-
Golden Vape UK Ltd
Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.
-
Haikou Chengfa Technology Co Ltd t/a Aurai Ai
A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.
-
Health Bridge Ltd t/a Zava
An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
MedExpress Enterprises Ltd t/a MedExpress
Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
Menwell Ltd t/a Voy
Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
On The Beach Ltd
An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons.
-
The Walt Disney Company Ltd t/a Twentieth Century Studios
An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages.
-
UK Meds Direct Ltd
Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
ZING Oral Care Ltd t/a ZING Toothpaste
Three paid-for Facebook ads for ZING Toothpaste misleadingly implied they had a five-star Trustpilot rating but didn't have the evidence to back this claim up.
-
Kind Patches Ltd
Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.
-
Kit & Kin Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear, didn’t have suitable evidence to support these claims and gave a misleading impression of their products’ environmental impact.
-
The Cheeky Panda Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.
-
persons unknown t/a Animals Solitaire: Protect
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (13)