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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 20 July 2016

Rulings (7)

BCB Solutions Ltd t/a myclaimsexpert.co.uk

A website for a claims management company, www.myclaimsexpert.co.uk, seen on 9 November 2015 featured text that stated “… Loan, Mortgage or Credit Card PPI Insurance Our average claim is well over...
Date: 20 July 2016
Decision: Upheld

Claim4you Ltd t/a Free PPI Check

Two ads for FreePPICheck, a claims management company:a. A tweet from FreePPICheck's Twitter account seen on 14 April 2016 stated "Mr & Mrs V Moore (Lloyds £23,150.11) ..." and...
Date: 20 July 2016
Decision: Upheld

European Claims Centre LLC t/a Timeshare Advice Centre

A website for Timeshare Advice Centre, www.timeshareadvicecentre.co.uk, seen in March 2016, stated "... The team at Timeshare Advice Centre have a wealth of experience in helping Diamond...
Date: 20 July 2016
Decision: Upheld

Family Fun Festival Ltd

A website for Family Fun Festival Ltd, www.weluvfestival.co.uk, seen on 10 March 2016, promoted a family festival in Liverpool. Text on the home page stated “80,000 Festival goers …”.
Date: 20 July 2016
Decision: Upheld

Kellogg Marketing and Sales Company (UK) Ltd t/a Kelloggs

Two ads for Special K products:a. A TV ad for Special K porridge, seen on 11 October 2015, featured various scenes of ingredients. The voice-over stated, "Special K. Full of deliciousness....
Date: 20 July 2016
Decision: Upheld

Oppo Brothers Ltd t/a Oppo Ice Cream

Claims on the website www.oppoicecream.co.uk, seen in May 2016, included, for example, “We’re on a mission to allow you to indulge in proper ice cream without sacrificing your health … What ice...
Date: 20 July 2016
Decision: Upheld

Tesla Motors Ltd

A website for Tesla Motors, www.teslamotors.com/en_GB/, seen on 6 October 2015, for an electric car. A page headed “Supercharger” included the claim “The World’s Fastest Charging Station”. A page...
Date: 20 July 2016
Decision: Not Upheld

Informally Resolved Cases (33)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Accor (UK) Ltd t/a Ibis 20 July 2016 1 Internet (on own site), Internet (search engine) Holidays and travel
Amazon Europe Core Sarl 20 July 2016 1 Internet (on own site) Retail
Associated Newspapers Ltd t/a Daily Mail 20 July 2016 4 National press Publishing
Concha y Toro UK Ltd 20 July 2016 1 Point of sale Food and drink
DSG Retail Ltd t/a PC World 20 July 2016 1 Internet (display) Computers and telecommunications
ELC Online Ltd t/a Bumble and bumble UK Online 20 July 2016 1 Internet (on own site), Internet (social networking) Retail
Elite Phones and Computers Ltd 20 July 2016 2 Internet (on own site) Business
FirstGroup plc t/a Transpennine Express 20 July 2016 1 Internet (on own site) Holidays and travel
Ford Motor Company Ltd t/a Ford 20 July 2016 1 Internet (on own site), Radio Motoring
GB Coatings (NE) Ltd 20 July 2016 1 Internet (on own site) Industrial and engineering
Hermes Parcelnet Ltd 20 July 2016 1 Internet (on own site) Business
HP Inc UK Ltd 20 July 2016 1 Internet (on own site) Computers and telecommunications
Ideal Shopping Direct Ltd 20 July 2016 1 Television Retail
Lidl UK GmbH t/a Lidl 20 July 2016 2 Brochure, Point of sale Retail
MAN v FAT 20 July 2016 1 Internet (display) Health and beauty
MuscleFood Ltd 20 July 2016 2 Internet (on own site) Food and drink
Nutricia Ltd t/a Aptamil 20 July 2016 1 Television Food and drink
parkdesigned.com 20 July 2016 1 Internet (on own site) Business
Plum Pictures Ltd t/a Plum Pictures 20 July 2016 1 Internet (on own site) Leisure
ProgressPlay Ltd t/a 21Bets 20 July 2016 1 Internet (display) Leisure
Proprietor Sunspot Tours Ltd 20 July 2016 1 National press Holidays and travel
Shepway District Council 20 July 2016 1 Internet (on own site) Non-commercial
Skandoor Ltd 20 July 2016 1 Regional press Household
Spire Healthcare Ltd t/a Lifescan Ltd 20 July 2016 1 Internet (on own site) Health and beauty
TalkTalk Telecom Ltd 20 July 2016 1 Internet (sales promotion) Computers and telecommunications
Tesco Stores Ltd 20 July 2016 1 Internet (on own site) Retail
The Financial Times Ltd t/a Financial Times 20 July 2016 1 Publishing
The Newmarket Group 20 July 2016 1 Regional press Holidays and travel
TinyTalkUK Ltd t/a Tiny Talk 20 July 2016 1 Internet (on own site) Leisure
Unsworth (UK) Ltd 20 July 2016 1 Internet (on own site), Internet (social networking) Business
VOGA Ltd 20 July 2016 1 Internet (on own site), Internet (social networking) Retail
W10 Performance Ltd 20 July 2016 1 Internet (on own site) Leisure
WTC Administration Ltd 20 July 2016 1 Internet (on own site) Business

Mail Order Cases (4)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Academy Music Group Ltd t/a AMG 20 July 2016 1 Internet (social networking) Leisure
Hart & Liberty Group Ltd t/a 55Chase 20 July 2016 1 Internet (sales promotion) Health and beauty
Pep Publishing Ltd t/a love it! 20 July 2016 1 Internet (social networking) Publishing
Steinhoff UK Retail Ltd t/a Bed Shed 20 July 2016 1 Internet (social networking) Household

Database Cases (4)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Domino’s Pizza UK & Ireland Ltd 20 July 2016
JDM Marketing Ltd 20 July 2016
Snozone Ltd t/a SnoZone 20 July 2016
Vanquis Bank Ltd t/a Vanquis 20 July 2016

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