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Rulings

AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Viewing rulings for : 24 June 2015

Rulings (9)

accidentinjuryclaim.so

A text message from a personal injury claims company, www.accidentinjuryclaim.so, stated "Its [sic] been signed off, we have 2886.41 in your name for the accident you had, for us to put in...
Date: 24 June 2015
Decision: Upheld

Accuflow Distribution Ltd t/a Guardian Solutions

A flyer for Guardian Solutions, a distributor of spare heating parts, marketing various boiler replacement fans. It included text that stated "GUARDIAN APPROVED SPARES 400-005: Replacement Fan...
Date: 24 June 2015
Decision: Upheld

ASDA Stores Ltd t/a ASDA

A TV ad and a national press ad, which showed a promotional price for whole fresh salmon:a. The TV ad compared the promotional price with prices at two other supermarkets. It included the on-screen...
Date: 24 June 2015
Decision: Not Upheld

need24.uk

A website for an emergency locksmith service (need24.uk) included large text which stated "…from 15 £ special offer" next to large text which stated "Emergency service - 24-hour call...
Date: 24 June 2015
Decision: Upheld

Purple Parking Ltd

An email from Purple Parking Ltd for airport parking stated "Pre booking Airport Parking could save you up to 50%* in our sale!... 50% OFF* AIRPORT PARKING".  Small print stated...
Date: 24 June 2015
Decision: Upheld

Skate Excellence

Claims on http://skateexcellence.com promoted ice skating courses. Text stated "Where to Skate. There are currently 11 rinks in the UK who run Skate Excellence courses ... One third of the...
Date: 24 June 2015
Decision: Upheld

Smiths Office & Commercial Furniture Ltd

A website, www.smithsofficefurniture.net, featured text on the "About us" page that stated "Smith's Office Furniture - About Us Smith's Office & Commercial Furniture Ltd...
Date: 24 June 2015
Decision: Not Upheld

Wayne Windows Ltd

A regional press ad for a glazing company stated "wayne-windows.com. Family run since 1975".
Date: 24 June 2015
Decision: Not Upheld

www.missydress.co.uk Inc t/a www.missydress.co.uk

A website selling dresses, www.missydress.co.uk, featured text on its home page that stated "MISSYDRESS.CO.UK ... Hot:long dress,prom dresses uk,maxi evening [sic] ... Sign Up To Apply Your £5...
Date: 24 June 2015
Decision: Upheld

Informally Resolved Cases (46)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser Date Number of Complaints Media Sector
Actegy Ltd 24 June 2015 1 National press Health and beauty
Affordable Supplements UK Ltd 24 June 2015 1 Internet (sales promotion) Health and beauty
Amazon Europe Core Sarl 24 June 2015 1 Internet (on own site) Retail
bgo Entertainment Ltd 24 June 2015 1 Internet (on own site), E-mail Leisure
British Gas Services Ltd 24 June 2015 1 Leaflet Utilities
Claires Accessories UK Ltd 24 June 2015 1 Internet (sales promotion) Retail
Crystal Legal Services Ltd 24 June 2015 1 Internet (on own site) Financial
Debbie Huxton Ltd 24 June 2015 1 Internet (social networking) Business
Deramores Retail Ltd 24 June 2015 1 E-mail Leisure
Detox On Demand 24 June 2015 1 Internet (on own site) Health and beauty
E-Prospects Media JLT t/a BestDealsAdvisor 24 June 2015 1 E-mail Financial
Ebuyer (UK) Ltd 24 June 2015 1 Internet (on own site) Retail
Eco PL Ltd 24 June 2015 1 Internet (e-tailing) Retail
Etico Group Ltd t/a PBA Wise 24 June 2015 1 Internet (on own site) Financial
Fatigue Guide t/a Russell Stubbs 24 June 2015 1 Internet (on own site) Health and beauty
Fire & Wood Ltd 24 June 2015 1 Internet (search engine) Retail
Future Publishing Ltd t/a Guitarist Magazine 24 June 2015 1 Magazine Publishing
Get Fruity Foods Ltd t/a getfruitybar.co.uk 24 June 2015 1 Internet (on own site) Food and drink
Getting Personal Ltd 24 June 2015 1 E-mail Leisure
Gorilla Claims Ltd t/a Bank Account Claim 24 June 2015 1 Internet (on own site), Internet (social networking) Financial
Halfords Ltd 24 June 2015 1 Internet (on own site) Retail
Holland & Barrett Retail Ltd 24 June 2015 1 Internet (on own site), Television Retail
Interior Goods Direct Ltd t/a Vertical Blinds Direct 24 June 2015 1 E-mail, Internet (sales promotion) Retail
Late Rooms Ltd t/a LateRooms.com 24 June 2015 1 E-mail Holidays and travel
Lidl UK GmbH t/a Lidl 24 June 2015 1 Brochure, Internet (sales promotion) Retail
Lotto Network Ltd 24 June 2015 1 National press Leisure
Marriott Hotels 24 June 2015 1 Internet (sales promotion) Holidays and travel
Merlin Attractions Operations Ltd t/a Alton Towers Resort 24 June 2015 1 Internet (on own site) Leisure
Missguided Ltd 24 June 2015 1 Internet (OM 3rd party) Retail
Netflix Luxembourg Sarl t/a Netflix 24 June 2015 1 Internet (OM 3rd party) Leisure
News UK & Ireland Ltd t/a The Times 24 June 2015 5 National press Publishing
Phonographic Performance Ltd t/a MusicWorks 24 June 2015 1 Internet (on own site) Business
Pinnacle Health Ltd t/a Simply Supplements Ltd 24 June 2015 1 Brochure, Internet (on own site) Health and beauty
Quercus Publishing plc t/a Quercus Books 24 June 2015 1 Internet (sales promotion) Publishing
Retail Direct Pvt. Ltd t/a Perfect Glasses 24 June 2015 1 Internet (on own site) Retail
RetailMeNot UK Ltd t/a VoucherCodes.co.uk 24 June 2015 1 Internet (sales promotion) Computers and telecommunications
Rospal 24 June 2015 1 Internet (on own site) Household
SJS Training 24 June 2015 1 Internet (on own site) Education
Smart Organic Solutions Ltd 24 June 2015 1 Internet (on own site) Health and beauty
The Hut.com Ltd 24 June 2015 1 E-mail Retail
The Restaurant Group (UK) Ltd t/a Chiquito 24 June 2015 1 Internet (sales promotion) Food and drink
The Stillpoint Practice 24 June 2015 1 Internet (on own site) Health and beauty
TUI UK Ltd t/a CruiseDeals.co.uk 24 June 2015 1 Television Holidays and travel
Valentina Valentti 24 June 2015 1 Internet (OM 3rd party) Health and beauty
Vision Express (UK) Ltd t/a Vision Express 24 June 2015 1
Your Money Management Ltd t/a Your Money Claim 24 June 2015 1 Internet (on own site) Financial

Mail Order Cases (1)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser Date Number of Complaints Media Sector
Sony Pictures Home Entertainment Ltd 24 June 2015 1 Internet (sales promotion) Leisure

Database Cases (2)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

Advertiser Date
Age UK 24 June 2015
News UK & Ireland Ltd 24 June 2015

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