Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK

Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

Search rulings:

Advanced Search


Viewing rulings for : 28 September 2016

Rulings (12)

Carlsberg UK Ltd

A tweet from the Carlsberg UK Twitter account and a video ad on Trade Point's YouTube page:a. The tweet, dated 10 June 2016, showed a screen split diagonally across. One side showed a teapot being...
Date: 28 September 2016
Decision: Upheld in part

Cosmo Gaming Company Ltd t/a NetBet

A tweet from the NetBet Twitter account, dated 28 May 2016, featured text which stated "ATLETICO MADRID to WIN 11/1 BET NOW! and an image which stated “ATLETICO MADRID TO WIN WAS 2/1 NOW 11/1...
Date: 28 September 2016
Decision: Upheld

Cosmo Gaming Company Ltd t/a NetBet

A TV ad for NetBet online casino, seen on 9 July 2016. The ad featured a number of people doing everyday activities (such as walking along the street) or using the NetBet mobile app. They were then...
Date: 28 September 2016
Decision: Upheld

DFS Trading Ltd t/a DFS

A TV ad and website for a furniture retailer:a. The TV ad, seen on 25 December 2015, stated "Enjoy our best ever prices in the best ever DFS winter sale. Right now the Nest corner sofa is just...
Date: 28 September 2016
Decision: Upheld

Ladbrokes Betting & Gaming Ltd t/a Ladbrokes

A promotional email for Ladbrokes, received on 19 July at 12:31, had a subject line that stated “Don't miss your exclusive Free Bet offer”. The body of the email stated “Bet on football and we’ll...
Date: 28 September 2016
Decision: Upheld

Nationwide Placements (UK) Ltd

A website, www.nationwideplacements.co.uk, for Nationwide Placements (UK) Ltd, a recruitment agency, featured a web page titled “About Us” with the claim “Nationwide Placements are a UK leading...
Date: 28 September 2016
Decision: Upheld

Nottingham City Council

Five posters by Nottingham City Council seen in May and June 2016:a. One poster featured a close-up image of a person smoking a roll-up cigarette, with text that stated "BEGGING: WATCH YOUR...
Date: 28 September 2016
Decision: Upheld in part

SJU Ltd t/a Stanjames.com

A TV ad for a gambling website, www.stanjames.com, seen on 2 July 2016, featured a horse with a black background and a voice-over that stated, “This is a horse. Sure, you can put a saddle on it....
Date: 28 September 2016
Decision: Not Upheld

Tennent Caledonian Breweries UK Ltd

A tweet from the Tennent's Lager Twitter account, seen on 18 June 2016, stated "Today's outlook" and was accompanied by a graphic which showed a five-day weather forecast. For Wednesday,...
Date: 28 September 2016
Decision: Not Upheld

Volkswagen Group UK Ltd t/a Audi

A TV ad for Audi, seen between 6 and 8 June, promoted the R8 model. The ad began by showing a close-up, slow motion shot of a vehicle drifting and spinning inside a film studio. The ad then cut to...
Date: 28 September 2016
Decision: Not Upheld

Warner Bros Entertainment UK Ltd

A TV ad, for the cinema release of the film ‘The Conjuring 2’, broadcast in June 2016, featured brief scenes from the film, which included a woman being thrown backwards across a room, a child...
Date: 28 September 2016
Decision: Upheld

zeusmall

An ad on eBay's product listing page, seen in July 2016, stated "7" A33 Quad Core Google Android 4.4 Kids Tablet PC 8GB ... Colour: Select ... £15.99 Buy it now ...". The tablet was...
Date: 28 September 2016
Decision: Upheld

