-
Kind Patches Ltd
Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.
-
Kit & Kin Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear, didn’t have suitable evidence to support these claims and gave a misleading impression of their products’ environmental impact.
-
The Cheeky Panda Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.
-
persons unknown t/a Animals Solitaire: Protect
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
-
CB Payments Ltd t/a Coinbase
A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.
-
Dreame International Hong Kong Ltd t/a Stary PTE Ltd
Two in-app ads for a romantic fiction app were socially irresponsible and likely to cause serious and widespread offence including by trivialising or condoning violence against women and girls and featuring sexually explicit content. The ads also were irresponsibly targeted.
-
GJF Baron Nobilis Services Co. Ltd t/a Noble Titles
A webpage for a title purchasing website misleadingly implied that the public could purchase a legal or officially recognised title through their service.
-
Mamedica Ltd
A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.
-
Manchester Fertility Services Ltd t/a Egg Donors UK
Two paid-for Facebook ads for Egg Donors UK trivialised the decision to donate eggs by emphasising the financial compensation.
-
TUI UK Ltd
A holiday listing featured on the TUI website misleadingly advertised prices that weren’t available to the public.
-
Whitworths Ltd
An Instagram carousel post for WhitworthsUK misleadingly implied that a product counted toward the Government’s recommended “five a day” portions of fruit and vegetables and made unauthorised comparative nutrition claims.
-
easyJet Airline Co Ltd
A webpage for easyJet used “from” price claims which misleadingly implied that large cabin bags were available at the advertised price across a significant proportion of their flights.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (12)