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CTW Inc
Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.
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Colgate-Palmolive (UK) Ltd
A TV ad for Sanex shower gel was likely to cause serious offence by featuring a racial stereotype.
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Inkitt GmbH t/a Inkitt
An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.
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Pheon Inc
An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects.
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Glamour Shots
A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI
An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.
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Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com
A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.
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HOMA Games SAS
An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.
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Honeytech Ltd t/a Honeytoon
Two paid-for X ads were socially irresponsible, featured harmful gender stereotypes and caused serious or widespread offence, including referencing incest, featuring scenes that depicted women as objects of sexual gratification and trivialising sexual assault.
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Diesel SpA t/a Diesel
A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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UAB Convenity t/a Huusk
A TV ad for Huusk Knives was irresponsibly scheduled.
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air up GmbH
A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.
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GreenPixel Ltd t/a Hotel Merge Empire
An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.
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Cloud Whale Interactive Technology
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Whaleco UK Ltd t/a Temu
An in-game ad was likely to cause serious or widespread offence.
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Belle Baby Ltd
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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Next Retail Ltd t/a NEXT
A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin.
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Wahed Invest Ltd
Six posters which appeared on the TfL network caused serious offence by featuring images of burning US dollar and Euro banknotes.
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Jaded London Ltd
An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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get_0ut_0f_debt Ltd
A video on the get_0ut_0f_debt TikTok account was irresponsible and caused serious offense and unjustified distress.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (26)