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Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
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Beautaholics Ltd
A paid-for Meta ad and a website page for a hair and skincare retailer which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and didn't have the applicable conformity marking.
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Cleriva t/a NovaFlow
Two paid-for Facebook ads for a sinus clearing device made medical claims for a product that did not have the applicable conformity marking and was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA).
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Invention Works BV t/a Silk’n
A paid-for Meta ad and website page for a hair and skincare tool retailer, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.
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Luyors Retail Inc
A paid-for Meta ad for a retailer of LED therapy tools, which featured an LED facemask, made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.
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On The Beach Ltd
A TV ad and two website pages for On the Beach misleadingly implied that all consumers with eligible bookings would receive free airport lounge access.
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Project E Beauty LLC
A paid-for Meta ad and a website page for a hair and skincare retailer, which featured an LED facemask made medicinal claims for a product that was not registered with the Medicines and Healthcare products Regulatory Agency (MHRA) and did not have the applicable conformity marking.
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Stove Industry Alliance Ltd t/a Stove Industry Association
A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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persons unknown t/a Arthur Mystery Book
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence by objectifying and sexualising women and featuring a harmful gender stereotype.
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Supreme CBD Ltd
A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.
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Sweet Bee Organics Ltd
A website for a beauty products retailer made medicinal claims about an unlicensed product.
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WHG (International) Ltd t/a William Hill Online
An in-app ad promoting an offer for a game in the William Hill app misleadingly contradicted the terms and conditions that applied to the offer.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (12)