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Golden Vape UK Ltd t/a Golden Vape
A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.
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UK Electronic Cigarette Ltd t/a UKVAPINGSTORE
A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.
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Cloud Whale Interactive Technology
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Whaleco UK Ltd t/a Temu
An in-game ad was likely to cause serious or widespread offence.
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Belle Baby Ltd
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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Wahed Invest Ltd
Six posters which appeared on the TfL network caused serious offence by featuring images of burning US dollar and Euro banknotes.
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Jaded London Ltd
An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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get_0ut_0f_debt Ltd
A video on the get_0ut_0f_debt TikTok account was irresponsible and caused serious offense and unjustified distress.
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ACME Vape Ltd
A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.
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Fern Brady
A paid-for ad for the comedian Fern Brady, seen on the Sky News website, was likely to cause serious offence to some within the Christian faith.
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247 Home Furnishings Ltd t/a 247Blinds
A website ad which made references to blindness were likely to cause serious or widespread offence on the grounds of disability.
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Apollo Future Technology Ltd
A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.
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Magflo Ltd t/a JAC Vapour
A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.
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Pixus Online Ltd t/a Juicemate
A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.
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Alzheimer's Society
Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.
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iVape London Ltd
An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (16)