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222 Collective Group Ltd t/a 222collectiveuk
A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).
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DrinkWell Beverages Ltd t/a Drinkwell
A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.
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Gallaher Ltd t/a JTI UK
A paid-for in-app ad promoting awareness of illegal tobacco misleadingly claimed that half of shops in the given area sold illegal tobacco, without having adequate evidence to back up this claim.
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Kaocommerce Ltd t/a Lunera
Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.
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Mark Anthony Brands (UK) Ltd t/a White Claw UK
An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.
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Minerva Wellness Ltd
A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.
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Nova Relief t/a Nova Menopause Vitality
Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.
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Persons unknown t/a Charmfay Shop
A paid-for YouTube ad for a clothing company made misleading claims regarding a product including images and the materials used to make them.
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Polybiotics Ltd t/a Polybiotics
A paid-for Facebook and Instagram ad and a website for a food supplement brand misleading implied their food supplements could prevent, cure or treat Polycystic Ovarian Syndrome (PCOS). The ad also made unauthorised specific health claims and made health claims that referred to the recommendation of an individual healt...
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UAB CommerceCore t/a WiggyDog
A paid-for Meta ad for a robot-dog toy misleadingly represented and exaggerated the functionality and appearance of the product through claims and images that it behaved and looked like a real dog.
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Centre of CPD Excellence
A website for an accreditation company made misleading claims it had panels of specialists, independent industry experts, accreditation against internationally recognised standards and official relationships with insurance partners.
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Digital Vapers
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
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Eastern Savings and Loans Credit Union
A paid-for Facebook ad for a credit union irresponsibly encouraged the purchase of non-essential items through the use of credit, particularly in relation to funding Black Friday and Christmas purchases.
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Grind Coffee Roasters Ltd t/a Grind
An ad on Grind’s own website for its coffee pods failed to make the basis of a price comparison clear and misrepresented their competitor product’s end-of-life arrangements.
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Humantra UK Operations Ltd t/a Humantra
A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease.
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Riverside Credit Union Ltd
A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.
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Saeta Tech Ltd t/a PixVideo – AI Video Maker
A paid-for YouTube ad for an AI video maker which condoned digitally altering and exposing women’s bodies without their consent, was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.
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Smart Money Cymru Community Bank
A paid-for Facebook post for a credit union irresponsibly encouraged excessive spending through the use of credit, particularly in relation to Christmas.
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TFS Buying Ltd
A paid-for Facebook ad for a buy now pay later arrangement irresponsibly encouraged non-essential spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (19)