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Animcha Ltd t/a tyan.ai
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
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Dribble Media Ltd t/a Midnite
A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.
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Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool
Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.
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Persons unknown t/a KH31 DD22
A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Rusto AI-AI Photo Toolbox t/a Rusto AI
A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Sinosea Technology PTE Ltd t/a PictoPop
A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Tilray Brands UK Ltd t/a BrewDog
Two paid-for Facebook posts for BrewDog were socially irresponsible and encouraged the excessive consumption of alcohol. The ads also portrayed alcohol as capable of changing mood.
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Hemios
A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance.
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Lotus Leisure Ltd t/a DialAFlight
A paid-for Meta ad for a travel agent didn’t make the basis for their environmental claims clear.
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OneStream Ltd
A website for OneStream didn’t make clear that their broadband packages included free trials that automatically renewed for a fee.
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Smart Gravity Ltd t/a top10onlinecasinoreviews.co.uk
A paid-for search ad for a gambling comparison website was not targeted responsibly.
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Thomas Cook Tourism (UK) Company Ltd t/a Thomas Cook
A paid- for Google ad for Thomas Cook didn’t make the basis for their environmental claims clear.
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We Love Holidays Ltd t/a loveholidays
Two paid-for Google ads for loveholidays didn’t make the basis for their environmental claims clear.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (14)