Rulings (44)
  • Menwell Ltd t/a Manual

    • Upheld
    • Search (paid)
    • 04 June 2025

    A paid-for Google ad promoted a prescription-only medicine to the general public.

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Belle Baby Ltd

    • Upheld
    • Website (own site)
    • 09 April 2025

    A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.

  • INSTITUTO NATURVITA S.L. t/a Natur Vital

    • Upheld
    • Website (own site)
    • 12 February 2025

    A webpage misleadingly and irresponsibly implied that hair colourants were safe for people with an allergy to PPD.

  • Next Retail Ltd t/a NEXT

    • Upheld
    • Website (own site)
    • 12 February 2025

    A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin.

  • Visual Stress Consultancy Ltd

    • Upheld
    • Website (own site)
    • 29 January 2025

    A website made unsubstantiated claims that tinted glasses could be used for driving at night and condoned unsafe driving.   

  • Health Line

    • Upheld
    • Social media (paid ad)
    • 22 January 2025

    Two paid-for Facebook ads misleadingly exaggerated the capabilities of laser eye treatment, falsely implied that they directly provided laser eye treatment themselves and didn't make clear that they received a commission for their service. 

  • Marren Healthcare Ltd

    • Upheld
    • Website (own site)
    • 08 January 2025

    A website for a rehab clinic referral company falsely implied that they were acting for purposes outside their business, that they owned clinics and that local rehab centres could be accessed using their website. They also didn't make clear that they received a commission for their services.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 11 December 2024

    Three paid-for Meta ads made unauthorised specific health claims, referred to an amount of weight loss, implied a food could prevent, treat or cure PCOS and symptoms of the menopause and made medicinal claims for an unlicenced product.  

  • Sparring Partners Ltd t/a Gymbox

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram ad was socially irresponsible and caused undue distress.

  • ACME Vape Ltd

    • Upheld in part
    • Social media (own site), Cinema (ad)
    • 04 December 2024

    A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.

  • Vita Studio Pte Ltd

    • Upheld
    • In-game advertising
    • 04 December 2024

    An in-game ad for a mobile app game discouraged essential treatment for a condition for which medical supervision should be sought and misleadingly claimed the app could help treat sleep loss problems.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Stirling Health Ltd

    • Upheld
    • Press other (paid ad)
    • 20 November 2024

    A press ad made medicinal claims for an unauthorised product.

  • Great Grass MCR Ltd t/a Great Grass

    • Upheld
    • Poster
    • 13 November 2024

    A poster was socially irresponsible and caused serious or widespread offence by featuring a harmful gender stereotype and objectifying women.  

  • Go Night Night (unconfirmed)

    • Upheld
    • Website (own site)
    • 30 October 2024

    A website for a sleep consultancy company misleadingly featured the logo of a professional standards body that it wasn't registered with.  

  • The Boots Company plc

    • Upheld
    • Television, Video on demand
    • 30 October 2024

    A TV and Video on Demand (VOD) ad condoned not using sunscreen.

  • Fanfinders Ltd

    • Upheld
    • Social media (paid ad)
    • 09 October 2024

    A paid-for Facebook ad promoting a free baby box featured an image which didn’t accurately represent what customers received.

Informally resolved (3)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions