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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 29 July 2015

Rulings (15)

Churchill's HomeCare Ltd

The website www.churchillshomecare.co.uk, for stair lifts, stated "Churchill's HomeCare Freedom Stairlifts Range … Our commitment is our guaranteed buyback on all our stairlifts, which only...
Date: 29 July 2015
Decision: Upheld

Cocowhite Ltd

A website and Instagram post for CocoWhite.a. A web page for CocoWhite oil, www.cocowhite.com, featured a page headed "About CocoWhite" that stated "… a 100% natural alternative to...
Date: 29 July 2015
Decision: Upheld

CP Reifen Trading GmbH t/a Tyreleader

A website, www.tyreleader.co.uk, offered "Dunlop SP Sport MAXX 255/35 ZR20 97Y" tyres for sale.
Date: 29 July 2015
Decision: Upheld

ginlandy

Ads on eBay for various scarf wraps stated "Pashmina Scarf Wrap Shawl 55% pashmina 45% silk".
Date: 29 July 2015
Decision: Upheld

HomeAway UK Ltd t/a Owners Direct

An email promoting holiday accommodation stated "Holidays on the coast from £119 / week … Malaga from £119/week …Prices correct as of 20/03/2015 based on a 2 bedroom property rented between...
Date: 29 July 2015
Decision: Upheld

Homebase Ltd t/a Homebase

A sales promotion shelf label, seen in a Homebase store, offered a lawn mower at a discounted price. Text stated "Take an extra 15% off ... Today you pay £118.99 ... Normal price £139.99".
Date: 29 July 2015
Decision: Upheld

Ionic Balance

The website for Ionic Balance Bands www.ionic-balance.com included various pages which made claims for their products:a. A product page for a "BLUE IONIC CORE BAND" included text which...
Date: 29 July 2015
Decision: Upheld

LMnext UK Ltd t/a lastminute.com

Search results for a hotel on the website www.lastminute.com included the claims “save 38% Total stay £190.00 £118.50”; “£190.00” was struck out. Text continued “Based on Standard Non-Smoking...
Date: 29 July 2015
Decision: Upheld

Love Sofas Ltd

A website ad for a sofa on www.lovesofas.co.uk was headed "NOVARO LEFT HAND LEATHER CORNER SUITE (BLACK/RED)". Text under the heading "Items Specifics" included "Material:...
Date: 29 July 2015
Decision: Upheld

Manthorpe Building Products Ltd

An email for loft hatches stated "Recent advertisements in the trade press featured the Timloc Loft Access Door with a claim that it provided 'zero air leakage'.  At Manthorpe we believed that...
Date: 29 July 2015
Decision: Upheld

packagedbankaccounts.net

An ad on the Facebook page of a claims management company stated "Do you pay for your bank account? You could get every penny back that you have paid, average refunds are £1,900 ...".
Date: 29 July 2015
Decision: Upheld

RB UK Commercial Ltd

A TV ad promoted Finish dishwasher cleaner and featured Carol Smillie interviewing Dr Lisa Ackerley, who was described as an expert in household hygiene. Carol asked, "Lisa, how important is...
Date: 29 July 2015
Decision: Upheld in part

Shapla Indian Restaurant

A leaflet, for an Indian restaurant, stated "£10 Gift Voucher Terms & Conditions: This voucher is use Eat in only One voucher valid for one time No other offer conjunction [sic] with this...
Date: 29 July 2015
Decision: Upheld

The Bradford Exchange Ltd

A press ad for a mail order watch stated “LIMITED EDITION CHRONOGRAPH WATCH … Only 4,999 of these handcrafted watches have been produced”. Small print at the bottom of the ad stated “Production...
Date: 29 July 2015
Decision: Upheld

Wowcher Ltd

Claims on www.wowcher.co.uk, a daily deals website, stated "Black Diamond Necklace or Earrings £49 instead of £499.99 (from British Gem) for a 1ct black diamond necklace or pair of 1ct black...
Date: 29 July 2015
Decision: Not Upheld

Informally Resolved Cases (34)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
ActiveSignal Ltd 29 July 2015 1 Internet (on own site) Health and beauty
Aether Mobile 29 July 2015 1 Internet (on own site) Computers and telecommunications
Amazon Europe Core Sarl 29 July 2015 1 Internet (on own site) Computers and telecommunications
Amazon Europe Core Sarl 29 July 2015 1 Internet (on own site) Retail
Amazon Services Europe SARL t/a amazon local 29 July 2015 1 Internet (sales promotion) Leisure
Avios Group (AGL) Ltd 29 July 2015 1 Internet (on own site) Holidays and travel
B&Q plc 29 July 2015 1 Internet (on own site), Television Retail
Bauer Consumer Media Ltd 29 July 2015 1 Internet (on own site) Publishing
BioEnergiser Ltd 29 July 2015 1 Internet (on own site) Health and beauty
Bookatable Ltd 29 July 2015 1 Internet (OM 3rd party), Internet (on own site) Food and drink
Bottled Science Ltd 29 July 2015 1 National press Health and beauty
Diageo Great Britain Ltd 29 July 2015 1 Poster Alcohol
Eflex Computers Ltd 29 July 2015 1 Internet (OM 3rd party) Computers and telecommunications
hibu (UK) Ltd t/a Rico Windows 29 July 2015 1 Internet (on own site) Household
hungryhouse.com Ltd 29 July 2015 1 E-mail Food and drink
Ladbrokes Betting & Gaming Ltd 29 July 2015 1 Regional press Leisure
Lunan James Ltd t/a Simply Therapy 29 July 2015 1 Internet (on own site) Health and beauty
MB500 29 July 2015 1 Internet (social networking) Motoring
Moet Hennessy UK Ltd 29 July 2015 1 Internet (social networking) Alcohol
Mondelez Europe 29 July 2015 1 Internet (social networking) Leisure
Pandora Jewellery UK Ltd 29 July 2015 1 Internet (sales promotion) Health and beauty
Peacocks Stores Ltd 29 July 2015 1 E-mail Retail
Prices Paving & Tile Ltd t/a Priceless Paving 29 July 2015 1 Internet (e-tailing) Retail
Procter & Gamble UK t/a Pampers 29 July 2015 19 Magazine Health and beauty
Quasar Products Ltd t/a On-Bike 29 July 2015 1 Internet (on own site) Motoring
RB UK Commercial Ltd t/a Scholl 29 July 2015 1 Television Health and beauty
Readers Offers Ltd 29 July 2015 1 Magazine, National press, Regional press Holidays and travel
Rewarding Connections Ltd t/a Healthandgoodness.com 29 July 2015 1 Internet (on own site) Health and beauty
Sell Business Fast http://sellbusinessfast.co.uk/ 29 July 2015 1 Internet (on own site) Financial
Simon Musto Estate Agents Ltd 29 July 2015 1 In-game (apps), Internet (OM 3rd party), Internet (on own site) Property
Sold Faster 29 July 2015 1 Internet (on own site) Property
Symantec (UK) Ltd 29 July 2015 1 Internet (on own site) Computers and telecommunications
The Carphone Warehouse Ltd 29 July 2015 2 E-mail Computers and telecommunications
The Food Awards Company 29 July 2015 1 Internet (sales promotion) Leisure

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Cara Sutra 29 July 2015 1 Internet (sales promotion) Non-commercial

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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