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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 26 August 2015

Rulings (10)

55 Pixels Ltd t/a Bin Weevils

An online game, entitled Bin Weevils, accessed through www.binweevils.com. As part of gameplay, players could partake in a range of free activities involving their avatar including decorating its...
Date: 26 August 2015
Decision: Upheld

ASDA Stores Ltd

A TV ad for ASDA offering a 30-can pack of Pepsi at a promotional price of £6.74 instead of £11. On-screen text stated "Selected stores & availability. Offer ends 6 May.".
Date: 26 August 2015
Decision: Not Upheld

Capital One Bank (Europe) plc

A direct mailing for a bank was sent in a plain brown envelope. On the reverse it had text stating "Marketing Materials Enclosed. Return address: Capital One [address]".
Date: 26 August 2015
Decision: Not Upheld

Coswell SpA

A TV ad, YouTube video and pages on the website www.blanx.co.uk for whitening toothpaste and treatments:a. A TV ad for a toothpaste, Blanx White Shock. The ad featured characters who spoke Italian;...
Date: 26 August 2015
Decision: Upheld

DSG Retail Ltd t/a PC World

Claims on www.pcworld.co.uk, promoting a 3D television. Red text stated, "£1,999.00", and smaller grey text below stated, "was £3,499.00 (£3,499.00 From 10/09/14 to 01/10/14)"....
Date: 26 August 2015
Decision: Upheld

Gatwick Airport Ltd

A national press ad for the London Gatwick Obviously campaign stated "GATWICK'S FIVE GUARANTEES TO THE UK". Headings then set out the five guarantees, followed in each case by explanatory...
Date: 26 August 2015
Decision: Not Upheld

Iconic Strategies Ltd

Two ads on a recruitment website:a. The first advertised an Event Marketing and Sales Assistant job. Text stated "£300 - £550 weekly OTE - Permanen".b. The second advertised an Event...
Date: 26 August 2015
Decision: Not Upheld

Mind Candy Ltd t/a Moshi Monsters

An online game entitled Moshi Monsters, accessed via www.moshimonsters.com. As part of gameplay, players could take part in free activities involving caring for a virtual creature, including...
Date: 26 August 2015
Decision: Upheld

Npower Ltd

a. A TV ad for Npower featured a stand-up comedian telling jokes about trust. The voice-over towards the end of the ad stated, “Here’s something you can trust. If you could be on a cheaper energy...
Date: 26 August 2015
Decision: Not Upheld

Wm Morrison Supermarkets plc t/a Morrisons

A TV ad and press ad for Morrisons:a. A TV ad featured Ant and Dec and showed Ant shopping around in a variety of supermarkets while Dec relaxed with his shopping outside a branch of Morrisons....
Date: 26 August 2015
Decision: Upheld in part

Informally Resolved Cases (39)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Amazon Services Europe SARL t/a Amazon Local 26 August 2015 1 Internet (sales promotion) Retail
Amazon Services Europe SARL t/a Amazon Local 26 August 2015 1 E-mail Retail
British Airways plc t/a British Airways 26 August 2015 1 Internet (on own site) Holidays and travel
Casero Villas 26 August 2015 1 Internet (OM 3rd party), Internet (on own site) Holidays and travel
Crosswater Ltd 26 August 2015 1 Internet (on own site) Business
David Stinson Theatre Schools t/a David Stinson Fame Academy 26 August 2015 1 Internet (on own site), Internet (social networking) Education
Donald Russell Ltd 26 August 2015 1 National press Food and drink
EE Ltd 26 August 2015 1 Text Message Computers and telecommunications
Home Energy & Lifestyle Management Ltd t/a The Green Deal Pig 26 August 2015 1 Internet (on own site) Utilities
Housesimple.co.uk 26 August 2015 1 Transport Property
i-removals.com t/a I-Removals.com 26 August 2015 1 Internet (search engine) Household
Indigo Memoirs Ltd 26 August 2015 1 E-mail Leisure
Investor Compensation (UK) Ltd t/a BankingRefunds 26 August 2015 1 Internet (on own site) Financial
Ixion Ltd t/a 1ClickPrint 26 August 2015 1 Internet (on own site) Retail
JD Williams & Company Ltd t/a House of Bath 26 August 2015 1 Leaflet Retail
JRN Jewellers Ltd t/a Nigel O'Hara 26 August 2015 1 Internet (on own site) Retail
LMnext UK Ltd t/a lastminute.com 26 August 2015 1 Internet (on own site) Holidays and travel
Marks and Spencer plc 26 August 2015 1 Internet (on own site) Retail
Mitchells & Butlers Leisure Retail Ltd 26 August 2015 1 Internet (on own site) Food and drink
Neill Tools Ltd t/a Spear & Jackson 26 August 2015 1 Internet (social networking) Agricultural
News UK & Ireland Ltd t/a The Sun 26 August 2015 1 E-mail Publishing
Pepsico Restaurants Ltd t/a Pizza Hut 26 August 2015 1 Circular, Leaflet Food and drink
Rapid Reclaims Ltd 26 August 2015 1 Internet (on own site) Financial
Rapid Sale 26 August 2015 1 Internet (on own site) Property
Shop Direct Group Ltd t/a Very.co.uk 26 August 2015 1 Internet (on own site) Computers and telecommunications
Shop Direct Home Shopping Ltd t/a Very 26 August 2015 1 Internet (sales promotion) Retail
Simply Cottages Ltd t/a holidaycottages.co.uk 26 August 2015 1 Internet (on own site) Holidays and travel
Sportsdirect.com Retail Ltd 26 August 2015 1 Internet (sales promotion) Retail
The North of England Zoological Society t/a Chester Zoo 26 August 2015 6 Television Non-commercial
Trader Trading Ltd 26 August 2015 1 Internet (OM 3rd party) Computers and telecommunications
Trusted Car Buyers Ltd 26 August 2015 1 Internet (on own site), Television, Internet (social networking) Business
UK Gearboxes Ltd t/a Reconditioned Gearboxes 26 August 2015 1 Internet (on own site), Internet (search engine) Business
UK-2 Ltd t/a VPS.net 26 August 2015 1 Internet (display) Computers and telecommunications
UKSoccershop Ltd 26 August 2015 1 Internet (on own site) Retail
Watch Learn Drive.com Ltd t/a SmartDriving 26 August 2015 1 Brochure, Internet (on own site) Education
WDFC UK Ltd t/a Wonga 26 August 2015 4 Radio Financial
Widdy's Properties Ltd t/a Jigsawmove.co.uk 26 August 2015 1 Internet (on own site) Property
Winning Deals Ltd 26 August 2015 1 National press, In-game (apps) Retail
Zipcar (UK) Ltd t/a Zipvan 26 August 2015 1 Internet (on own site) Business

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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