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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 27 July 2016

Rulings (11)

Britannia Homelifts Ltd

A website for Britannia Homelifts Ltd, www.britanniahomelifts.co.uk, seen on 23 May 2016, made various claims about the company's products and services.
Date: 27 July 2016
Decision: Not Upheld

British Telecommunications plc t/a BT

A TV ad for BT, seen in February 2016, stated in both the voice-over and large on-screen text “The biggest ever BT sale is now on. We’ve cut more prices than ever before. Get 40% off Superfast...
Date: 27 July 2016
Decision: Not Upheld

British Telecommunications plc

A press ad for BT, seen in February 2016, was headed "A few truths about Britain's broadband". It presented a number of claims regarding Britain's digital economy and BT's role under the...
Date: 27 July 2016
Decision: Not Upheld

Experian Ltd

A TV ad for Experian Ltd, an information services group, featured a voice-over that stated, “Everyone’s got an Experian credit score. But if you don’t look after it, then it can’t look after you....
Date: 27 July 2016
Decision: Not Upheld

Global Life Distribution (UK) Ltd

Two TV ads for Promis Life funeral cover, seen on ITV4 and 5Star in March 2016.In ad (a), a man said to camera, “Here’s a question for you. How much do you think a funeral costs? Well you might be...
Date: 27 July 2016
Decision: Upheld

Hutchison 3G UK Ltd t/a Three

Two websites and an online display ad for a Three mobile price plan, seen in June and July 2015:a. The 'Business mobiles' section of www.three.co.uk stated "all you can eat data"b. The...
Date: 27 July 2016
Decision: Upheld

Hutchison 3G UK Ltd t/a Three

Four ads for the mobile phone operator Three and the LG G4 handset: A YouTube video; a banner ad appearing on YouTube; and two pre-roll ads on YouTube.a. A five minute YouTube video ad, seen in...
Date: 27 July 2016
Decision: Upheld

Mobile Phones Direct (Online) Ltd t/a The Smartphone Company

The page listing mobile phone tariff offers within the “Gifts” section of The Smartphone Company’s website www.smartphonecompany.co.uk, seen in February and April 2016. It featured text stating...
Date: 27 July 2016
Decision: Upheld

Nuby UK LLP

A website for Nuby, a baby products retailer, www.nuby-uk.com, seen on 19 March 2016. Text on the page promoting "Nuby All Natural Toddler Training Toothpaste and Toothbrush - Blue/Green"...
Date: 27 July 2016
Decision: Upheld

TJ Hamilton & Company Ltd

A TV ad for TJ Hamilton Mid Ulster Cars, seen on 13 May 2016, showed a baby facing forward in a car seat on the back seat of a car.
Date: 27 July 2016
Decision: Upheld

Vanquis Bank Ltd

A TV ad for Vanquis Bank Ltd, seen on 7 March 2016, featured a voice-over that stated, “Have you heard about Vanquis? The credit card that’s accepted over 3 million people. It could help you build...
Date: 27 July 2016
Decision: Upheld in part

Informally Resolved Cases (46)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Aimia Coalition Loyalty UK Ltd t/a Nectar 27 July 2016 1 Internet (sales promotion) Leisure
Air Charter Service plc 27 July 2016 1 Internet (sales promotion) Holidays and travel
Best Fishing Tackle 27 July 2016 1 Internet (on own site) Retail
BML Group Ltd t/a Betsafe 27 July 2016 1 Internet (social networking) Leisure
BMW (UK) Ltd 27 July 2016 1 Internet (on own site) Motoring
Boots UK Ltd 27 July 2016 1 Internet (OM 3rd party) Household
Camelot UK Lotteries Ltd t/a The National Lottery 27 July 2016 3 Internet (on own site) Leisure
Claimline Legal UK Ltd 27 July 2016 1 Internet (social networking) Financial
Crystal Radio Systems Ltd 27 July 2016 1 Internet (search engine) Retail
De Agostini UK Ltd 27 July 2016 1 Unknown Publishing
Debenhams Retail plc 27 July 2016 1 Point of sale Retail
EE Ltd 27 July 2016 1 Internet (on own site) Leisure
ETrawler t/a Holiday Autos 27 July 2016 1 Internet (on own site) Holidays and travel
EU Lotto Ltd t/a Lottoland UK 27 July 2016 1 Internet (sales promotion) Leisure
Franklyn Hughes Ltd t/a Ascend Finance 27 July 2016 1 Internet (on own site) Financial
Freedom Sportsline Ltd 27 July 2016 1 Other Retail
Horam Natural Therapy Centre 27 July 2016 1 Internet (on own site) Health and beauty
IKEA Ltd 27 July 2016 1 Internet (sales promotion) Retail
John Lewis Partnership plc 27 July 2016 1 Internet (on own site) Retail
KIKO UK Ltd t/a Kiko Milano 27 July 2016 1 Internet (on own site) Retail
Lines Languages Ltd 27 July 2016 1 Internet (OM 3rd party) Education
Marriott Hotels Ltd 27 July 2016 1 Internet (on own site) Holidays and travel
Microsoft Ltd 27 July 2016 2 Internet (social networking) Leisure
Mighty Deals Ltd 27 July 2016 1 Internet (sales promotion) Leisure
Millennium & Copthorne Hotels plc 27 July 2016 1 Internet (on own site) Holidays and travel
Missy Empire 27 July 2016 1 Text Message Retail
MyCityDeal Ltd t/a Groupon 27 July 2016 1 Internet (on own site) Leisure
Nosh Detox Delivery Ltd 27 July 2016 1 Internet (on own site) Health and beauty
NoteMachine UK Ltd 27 July 2016 1 Internet (on own site) Financial
Oatly AB 27 July 2016 1 National press Food and drink
On Device Research Ltd 27 July 2016 1 Internet (social networking) Leisure
Plantiflor Ltd 27 July 2016 1 Direct mail Leisure
Pro Publishing Media & Events Ltd 27 July 2016 1 Magazine Publishing
Revcontent UK Ltd 27 July 2016 1 Internet (OM 3rd party), Internet (on own site) Financial
Southall Travel Ltd t/a Southall Travel/CheapTicket 27 July 2016 1 Internet (search engine) Holidays and travel
Spotify Ltd 27 July 2016 2 Internet (sales promotion) Leisure
TANREC Ltd t/a First4Solar 27 July 2016 1 National press Utilities
Tesco Mobile Ltd 27 July 2016 1 Internet (on own site), Point of sale Computers and telecommunications
Tesco Stores Ltd 27 July 2016 1 Internet (sales promotion) Retail
textreg.co.uk 27 July 2016 1 Internet (on own site) Business
The King's School in Macclesfield 27 July 2016 1 Press general Education
TripAdvisor LLC t/a TripAdvisor 27 July 2016 1 Internet (on own site) Holidays and travel
Victorian Plumbing Ltd 27 July 2016 1 Internet (on own site) Retail
Virgin Media Ltd 27 July 2016 1 Direct mail Leisure
VUR Village Trading No 1 Ltd 27 July 2016 1 Leaflet, E-mail Leisure
Wowcher Ltd t/a Wowcher 27 July 2016 1 Internet (sales promotion) Retail

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (4)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
888 UK Ltd t/a 888 Casino 27 July 2016
Acle Spice 27 July 2016
COIN Furniture Ltd t/a Dwell 27 July 2016
Energie Global Brand Management Ltd 27 July 2016

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