Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.
The rules in Section 3 (Misleading Advertising) of the CAP Code apply across all sectors and to all marketing communications covered by the CAP Code. Marketers are reminded that omitting material information which is likely to affect a consumer’s transactional decisions may be considered misleading by the ASA. See Misleading advertising.
The Renters’ Rights Act came into force on 1 May 2026. Further information is available in the Government’s Guide to the Renters’ Rights Act. The Act applies in England only; advertisers should note that different legislative requirements apply in other parts of the UK.
CAP is not able to offer legal advice. In the absence of relevant ASA rulings, marketers are encouraged to familiarise themselves with the applicable legislation and, where necessary, seek independent legal advice to ensure compliance with their legal obligations.
See 'Compulsory costs and charges: General'.