-
Dribble Media Ltd t/a Midnite
Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.
-
EverAI Ltd t/a AI Realities
A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.
-
Gary Baron
A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.
-
Nectar Sleep Ltd
The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.
-
YO! Sushi UK Ltd t/a YO!
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
-
Innate-Essence Ltd t/a the Turmeric Co.
A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.
-
Jaded London Ltd
An email for a clothing brand was socially irresponsible by glamourising smoking.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (7)