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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 4 May 2016

Rulings (10)

ASDA Stores Ltd

An online sales promotion for ASDA, seen mid-July 2015, stated "3 FOR £3 … ASDA Choco Squares … £1.38 … 3 for £3.00".
Date: 4 May 2016
Decision: Upheld

Betfair Counterparty Services Ltd

A TV ad for Betfair, seen on 21 October 2015, featured a man at a football match reading a message on his mobile, which stated "Man Utd Win 3-1 You Win £120.00". On-screen text stated...
Date: 4 May 2016
Decision: Upheld

British Telecommunications plc t/a BT

Three TV ads for BT broadband, seen in October 2015:a. The first ad featured a man catching flies with chopsticks while an actress stated "Check out this guy - he's super responsive. But, he's...
Date: 4 May 2016
Decision: Upheld

Choice Stationery Supplies Ltd

An email, from Choice Stationery Supplies, seen on 24 November 2015, included the claims “We’ll pay the VAT on all printer inks today …”, “Special Offer! VAT FREE PRINTER INKS”, “we’ll pay the...
Date: 4 May 2016
Decision: Upheld

Hamptons Estates Ltd t/a Hamptons International

Claims on www.hamptons.co.uk, on a property listing, stated, "£1,200 per Calendar Month + £216 incl VAT admin fee per property + other fees may apply". The text "+ £216 incl VAT...
Date: 4 May 2016
Decision: Upheld

Ladbrokes Betting & Gaming Ltd

A sales promotion featured on a betting slip for Ladbrokes Betting & Gaming seen on 7 December 2015 and 22 February 2016 featured text, that stated “… BET £5+ OVER THE COUNTER ON FOOTBALL AND...
Date: 4 May 2016
Decision: Upheld

Maxxium UK Ltd

A YouTube video ad for the Sourz alcoholic drink seen on 28 January 2016. The ad opened with on-screen text against a multi-coloured background which stated “Sourz presents #worldofcolour … The...
Date: 4 May 2016
Decision: Not Upheld

McDonald's Restaurants Ltd

A TV ad for McDonald’s, seen in October and early November 2015, began with a boy asking, “Mum, can we have some Chicken McNuggets?”. A voice-over stated, “Oh dear, that’s put Sarah in a spin....
Date: 4 May 2016
Decision: Not Upheld

Smart Response Media Ltd

A TV ad for Smart Response Media Ltd, seen on 8 and 9 December 2015. The ad opened with a voice-over that stated, "Presenting the Miracle Blade chef knife" and scenes featured the knife...
Date: 4 May 2016
Decision: Upheld

TransferWise Ltd t/a TransferWise

Claims on a website, www.transferwise.com, for an online money transfer service, seen on 30 August 2015, stated "THE CLEVER WAY TO BEAT BANK FEES ... With TransferWise you save up to 90%...
Date: 4 May 2016
Decision: Upheld

Informally Resolved Cases (18)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Amazon Europe Core Sarl 4 May 2016 1 Internet (on own site) Retail
British Airways plc 4 May 2016 1 Holidays and travel
British Telecommunications plc t/a BT 4 May 2016 1 Computers and telecommunications
Diet Chef Ltd 4 May 2016 1 Internet (on own site) Food and drink
Handyfloor GmbH t/a PartsHub.co.uk 4 May 2016 1 Internet (on own site) Retail
Health & Wealth Associates Ltd 4 May 2016 1 Internet (on own site) Health and beauty
High Street TV (Group) Ltd 4 May 2016 1 Television Retail
Kathryn Surridge 4 May 2016 1 Internet (on own site) Health and beauty
Lotus Centre 4 May 2016 1 Internet (on own site) Health and beauty
Network Shield (GB) Ltd 4 May 2016 1 Circular Computers and telecommunications
New Broom Ltd t/a Purplebricks Group Plc 4 May 2016 1 Internet (on own site) Property
Office Depot International (UK) Ltd t/a Viking 4 May 2016 1 Internet (sales promotion) Retail
Preston Baker Financial Services Ltd t/a Preston Baker 4 May 2016 1 Internet (on own site) Property
Sky UK Ltd 4 May 2016 2 Internet (on own site) Leisure
Taste Marketing Ltd 4 May 2016 1 E-mail Leisure
Virgin Media Ltd 4 May 2016 2 Television Computers and telecommunications
Weetabix Ltd 4 May 2016 1 Internet (on own site) Food and drink
WHG (International) Ltd t/a William Hill 4 May 2016 1 Internet (on own site) Leisure

Mail Order Cases (2)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Gala Interactive (Gibraltar) Ltd t/a Gala Bingo 4 May 2016 1 Television Leisure
Passion 4 Fashion Ltd 4 May 2016 1 Internet (sales promotion) Retail

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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