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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 10 February 2016

Rulings (13)

De Agostini UK Ltd t/a Zippo Collection

A TV ad for a subscription magazine, seen on 19 August 2015, contained small text that stated “Issue 2 £9.99” half way through the ad. A voice-over at the end said “Get issue one at newsagents now...
Date: 10 February 2016
Decision: Upheld

FreeFusion Ltd

The website for FreeFusion www.iphonespecialist.co.uk, seen in November 2015, included large text at the top of the home page next to an Apple logo, which stated “Approved repair centre” and...
Date: 10 February 2016
Decision: Upheld

Goodwin Development Trust

A website (ad (a)) for Goodwin Development Trust, www.oxypod.me,and a brochure (ad (b)), seen in June 2015, made various claims for the Oxypod, a device that could be fitted to a central heating...
Date: 10 February 2016
Decision: Upheld in part

Hanoi Bike Shop

Two posters for a noodle bar seen on a train on 19 October and at a train station on 13 November featured text that stated, “GET YOUR NOODLE ON! FIRST TUESDAY OF EVERY MONTH FOUR DELICIOUS NOODLE...
Date: 10 February 2016
Decision: Not Upheld

Iceland Foods Ltd

Two circulars for branches of Iceland Food Warehouse, delivered to homes in the week beginning 19 October 2015 and to a primary school on 23 November 2015, advertised a money-off voucher on the...
Date: 10 February 2016
Decision: Upheld in part

Kitchens Plus Ltd

A radio ad for Kitchens Plus Ltd broadcast on 23 September 2015 stated "For a brand new kitchen plus an amazing deal ... it's got to be Kitchens Plus at Kingston Park, where right now, you can...
Date: 10 February 2016
Decision: Upheld

Lidl UK GmbH

A TV ad and a poster, for Lidl:a. The TV ad, seen between 2 and 5 October 2015, featured members of the public being offered a taste test of Lidl’s own brand vanilla ice cream compared to branded...
Date: 10 February 2016
Decision: Not Upheld

Newsworks Ltd

A national press ad for Newsworks Ltd, published on 6 September 2015, was headed "The front page news on TV every night? Ours." and featured an image of two news presenters. Text stated...
Date: 10 February 2016
Decision: Upheld

Plusnet plc

An online video for Plusnet plc, seen on Plusnet's YouTube page on 13 August 2015, referred to the features of the service they provided to customers, including satisfaction levels with customer...
Date: 10 February 2016
Decision: Not Upheld

Property Rescue Ltd

A website ad, for Property Rescue Ltd, on www.propertyrescue.co.uk, seen on 28 September 2015, included the claim “At Property Rescue, we guarantee to buy your home for cash and can exchange within...
Date: 10 February 2016
Decision: Not Upheld

Rosimian Ltd t/a Walton Web Ltd

Three video ads for a cabin retailer, Walton Web Ltd, shown on their website www.waltons.co.uk Facebook page and on YouTube:a. The video on the website www.waltons.co.uk was shown on the “About us”...
Date: 10 February 2016
Decision: Not Upheld

Virgin Media Ltd

A TV, website and press ad for Virgin Media’s broadband service.a. The TV ad stated “Get the UK's best widely available broadband for streaming”. The ad featured Usain Bolt who picked up a tablet...
Date: 10 February 2016
Decision: Upheld

Virtual College Ltd

An email from Virtual College, an online education provider, dated 9 September 2015, stated “It is a mandatory requirement that all professionals with a safeguarding responsibility receive Prevent...
Date: 10 February 2016
Decision: Upheld

Informally Resolved Cases (22)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
AO Retail Ltd 10 February 2016 1 Internet (OM 3rd party), National press, Internet (sales promotion) Electrical appliances
Boohoo.com UK Ltd 10 February 2016 9 Internet (social networking), Internet (on own site), Internet (sales promotion) Retail
British Telecommunications plc t/a BT 10 February 2016 1 Internet (on own site) Computers and telecommunications
British Telecommunications plc t/a BT 10 February 2016 1 Internet (on own site) Computers and telecommunications
Crowther Creative Products Ltd 10 February 2016 1 Leisure
DSG Retail Ltd t/a Currys 10 February 2016 1 Internet (on own site) Retail
EE Ltd 10 February 2016 1 Internet (on own site) Computers and telecommunications
Emergency Plumbers Ltd t/a Rapid Plumb South Wales 10 February 2016 1 Directory Business
eMoov Ltd 10 February 2016 1 Internet (on own site) Property
FACE Facial & Cosmetic Enhancement Clinic t/a FACE 10 February 2016 1 Regional press Health and beauty
Finders Genealogists Ltd 10 February 2016 1 Internet (social networking), Brochure Business
Hovis Ltd 10 February 2016 1 Internet (on own site) Food and drink
Inspop.com Ltd 10 February 2016 1 Internet (sales promotion) Financial
Ion Originals Ltd t/a http://www.ghdsrepair.co.uk 10 February 2016 1 Internet (on own site) Business
MyCityDeal Ltd 10 February 2016 1 Internet (social networking) Leisure
NaturalTherapyForAll Ltd t/a Richard Pickles 10 February 2016 1 Internet (OM 3rd party) Health and beauty
Online Automotive Ltd 10 February 2016 1 Internet (on own site) Retail
Range Exchange Ltd t/a webuyanyaga 10 February 2016 1 Internet (on own site) Household
Smilers Building & Electrical Services 10 February 2016 1 Internet (social networking) Business
The Enterprise Department Ltd t/a Coopers of Stortford 10 February 2016 1 Internet (on own site) Retail
The Meridian Centre 10 February 2016 1 Internet (on own site) Health and beauty
Virgin Holidays Ltd 10 February 2016 2 Press general Holidays and travel

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Flatshare Ltd t/a SpareRoom 10 February 2016

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