail
MyCityDeal Ltd t/a Groupon 30 November 2016 1 E-mail Leisure
Outdoor and Cycle Concepts Ltd 30 November 2016 1 E-mail Health and beauty
Pro-Direct Sport Ltd t/a Prodirect 30 November 2016 1 Internet (sales promotion) Retail
RAC Motoring Services 30 November 2016 1 E-mail, Internet (on own site) Motoring
Riya’s Internet Trading Ltd 30 November 2016 1 Internet (on own site) Retail
SJT Preparation Ltd 30 November 2016 1 Internet (on own site) Education
The Perfect Cosmetics Company Ltd 30 November 2016 1 National press Health and beauty
The Works Stores Ltd 30 November 2016 1 Internet (OM 3rd party) Retail
This Is Global Ltd 30 November 2016 1 Internet (social networking) Leisure
Topcret UK Ltd 30 November 2016 1 Internet (on own site) Household
TOTM Ltd t/a TOTM Organic 30 November 2016 1 Internet (on own site) Health and beauty
Ziro Ltd t/a Imbibery 30 November 2016 1 Internet (on own site) Health and beauty

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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