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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 18 January 2017

Rulings (1)

De Veritate Sums Ltd t/a Record Call

A paid-for search engine ad for RecordCall, a telephone call recording service, seen on 24 August 2016, the result of a search for 'Sky customer services', stated "Sky - Call Customer Services...
Date: 18 January 2017
Decision: Upheld

Informally Resolved Cases (47)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal ruling:

Advertiser Date Number of Complaints Media Sector
Aldi Stores Ltd 18 January 2017 1 Brochure Retail
Argos Ltd 18 January 2017 1 Internet (on own site) Retail
Argos Ltd 18 January 2017 1 Internet (on own site) Retail
ASDA Stores Ltd 18 January 2017 1 E-mail, Internet (sales promotion) Retail
Bayer plc 18 January 2017 1 Television Health and beauty
Bear Group Ltd 18 January 2017 1 E-mail Leisure
Class Delta Ltd t/a The Protein Works 18 January 2017 1 Internet (on own site) Health and beauty
Colchester Zoo Ltd 18 January 2017 1 Leaflet, Point of sale Leisure
Countrywide Estate Agents 18 January 2017 1 Internet (OM 3rd party), Internet (on own site) Property
DSG Retail Ltd t/a Currys PC World 18 January 2017 1 Internet (on own site) Retail
DSG Retail Ltd 18 January 2017 1 Internet (on own site), Internet (sales promotion) Retail
E22 Sports Ltd 18 January 2017 1 E-mail Leisure
Express Gifts Ltd t/a Studio 18 January 2017 1 Catalogue Computers and telecommunications
FilmOn TV Ltd 18 January 2017 1 Internet (on own site) Leisure
Flex Education Ltd 18 January 2017 1 Internet (on own site) Employment
GoFundMe Inc 18 January 2017 1 Internet (on own site) Leisure
Halfords Autocentres Ltd 18 January 2017 1 E-mail Business
Heathrow Express Operating Company Ltd 18 January 2017 1 Internet (on own site) Holidays and travel
Holiday Extras Ltd 18 January 2017 1 Internet (on own site) Holidays and travel
Hutchison 3G UK Ltd t/a 3 18 January 2017 1 Text Message Computers and telecommunications
Immediate Media Company Ltd t/a Radio Times 18 January 2017 1 Magazine Publishing
J Sainsbury plc 18 January 2017 1 Television Retail
Kyles Legal Practice Ltd 18 January 2017 1 Internet (on own site) Financial
LG Electronics UK Ltd 18 January 2017 1 Internet (on own site) Household
Lidl UK GmbH 18 January 2017 1 Regional press Retail
Logo Design Guarantee 18 January 2017 1 Internet (on own site) Business
MOBO Organisation Ltd 18 January 2017 1 Internet (sales promotion) Leisure
News UK & Ireland Ltd t/a The Times 18 January 2017 2 E-mail Publishing
NTA Clinics 18 January 2017 1 Internet (on own site) Health and beauty
Private Ambulance Service Ltd 18 January 2017 1 Point of sale Health and beauty
Rage Fitness Ltd 18 January 2017 1 Internet (social networking), Internet (on own site) Leisure
Ramblin Man 18 January 2017 1 Internet (sales promotion) Leisure
Richmond Motor Group Ltd 18 January 2017 1 Internet (on own site) Business
ShedsWarehouse Ltd 18 January 2017 1 Internet (e-tailing) Retail
Sky UK Ltd t/a Sky 18 January 2017 1 Television Leisure
Source Ltd 18 January 2017 1 Direct mail Health and beauty
Telecom Plus plc t/a Utility Warehouse 18 January 2017 1 Internet (on own site) Computers and telecommunications
The Claims Guys Ltd 18 January 2017 1 Internet (social networking) Financial
The Hut.com Ltd t/a lookfantastic 18 January 2017 1 E-mail Retail
The Kids Food Company Ltd t/a Kiddylicious 18 January 2017 1 Internet (on own site) Food and drink
TIGI International Ltd t/a TIGI 18 January 2017 1 Internet (social networking) Health and beauty
Time Out England Ltd 18 January 2017 1 E-mail Publishing
Travelworld Vacations Ltd t/a Olympic Holidays 18 January 2017 1 Internet (on own site) Holidays and travel
TUI UK Ltd t/a Thomson 18 January 2017 2 Internet (on own site), Brochure Holidays and travel
Twentieth Century Fox Film Company Ltd 18 January 2017 1 National press Leisure
Vodafone Ltd 18 January 2017 2 Internet (on own site), Text Message Computers and telecommunications
We Are Mop! Ltd t/a Handy 18 January 2017 1 Direct mail Business

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Ladbrokes Betting & Gaming Ltd 18 January 2017

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