Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 24 August 2016

Rulings (6)

Channel Four Television Corporation

A TV ad for Amazon Prime promoting a horror drama series called “Fear the Walking Dead”, broadcast on Channel Four on Sunday 10 April during the film Rango at 5.35pm and 6.40pm.The ad included a...
Date: 24 August 2016
Decision: Upheld

Ladbrokes Betting & Gaming Ltd

An email from Ladbrokes Betting & Gaming Ltd, received on 4 May 2016, stated “Ladbrokescasino [sic] … 10 FREE SPINS + 90 SPINS EXTRA”. The ad featured an image of Iron Man with the text “IRON...
Date: 24 August 2016
Decision: Upheld

Oak Furniture Solutions

A website for Oak Furniture Solutions, a furniture retailer, seen in March 2016. It featured two products in the ‘Camden’ range.Large text on a product page for a chest of drawers stated “Camden...
Date: 24 August 2016
Decision: Upheld

Rational Entertainment Enterprises Ltd t/a BetStars

A website, www.betstars.uk, for a gambling operator seen on 25 June 2016 featured a banner on an account holder’s home page with text that stated, "Money back up to £/$/€10 if your first spin...
Date: 24 August 2016
Decision: Upheld

Simba Sleep Ltd

A website, www.simbasleep.com, and Facebook page for a company that manufactured and sold mattresses, seen on 23 March 2016:a. The website featured text that stated “Why Choose Simba … Tried and...
Date: 24 August 2016
Decision: Upheld in part

Triplebet Ltd t/a Matchbook

An email, received on 16 June 2016, from Matchbook an online betting website, had the subject line "Risk-free bet on England v Wales". Text in the email stated "... we are giving you...
Date: 24 August 2016
Decision: Upheld

Informally Resolved Cases (38)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Amazon Europe Core Sarl 24 August 2016 1 Internet (on own site) Retail
Argos Ltd 24 August 2016 1 Internet (sales promotion) Retail
Argos Ltd 24 August 2016 1 Catalogue Retail
Argos Ltd t/a Argos 24 August 2016 1 Internet (on own site) Retail
Argos Ltd t/a Argos 24 August 2016 1 Catalogue Retail
Argos Ltd t/a Argos 24 August 2016 1 Internet (on own site) Retail
Blackburn College 24 August 2016 1 Internet (on own site) Education
British Airways plc 24 August 2016 1 Internet (on own site) Holidays and travel
Computer Risk Management Ltd t/a printerland.co.uk 24 August 2016 1 Internet (on own site) Computers and telecommunications
DSG Retail Ltd t/a Currys PC World 24 August 2016 1 Regional press Retail
First Complete Ltd t/a Reeds Rains 24 August 2016 1 Internet (OM 3rd party) Property
Fischer Future Heat UK Ltd 24 August 2016 1 Internet (on own site) Household
Flairford Securities Ltd t/a Brunel Franklin 24 August 2016 1 Internet (on own site) Financial
Gemporia Ltd t/a Gemporia 24 August 2016 1 Television Retail
Good Energy Ltd 24 August 2016 1 Magazine Utilities
Halfords Ltd 24 August 2016 1 Radio Retail
Imperial Chemical Industries Ltd t/a Dulux 24 August 2016 1 Internet (search engine), Internet (video) Household
JDM Marketing Ltd 24 August 2016 1 Catalogue Retail
Labour Party 24 August 2016 56 Internet (on own site) Non-commercial
Leisure at Work Communications Ltd t/a Spirit Health Club 24 August 2016 1 Internet (sales promotion) Leisure
LMnext UK Ltd 24 August 2016 1 Internet (sales promotion) Holidays and travel
LMnext UK Ltd t/a Lastminute.com 24 August 2016 1 Internet (on own site) Holidays and travel
Lottoland Ltd t/a Lottoland 24 August 2016 1 Internet (display), Internet (search engine) Leisure
Maximus Green Ltd 24 August 2016 2 Internet (on own site) Industrial and engineering
MyCityDeal Ltd t/a Groupon 24 August 2016 1 Internet (sales promotion) Leisure
MyCityDeal Ltd t/a Groupon 24 August 2016 1 Internet (sales promotion) Leisure
MyCityDeal Ltd t/a Groupon UK 24 August 2016 1 Internet (sales promotion) Retail
Planet X Ltd 24 August 2016 1 Business
Procter & Gamble UK t/a Duracell 24 August 2016 1 Internet (OM 3rd party) Household
Protein World Ltd 24 August 2016 2 Internet (social networking) Leisure
QP Jewellers (UK) Ltd t/a QP Jewellers 24 August 2016 1 Internet (display) Retail
QVC 24 August 2016 1 Television Food and drink
Redcoats Farmhouse Hotel & Restaurant 24 August 2016 1 Internet (sales promotion) Food and drink
Tyres on the Drive Ltd 24 August 2016 1 Internet (on own site) Business
UK Direct Shop Services Ltd 24 August 2016 1 Direct mail Retail
Verticomm Network SL t/a Uvinum 24 August 2016 1 Internet (sales promotion) Retail
Wickes Building Supplies Ltd 24 August 2016 2 Internet (on own site) Retail
Wyndham Vacation Rentals (UK) Ltd t/a Hoseasons 24 August 2016 1 Internet (on own site) Holidays and travel

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Intertain Ltd t/a Walkabout 24 August 2016

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Latest tweets

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.