Informally Resolved Cases (43)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Amazon Europe Core Sarl 28 September 2016 1 Internet (on own site) Retail
Argos Ltd 28 September 2016 1 Internet (on own site) Retail
Argos Ltd 28 September 2016 1 Internet (e-tailing) Retail
Bailey and Passmore Lettings Ltd 28 September 2016 1 Internet (on own site) Property
Bauer Consumer Media Ltd 28 September 2016 1 Internet (social networking) Publishing
Bob and Lush Ltd 28 September 2016 1 Internet (on own site) Food and drink
Dr Anthony Boylan 28 September 2016 1 Internet (on own site) Health and beauty
Elanna Pecherle 28 September 2016 1 Internet (video) Health and beauty
Evans Halshaw Ltd 28 September 2016 1 Internet (on own site) Business
Findmypast Ltd 28 September 2016 1 E-mail Leisure
First Greater Western Ltd 28 September 2016 1 Internet (on own site) Holidays and travel
Fleet (Line Markers) Ltd 28 September 2016 1 Magazine Business
Four Seasons Health Care Ltd t/a carehome.co.uk 28 September 2016 1 Internet (on own site) Business
Grasmere House Ltd 28 September 2016 1 Internet (sales promotion) Holidays and travel
Greenwich Leisure Ltd t/a Better 28 September 2016 1 Internet (on own site) Leisure
Hardlife UK Ltd t/a Bucket Warehouse 28 September 2016 1 E-mail Industrial and engineering
Ideal Shopping Direct Ltd t/a Ideal World 28 September 2016 1 Television Retail
JB Global Ltd t/a Oak Furniture Land 28 September 2016 1 Internet (on own site) Retail
Medspa Pro Ltd t/a Slimspired 28 September 2016 1 Regional press Health and beauty
Mister-Auto SAS 28 September 2016 3 Direct mail Motoring
Mobility Plus Bathing Ltd 28 September 2016 1 National press Publishing
Mothercare UK Ltd 28 September 2016 1 Internet (on own site) Retail
MyCityDeal Ltd t/a Groupon 28 September 2016 2 Internet (sales promotion) Leisure
PepsiCo International Ltd t/a Naked Juice 28 September 2016 1 Poster, Transport Food and drink
Perzov ADI Ltd t/a English Bulldog Store 28 September 2016 1 Internet (on own site) Retail
PrimeLodge Estates Ltd t/a findahood 28 September 2016 1 Internet (on own site) Property
Q-Park Ltd 28 September 2016 1 Internet (on own site) Business
Riverside Beauty 28 September 2016 1 Internet (social networking) Health and beauty
Shepway District Council 28 September 2016 1 Internet (on own site) Non-commercial
Superfix Supplements Ltd 28 September 2016 1 Internet (on own site) Health and beauty
The Celtic Manor Resort Ltd 28 September 2016 1 E-mail, Internet (on own site) Holidays and travel
The Chiltern Railway Company Ltd 28 September 2016 1 National press Holidays and travel
The Financial Times Ltd 28 September 2016 1 Internet (on own site) Publishing
The Hut.com Ltd t/a Zavvi 28 September 2016 1 Internet (display) Retail
Thomas Cook Retail Ltd t/a Thomas Cook 28 September 2016 1 Brochure, Internet (on own site) Holidays and travel
TJB Decorators 28 September 2016 1 Directory Business
Verisure Services UK Ltd 28 September 2016 1 Internet (on own site) Business
Virgin Media Ltd 28 September 2016 1 Internet (on own site) Computers and telecommunications
Virgin Media Ltd 28 September 2016 1 Internet (on own site) Computers and telecommunications
Vision Direct BV 28 September 2016 1 E-mail Health and beauty
Wickey GmbH & Co KG t/a Fatmoose 28 September 2016 1 Internet (social networking) Retail
Wilkinson Sword Ltd 28 September 2016 2 Television, Internet (video) Health and beauty
Wren Laboratories Ltd 28 September 2016 1 Internet (on own site) Health and beauty

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
PetsPyjamas Ltd 28 September 2016 1 Internet (sales promotion), E-mail Retail

Database Cases (1)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
James Johnston & Co of Elgin Ltd 28 September 2016

How to comply with the rules

For advice and training on the Advertising Codes please visit the CAP website.

Latest tweets

Make a complaint

Find out what types of ads we deal with and how to make a complaint.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.