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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 22 February 2017

Rulings (9)

BarHopping UK

A flyer, a website, a Facebook post and a YouTube video for BarHopping UK:a. The flyer, seen on 16 August 2016, contained text that stated “1 NIGHT 3 BARS + 1 CLUB … Unlimited Pizza AND FREE Shots...
Date: 22 February 2017
Decision: Upheld

BidBid.co.uk

A website for a pay-per-bid auction site, www.bidbid.co.uk, seen on 2 August 2016. The home page featured a banner near the top with text that stated "1 Create an account 2 Choose your...
Date: 22 February 2017
Decision: Upheld

Blionix Ltd t/a liklebid

A website and a paid-for search result on Google for the pay-per-bid auction site liklebid:a. The home page of the website www.liklebid.com, seen on 30 July 2016, contained text which stated...
Date: 22 February 2017
Decision: Upheld

Fastbidding Ltd t/a Token Bidder

A website for Token Bidder, www.fastbidding.co.uk, a pay-per-bid auction site, seen in August 2016, promoted various auctions. The home page included a box headed "Latest Winners", which...
Date: 22 February 2017
Decision: Upheld

HouseSimple Ltd

A TV ad for HouseSimple, an estate agent, seen in July and August 2016. A man speaking to the camera said "Get an expert evaluation, professional photos and floor plans". A voice-over...
Date: 22 February 2017
Decision: Upheld in part

Marcândi Ltd t/a Madbid

Three ads promoting Madbid.com, a pay-per-bid penny auction website, seen on 29 July 2016:a. Madbid's own website www.madbid.com, featured text on the home page stating "You can save up to 89%...
Date: 22 February 2017
Decision: Upheld

Real Hot Property Ltd

A series of posts on Real Hot Property’s Facebook page, between September and November 2016, advertised a competition giveaway for a house worth up to £150,000. The posts featured the text...
Date: 22 February 2017
Decision: Upheld

Sophora Media Ltd t/a Swoggi

Three websites for pay-per-bid auction site, Swoggi, seen on 2 August 2016:a. The home page of the main website, www.swoggi.co.uk, featured a list of live auctions, including the Barbecue Weber...
Date: 22 February 2017
Decision: Upheld

Systematic Entertainment Shopping Ltd t/a Bidwiz

A website, www.Bidwizeu.com, seen on 2 August 2016, for pay-per-bid auctions.The home page listed a series of live auctions and each one had a "Bid Now" button. It also listed examples of...
Date: 22 February 2017
Decision: Upheld

Informally Resolved Cases (45)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal ruling:

Advertiser Date Number of Complaints Media Sector
Argos Ltd 22 February 2017 1 Brochure Retail
Associated Newspapers Ltd 22 February 2017 1 National press Publishing
Blackberry Estates Ne Ltd 22 February 2017 1 Brochure Property
Blacks Outdoor Retail Ltd t/a Millets 22 February 2017 1 Internet (sales promotion) Retail
British Telecommunications plc 22 February 2017 1 Internet (on own site) Computers and telecommunications
Bryony Jones 22 February 2017 1 Internet (social networking) Publishing
Caine Ltd 22 February 2017 1 Internet (search engine) Retail
Chic Festivals SL t/a SFW in the City 22 February 2017 1 Internet (social networking) Leisure
Cineworld Cinemas Ltd 22 February 2017 1 Internet (sales promotion) Leisure
City Address Ltd 22 February 2017 1 Internet (on own site) Business
Co-Operative Food and Wine Ltd 22 February 2017 2 Internet (on own site) Retail
Creative Video Productions Ltd t/a cvp.com 22 February 2017 1 Internet (on own site) Retail
Dr Fionnula McHale t/a Intravenous Nutrient Therapies 22 February 2017 1 Internet (social networking) Health and beauty
Epoch-Making Toys Ltd 22 February 2017 1 Television Leisure
Essentially Yours Ltd 22 February 2017 1 E-mail Health and beauty
Europcar Group UK Ltd 22 February 2017 1 Internet (on own site) Business
Everest Ltd 22 February 2017 2 Internet (on own site), Brochure Household
Fundraising Innovations Ltd t/a energuhelpline.com 22 February 2017 1 E-mail Utilities
Hack Up Ltd 22 February 2017 1 Internet (on own site), Magazine Business
John Lewis Partnership plc 22 February 2017 1 Internet (on own site) Retail
Links (London) Ltd t/a Links of London 22 February 2017 1 Internet (on own site) Retail
Liv n Let Ltd 22 February 2017 1 Internet (on own site) Property
Locksmiths2U t/a Fast Locksmiths 22 February 2017 1 Internet (on own site) Business
Milkyway Distribution Ltd t/a One Digitals 22 February 2017 1 Internet (e-tailing) Retail
Missguided Ltd t/a Missguided 22 February 2017 1 Internet (on own site) Retail
Moo Print Ltd 22 February 2017 1 Internet (on own site) Business
Multiplay (UK) Ltd t/a Multiplay 22 February 2017 1 Internet (on own site) Leisure
MyCityDeal Ltd t/a Groupon 22 February 2017 1 Internet (sales promotion) Leisure
nourish-inverness.co.uk 22 February 2017 1 Internet (on own site) Health and beauty
Ray Cochrane Ltd t/a The Ray Cochrane Beauty School 22 February 2017 1 Internet (on own site) Education
Really Comfy Beds Ltd t/a Loaf 22 February 2017 1 Internet (social networking), Internet (on own site) Retail
Rightio Ltd 22 February 2017 2 Directory, Internet (on own site) Business
Scottish Rugby Union plc 22 February 2017 1 Internet (on own site) Leisure
Shaw Ridge Leisure Park Management Company Ltd t/a Shaw Ridge Leisure Park 22 February 2017 1 Internet (sales promotion) Leisure
Strata QS 22 February 2017 1 Internet (sales promotion) Food and drink
Telefonica UK Ltd t/a O2 22 February 2017 1 E-mail Computers and telecommunications
TGA Electric Leisure Ltd t/a TGA Mobility 22 February 2017 1 Internet (search engine) Business
The Body Shop International plc t/a The Body Shop 22 February 2017 1 Internet (sales promotion) Retail
The Spectator (1828) Ltd 22 February 2017 1 National press Publishing
Theunibox Ltd 22 February 2017 1 Internet (on own site), Internet (social networking) Food and drink
Toyota (GB) PLC 22 February 2017 1 Internet (on own site) Motoring
UK Vehicle Data Ltd 22 February 2017 1 Internet (on own site) Business
Unico Ltd t/a Montague Lloyd 22 February 2017 1 Internet (on own site) Health and beauty
Vale Furnishers Ltd 22 February 2017 1 Internet (e-tailing) Retail
Westgate Social Club Ltd 22 February 2017 1 Internet (social networking) Leisure

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Kenwood Ltd 22 February 2017 1 Internet (sales promotion) Business

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
GlaxoSmithKline UK Ltd 22 February 2017

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